Jul
21

The Intern Spotlight: Natalie Clendening

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nataliepostToday we are going to meet Peppercomm’s only SF intern, Natalie Clendening!

Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm? 

Hi everyone, I’m Natalie! I’m a rising senior at Villanova University, where I double-major in Communications and Political Science. Although I go to school on the east coast, I grew up in Lafayette, California, a suburb outside San Francisco. I was introduced to PR through my first internship, which dealt with the in-house side. I knew I was interested in PR from that experience, and from my classes at school, but as I learned more about PR agencies I became intrigued about what the agency side is like. I was lucky enough to connect with Ann Barlow, learn more about Peppercomm, apply, and now here I am!

 

When you’re not hard at work at Peppercomm, what do you like to do?

Music has always been a big part of my life. At Villanova, I’m the executive director of my a cappella group, and I also sing in the women’s choir, so when I’m not in class I’m usually at rehearsal! I’m also always listening to music and trying to attend concerts whenever I can.

This summer I’ve mainly been relaxing and hanging out with friends when I’m not at Peppercomm. Since I studied abroad last summer and attend college pretty far away, it’s been awhile since I’ve been home for a long period of time. I’ve developed an even bigger appreciation for San Francisco and the Bay Area as a result of leaving, so I’ve been trying to take advantage of being around this summer.

 

What area of the industry do you find the most appealing and why?

This is a difficult question to answer because I’ve loved getting to know different areas of the industry! However, two that have stood out to me are crisis strategy and media relations. I think it’s interesting creating strategy for existing and potential future crises, and making sure every possibility and potential reaction is taken into account. This kind of critical communication strategy is especially appealing to me. I’ve also enjoyed the media outreach aspect of PR. I think the process of communicating your client’s message to the media in a way that makes them stand out and also fits with a reporter’s interests is such a unique challenge. While these aspects of PR are taught at school, getting real exposure to them and learning from others here at Peppercomm has taught me so much!

 

Any surprises or revelations about your role, the industry or Peppercomm?

This is my first experience at an agency, so while I came in with some expectations, I knew it would be different than anything I’ve done before. I feel like I’ve been able to learn so much about PR in a short period of time! One of the things I’ve realized I love about agency PR is exposure to different industries. Working on several accounts allows you to learn about so many different areas. It’s very fast-paced and exciting. I found it challenging to adjust at first, but interning at Peppercomm has made me become more organized and able to quickly switch gears than ever before. As for surprises about Peppercomm, everyone always says this, but it’s true – the amount of responsibilities you are given is truly unique for an internship, as is everyone’s eagerness to help you learn and succeed!

 

Where do you see yourself going in the industry?

I can’t say for sure! I like to keep an open mind when it comes to the future. That being said, I would love to work within agency PR. This internship has definitely reinforced that for me. But for now, I’ll focus on graduating! :)

 

INTERN LIGHTNING ROUND

  • Netflix or Hulu? Netflix for the shows I’ve re-watched a million times, Hulu for my current ones because I never watch anything live.
  • Text or Call? Text
  • Coffee or Tea? Tea for when I’m stressed or sick, but coffee any other day.
  • Dogs or Cats? Dogs for sure. I don’t really understand cats.
  • NYC or San Francisco? SF will always be home :)
  • Star Wars or Star Trek? Star Wars
  • Crunchy or smooth peanut butter? Smooth
  • Mac or PC? Mac
  • Sweetened or Unsweetened Tea? Unsweetened
  • Nickelodeon or Cartoon Network? I was a Disney kid, but Nick was a close second.
  • Chocolate or Vanilla? Chocolate 10000%
  • Seltzer or Water? Water
  • Cake or Pie? Cake because of my love of chocolate!
  • Tacos or Pizza? Pizza
  • Hogwarts House: Ravenclaw/Hufflepuff
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Intern Video

To find out more about life as a Peppercom intern, check out this YouTube video produced by former Peppercomm interns who share their experiences. Click Here