Archive for SF
In today’s post, meet Peppercomm SF intern and future PR star, David Jolly.
Life for me began in Cleveland until I was a teenager and my family relocated to Columbus, Ohio. After graduating from high school in Columbus, I went to an out-of-state college in Hampton, VA majoring in finance and marketing. After two years there, I realized that it wasn’t the best fit for me, so I transferred to Ohio Dominican University (ODU) in Columbus. I graduated from ODU with a BA in Public Relations and Marketing Communications in December 2012.
Throughout my time at ODU, I had several PR internships and was heavily involved in student organizations, and even served as the PRSSA president for my chapter. Upon graduation, I took on my first full-time internship at a PR agency before coming to Peppercomm’s San Francisco office. Making the decision to move across the country to San Francisco was a big deal. Not only had I never visited San Francisco, I did not know a single person in the city. Yet, it sounded like a great adventure and after speaking with the teams here, I knew I had to find a way to make it happen. The next thing I knew I was living in San Francisco and starting my first day as the intern in the Peppercomm SF office.
I’ve always told myself that agency would be the best fit for me. A past internship proved me correct and I knew I had to continue my career at Peppercomm. My passion for media relations was a major reason in wanting to work at Peppercomm and I felt the agency would be a great place to hone my skills.
2. What area of the industry do you find the most appealing and why?
A majority of my past experiences is in media relations, so I find that area of the industry to be the most appealing. I think I fell in love with this area of the industry during my first internship. I saw an opportunity for a media placement and I sent an email pitch to the appropriate editor at the publication. The editor liked the story and I had my first placement in a national publication. It felt great to be able to see my idea go from a pitch to being an article in a widely-read outlet, and also build that relationship with the editor. Since then, I’m constantly looking for opportunities and projects that allow me to improve my media skills.
3. Any surprises or revelations about the industry?
After taking a few entry-level classes as an undergrad and really taking the time to research the industry, I had a better understanding of what to expect. One of the biggest surprises for me was learning that public relations can be found in almost every single industry. This is definitely a good thing for emerging PR professionals like me, because regardless of what your interest might be, there is most likely a PR job in that specific industry.
4. Where do you see yourself going in the industry?
I would really like to continue to learn new skills and best practices in the industry. I see myself becoming more of an expert in media relations and social media. I also see myself staying in an agency setting because of the fast-paced environment and the variety of clients I get to work with on a daily basis. My goal is to ultimately become a senior partner at an agency and mentor future PR professionals.