Archive for Networking
This video is an oldie-but-goodie from the Public Relations Student Society of America (PRSSA) about what it’s like to have a career in public relations.
Working in public relations, especially at an agency, you’re able to learn a lot about different industries. You are given the opportunity to develop a brands image, through various strategies and tactics. No two days are the same!
See what others in the industry have to say.
Be sure explore the PRSSA website for more career and education resources.
What questions or advice do you have about working in public relations?
In the last post, I offered tips and tricks for attending job/career fairs. Below is a look at our most recent adventure – a day trip to Washington D.C., where we attended the PR Council/Howard University Job Career Fair and conducted an information session at George Washington University.
Enjoy a timeline of a day in the life of the Intern Committee!
4:00 a.m. Wake-up calls!
6:45 a.m. Our flight takes off from Newark, NJ
8:00 a.m. Landed at Ronald Reagan National Airport in desperate need of some breakfast!
10:00-4:00 p.m. We attended the PR Council/Howard University Job Career Fair where we spent the day meeting with job candidates who were interested in pursuing a position in our summer internship program. Thank you to the PR Council for arranging this successful event!
4:30 p.m. We stopped to take in the beautiful designs that make up Howard University campus, before heading to George Washington University. Although it was snowing when we landed that morning, it had, thankfully, stopped once we got there!
5:30 p.m. Our short break warranted us kicking off our heels and enjoying a few Pop-tarts. Sometimes you just have to stop and refuel!
6:00-7:00 p.m. We hosted an information session at George Washington University. Thanks to GWU for hosting us!
8:00-9:00 p.m. For dinner, we found ourselves sitting back in the same airport restaurant at the same table we ate breakfast. Time to wind down before we board!
9:21 p.m. So long Washington Monument…Newark, here we come!
11:00 p.m. Home sweet home! It was a long, but adventurous day. Until next time- Julie and I need to get some sleep!
Take a look at our picture gallery to see us in action!
If you’re interested in learning more about internship opportunities at Peppercomm, please visit our internship employment page.
*Samantha Bruno is a Senior Account Executive and Julie Hoang is an Account Executive at Peppercomm. Both Samantha and Julie sit on Intern Committee as Co-University Relations Coordinators. As members of Intern Committee, they participate in the recruiting, mentoring and advising of interns as well being responsible for building on-going relationships with universities across the country.
Today’s guest post is by Peppercomm associate, Chris Piedmont
To help land the coveted first job, young professionals spend their entire college careers laying the building blocks of their professional network. But, the networking that was oh so important to get hired is pivotal in building a successful, long lasting career in public relations. Your newest contact could be a new business lead, job opportunity or best friend in the making. Having people who understand the daily life of a PR pro also gives you an outlet to bounce ideas off of someone for a fresh perspective. As a fairly recent southern transplant to New York City, I’ve also found networking events to be one of the best ways to make new connections with common interests and goals. Here’s a few tips for continuing to grow your network in the early stages of your PR career.
4 Tips for Building Your Network as a Young Professional
- Join a Professional Organization: Organizations like the Public Relations Society of America (PRSA) and the Word of Mouth Marketing Association (WOMMA) are a great way to meet other professionals in the field while also building your skill set through professional development opportunities. PRSA also has a section specific to New Professionals to network with others beginning their careers.
- Connect With Your College Alumni Groups: Most colleges have active alumni groups in major cities. Getting involved with your alma mater’s alumni base can introduce you to others outside of the communication industry.
- Utilize Social Media: Embrace the power of social media to expand your network and continue learning. Follow and interact with the leading minds in the industry and participate in regular Twitter chats sponsored by PR News, PRSA and others.
- Continue to foster existing relationships: There’s an old song that goes “make new friends, but keep the old. One is silver and the other’s gold.” The same can be said for network connections. Stay in touch with those you met during your time in college and continue nurturing those relationships.
What other tips do you have for building your network?
Are you still searching for an internship or job? There are plenty of sites that claim to be the definitive source for that quest, but are they all the best? We’ve compiled a list of go-to sites for you that we think will help:
LinkedIn is the world’s largest professional network with 300 million members in more than 200 countries. You can connect with colleagues, network with potential employers, do research on the industries and companies you may want to approach—joining this site is a no-brainer. And with any interview, you know your potential employer would be searching for your online presence, so having a strong LinkedIn profile can only help with that first impression.
Why bother with other job searching sites when Indeed.com exists? This website combs all job listings. Basically, if the job is posted online, Indeed will find it for you.
It’s easy to search, apply for jobs right through the platform and, if you’re looking to hire someone, you can easily list, too.
This site currently boasts 140 million unique visitors every month.
This website is a great supplement to LinkedIn and Indeed. With Glassdoor—which is touted as the most “transparent career community”—you have access not only to job postings, but you can look at company reviews, salaries, etc. It’s a great resource for your research.
One word of caution, like with other review sites, keep in mind that some may post inaccurate content. If you’re a disgruntled employee, you can easily take to Glassdoor to post an anonymous review. On the flip side, perhaps some happy employees may post extremely positive reviews/experiences to combat other reviews. While these could be true, good thing to keep in mind and all the more important to go for informational interviews at any prospective company.
It’s no secret that those of us at PRiscope love Twitter. We’re all pretty avid tweeters, but you’re probably wondering why we think this could be good for your career. Well, we’ll tell you:
1) You can do great research on the companies and employers you’re targeting. The tone, news and basic content their sharing is a good indication of the company culture.
2) This is a great way to network with different companies and professionals. You can interact with them by replying to tweets, taking part in Twitter chats, etc.
3) You can search for jobs here, too. Use the hashtag #HAPPO (Help a PR Pro Out) as some listings are posted with this.
4) Your own following and the content you share may or may not be impressive to potential employers. Whether you have a slew of journalists following you or you’re great at sharing relevant content, this is a talent and will potentially be part of your job in the industry.
So, those are our top sites. Any that you think we’re missing?
If you’ve read this blog for a while, you would know that when making entry-level hires, Peppercomm looks to it’s current and former pool of interns first. In fact, we’d say about 1 out of 4 of our employees is a former intern. Here’s a few examples of our former interns who now work full-time here (I’m a former Pepperomm intern, too): Maddie Skahill, Chris Piedmont, Mandy Roth, Colin Reynolds and Nicole Hall. Seriously, those are just to name a few, I can certainly go on. A good testament to our retention is probably current senior director and former Peppercomm intern, Sara Whitman.
So you can always go to any of these amazing communications stars for tips and tricks of how to turn that internship into a full-time job, but we also loved the stories in this Forbes article: How To Turn Your Internship Into A Job: Three Real-Life Stories.
After you’ve read that article, let us know if you have any tips of your own or any questions on how to land that dream job.