The Perfect Pitch – Before You Make That Call


Pitching and, really, media relations, is a big part of our job in communications. To some it’s fun and easy, to others it’s the most terrifying aspect of the field.

Whether or not you love or hate the media relations aspect of the industry, you typically need to have it mastered to be able to successfully progress in communications.

So how do you get to mastering this “art”? The same way you get to Carnegie Hall: practice, practice, practice.

Here are a few tips to help you get your pitch perfect before you reach out to anyone:

  • Write out the key points you want to make; you can keep them in front of you when making calls, but writing it down will help you to figure out what you want to say and help identify the most important points you need to discuss.
  • Practice! Ask another account team member or even just mumble it to yourself. If you can’t keep concisely convey the point, you are not ready to call anyone, especially not a busy person in the media. This will also help you to make sure you don’t stumble over any points.
  • Be sure to keep your initial pitch down to 20-30 seconds. If the person you’ve called keeps you on the phone longer and asks, questions, that’s great, but keep it short when first trying to sell the idea.
  • Do your research. Make sure the person you’re calling is the BEST person at that particular outlet, which means you should be reading what they typically cover and all recent articles.
  • Emailing a pitch? Common sense says that you should proofread it, but it also never hurts to have someone else from your team take a quick look to make sure it’s informative, yet to the point.

These are just a few items to keep in mind when pitching. If you get nervous, just remember, you’re pitching via email and/or the phone, no one can see you.


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