Archive for Public Relations

In today’s post, meet current Peppercomm NYC intern and future industry star, Carly Sylvester.

Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

It all started in a small suburb of New Jersey (not Seaside, the only town people not from New Jersey can name thanks to my bff Snooki) called Rockaway. I was raised in the stereotypical fashion of an Italian from North Jersey – taking part in mob heists and fist pumping competitions, that is. I somehow ended up in Delaware calling myself a Blue Hen, which is possibly the worst mascot of all time, with the exception of UPenn’s Quaker, but I couldn’t be prouder to now call myself an alumni of The University of Delaware. It was there that I learned that my passion for writing, being creative and trying new things, and working with people could all be channeled into a successful career in public relations.

My journey with Peppercomm began (as most of my relationships do) with a dash of social media stalking. The lovely Sam Bruno and my sister are bridesmaid survivors of the same wedding, and through this mutual connection I was able to see the wonderful world of Peppercomm via Sam’s Instagram. Her regularly hash-tagged #ILoveMyJob posts had me question whether this “job” she spoke of had her brainwashed, or if this Peppercomm place was something I should seriously take a look at.

While brainwashing is only 5% of the job description here at Peppercomm, what my research into this wonderful organization told me was that I’d be a fool to not seek out a way to be a part of it. Experience has taught me that PR can be a very cold environment, but from the minute I opened Peppercomm’s website I felt nothing but warmth. I could sense immediately that the people who make up this organization are people who care – they genuinely care about their work, their clients, their client’s audiences, and most importantly each other. I knew finding a place that churns out such thoughtful and insightful work yet still maintains a relaxed and fun culture where people actually matter is a rarity, and before I knew it I was filling out an application, and the rest is history!

What area of the industry do you find the most appealing and why?

One of the things I find most intriguing about PR is the relational aspect of it all. From working with a journalist to launching a new product, you have to have a deep and clear understanding of the people you’re working with. My degrees are in communication and sociology, so I am all about getting to the bottom of who people are and establishing a connection with them. I love the idea that in order for our work with a client to be successful, we have to know who their target audience is as people. Who are they? How did they end up here? Why is this brand important to them? Understanding people’s backgrounds is so important for an array of industries, but I love that in PR you get to utilize them as a basis for a continued relationship.

Any surprises or revelations about your role, the industry or Peppercomm?

This is my first time in an agency setting, so initially I was very taken aback at how many different hats I was expected to wear being on so many different accounts. Now that the initial shock has worn off, I’ve genuinely grown to love being able to jump from one industry to another throughout my days. I can go from financial research to looking at pictures of cheeseburgers (#RestaurantPR) in an instant. It’s been such an incredible experience for me to learn how to balance so many different roles – I feel so much more confident now going into the next steps of my career. What’s even better is that Peppercomm has given me real, hands-on experience to boost my confidence even further. I really feel like a part of the team here, not just an intern doing intern work.

Where do you see yourself going in the industry?

I’ve fallen especially in love with the consumer/lifestyle side of the industry because of the attention to detail and connection with respective audiences that is required. Now that I’ve been given a taste of agency life, I can’t see myself working in a different setting down the road. For now, I’m continuing to enjoy this amazing opportunity and soaking up all the new experiences Peppercomm has to offer!


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This week, meet your favorite animal lover, knitter and DIYer, Julie Hoang, one of the internship program’s university relations coordinators at Peppercomm. She helps to build better relationships with key universities through career fairs, job postings, networking events and shadowing programs, while her counter-part, David Jolly, handles most of the university opportunities on the west.

JH1Ok, let’s get the basics out of the way. Where are you from and where did you go to school?

JH: I was born and raised in New York and graduated from Syracuse University in upstate New York. I guess you can call me a true New Yorker!

How did you get into PR and Peppercomm?

JH: I didn’t go the traditional route and major in PR, but I did study communications. Growing up, I’ve always loved story-telling and still remember re-writing the ends of Disney’s fairytales.

I continued that passion throughout high school and ended up spear-heading my school paper as the editor-in-chief. Shortly graduating college with my major in communications, I started working at Walek & Associates, a financial services PR firm in NYC. The firm was then acquired by Peppercomm, which brings me here today.JH2

What are the main things you look for when reviewing resumes?

JH: While previous PR and media experience tops the list, it is certainly not limited to that. Cover letters are essential and we would rather choose a candidate who can clearly express their experience and how it relates to Peppercomm and the industry. The way the cover letter is written also provides us with a glimpse into how the candidate will interview.

What makes a great intern?

JH3JH: We don’t expect our interns to jump in on the first day knowing the ins and outs of PR, but it’s important for them to have a willingness to learn. For the interns that stand out, you can tell they have a passion to work at Peppercomm and to grow with it. Chris and David are great examples, as they started out as interns at Peppercomm, re-branded the internship program (on their own will) and are now full-time employees.

What is your favorite thing about Peppercomm?

