Archive for Tips and Tricks
Today’s post is contributed by NYC intern Rachael Collins
Co-founder, president and Editor-in-Chief of Huffington Post, Arianna Huffington, recently spoke at the Business Chicks Luncheon in New York, NY on her life experiences, daily habits and views on getting enough sleep. I was lucky enough to volunteer helping Business Chicks with coordinating and running the event, which proved to be an extremely valuable experience.
The focus of Arianna’s address was placed on her newest book, The Sleep Revolution, which explores sleep from all angles. It covers the history of sleep, the role of dreams in our lives and the consequences of sleep deprivation, all of which are backed by sleep science.
Huffington shared her belief that our relationship with technology means that we are now more hooked on our smart phones than ever before. She urged the audience to change their habit of charging mobile devices in the bedroom. This removes the temptation to check in on work emails and social media during a time when we should be recharging ourselves.
Arianna shared her advice that “a good day, begins the night before” and continued with one of the best analogies of sleep I’ve heard yet: “you’re either entertaining the guests or cleaning up the house. Not both.” Here she is referring to the science of sleep and how it plays a crucial role in providing our body time to clean out toxic waste in the brain from the day. Essentially, she said we need to “wash the day away” to enable us to perform better. She referred to several top tier media pieces which have recently covered the topic, however more specifically she called out a Harvard Business Review piece on the link between effective leadership and sleep (tip: it’s a great read).
Continuing on the theme of sleep, she gave advice on a few items to keep on your nightstand inlcuding: an old fashioned alarm clock (since your phone shouldn’t be anywhere nearby), a glass of water, a dream book to note down the themes in your dreams, a picture of something you love and a fresh flower. As usual, Arianna’s sense of humor shined through and she suggested that “flowers can be expensive, so if you are a college student, just pick one on your walk home…I’m sure your neighbor won’t mind!”
Arianna left me with a few additional pieces of advice which I will keep in mind in future career and life situations: live life as though everything is rigged in your favor, never listen to the voice of doubt in your head, disconnect from the treadmill of your life to get creative and read books that remind you that you are more than your job.
Today’s post is contributed by NYC intern Kamali Lavergne
Part one of our PeppTalks series features Janine Gordon , President, Luxury & Lifestyle and a Peppercomm Executive.
Janine Gordon has been working in communications since the tender age of 20. From Harrods in London, to Saatchi & Saatchi and starting her own PR firm, JGA, Janine took the industry by storm and has not looked back. I sat down with Janine to find out more about her life in and out of the office.
KL: Where did you grow up and where did you go to school?
JG: I am a third generation New Yorker.
I went to the University of Pennsylvania because of the school’s 5:1 men to women ratio.
KL: What was the first concert you attended?
JG: My first concert, at age 8, was a “Leonard Bernstein Young People’s Concert” led and conducted by the acclaimed composer-conductor Leonard Bernstein. It was part of a series for pre-teens and younger. Arguably, that series spawned her life-long love of music.
(Pictured above: Janine Gordon in Singapore)
KL: Which TV show is your guilty pleasure?
KL: What was your first job and what did you learn from it?
JG: I was the Assistant Buyer of Junior Coats and Suits at Bloomingdale’s. That job taught me that I didn’t like shopping for other people.
Janine has impeccable taste, wearing pieces that appear curated for the Life and Times of Janine Gordon. I also ask her about the larger than life-size photograph of herself on the wall in her office.
I was asked to model in a charity fashion show.
KL: What drew you to Peppercomm?
JG: Peppercomm came to me, but it was a perfect fit culturally. I respected everything about Ed, Steve and Ted and everyone else I met.
I wonder if they saw in her what others have said to see – she appreciates the little things and makes you feel special.
KL: What activity have you taken up in your spare time?
JG: Learning Italian.
KL: What is your favorite Italian word or phrase?
JG: Porca Miseria!
What does that mean?
You miserable pig!
I crack up laughing, Janine just cracks a smile.
KL: If you could do PR for anyone famous, who would it be?
JG: Maggie Smith because she is extraordinarily talented and has a remarkable range. She’s currently portraying a bag lady in a feature film after playing the Downton Abbey Dowager Countess.
