Archive for New York City

Today we are going to get to know Peppercomm intern Kevin Castaneda!

kevinTell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm? 

I’m from North Plainfield and went to Kean University, where I studied PR.

When you’re not hard at work at Peppercomm, what do you like to do?

I think anyone that has had a conversation with me knows I’m a huge sneaker collector and reseller. I own over 60-70 pairs (which isn’t that bad) and I buy, trade, and sell sneakers. It’s one of my passions. I also dedicate a lot of my time to music, specifically hip-hop and rap. There’s a whole world within the music you listen to and it’s amazing. I believe music says a lot about one’s personality. I plan to drop my mixtape on SoundCloud in July (just kidding). OH! I’m a huge sports fan. I love to play basketball and catching up on sports news. I’m a fan of the Brooklyn Nets, Minnesota Timberwolves, OKC Thunder, New England Patriots, and the Yankees.

What area of the industry do you find the most interesting and why?

I like consumer account work. Although it may seem more straight-forward than B2B, the thought process, strategy, and detail that the industry requires behind the scenes has been completely fascinating to me.

Any surprises or revelations about your role, the industry or Peppercomm?

I came to Peppercomm thinking, “I studied PR for 4 years, how much more can I learn?” but I realized right away I haven’t even scratched the surface. Peppercomm has been by far one of the best working experiences I’ve had. I think everyone should want to work here. The environment has just been amazing and I’ve never been more encouraged to learn.

Where do you see yourself going in the industry?

It’s so hard with the PR world changing and evolving every single day to be certain of exactly where I see myself going in the industry. Every day I become more intrigued by the role social media plays in almost everything in our lives.  I am fascinated by how “integrated” communications is. I want to learn from all those different sides in the industry and find what seems to be the best fit for my skillset.

Intern Lightning Round Questions:  

  • Netflix or Hulu?Definitely Netflix because my cousin let me use his login for free and if it’s for free… it’s for me.
  • Text or Call?Depending on what the matter is but overall texting. I like calls if I don’t have much time to chat
  • Coffee or Tea? Coffee has a horrible aftertaste
  • Dogs or Cats? Dogs
  • NYC or San Francisco?New York… haven’t been to San Francisco yet
  • Star Wars or Star Trek? Star Wars because I haven’t watched Star Trek yet.
  • Crunchy or smooth peanut butter? I don’t know why, but I love crunchy.
  • Mac or PC?Mac, I’m an Apple geek.
  • Sweetened or Unsweetened Tea? I don’t trust those who like unsweetened… I may or may not be kidding.
  • Nickelodeon or Cartoon Network? Cartoon Network if we’re talking about the classics.
  • Chocolate or Vanilla?This one’s tough, but vanilla.
  • Seltzer or Water?Water
  • Cake or Pie?Cake
  • Tacos or Pizza?Wow, I’m torn… Pizza?
  • Hogwarts House? ACCORDING to some of my colleagues I am a combination of Slytherin and Hufflepuff? Whatever that means.
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Apr
06

The Intern Spotlight: Riya Sherchan

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Today we are going to get to know Peppercomm intern Riya Sherchan!

royaTell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm? 

Hi everyone, my name is Riya. I am the new Analytics intern here. I graduated from Stony Brook University in Long Island, New York and I did a double major in Applied Mathematics and Statistics, and Economics. My home is more or less 23 hours by flight (Yeah you read it right the first time) in a city called Kathmandu in Nepal. I came to Peppercomm knowing little to nothing about the industry. People with a major like mine typically go for IT and/or Finance industries but I wanted to join a happy place to kick start my career. I didn’t want the pressure of my first job to scar me for life, and after watching Peppercomm’s harlem shake video online, this just felt like the right place to start.

When you’re not hard at work at Peppercomm, what do you like to do?

I start panicking mid-week when I don’t have plans for the weekend. I’d hate to waste Fridays at home just because there is SO much to do in this city. Weekdays, I like to get enough rest for work so I commute from home to work and back. I tend to save my excitement for the weekends. Fridays are for catching up with friends for drinks, or attending events they feature on TimeOut that stand out to me. Then Saturdays are for spending quality time with family and cleaning home. Fun fact (Ok this is not fun but it’s a fact): I have cleanliness OCDs. I wouldn’t be caught dead not washing my hands after I touch a pair of shoes. It’s like a reflex action- touch shoes, wash hands. Moving on to Sundays, well Sundays I don’t like to be bothered (ha!). I love my ME-time whether it is doing my nails, going shopping, watching a movie or doing nothing at all. Need me some ME-time.

