Archive for New York City
Today’s post is contributed by NYC intern Rachael Collins
Co-founder, president and Editor-in-Chief of Huffington Post, Arianna Huffington, recently spoke at the Business Chicks Luncheon in New York, NY on her life experiences, daily habits and views on getting enough sleep. I was lucky enough to volunteer helping Business Chicks with coordinating and running the event, which proved to be an extremely valuable experience.
The focus of Arianna’s address was placed on her newest book, The Sleep Revolution, which explores sleep from all angles. It covers the history of sleep, the role of dreams in our lives and the consequences of sleep deprivation, all of which are backed by sleep science.
Huffington shared her belief that our relationship with technology means that we are now more hooked on our smart phones than ever before. She urged the audience to change their habit of charging mobile devices in the bedroom. This removes the temptation to check in on work emails and social media during a time when we should be recharging ourselves.
Arianna shared her advice that “a good day, begins the night before” and continued with one of the best analogies of sleep I’ve heard yet: “you’re either entertaining the guests or cleaning up the house. Not both.” Here she is referring to the science of sleep and how it plays a crucial role in providing our body time to clean out toxic waste in the brain from the day. Essentially, she said we need to “wash the day away” to enable us to perform better. She referred to several top tier media pieces which have recently covered the topic, however more specifically she called out a Harvard Business Review piece on the link between effective leadership and sleep (tip: it’s a great read).
Continuing on the theme of sleep, she gave advice on a few items to keep on your nightstand inlcuding: an old fashioned alarm clock (since your phone shouldn’t be anywhere nearby), a glass of water, a dream book to note down the themes in your dreams, a picture of something you love and a fresh flower. As usual, Arianna’s sense of humor shined through and she suggested that “flowers can be expensive, so if you are a college student, just pick one on your walk home…I’m sure your neighbor won’t mind!”
Arianna left me with a few additional pieces of advice which I will keep in mind in future career and life situations: live life as though everything is rigged in your favor, never listen to the voice of doubt in your head, disconnect from the treadmill of your life to get creative and read books that remind you that you are more than your job.
Today’s post is contributed by NYC intern Kamali Lavergne
Part one of our PeppTalks series features Janine Gordon , President, Luxury & Lifestyle and a Peppercomm Executive.
Janine Gordon has been working in communications since the tender age of 20. From Harrods in London, to Saatchi & Saatchi and starting her own PR firm, JGA, Janine took the industry by storm and has not looked back. I sat down with Janine to find out more about her life in and out of the office.
KL: Where did you grow up and where did you go to school?
JG: I am a third generation New Yorker.
I went to the University of Pennsylvania because of the school’s 5:1 men to women ratio.
KL: What was the first concert you attended?
JG: My first concert, at age 8, was a “Leonard Bernstein Young People’s Concert” led and conducted by the acclaimed composer-conductor Leonard Bernstein. It was part of a series for pre-teens and younger. Arguably, that series spawned her life-long love of music.
(Pictured above: Janine Gordon in Singapore)
KL: Which TV show is your guilty pleasure?
KL: What was your first job and what did you learn from it?
JG: I was the Assistant Buyer of Junior Coats and Suits at Bloomingdale’s. That job taught me that I didn’t like shopping for other people.
Janine has impeccable taste, wearing pieces that appear curated for the Life and Times of Janine Gordon. I also ask her about the larger than life-size photograph of herself on the wall in her office.
I was asked to model in a charity fashion show.
KL: What drew you to Peppercomm?
JG: Peppercomm came to me, but it was a perfect fit culturally. I respected everything about Ed, Steve and Ted and everyone else I met.
I wonder if they saw in her what others have said to see – she appreciates the little things and makes you feel special.
KL: What activity have you taken up in your spare time?
JG: Learning Italian.
KL: What is your favorite Italian word or phrase?
JG: Porca Miseria!
What does that mean?
You miserable pig!
I crack up laughing, Janine just cracks a smile.
KL: If you could do PR for anyone famous, who would it be?
JG: Maggie Smith because she is extraordinarily talented and has a remarkable range. She’s currently portraying a bag lady in a feature film after playing the Downton Abbey Dowager Countess.
KL: What living person do you most admire and why?
JG: Emma Thompson because she is very funny, a gifted actress, an Academy award-winning screenwriter, and, from all reports, happily married and a good mom.
KL: What would your last meal on earth be?
JG: Strawberry shortcake — the entire cake — or a strawberry rhubarb pie — the entire pie. Either would be a delicious demise.
By the looks of it, Janine does not often partake in these.
KL: What was your most memorable job?
JG: Being Press Officer at Harrods, the world-famous British department store, at age 26. It was like taking the naughtiest kid in the class and making them class monitor.
KL: How did you, a young American, land the job?
JG: When asked by the Managing Director what I would need to do the job, I requested an electric typewriter. Apparently, all the other applicants asked for clothing allowances and big expense accounts. The Managing Director was a good Scot… and I came cheap. Actually, he did tell me later that my answer told him that all I really wanted to do was the job.
