Archive for Tips and Tricks

In this week’s Meet the Intern Committee post, we are introducing Peppercomm’s biggest fan of college football (Go Clemson Tigers!), Broadway, Disney and all things Shonda Rhimes, Chris Piedmont (@cpiedmo), the onboarding coordinator of the internship program at Peppercomm. Along with our San Francisco Coordinator, David Jolly, whom you’ll meet in the coming weeks, Chris was one of the brains behind the internship’s PeppSquad branding that their intern class spearheaded.

Each Friday, we will post a Q&A with different members of the Intern Committee. We will answer questions that we frequently hear from intern candidates and would love to hear any other questions you have for us in the comments section.

chris2  Ok, let’s get the basics out of the way. Where are you from and where did you go to school?

CP: I was born in Charleston, South Carolina (hi, y’all!) and graduated from the best college in the #1 tourist destination in the world, the College of Charleston. I’m a Charleston guy through and through – my bowties can attest.

  How did you get into PR and Peppercomm?

CP: I’m one of the rare birds who found their career via…an online personality test. Shocking, I know. I was originally        studying to go into education while a freshman at Clemson University, but decided I didn’t want a degree I could only use    to teach. After taking a career survey, I got matched with PR and realized I was already doing many of the core elements  of social media and event planning. After taking a few intro courses, I knew I’d found the career for me and have been  enjoying it since.

When I was a sophomore in college after transferring to the College of Charleston because of its stellar Communication  Department and esteemed Communications Advisory Council, I heard our founder and Co-CEO, Steve Cody, speak at a    Student Forum about “Building the Brand of You.” Steve is a member of the Advisory Council and spoke about the unique  and comedic culture at Peppercomm that empowers employees to push boundaries and nurture their entrepreneurial  spirits. From that talk, I was hooked and was lucky enough to work as an intern and then be hired full time after graduation.

What are the main things you look for when reviewing resumes?

CP: Previous experience in PR and communication is always a big plus. I also look at how active an applicant is at his/her college. If you’re participating in organizations like the Public Relations Student Society of America (PRSSA) or have communication leadership roles in Greek life or other on-campus organizations, I’m very likely to want to learn more. Creativity and humor in an application also go a long way. If you’re able to make me laugh, you’re well on your way.

What makes a great intern?chris1

CP: Interns who succeed here come each day and give the internship their all. They don’t just take the work they’re assigned, but look for additional opportunities to go further and be bigger assets to their teams. They also embrace an entrepreneurial spirit by seizing opportunities to make the agency a better place to work.

What is the best account that you’ve worked on?

CP: This is tough as there really are so many options, but one of the best accounts I’ve worked on is Steelcase, Peppercomm’s longest standing client. We’ve gotten to do some pretty cool (and successful) product launches since I started on the account as an intern. It’s fascinating learning about the impact of space on how you work and a company’s culture.

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This video is an oldie-but-goodie from the Public Relations Student Society of America (PRSSA) about what it’s like to have a career in public relations.

Working in public relations, especially at an agency, you’re able to learn a lot about different industries. You are given the opportunity to develop a brands image, through various strategies and tactics. No two days are the same!

See what others in the industry have to say. 

Be sure explore the PRSSA website for more career and education resources. 

What questions or advice do you have about working in public relations? 


We All Love Emoji’s

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Today’s guest post was written by NYC  intern, Younhee Choi

When was the last time you used emoji’s? I use emoji’s every 5 seconds whenever I am sending text messages and instant messages. Even my mom loves using emoji’s.  Emoji’s are a small image that can represent an emotion, object, or idea to the audiences. It is very convenient and fun to use. And importantly it expresses facial expressions, and emotions that words can’t deliver.

Today, these pictographs are used worldwide and brands out there are getting creative by using it as marketing tools. Emoji’s are cute, fun and attractive to the consumers. The early starters of the use of emoji’s were animal rights organization PETA, Bud Light, and Taco Bell. Last year Bud light posted an American flag on Twitter that was made out of emoji’s for Independence Day 2014. This tweet has more than 150,000 retweets and Bud Light still regularly communicates on social media using emoji’s.

Recently, Domino’s Pizza filled its Twitter feed with the pizza emoji’s. Dominos was getting ready to launch the emoji ordering on Twitter. Customers can now (starting May 20th) order pizza just by tweeting the pizza emoji to Domino’s Pizza (@Dominos) on twitter. Of course there are additional steps before the simple tweet, but this idea was creative enough to grab customers’ attention.

More emoji campaigns include Coca-Cola’s smiley-face emoji URL, Burger King’s new Chicken Fries emoji keyboard and BRIS (Children’s Rights in Society); “a Swedish non-profit organization that runs a national helpline for children and teenagers.” BRIS released Abused Emojis that contains emoji’s that shows kids being abused. This was to help kids and young people to communicate their situation with simple emoji’s.

Nowadays, emoji’s are the new standard of communication on social media or brand campaigns – and it is definitely getting the millennials attention. Will this rise of the emoji for brand marketing be over someday? Yes, certainly. But are we interested right now with these emoji campaigns? Absolutely!  For more information about interesting emoji brand marketing, momentology shows us the timeline of brands that marketed using emoji’s.  Now, go crazy with your emoji’s!

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Today’s guest post is by Peppercomm  associate, Chris Piedmont

Cows everywhere, REJOICE! Chick-fil-A is coming to NYC. In light of this revelation, it seemed like an appropriate time to share the lessons I learned from my 4 years working my first job at Chick-fil-A.

When I was 16, I wanted a job to earn extra spending money and one of the few classmates of mine who had a job at this point had been working at one of our local Chick-fil-As.  After taking the plunge and applying, I was hired and worked at two Chick-fil-As off and on for the next four years.

Surprisingly, you can learn a lot while brightening people’s days one chicken meal at a time.

Go above and beyond: Chick-fil-A prides itself on “second mile” service, or going the extra mile to not just meet customers’ expectations but to exceed them and anticipate their needs. To do this, listening closely to your customer is crucial. I have carried this with me throughout my other internships and jobs. You’ll never be disappointed when giving your work your all.

Enjoy what you do: It truly was “my pleasure” to serve guests. I enjoyed being a part of the bright and friendly atmosphere Chick-fil-A is known for and had many instances where the warm smile shared with a customer noticeably improved their day.  Over my years working there, I developed relationships with our most frequent guests and knew just what to do to improve their experience. It’s amazing how happy an extra Polynesian sauce or a free ice cream cone can make someone. While our food was delicious (I would do anything for a Chicken biscuit right now), customers came to us for the friendly atmosphere. To create that atmosphere, your front line employees’ have to be happy and enjoying their work.

Know when to move on: While I enjoyed my time working at Chick-fil-A, the last lesson I learned was that it’s okay to part ways with an employer for a variety of reasons. In my case, a contributing factor to my decision to leave was a difference in opinion with the company leadership’s stance on a variety of issues.

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Have you ever wondered what life would be like if emails went from the digital realm to your real-life? This funny video shows you just that and at the same time teaches you a bit about email etiquette: 

  1. It’s not always necessary to hit the reply all button.
  2. Be sure that before sending an email you’ve spell checked and attached all documents.
  3. After returning from vacation, as tempting as it may be, turn off your auto response.
  4. When selecting names of recipients, be sure you’ve included the correct persons. You wouldn’t want to mistakenly send an email to the wrong client.
  5. Don’t overuse exclamations and ALL CAPS! 

Those are just some, but let me know other email etiquette tips that you have.

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Intern Video

To find out more about life as a Peppercom intern, check out this YouTube video produced by former Peppercomm interns who share their experiences. Click Here