The Intern Spotlight: Olivia RossBy
Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?
I’m Olivia Ross and I’m one of the five PR interns this session. I graduated from The University of North Carolina (UNC) at Chapel Hill this December with a double major in Public Relations and Economics. I’m originally from Indianapolis, Indiana, and yes, I have been to the Indy 500 (three times!).
Last summer, I had the exciting opportunity to intern at the 2016 Summer Olympics in Rio de Janeiro as a reporting intern. I was responsible for covering rowing, sprint canoe and kayaking, although I managed to go to other events as well, including an especially riveting gold-medal match of table tennis. I wrote for UNC’s student newspaper in college – although I love reporting, I couldn’t see myself doing it as a career.
I graduated early and knew I wanted to apply for internships before I looked at getting a full-time job in order to get more of a feel for what I wanted to do. One of my professors recommended Peppercomm.
When you’re not hard at work at Peppercomm, what do you like to do?
I love reading, especially foreign espionage thrillers. And as a Tar Heel, I have a passion for college basketball and eagerly await March Madness every year. I also enjoy attending stand-up comedy shows. Spin classes, brewery tours and podcasts are among my other pastimes.
What area of the industry do you find the most appealing and why?
So far, I’ve enjoyed B2B because I’m learning about companies I previously didn’t know about and the challenge of pitching a product or service meant for another business. I also like doing research and analysis and my B2B accounts give me the opportunity to be more analytical.
Any surprises or revelations about your role, the industry or Peppercomm?
Working in PR has changed how I consume media and journalism. I’ve always been an avid reader of the news or human interest articles, and I’ve found myself paying more attention to how stories are crafted. I’ve also realized how much organization and attention to detail it takes to be successful in PR.
Where do you see yourself going in the industry?
I would love to continue doing PR in an agency setting and maybe explore investor relations. I like how fast-paced working at an agency is and how it gives me the opportunity to be constantly busy and working on a number of various projects.
INTERN LIGHTNING ROUND
Netflix or Hulu? Netflix
Text or Call? Text
Coffee or Tea? Tea
Library or Museum? Library
Dogs or Cats? Dogs – I have a labradoodle named Leo.
NYC or San Francisco? NYC
Star Wars or Star Trek? Star Wars
Crunchy or smooth peanut butter? Crunchy – unpopular opinion.
Mac or PC? Mac
Sweetened or Unsweetened Tea? Semi-sweetened
Chocolate or Vanilla? Chocolate
Seltzer or Water? Water
Cake or Pie? Cake
Tacos or Pizza? Pizza
Hogwarts House: Slytherin