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Do you have an analytic mind and personality to boot? Are you curious about how “stuff” works—what motivates businesses and how they reach their customers? Then Peppercomm’s Research & Insights group may be for you.

This team helps Peppercomm to better understand the businesses we work with. Using the latest ideas in statistical, analytical and market research, the Research & Insights Group is known for helping clients to define success, understand their target audiences, and designing tailored programs that provide actionable insights.

Our team of analysts explores a client’s entire business model and identifies the challenges to growth. We work to craft strategic messages that will move the needle with our clients’ most important audiences. Infused with this intelligence, Peppercomm’s programs then become a tool not just for promoting a company and its products through the media, but for making sure that messages most clearly reflect what the company wants to communicate and what the intended audience needs.

As an intern, you will be treated as an entry-level marketing science pro, working a full-time schedule while gaining hands-on exposure to the integrated marketing and communications industry. Our interns, who are affectionately referred to as “The PeppSquad,” are supported by the Intern Committee and paired with a buddy who helps show them the ropes of the agency.

The ideal candidate needs to be comfortable with Excel, possess an understanding of business/economics, and have strong communication and writing skills.

Specific day-to-day duties can include:
• Collecting and cleaning data of all kinds (media, sales, marketing, etc.)
• Scoring and evaluating data points (qualitative and quantitative)
• Working with the Research Insights and account teams to turn data into insights
• Developing quarterly presentations
• Conduct secondary research for new business presentations
• Evaluate survey results

Evaluation of data is both qualitative and quantitative. This means you will be expected to not only analyze tangible numbers but also have the ability to read and analyze articles and other written materials.

HOURS: Full-time position only. Monday through Friday, 9AM – 5:30PM. Pay: $11/hr

If you are interested in applying for an internship at Peppercomm’s New York office, please send your resume with a cover letter to Nicole Moreo at InternJobs[@]Peppercomm[.]com. In the subject line please write: “Research & Insights Intern Application”

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Today’s post is contributed by NYC intern Brooke Ferreri

If you are looking for an internship (and it doesn’t have to be a PR internship) stop right now because you’ve come to the right spot! Here are some tricks of the trade, from someone who knows how you feel.

  1. A.B.S – Always Be Stalking (Yes, this is my attempt at a Glengarry Glen Ross pun): As we all know, when going on interviews you want to be prepared with a general knowledge of the company’s history. What’s less known is the importance of understanding a company’s corporate culture, and what better way to do your research than through a little social media stalking? LinkedIn, Twitter, Instagram & blogs (like this one) were all extremely useful tools in my internship search. I found LinkedIn to be very helpful because it gave me a professional run down of the company, plus it allowed me to put a face to the name when it came time to interview. I also recommend following the company you are interested in on Twitter and Instagram, these sites tend to be more relaxed and reflective of a company’s corporate culture. You can learn a lot about a person or company by what they are saying on social media. In today’s business landscape, a good corporate culture is just as big of a factor as the job description is in determining whether or not a position is right for you. With a little help from social media, you can easily figure this out.
  1. Organization: If you are interested in PR, chances are you are going to spend a lot of time in excel and your internship search is the perfect practice. I kept a detailed list of everywhere I applied and included the date, position, and person I contacted. This organized list made it easy to know when it was time for me to follow up with companies. As a bonus, now that I have an internship in PR I am an Excel pro (well, kind of).
  1. Connections: Never underestimate the power of a good connection. Talk with as many people as possible in your field of interest, and if you know someone through school, family or friends who work for the company you are interested in, be sure to utilize them. In general, people want to help you find a job, so do not be afraid to ask for advice. That’s how I landed an internship here, shout out to Laura Bedrossian.
  1. Be Aggressive: During this process, don’t be afraid to go after any company or opportunity. If you find a company you are interested in, reach out to them, even if you don’t see any job postings, you never know what might happen and the timing may be right.
  1. Don’t (stop never) give up: A little advice from me and my friends,  S Club 7. I know the internship search can be a complete drag at times but it is important to not let yourself get discouraged. Negative thoughts will not help with the process and it will only slow you down. Always remember, you are a “talented, brilliant, powerful musk-ox” and you will find an internship eventually. It may even be here!
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Dec
18

When Employers Come to Visit

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Last week, Chris Piedmont and I had the pleasure of attending the Columbia University Industry Showcase: AMP Panel and Networking event, where I sat on a panel with representatives from Mars, PepsiCo and more. I absolutely love being able to meet with students on their home turf. Think about it, we always have home court advantage. Asking students to take time out of their class and scheduling site visits our offices or to come interview. This is their time to shine in their comfort zone and Columbia did not disappoint.

This got me thinking, what advice can I give students around employers visiting their school? It’s probably best to avoid the “she doesn’t even go here” approach and take advantage of the opportunity!

1) Ask thoughtful questions. The students who make the best impressions ask questions that challenge us. Questions that go beyond “can you tell me about the internship?” or “can you tell me more about Peppercomm?” Certainly, ask those introductory questions, but this is your opportunity to showcase your curiosity about the industry, how your experience can translate in a relevant manner, etc.

2) While you want one-on-one face time, don’t be afraid to jump in on a group conversation. We are often answering the same question 10 times in a row and much appreciate everyone crowding around for a group conversation to avoid having to repeat ourselves over and over again.

3) Follow up. Try to keep in mind that we meet a lot of people at these events, so the follow up is important. In your follow up, referencing a part of the conversation that we had is always a nice touch.

Bottom line is, if we are making a school visit, we are on a mission to seek out qualified candidates. When we don our away jerseys, show us we made the right decision by choosing your school.

This post was written by Co-Intern Coordinator, Samantha Bruno

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Image courtesy of Wikimedia

Image courtesy of Wikimedia

Are you looking for your next opportunity to gain public relations experience?

Peppercomm’s New York and San Francisco offices are currently recruiting interns, who we refer to as ‘The PeppSquad’, to join the team in January 2016 for the winter session.

As a member of the PeppSquad, you can expect to be treated as an entry-level communications pro.

To apply, email us at internjobs@peppercomm.com. Oh, and we don’t mind if you want to get creative.

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This video is an oldie-but-goodie from the Public Relations Student Society of America (PRSSA) about what it’s like to have a career in public relations.

Working in public relations, especially at an agency, you’re able to learn a lot about different industries. You are given the opportunity to develop a brands image, through various strategies and tactics. No two days are the same!

See what others in the industry have to say. 

Be sure explore the PRSSA website for more career and education resources. 

What questions or advice do you have about working in public relations? 

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To find out more about life as a Peppercom intern, check out this YouTube video produced by former Peppercomm interns who share their experiences. Click Here