The Intern Spotlight: Ashwin MallyaBy David Jolly
In today’s post, meet current Peppercomm NYC intern and future industry star, Ashwin Mallya.
Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?
I went to New York University for college, where I majored in Economic Theory, while grabbing minors in Mathematics and Philosophy on the way. I’m originally from India, where I did my primary and secondary schooling before coming to The States to attend NYU. After graduating college, I realized I wanted an Internship that will help me gain some valuable real world experience, while still being fulfilling in the process. While fishing, I came across Peppercomm’s Business Outcomes Internship, and I realized that it would be a great place to begin. I applied for the post, got called in for the interview, and here I am!
What area of the industry do you find the most appealing and why?
As an intern in the Business Outcomes Group, there isn’t much difference in the sort of projects I am required to work on, industry-wise. However, in general, I am interested in the intersection between the technology and the financial sector. I believe that the finance industry’s most interesting work is being done on behalf of the tech industry, which is forcing it to adapt and innovate as new kinds of technologies and products are entering (or desire to enter) the marketplace.
Any surprises or revelations about your role, the industry or Peppercomm?
I didn’t really know much about PR prior to joining Peppercomm, so almost everything I learn about the industry comes as a surprise. However, I think the most interesting thing I’ve learnt is the importance of social media in managing companies’ public images. I never thought about that prior to joining Peppercomm though I was being constantly bombarded by social media alerts/advertisements on the internet. I guess Peppercomm offers me a way of thinking about social media which I had never conceived of prior to coming here.
Where do you see yourself going in the industry?
I’m not really sure, your guess is as good as mine!