KL: What living person do you most admire and why?
JG: Emma Thompson because she is very funny, a gifted actress, an Academy award-winning screenwriter, and, from all reports, happily married and a good mom.
KL: What would your last meal on earth be?
JG: Strawberry shortcake — the entire cake — or a strawberry rhubarb pie — the entire pie. Either would be a delicious demise.
By the looks of it, Janine does not often partake in these.
KL: What was your most memorable job?
JG: Being Press Officer at Harrods, the world-famous British department store, at age 26. It was like taking the naughtiest kid in the class and making them class monitor.
KL: How did you, a young American, land the job?
JG: When asked by the Managing Director what I would need to do the job, I requested an electric typewriter. Apparently, all the other applicants asked for clothing allowances and big expense accounts. The Managing Director was a good Scot… and I came cheap. Actually, he did tell me later that my answer told him that all I really wanted to do was the job.
KL: Do you have a piece of advice you live by?
JG: ‘Do onto others as you would have them do onto you.’ I believe that this is a better philosophy than, ‘Do onto others before they do onto you.’
KL: What is Your Definition of Success?
JG: That’s a great question. How would you answer?
I tell her that my definition of success is mastering something you love.
Well, that’s it, write that down. As my favorite Intern Kamali would say, “Success is mastering something you love.”
I can now say I’ve been quoted by one of the best – an industry insider and a Peppercomm leader.
Today’s post is contributed by NYC intern Brooke Ferreri
If you are looking for an internship (and it doesn’t have to be a PR internship) stop right now because you’ve come to the right spot! Here are some tricks of the trade, from someone who knows how you feel.
- A.B.S – Always Be Stalking (Yes, this is my attempt at a Glengarry Glen Ross pun): As we all know, when going on interviews you want to be prepared with a general knowledge of the company’s history. What’s less known is the importance of understanding a company’s corporate culture, and what better way to do your research than through a little social media stalking? LinkedIn, Twitter, Instagram & blogs (like this one) were all extremely useful tools in my internship search. I found LinkedIn to be very helpful because it gave me a professional run down of the company, plus it allowed me to put a face to the name when it came time to interview. I also recommend following the company you are interested in on Twitter and Instagram, these sites tend to be more relaxed and reflective of a company’s corporate culture. You can learn a lot about a person or company by what they are saying on social media. In today’s business landscape, a good corporate culture is just as big of a factor as the job description is in determining whether or not a position is right for you. With a little help from social media, you can easily figure this out.
- Organization: If you are interested in PR, chances are you are going to spend a lot of time in excel and your internship search is the perfect practice. I kept a detailed list of everywhere I applied and included the date, position, and person I contacted. This organized list made it easy to know when it was time for me to follow up with companies. As a bonus, now that I have an internship in PR I am an Excel pro (well, kind of).
- Connections: Never underestimate the power of a good connection. Talk with as many people as possible in your field of interest, and if you know someone through school, family or friends who work for the company you are interested in, be sure to utilize them. In general, people want to help you find a job, so do not be afraid to ask for advice. That’s how I landed an internship here, shout out to Laura Bedrossian.
- Be Aggressive: During this process, don’t be afraid to go after any company or opportunity. If you find a company you are interested in, reach out to them, even if you don’t see any job postings, you never know what might happen and the timing may be right.
- Don’t (stop never) give up: A little advice from me and my friends, S Club 7. I know the internship search can be a complete drag at times but it is important to not let yourself get discouraged. Negative thoughts will not help with the process and it will only slow you down. Always remember, you are a “talented, brilliant, powerful musk-ox” and you will find an internship eventually. It may even be here!
Today’s post is contributed by NYC intern Rachael Collins
The subject of being proactive in both your career and day-to-day work has been discussed on PRiscope in the past, and is something I try to consciously achieve as much as possible. Not only must you do good work to succeed, but being proactive pushes you to the next level.
Working in PR, you never know what will be dished onto your plate without notice. By stepping outside my comfort zone, I put up my hand to attend a panel presentation at Baruch College. I was initially asked simply to accompany Intern Committee member, Chris Piedmont, for the experience and networking. However, in typical PR style, I was asked to be a speaker at the last minute. At the panel, I covered extra-curricular activities that I undertook at college and networking while in school.
