Archive for job hunting
Today’s PRiscope is penned by Maggie Rose, Bowdoin ’17
The employment advantages of attending a college or university in an urban area were perfectly emphasized by Steve Cody in a recent blog post: By attending a school in a city, you are already located “where the strategic jobs of the future will be in greatest demand.” To study in a large city, a student is given the means to make serious steps in the right and desired career direction. It’s true – you cannot find the same extent of President Joseph Aoun’s “robot-proof professions” around rural campuses. The economic health of the surrounding communities in the most prestigious ivy-covered schools are not able to offer the same amount of professional opportunities than that of schools located in urban areas.
However, there are three things the campuses with neo-Gothic buildings will always have over any city location – and these advantages are most definitely appealing to employment recruiters.
Diversity of Thought: Colleges and universities located in urban areas typically have their undergraduate students enroll in one academically focused school to help students specialize in their areas of interest. This is true of Michigan, NYU, B.U. and almost all other large, city schools. Colleges and universities located in rural areas are more likely to have students enroll in a general curriculum where a specialization is not necessary until upper-classman years. These schools encourage thinking outside of the box and exploring areas outside of comfort zones to gain what the Huffington Post labels as a, “cross-disciplinary perspective.” Graduates coming from Yale or Williams may be in a better position to handle a wider and more challenging variety of projects in the workplace. Rural campuses do not teach their students to think only in one direction.
Critical Thinking Skills: Students at rural schools are strongly encouraged to think analytically. Classes emphasize writing and critical thinking as the foundation to any and all academic progress, no matter the field. Class size is also significantly smaller, making participation much more valuable. U.S. News states, “research has shown that smaller classes foster a productive and positive learning environment.” A student coming from a liberal arts school has stronger written and oral communication skills simply because of the amount of critical thinking and participation necessary to do well in classes.
Sense of Community: Rural campuses foster a sense of community that is irreplaceable. A student has the chance to become closer to their peers, professors and even their administrators. While there might be more extracurricular opportunities at larger city schools, participation is higher in student organizations on rural campuses because of the confidence an on-campus community can stimulate. Employers want a college grad for much more than just their academic achievements. Students at rural schools are extraordinarily involved in community building, crisis management and organization through student activities.
College should be more than just a step in life to get a job. A high school graduate should go to college to expand their mind and horizons, making moves outside of their comfort zones every day. Urban and rural schools both have serious, but different advantages in a young adults’ career trajectory. Neither location is better than the other, but there is a reason “the bucolic New England village with tree-lined quads” continues to embrace the titles of best schools in the nation.
Do you have an analytic mind and personality to boot? Are you curious about how “stuff” works—what motivates businesses and how they reach their customers? Then Peppercomm’s Research & Insights group may be for you.
This team helps Peppercomm to better understand the businesses we work with. Using the latest ideas in statistical, analytical and market research, the Research & Insights Group is known for helping clients to define success, understand their target audiences, and designing tailored programs that provide actionable insights.
Our team of analysts explores a client’s entire business model and identifies the challenges to growth. We work to craft strategic messages that will move the needle with our clients’ most important audiences. Infused with this intelligence, Peppercomm’s programs then become a tool not just for promoting a company and its products through the media, but for making sure that messages most clearly reflect what the company wants to communicate and what the intended audience needs.
As an intern, you will be treated as an entry-level marketing science pro, working a full-time schedule while gaining hands-on exposure to the integrated marketing and communications industry. Our interns, who are affectionately referred to as “The PeppSquad,” are supported by the Intern Committee and paired with a buddy who helps show them the ropes of the agency.
The ideal candidate needs to be comfortable with Excel, possess an understanding of business/economics, and have strong communication and writing skills.
Specific day-to-day duties can include:
• Collecting and cleaning data of all kinds (media, sales, marketing, etc.)
