I’m Not a Regular Brand, I’m a Cool BrandBy David Jolly
The pivotal moment when we all discovered the potential of livestreaming apps like Periscope and Meerkat in today’s mediascape was during the sudden East Village explosion that affected New York City. Your average user could easily leave a question and have a “citizen journalist” give them live feedback of what was going on, long before news stations started reporting on it.
Here are some examples of how these livestreaming apps could up your brand’s PR game:
1. Stay connected to the fans.
Periscope and Meerkat link directly to Twitter making Twitter content easy to produce and reaching consumers through this new app hassle free.
2. Eliminates the middleman.
Often times in PR we are constantly pitching reporters and hoping to receive replies and interest from them. With Periscope or Meerkat, it allows brands to directly interact with their audience. It also encourages transparency, which is becoming an ever-increasing priority for consumers. These livestreaming apps provide consumers a unique experience to chat directly with their favorite brands.
3. This could be the future!
First it was guerilla marketing and then native advertising became the next big innovation in generating consumer interest. Now Periscope and Meerkat have opened the doors to more creative ways to reach your key audience. Who knows what possibilities will be available with the future of how brands will use Periscope and Meerkat?
Check out this article by Steadfast Creative to learn more about how Periscope and Meerkat could take a brand to the next level.
What are your ideas of creative ways brands could take advantage of apps like Periscope and Meerkat?