During college, I was a member of a student society called AMPed that was for advertising, marketing, public relations and international business students. By being involved in a student society like this, I was exposed to industry leaders, business owners and college alumni who have gone on to do great things since graduating. The insights I received from being an AMPed member were extremely valuable in shaping my understanding of the PR industry and have helped me to connect with influential communications professionals.
If you can make the commitment to a student society or similar group, it will help you with your day-to-day duties, whether you’re an intern or entry level professional. You will have a better understanding of how an agency operates and will walk away with the ability to reach out to contacts in the future.
One of the first classes I took in college covered networking and to this day, could be one of the most valuable learning experiences I have been involved in. Networking is vital to being successful in the PR and communications industries because it allows you to make both business and personal connections that help your workplace and career progress.
My advice to the students at the panel, and for any interns or entry level communicators, is to network wherever and whenever possible. Always keep your ears open to opportunities because you never know when a random conversation with a stranger can turn into a new connection who brings a lot to the table. Your coworker today could be a valuable contact in the future who may help you land that job, media placement or client you’ve been hunting for.
These two discussion topics both have one thing in common; they involve putting your hand up for foreseeable and proactive opportunities that will push you outside your comfort zone.
All in all, Peppercomm’s visit to Baruch College was a great experience for us, and we were delighted to answer the smart questions of the students in the room. It was also fantastic to meet the other panelists from such a diverse mix of communication backgrounds.
Here’s to more hand raising.
In this week’s Meet the Intern Committee post, we are introducing Peppercomm’s biggest fan of college football (Go Clemson Tigers!), Broadway, Disney and all things Shonda Rhimes, Chris Piedmont (@cpiedmo), the onboarding coordinator of the internship program at Peppercomm. Along with our San Francisco Coordinator, David Jolly, whom you’ll meet in the coming weeks, Chris was one of the brains behind the internship’s PeppSquad branding that their intern class spearheaded.
Each Friday, we will post a Q&A with different members of the Intern Committee. We will answer questions that we frequently hear from intern candidates and would love to hear any other questions you have for us in the comments section.
CP: I was born in Charleston, South Carolina (hi, y’all!) and graduated from the best college in the #1 tourist destination in the world, the College of Charleston. I’m a Charleston guy through and through – my bowties can attest.
How did you get into PR and Peppercomm?
CP: I’m one of the rare birds who found their career via…an online personality test. Shocking, I know. I was originally studying to go into education while a freshman at Clemson University, but decided I didn’t want a degree I could only use to teach. After taking a career survey, I got matched with PR and realized I was already doing many of the core elements of social media and event planning. After taking a few intro courses, I knew I’d found the career for me and have been enjoying it since.
When I was a sophomore in college after transferring to the College of Charleston because of its stellar Communication Department and esteemed Communications Advisory Council, I heard our founder and Co-CEO, Steve Cody, speak at a Student Forum about “Building the Brand of You.” Steve is a member of the Advisory Council and spoke about the unique and comedic culture at Peppercomm that empowers employees to push boundaries and nurture their entrepreneurial spirits. From that talk, I was hooked and was lucky enough to work as an intern and then be hired full time after graduation.
What are the main things you look for when reviewing resumes?
CP: Previous experience in PR and communication is always a big plus. I also look at how active an applicant is at his/her college. If you’re participating in organizations like the Public Relations Student Society of America (PRSSA) or have communication leadership roles in Greek life or other on-campus organizations, I’m very likely to want to learn more. Creativity and humor in an application also go a long way. If you’re able to make me laugh, you’re well on your way.
CP: Interns who succeed here come each day and give the internship their all. They don’t just take the work they’re assigned, but look for additional opportunities to go further and be bigger assets to their teams. They also embrace an entrepreneurial spirit by seizing opportunities to make the agency a better place to work.
What is the best account that you’ve worked on?
CP: This is tough as there really are so many options, but one of the best accounts I’ve worked on is Steelcase, Peppercomm’s longest standing client. We’ve gotten to do some pretty cool (and successful) product launches since I started on the account as an intern. It’s fascinating learning about the impact of space on how you work and a company’s culture.