Archive for Networking
As a sophomore in college, transferring to Rutgers University was a big leap and something I couldn’t have been more excited about. As soon as I arrived for my first semester, I knew I wanted to be involved. I joined a great club called the Association for Woman in Communication. In joining this club, I received some great experiences, tips, and guest speakers! The day that Peppercomm came to talk to our club really stood out for me. Samantha Bruno, our guest speaker, really described it as an exciting, creative, and all around great firm to intern and work. I had to know more!
My friends and I were interested in shadowing the current interns Peppercomm. Samantha was more than happy to help set up a whole day for us to learn and explore the firm! Right from the start I knew I loved the people that represented this place.
The shadowing experience my friends and I had was so informative and really showed how Peppercomm operates and thrives as a PR firm. Every single person we met was so delighted to speak to us and answer any questions we had. We were enlightened about many different tasks that the company takes on and were all so blown away about what it takes to really run a successful firm. The interns ate lunch with us and were truly happy to answer any of our questions about working at Peppercomm. Everything they had to say was extremely positive and as the day went by I became more excited about the future and applying for an internship.
All in all, the day I spent there really opened my eyes and showed me what it is like to truly enjoy where you work. The positive atmosphere and the welcoming people only made me more excited to apply and learn more about the community around Peppercomm. The experience was illuminating and will be hard to top! My friends and I thank everyone who talked and helped us!
I can’t wait to be back!
Today’s guest post was written by Rutgers University student Taylor Blume
Last week, Chris Piedmont and I had the pleasure of attending the Columbia University Industry Showcase: AMP Panel and Networking event, where I sat on a panel with representatives from Mars, PepsiCo and more. I absolutely love being able to meet with students on their home turf. Think about it, we always have home court advantage. Asking students to take time out of their class and scheduling site visits our offices or to come interview. This is their time to shine in their comfort zone and Columbia did not disappoint.
This got me thinking, what advice can I give students around employers visiting their school? It’s probably best to avoid the “she doesn’t even go here” approach and take advantage of the opportunity!
1) Ask thoughtful questions. The students who make the best impressions ask questions that challenge us. Questions that go beyond “can you tell me about the internship?” or “can you tell me more about Peppercomm?” Certainly, ask those introductory questions, but this is your opportunity to showcase your curiosity about the industry, how your experience can translate in a relevant manner, etc.
2) While you want one-on-one face time, don’t be afraid to jump in on a group conversation. We are often answering the same question 10 times in a row and much appreciate everyone crowding around for a group conversation to avoid having to repeat ourselves over and over again.
3) Follow up. Try to keep in mind that we meet a lot of people at these events, so the follow up is important. In your follow up, referencing a part of the conversation that we had is always a nice touch.
Bottom line is, if we are making a school visit, we are on a mission to seek out qualified candidates. When we don our away jerseys, show us we made the right decision by choosing your school.
This post was written by Co-Intern Coordinator, Samantha Bruno
This video is an oldie-but-goodie from the Public Relations Student Society of America (PRSSA) about what it’s like to have a career in public relations.
Working in public relations, especially at an agency, you’re able to learn a lot about different industries. You are given the opportunity to develop a brands image, through various strategies and tactics. No two days are the same!
See what others in the industry have to say.
Be sure explore the PRSSA website for more career and education resources.
What questions or advice do you have about working in public relations?
In the last post, I offered tips and tricks for attending job/career fairs. Below is a look at our most recent adventure – a day trip to Washington D.C., where we attended the PR Council/Howard University Job Career Fair and conducted an information session at George Washington University.
Enjoy a timeline of a day in the life of the Intern Committee!
4:00 a.m. Wake-up calls!
6:45 a.m. Our flight takes off from Newark, NJ
8:00 a.m. Landed at Ronald Reagan National Airport in desperate need of some breakfast!
10:00-4:00 p.m. We attended the PR Council/Howard University Job Career Fair where we spent the day meeting with job candidates who were interested in pursuing a position in our summer internship program. Thank you to the PR Council for arranging this successful event!
4:30 p.m. We stopped to take in the beautiful designs that make up Howard University campus, before heading to George Washington University. Although it was snowing when we landed that morning, it had, thankfully, stopped once we got there!
5:30 p.m. Our short break warranted us kicking off our heels and enjoying a few Pop-tarts. Sometimes you just have to stop and refuel!
6:00-7:00 p.m. We hosted an information session at George Washington University. Thanks to GWU for hosting us!
8:00-9:00 p.m. For dinner, we found ourselves sitting back in the same airport restaurant at the same table we ate breakfast. Time to wind down before we board!
9:21 p.m. So long Washington Monument…Newark, here we come!
11:00 p.m. Home sweet home! It was a long, but adventurous day. Until next time- Julie and I need to get some sleep!
Take a look at our picture gallery to see us in action!
If you’re interested in learning more about internship opportunities at Peppercomm, please visit our internship employment page.
*Samantha Bruno is a Senior Account Executive and Julie Hoang is an Account Executive at Peppercomm. Both Samantha and Julie sit on Intern Committee as Co-University Relations Coordinators. As members of Intern Committee, they participate in the recruiting, mentoring and advising of interns as well being responsible for building on-going relationships with universities across the country.
Today’s guest post is by Peppercomm associate, Chris Piedmont
To help land the coveted first job, young professionals spend their entire college careers laying the building blocks of their professional network. But, the networking that was oh so important to get hired is pivotal in building a successful, long lasting career in public relations. Your newest contact could be a new business lead, job opportunity or best friend in the making. Having people who understand the daily life of a PR pro also gives you an outlet to bounce ideas off of someone for a fresh perspective. As a fairly recent southern transplant to New York City, I’ve also found networking events to be one of the best ways to make new connections with common interests and goals. Here’s a few tips for continuing to grow your network in the early stages of your PR career.
4 Tips for Building Your Network as a Young Professional
- Join a Professional Organization: Organizations like the Public Relations Society of America (PRSA) and the Word of Mouth Marketing Association (WOMMA) are a great way to meet other professionals in the field while also building your skill set through professional development opportunities. PRSA also has a section specific to New Professionals to network with others beginning their careers.
- Connect With Your College Alumni Groups: Most colleges have active alumni groups in major cities. Getting involved with your alma mater’s alumni base can introduce you to others outside of the communication industry.
- Utilize Social Media: Embrace the power of social media to expand your network and continue learning. Follow and interact with the leading minds in the industry and participate in regular Twitter chats sponsored by PR News, PRSA and others.
- Continue to foster existing relationships: There’s an old song that goes “make new friends, but keep the old. One is silver and the other’s gold.” The same can be said for network connections. Stay in touch with those you met during your time in college and continue nurturing those relationships.
What other tips do you have for building your network?