What area of the industry do you find the most appealing and why?

The power of media. POTUS’s tweets about North Korea are all fun and games until Kim Jong Un responds.

Any surprises or revelations about your role, the industry or Peppercomm?

You know how when you hand an iPad to a kid for the first time, he just finds his way around it because it is so new and exciting. Well I am the kid and the whole PR industry is my iPad. Everything is new, everything is surprising, everything is exciting.

Where do you see yourself going in the industry?

Like I said, PR is a whole new thing to me so for now I am testing my waters.

Intern Lightning Round Questions:  

  • Netflix or Hulu?  Netflix
  • Text or Call? Call
  • Coffee or Tea? On days I start my day without coffee, I have to check if I’m still there on the inside. Starbucks is my second home, coffee indefinitely.
  • Dogs or Cats? Dogs. The chubby ones.
  • NYC or San Francisco?  NYC. I wouldn’t trade this place for the world.
  • Star Wars or Star Trek? Neither
  • Crunchy or smooth peanut butter? I don’t like peanut butter
  • Mac or PC? Mac any day
  • Sweetened or Unsweetened Tea? Sweetened Tea. Unsweetened Coffee.
  • Nickelodeon or Cartoon Network? Cartoon Network but only because they had that ONE show I used to watch-The Powerpuff Girls. I spent most of my childhood playing with Barbie dolls or playing dress up.
  • Chocolate or Vanilla? Vanilla
  • Seltzer or Water? Water
  • Cake or Pie? Cake
  • Tacos or Pizza? Artichoke pizzas are on a whole other level
  • Hogwarts House? I know this is from Harry Potter but this is as far as I can get hehe.
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Mar
09

The Intern Spotlight: Kayla Vieten

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Today we are going to get to know Peppercomm intern Kayla Vieten!

KaylaTell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

I grew up in New Hampshire near to beautiful Lake Winnipesaukee. I have my boating license and back home I spend ALL of my free time swimming, boating, tubing and jet-skiing. Although I can water-ski, I am quite horrendous at it, so that’s a work in progress I suppose.

I am currently a Junior at Ithaca College, studying Integrated Marketing Communications with a minor in sports studies. I am spending this semester as a “study abroad” in NYC. I put in the quotations because Interning at Peppercomm is my focus this semester and I am taking barley enough credits to be considered a student. That being said I take an art in NYC class on Saturdays where we visit different museums and art installations. I will return to Ithaca for my senior year in the fall.

I found Peppercomm when looking for internships online. Upon further research, I found many references speaking highly of Peppercomm and the humorous atmosphere it provides. As important is it is to love what you do, I believe the people you work with make all the difference in how much you enjoy your job. To see that Peppercomm focuses on company culture and an engaging workplace environment was so enticing to me. After being here for over a month now, I am happy to report Peppercomm and exceeded those expectations

When you’re not hard at work at Peppercomm, what do you like to do?

I am currently living in Brooklyn were there are an abundance of restaurants, bars and concerts. I’m not going to lie, the accessibility of delicious food has become a problem. My roommate and I has started doing adventure Friday food nights. We would try different restaurants you can only find in NYC and we have since had to replace them with Friday gym nights. As for NYC I like to walk around the city exploring and avoid being pooped on by pigeons.

What area of the industry do you find the most appealing and why?

I am most interested in Social media, marketing research and creative. Social media is intriguing because it is constantly changing, as trends developed and disintegrate. As for marketing research, I have been lucky enough to work on tasks that involve following consumer habits and media trends. Lastly I like anything involving creative, between campaign brainstorms to Photoshop, I’ll always take an opportunity to be original and creative.

Any surprises or revelations about your role, the industry or Peppercomm?

I am pleasantly surprised by the encouraging and collaborative environment here at Peppercomm. Coming directly from a college, where group projects are rarely composed of motivated and efficient team members. Transitioning  to Peppercomm has been delightful, the teams here consist of those who have a passion and dedication for the work they are producing as well as a desire to help those around them. I believe this supportive environment has directly improved my quality of work.

Where do you see yourself going in the industry?

PR is an adaptive industry and a profession that can keep me challenged. As I am beginning my career I can’t imagine what direction I would take within the many facets of PR. At some point I’d like to incorporate my sports studies minor and maybe help with sporting event media coverage and preparation.