KL: Do you have a piece of advice you live by?
JG: ‘Do onto others as you would have them do onto you.’ I believe that this is a better philosophy than, ‘Do onto others before they do onto you.’
KL: What is Your Definition of Success?
JG: That’s a great question. How would you answer?
I tell her that my definition of success is mastering something you love.
Well, that’s it, write that down. As my favorite Intern Kamali would say, “Success is mastering something you love.”
I can now say I’ve been quoted by one of the best – an industry insider and a Peppercomm leader.
Today’s post is contributed by NYC intern Brooke Ferreri
If you are looking for an internship (and it doesn’t have to be a PR internship) stop right now because you’ve come to the right spot! Here are some tricks of the trade, from someone who knows how you feel.
- A.B.S – Always Be Stalking (Yes, this is my attempt at a Glengarry Glen Ross pun): As we all know, when going on interviews you want to be prepared with a general knowledge of the company’s history. What’s less known is the importance of understanding a company’s corporate culture, and what better way to do your research than through a little social media stalking? LinkedIn, Twitter, Instagram & blogs (like this one) were all extremely useful tools in my internship search. I found LinkedIn to be very helpful because it gave me a professional run down of the company, plus it allowed me to put a face to the name when it came time to interview. I also recommend following the company you are interested in on Twitter and Instagram, these sites tend to be more relaxed and reflective of a company’s corporate culture. You can learn a lot about a person or company by what they are saying on social media. In today’s business landscape, a good corporate culture is just as big of a factor as the job description is in determining whether or not a position is right for you. With a little help from social media, you can easily figure this out.
- Organization: If you are interested in PR, chances are you are going to spend a lot of time in excel and your internship search is the perfect practice. I kept a detailed list of everywhere I applied and included the date, position, and person I contacted. This organized list made it easy to know when it was time for me to follow up with companies. As a bonus, now that I have an internship in PR I am an Excel pro (well, kind of).
- Connections: Never underestimate the power of a good connection. Talk with as many people as possible in your field of interest, and if you know someone through school, family or friends who work for the company you are interested in, be sure to utilize them. In general, people want to help you find a job, so do not be afraid to ask for advice. That’s how I landed an internship here, shout out to Laura Bedrossian.
- Be Aggressive: During this process, don’t be afraid to go after any company or opportunity. If you find a company you are interested in, reach out to them, even if you don’t see any job postings, you never know what might happen and the timing may be right.
- Don’t (stop never) give up: A little advice from me and my friends, S Club 7. I know the internship search can be a complete drag at times but it is important to not let yourself get discouraged. Negative thoughts will not help with the process and it will only slow you down. Always remember, you are a “talented, brilliant, powerful musk-ox” and you will find an internship eventually. It may even be here!
Are you looking for your next opportunity to gain public relations experience?
Peppercomm’s New York and San Francisco offices are currently recruiting interns, who we refer to as ‘The PeppSquad’, to join the team in January 2016 for the winter session.
As a member of the PeppSquad, you can expect to be treated as an entry-level communications pro.
To apply, email us at email@example.com. Oh, and we don’t mind if you want to get creative.
In today’s post, meet current Peppercomm NYC intern and future industry star, Sidney Encarnacion.
My name is Sidney Encarnacion and I’m from the lovely town of Williamsburg, Virginia. I graduated from Radford University with a bachelors in communication and a minor in art. While at Radford, I was also a four year varsity student-athlete for the women’s field hockey team. Go Highlanders! I was involved in my schools Career Services Program and worked as a communications intern.
I was introduced to Peppercomm via referral from a previous internship. The charismatic people and use of comedy combined with the dedication to serving their clients really struck me. Upon finding out about the opportunities I would be given at Peppercomm, I knew I had to be a part of their stellar program.
What area of the industry do you find the most appealing and why?
Since I started studying communications, I’ve always been interested in the consumer/lifestyle side of the industry. After having the opportunity to work on a wide range of accounts I feel that I interact the most with those brands and enjoy building upon their brands message. At Peppercomm I’ve been given the opportunity to continue working with such accounts and develop a stronger skillset.
Any surprises or revelations about your role, the industry or Peppercomm?
I was surprised at the amount of responsibility given to interns at Peppercomm. You truly have the opportunity to develop your skills beyond entry-level assignments. Interns have access to a wealth of knowledge including on-going trainings and workshops to help them hone their skills. I feel that Peppercomm is confident in the intern’s ability to grow and contribute valuable knowledge to their clients.
Where do you see yourself going in the industry?
Later down the road, I see myself working in the consumer/lifestyle sector of public relations. I’ve always been drawn to working with companies that specialize in those types of clients. For now, I’m thrilled to be working at Peppercomm alongside an impressive array of professionals and mentors. I know that there is still a lot for me to learn and look forward to making the most of this opportunity.