May
19

We All Love Emoji’s

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Today’s guest post was written by NYC  intern, Younhee Choi

When was the last time you used emoji’s? I use emoji’s every 5 seconds whenever I am sending text messages and instant messages. Even my mom loves using emoji’s.  Emoji’s are a small image that can represent an emotion, object, or idea to the audiences. It is very convenient and fun to use. And importantly it expresses facial expressions, and emotions that words can’t deliver.

Today, these pictographs are used worldwide and brands out there are getting creative by using it as marketing tools. Emoji’s are cute, fun and attractive to the consumers. The early starters of the use of emoji’s were animal rights organization PETA, Bud Light, and Taco Bell. Last year Bud light posted an American flag on Twitter that was made out of emoji’s for Independence Day 2014. This tweet has more than 150,000 retweets and Bud Light still regularly communicates on social media using emoji’s.

Recently, Domino’s Pizza filled its Twitter feed with the pizza emoji’s. Dominos was getting ready to launch the emoji ordering on Twitter. Customers can now (starting May 20th) order pizza just by tweeting the pizza emoji to Domino’s Pizza (@Dominos) on twitter. Of course there are additional steps before the simple tweet, but this idea was creative enough to grab customers’ attention.

More emoji campaigns include Coca-Cola’s smiley-face emoji URL, Burger King’s new Chicken Fries emoji keyboard and BRIS (Children’s Rights in Society); “a Swedish non-profit organization that runs a national helpline for children and teenagers.” BRIS released Abused Emojis that contains emoji’s that shows kids being abused. This was to help kids and young people to communicate their situation with simple emoji’s.

Nowadays, emoji’s are the new standard of communication on social media or brand campaigns – and it is definitely getting the millennials attention. Will this rise of the emoji for brand marketing be over someday? Yes, certainly. But are we interested right now with these emoji campaigns? Absolutely!  For more information about interesting emoji brand marketing, momentology shows us the timeline of brands that marketed using emoji’s.  Now, go crazy with your emoji’s!

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