Intern Lightning Round Questions: 

  • Netflix or Hulu?  Hulu. Most shows on Netflix that I like, I’ve already seen.
  • Text or Call? Text.
  • Coffee or Tea? Tea.
  • Dogs or Cats? Dogs! My sister is allergic to cats so I haven’t met many cats.
  • NYC or San Francisco? NYC, I have never been to San Francisco but it looks beautiful.
  • Star Wars or Star Trek? Star Wars. I own a shirt of Chewbacca holding a skateboard. I got peer-pressured into buying it for twin day in high school.
  • Crunchy or smooth peanut butter? Smooth.
  • Mac or PC? MAC!
  • Sweetened or Unsweetened Tea? Sweetened, bring on the sugar.
  • Nickelodeon or Cartoon Network? Nickelodeon, although Scooby-Doo was an all-time favorite back in the day.
  • Chocolate or Vanilla? Vanilla, but chocolate is always a good option.
  • Seltzer or Water? Water.
  • Cake or Pie? Cake, specifically cupcakes.
  • Tacos or Pizza? Pizza, always pizza.
  • Hogwarts House? HufflePuff, I’ve never watched the movies or read the books, I have no idea if that is even accurate. My friend made me take online house sorting test in exchange for Ben and Jerrys. I think I got the better end of the deal.
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Today we are going to get to know, Peppercomm intern Gisselle Trochez!

Gisselle InternTell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm? 

Hi, I’m Gisselle! I graduated from Biola University in Southern California this past May, where I studied Business Marketing. I proudly share the same birthplace with the very average Frank Sinatra – Hoboken, New Jersey. Honestly, you really can’t find two places that starkly contrast each other as much as Southern California and Northern New Jersey do, but I’m glad to have spent 4 years in (my idea of) paradise. While many think I’m crazy for not staying in California, I couldn’t stay away from the best pizza (and city) on earth.

I found out about Peppercomm through Sam Bruno, a Manager of Client Relations here at PC and also a friend of mine. For years she’d always talk about how much she loved her job (mostly via her #ilovemyjob hashtag on insta), and so when she told me about an open intern position, I was excited to look into it. From the research I did on the work Peppercomm does and their company culture, it seemed like a great first step in my career.

When you’re not hard at work at Peppercomm, what do you like to do?

As an introverted extrovert, I genuinely enjoy spending time on my own, but ultimately rather be surrounded by people. When I’m on my own, I nerd out a whole lot. I love design, tech, and start-ups, so I tend to read-up on these topics. I also like to be hands-on with my interests, so aside from reading I mess around on the Adobe Creative Suite, my drone/camera, and the like. When with people I either want to be exploring old/new towns, or sitting on the couch for hours on end watching Netflix. You either get super high-energy or super-chill with me, really no in-between.

What area of the industry do you find the most appealing and why?

Maybe it’s my marketing research background, but I really love doing research (which might sound like the most boring aspect to most, understandably). I’ve had to do some in-depth research that ranged from bizarre food trends to innovation in technology, all to which make me a bit more entertaining and knowledgeable at parties and hangouts. And on a more serious note that applies more to my career and less to impact on personal life – I think research is the most critical piece to strategizing across all industries, so I always think it’s important to practice doing it well. I always think it’s cool to know that my research was the basis of an initiative.

Any surprises or revelations about your role, the industry or Peppercomm?

I’ve been pleasantly surprised to be treated like a real team member – what I get to do is important to the objectives of the client and the other team members rely on me for it. I’ve never felt like what I’m doing is unimportant ‘intern’ work, everything has been a great opportunity to learn.

Where do you see yourself going in the industry?

Working at Peppercomm further solidified how much I enjoy doing research and strategy. Aside from PR projects, I got the cool opportunity to work with the measurement team on a marketing project for a big client here which allowed me to take a bunch of data and use it to tell a story as well as create strategic recommendations. I will most likely take a more marketing-heavy tract from here on out, but I wouldn’t trade my newly acquired PR brain for anything. I’m always a fan of learning different perspectives.

Pro-tip for future interns: don’t be afraid to talk to someone about any different interests you may have! I set up coffee with the Director of Marketing here, Alena Caras, simply just to hear about what she does and what marketing at an agency looks like. Less than a week later I was requested to help out with the marketing project. Use that voice!

