Jul
26

The Intern Spotlight: Madison Lehman

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maddypost2Today we are going to meet Peppercomm’s Michigan Wolverine, Madison Lehman!

Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

Hi everyone! My name is Madison (Maddy) Lehman. I am a rising senior at the University of Michigan, pursuing a double major in International Studies, with a sub plan in Political Economy and Development, and Communication Studies. I grew up in a small farm town in New Jersey called Cranbury, but I usually say I am from Princeton since I went to high school there and it is more well known. I have always been interested in the communications industry, but I decided to explore PR after speaking with Ed Moed, one of the CEOs at Peppercomm, prior to deciding which major to pursue sophomore year. The conversation with Ed immediately peaked my interest about the PR industry. I first dove into the PR industry when I worked for a PR agency last summer and loved it. Now, I am fortunate enough to experience the agency life again as a Peppercomm intern!

 

When you’re not hard at work at Peppercomm, what do you like to do?

Being lucky enough to grow up in a home surrounded by farmland, woods and a lake, I love to be outside with family and friends. You can oftentimes find me fishing in my backyard on a canoe or helping my florist mom in our flower field. I also love going on hikes and taking our kayaks to the bay or parks around our area to explore. Since I live in New Jersey, I am only about a 40-minute car ride from the Jersey Shore, so my friends and I often take day trips to the beach as well (and no, I have never seen Snooki).

 

What area of the industry do you find the most appealing and why?

Seeing how a specific product or services brand message can alter the audience’s perception, really attracted me to PR. Drafting pitches and reaching out to reporters showed me how important it is to research the reporters you are contacting in order to create a pitch angle that will interest them. I think it is very fascinating that changing even a small phrase or subject line of an email can determine whether or not a reporter writes about your client. I really enjoy learning about the strategy behind media relations and I am excited to learn more.

 

Any surprises or revelations about your role, the industry or Peppercomm?

The great thing about Peppercomm’s internship program is that they really throw you into the work. While everyone at the company is very willing to help, it was a bit overwhelming at first because I had to learn how to better manage my time. Being thrown many tasks at once taught me how to prioritize assignments. I now always ask for assignment deadlines, so I can better manage my time and get my work done as efficiently as possible. I think my time management skills have improved immensely along with my ability to do quality work in a very limited amount of time.

 

Where do you see yourself going in the industry?

I can honestly say I am unsure. I love working in an agency and learning about a wide range of industries, but I would also be willing to try out the in-house PR route. This internship experience definitely let me know that I love the agency work and atmosphere!

 

INTERN LIGHTNING ROUND

  • Netflix or Hulu? Netflix
  • Text or Call? Text
  • Cheesy or caramel popcorn? Ugh this is a hard one, but I will have to say caramel
  • Coffee or Tea?Tea, unless I am very tired
  • Dogs or Cats? I have to say dogs, but I do have two cats so I need to keep that quiet
  • NYC or San Francisco? NYC
  • Crunchy or smooth peanut butter?Crunchy
  • Mac or PC? Mac
  • Sweetened or Unsweetened Tea? Sweetened
  • Nickelodeon or Cartoon Network? Nickelodeon
  • Chocolate or Vanilla? This often changes day by day for me
  • Seltzer or Water? Water
  • Cake or Pie? I got sick once from eating too much cake batter and I haven’t wanted cake since
  • Tacos or Pizza? Pizza
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To find out more about life as a Peppercom intern, check out this YouTube video produced by former Peppercomm interns who share their experiences. Click Here