Archive for Social Media
In today’s post, meet current Peppercomm NYC intern and future industry star, Ashwin Mallya.
Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?
I went to New York University for college, where I majored in Economic Theory, while grabbing minors in Mathematics and Philosophy on the way. I’m originally from India, where I did my primary and secondary schooling before coming to The States to attend NYU. After graduating college, I realized I wanted an Internship that will help me gain some valuable real world experience, while still being fulfilling in the process. While fishing, I came across Peppercomm’s Business Outcomes Internship, and I realized that it would be a great place to begin. I applied for the post, got called in for the interview, and here I am!
What area of the industry do you find the most appealing and why?
As an intern in the Business Outcomes Group, there isn’t much difference in the sort of projects I am required to work on, industry-wise. However, in general, I am interested in the intersection between the technology and the financial sector. I believe that the finance industry’s most interesting work is being done on behalf of the tech industry, which is forcing it to adapt and innovate as new kinds of technologies and products are entering (or desire to enter) the marketplace.
Any surprises or revelations about your role, the industry or Peppercomm?
I didn’t really know much about PR prior to joining Peppercomm, so almost everything I learn about the industry comes as a surprise. However, I think the most interesting thing I’ve learnt is the importance of social media in managing companies’ public images. I never thought about that prior to joining Peppercomm though I was being constantly bombarded by social media alerts/advertisements on the internet. I guess Peppercomm offers me a way of thinking about social media which I had never conceived of prior to coming here.
Where do you see yourself going in the industry?
I’m not really sure, your guess is as good as mine!
The pivotal moment when we all discovered the potential of livestreaming apps like Periscope and Meerkat in today’s mediascape was during the sudden East Village explosion that affected New York City. Your average user could easily leave a question and have a “citizen journalist” give them live feedback of what was going on, long before news stations started reporting on it.
Here are some examples of how these livestreaming apps could up your brand’s PR game:
1. Stay connected to the fans.
Periscope and Meerkat link directly to Twitter making Twitter content easy to produce and reaching consumers through this new app hassle free.
2. Eliminates the middleman.
Often times in PR we are constantly pitching reporters and hoping to receive replies and interest from them. With Periscope or Meerkat, it allows brands to directly interact with their audience. It also encourages transparency, which is becoming an ever-increasing priority for consumers. These livestreaming apps provide consumers a unique experience to chat directly with their favorite brands.
3. This could be the future!
First it was guerilla marketing and then native advertising became the next big innovation in generating consumer interest. Now Periscope and Meerkat have opened the doors to more creative ways to reach your key audience. Who knows what possibilities will be available with the future of how brands will use Periscope and Meerkat?
Check out this article by Steadfast Creative to learn more about how Periscope and Meerkat could take a brand to the next level.
What are your ideas of creative ways brands could take advantage of apps like Periscope and Meerkat?
Today’s guest post was written by NYC intern, Younhee Choi
When was the last time you used emoji’s? I use emoji’s every 5 seconds whenever I am sending text messages and instant messages. Even my mom loves using emoji’s. Emoji’s are a small image that can represent an emotion, object, or idea to the audiences. It is very convenient and fun to use. And importantly it expresses facial expressions, and emotions that words can’t deliver.
Today, these pictographs are used worldwide and brands out there are getting creative by using it as marketing tools. Emoji’s are cute, fun and attractive to the consumers. The early starters of the use of emoji’s were animal rights organization PETA, Bud Light, and Taco Bell. Last year Bud light posted an American flag on Twitter that was made out of emoji’s for Independence Day 2014. This tweet has more than 150,000 retweets and Bud Light still regularly communicates on social media using emoji’s.
Recently, Domino’s Pizza filled its Twitter feed with the pizza emoji’s. Dominos was getting ready to launch the emoji ordering on Twitter. Customers can now (starting May 20th) order pizza just by tweeting the pizza emoji to Domino’s Pizza (@Dominos) on twitter. Of course there are additional steps before the simple tweet, but this idea was creative enough to grab customers’ attention.
More emoji campaigns include Coca-Cola’s smiley-face emoji URL, Burger King’s new Chicken Fries emoji keyboard and BRIS (Children’s Rights in Society); “a Swedish non-profit organization that runs a national helpline for children and teenagers.” BRIS released Abused Emojis that contains emoji’s that shows kids being abused. This was to help kids and young people to communicate their situation with simple emoji’s.
Nowadays, emoji’s are the new standard of communication on social media or brand campaigns – and it is definitely getting the millennials attention. Will this rise of the emoji for brand marketing be over someday? Yes, certainly. But are we interested right now with these emoji campaigns? Absolutely! For more information about interesting emoji brand marketing, momentology shows us the timeline of brands that marketed using emoji’s. Now, go crazy with your emoji’s!
Today’s guest post is authored by NYC intern, Robert Smith
Remember when Taco Bell purchased the Liberty Bell? The fast food chain took out full-page ads in a number of high profile publications, claiming it had purchased the Liberty Bell and was renaming it the Taco Liberty Bell. This was back in 1995, long before social media captivated their millennial customer-base.
Today, Taco Bell is clearly a brand that knows its audience, leveraging their influence to promote new products and campaigns. From 2007-2015, Taco Bell’s following has grown exponentially amassing nearly 1.55 million Twitter followers and 9.9 million Facebook likes at the time of this post.
In 2014, one day after launching a mobile payment and ordering app, Taco Bell wiped out its social media channels to promote the mobile payment application. Its Twitter, Facebook and Tumblr pages were “blacked out” with a single post promoting the hashtag #onlyintheapp, effectively driving traffic towards their ordering app.
So how can other brands replicate this success?
1. Incentivize, don’t control— It’s important to not try and control what people think or say, instead encourage or incentivize followers to share your content.
2. Be human— “Code-switching,” refers to when a person alternates back and forth between multiple languages in a single conversation (professional and personal personas). Understand that both come together to affect preferences.
3. Actively Listen, Answer Questions— Use conversations online as an opportunity to listen for insight.
@tacobell dad i need some money
— Hoodie Allen (@HoodieAllen) May 11, 2015
@HoodieAllen Lunch is on me, son.
— Taco Bell (@tacobell) May 11, 2015
Let us know if you’ve received a memorable response from Taco Bell’s Twitter handle!
The use of social media is becoming more important each day. Working in public relations there will be opportunities to strategically use social networking sites for all businesses. B2B and B2C companies alike all have a target audience that they are trying to reach and most likely those audiences are active on social media. The above video breaks down the socialnomic benefits of using social media in a professional setting.
When you are in a client or team meeting and there’s a question on whether social media is a good idea for a client, just play this video and the answer should reveal itself. Keep in mind that not all social media sites are for every company. If you can share this video and give recommendations on why a specific social network would be best you will be a shining star on your team.
Do you believe social media has a role in all industries?