Intern Lightning Round Questions:  

  • Netflix or Hulu?  Netflix but Hulu’s my go-to for my 90’s shows
  • Text or Call? Text
  • Coffee or Tea? Coffee
  • Dogs or Cats? I’m half and half on this. Having a cat that’s actually good will do that to you
  • NYC or San Francisco? NYC forever
  • Star Wars or Star Trek? Star Trek
  • Crunchy or smooth peanut butter? Smooth
  • Mac or PC? I’m definitely part of the Apple cult, so, Mac
  • Sweetened or Unsweetened Tea? Sweetened
  • Nickelodeon or Cartoon Network? Honestly, so so difficult – I have to say Nickelodeon on the basis that it gave me less nightmares (*cough cough* Courage the Cowardly Dog).
  • Chocolate or Vanilla? Vanilla
  • Seltzer or Water? Water
  • Cake or Pie? Funfetti cake
  • Tacos or Pizza? Pizza. “Time is money, money is power, power is pizza, pizza is knowledge.”
  • Hogwarts House? Slytherin (and proud)

 

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Today we are going to get to know, Peppercomm intern Samantha Derderian!

Sam InternTell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm? 

Hallo! I’m Samantha. I originally hail from the Boston suburbs, where I grew up playing soccer in the fall, skiing in the winter, and performing in plays and musicals in the spring. I am a phenomenally well-rounded individual.

Moving on, I recently graduated from the tiny liberal arts school, Connecticut College. At Conn, I was a Film Major with and English and Psychology minor. I like to say that I created my own Communications major. This is not true, but I like to say it.

Though it would not be a lie to say that I stumbled upon Peppercomm. Searching for summer internships, I was tipped onto Peppercomm by a family friend. Enthralled after one visit to the company website, I hastily applied to the Summer 2016 Internship session—one month past the deadline. However, the team I spoke with was so kind and informative that I never forgot Peppercomm. And here I am, more than a year later.

When you’re not hard at work at Peppercomm, what do you like to do?

When I am not at Peppercomm, I can be found in my apartment where my roommates are telling me to go outside. If I put Netflix away, I like to stroll around in my neighborhood. I recently moved to the upper east side and there are a surprising number of bars, restaurants and local shops that I have yet to discover. I also tend to travel on the weekends. Growing and going to school in the Northeast, I have a lot a friends in surrounding States and I am slowly visiting them all. However, all these extravagant plans entirely depend on my willingness to not be lazy.

What area of the industry do you find the most appealing and why?

I am working on a crisis account and I really enjoy the pace the account requires. With a fast pace, it feels like I am actively contributing to a company’s image. Furthermore, the account revolves around a social issue, so I have become quite embedded in the politics of a few small towns. I was almost a Government minor until I took a class that was basically “Intro to Law School” which stopped me in my tracks, so I actually enjoy the local political jargon. Because of my interest in politics coupled with the speed at which the account moves, I get a lot from the account.

Any surprises or revelations about your role, the industry or Peppercomm?

Particularly at Peppercomm, I was surprised by how integrated we interns are. Everything from the job posting to past reviews explain how entrenched interns are in the work. I did not believe it until I was living it. We are very valued here, and who doesn’t like to be valued?

Another revelation I had a long time ago but I still think is worth wild to point out: PR is nothing like what Samantha does on Sex and the City.

Where do you see yourself going in the industry?

I could see myself going anywhere in the industry. I would be interested to try the in-house route, just to say that I have done it all. Personally, I think I am too young to claim I know where I want go in the industry. I’ll go where the industry takes me. I’m wise like that. I like to think.

Intern Lightning Round Questions:  

  • Netflix or Hulu?  Netflix.
  • Text or Call? Call.
  • Coffee or Tea? Iced Coffee.
  • Dogs or Cats? Cats—they just like me more.
  • NYC or San Francisco? NYC.
  • Star Wars or Star Trek? Star Wars.
  • Crunchy or smooth peanut butter? I literally find the taste and smell of peanut butter nauseating.
  • Mac or PC? Mac.
  • Sweetened or Unsweetened Tea? …Coffee.
  • Nickelodeon or Cartoon Network? Cartoon Network—Code Name Kids Next Door!
  • Chocolate or Vanilla? Vanilla.
  • Seltzer or Water? Water.
  • Cake or Pie? Cake.
  • Tacos or Pizza? Taco pizza—I have had it and am forever changed.
  • Hogwarts House? Hufflepuff, but Buzzfeed’s combo quiz says I’m a ~Huffledor~

 

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To find out more about life as a Peppercom intern, check out this YouTube video produced by former Peppercomm interns who share their experiences. Click Here