JH: For me, it would be the ability to work across a variety of industries. Starting out in financial PR, it was hard to pull away from only financial work. Since joining Peppercomm, however, I’ve been able to work across many different industries including B2B, professional services, education, financial and consumer. Peppercomm also gave me the ability to work on internal accounts, such as Intern Committee.


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This video is an oldie-but-goodie from the Public Relations Student Society of America (PRSSA) about what it’s like to have a career in public relations.

Working in public relations, especially at an agency, you’re able to learn a lot about different industries. You are given the opportunity to develop a brands image, through various strategies and tactics. No two days are the same!

See what others in the industry have to say. 

Be sure explore the PRSSA website for more career and education resources. 

What questions or advice do you have about working in public relations? 

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In today’s post, meet current Peppercomm NYC intern and future industry star, Michael Pellessier.

DREW UnivTell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

Hello PRiscope readers! My name is Michael Pellessier, but in the office Co-Founder and CEO, Steve Cody, has given me the name “Drew Guy”. I’m a west coaster from Washington (state that is), that now lives in New Jersey and works in NYC. I’m a lover of traveling as I’ve traveled to; all 50 states, London, Brussels and Japan, and am always looking for another adventure to take.

As a recent graduate from Drew University with a major in Business Studies and a minor in Photography, I immersed myself into all that Drew had to offer. Throughout my four years at Drew I was involved with the university program board, orientation committee, student government and was the office manager for the office of student activities. If I wasn’t planning an event, or studying (yeah I found time for that as well), you could more than likely find me in our schools darkroom where I would be developing, exposing and creating film prints for my photography classes.

During my senior spring semester at Drew I participated in the first semester of our media and communications semester in New York City, where we traveled into NYC twice a week for class. As part of the course we spent the afternoons visiting agencies citywide. The first agency that we visited was Peppercomm, and from there it was the agency that I wanted to intern and potentially work at. The office atmosphere, intelligent employees, and small agency size was something that attracted me to Peppercomm, and yes, Co-Founder and CEO Ed Moed being an alumni of Drew was another reason. I enjoy that you’re given the ability to grow within the agency, and are given the lessons you need to learn while also being tasked with challenging projects for the accounts you’re on.

What area of the industry do you find the most appealing and why?

I enjoy that I’m able to work across seven different accounts and learn from the challenges and opportunities that arise in each of the accounts. During my internship here at Peppercomm, the knowledge that I’ve gained through pitching to the media, creating social media posts, interacting with clients, and creating briefing books are all beneficial and appealing to me as I know the skills I’ve got here are going to help me down the road.

Any surprises or revelations about your role, the industry or Peppercomm?

What surprised me the most was that on the day I started I was given so much responsibility for the accounts I was on. It really made me feel like I wasn’t an intern, but was a trusted member on my accounts. Being able to complete the tasks, but also learning that I was able to ask for help when needed, helped me learn even more about it takes to work in the PR world.

Where do you see yourself going in the industry?

Gosh that’s a hard question. The skills that I’ve gained during my internship have helped me understand the PR world even more. The industry is filled with so many different areas that I feel are all interesting and would eventually like to dip my toes in to get some experience in them, but I feel that because of my background with running events at Drew, getting involved with culture events would be an area that highly interests me. What’s to say that also spending time on the digital teams, creating content and visuals would be intriguing to me as well?

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Today’s guest post is authored by NYC intern, Robert Smith

Remember when Taco Bell purchased the Liberty Bell? The fast food chain took out full-page ads in a number of high profile publications, claiming it had purchased the Liberty Bell and was renaming it the Taco Liberty Bell. This was back in 1995, long before social media captivated their millennial customer-base.

Today, Taco Bell is clearly a brand that knows its audience, leveraging their influence to promote new products and campaigns. From 2007-2015, Taco Bell’s following has grown exponentially amassing nearly 1.55 million Twitter followers and 9.9 million Facebook likes at the time of this post.

In 2014, one day after launching a mobile payment and ordering app, Taco Bell wiped out its social media channels to promote the mobile payment application. Its Twitter, Facebook and Tumblr pages were “blacked out” with a single post promoting the hashtag #onlyintheapp, effectively driving traffic towards their ordering app.

Taco Bell manages accounts on several other social platforms including YouTube, Instagram, Vine, Snapchat, Pinterest, Tumblr, and keeps a close eye on emerging social platforms.

So how can other brands replicate this success?

1. Incentivize, don’t control— It’s important to not try and control what people think or say, instead encourage or incentivize followers to share your content.
2. Be human— “Code-switching,” refers to when a person alternates back and forth between multiple languages in a single conversation (professional and personal personas). Understand that both come together to affect preferences.
3. Actively Listen, Answer Questions— Use conversations online as an opportunity to listen for insight.


Let us know if you’ve received a memorable response from Taco Bell’s Twitter handle!

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Intern Video

To find out more about life as a Peppercom intern, check out this YouTube video produced by former Peppercomm interns who share their experiences. Click Here