• Scoring and evaluating data points (qualitative and quantitative)
• Working with the Research Insights and account teams to turn data into insights
• Developing quarterly presentations
• Conduct secondary research for new business presentations
• Evaluate survey results
Evaluation of data is both qualitative and quantitative. This means you will be expected to not only analyze tangible numbers but also have the ability to read and analyze articles and other written materials.
HOURS: Full-time position only. Monday through Friday, 9AM – 5:30PM. Pay: $11/hr
If you are interested in applying for an internship at Peppercomm’s New York office, please send your resume with a cover letter to Nicole Moreo at InternJobs[@]Peppercomm[.]com. In the subject line please write: “Research & Insights Intern Application”
Today’s post is contributed by NYC intern Brooke Ferreri
If you are looking for an internship (and it doesn’t have to be a PR internship) stop right now because you’ve come to the right spot! Here are some tricks of the trade, from someone who knows how you feel.
- A.B.S – Always Be Stalking (Yes, this is my attempt at a Glengarry Glen Ross pun): As we all know, when going on interviews you want to be prepared with a general knowledge of the company’s history. What’s less known is the importance of understanding a company’s corporate culture, and what better way to do your research than through a little social media stalking? LinkedIn, Twitter, Instagram & blogs (like this one) were all extremely useful tools in my internship search. I found LinkedIn to be very helpful because it gave me a professional run down of the company, plus it allowed me to put a face to the name when it came time to interview. I also recommend following the company you are interested in on Twitter and Instagram, these sites tend to be more relaxed and reflective of a company’s corporate culture. You can learn a lot about a person or company by what they are saying on social media. In today’s business landscape, a good corporate culture is just as big of a factor as the job description is in determining whether or not a position is right for you. With a little help from social media, you can easily figure this out.
- Organization: If you are interested in PR, chances are you are going to spend a lot of time in excel and your internship search is the perfect practice. I kept a detailed list of everywhere I applied and included the date, position, and person I contacted. This organized list made it easy to know when it was time for me to follow up with companies. As a bonus, now that I have an internship in PR I am an Excel pro (well, kind of).
- Connections: Never underestimate the power of a good connection. Talk with as many people as possible in your field of interest, and if you know someone through school, family or friends who work for the company you are interested in, be sure to utilize them. In general, people want to help you find a job, so do not be afraid to ask for advice. That’s how I landed an internship here, shout out to Laura Bedrossian.
- Be Aggressive: During this process, don’t be afraid to go after any company or opportunity. If you find a company you are interested in, reach out to them, even if you don’t see any job postings, you never know what might happen and the timing may be right.
- Don’t (stop never) give up: A little advice from me and my friends, S Club 7. I know the internship search can be a complete drag at times but it is important to not let yourself get discouraged. Negative thoughts will not help with the process and it will only slow you down. Always remember, you are a “talented, brilliant, powerful musk-ox” and you will find an internship eventually. It may even be here!
Last week, Chris Piedmont and I had the pleasure of attending the Columbia University Industry Showcase: AMP Panel and Networking event, where I sat on a panel with representatives from Mars, PepsiCo and more. I absolutely love being able to meet with students on their home turf. Think about it, we always have home court advantage. Asking students to take time out of their class and scheduling site visits our offices or to come interview. This is their time to shine in their comfort zone and Columbia did not disappoint.
This got me thinking, what advice can I give students around employers visiting their school? It’s probably best to avoid the “she doesn’t even go here” approach and take advantage of the opportunity!
1) Ask thoughtful questions. The students who make the best impressions ask questions that challenge us. Questions that go beyond “can you tell me about the internship?” or “can you tell me more about Peppercomm?” Certainly, ask those introductory questions, but this is your opportunity to showcase your curiosity about the industry, how your experience can translate in a relevant manner, etc.
2) While you want one-on-one face time, don’t be afraid to jump in on a group conversation. We are often answering the same question 10 times in a row and much appreciate everyone crowding around for a group conversation to avoid having to repeat ourselves over and over again.
3) Follow up. Try to keep in mind that we meet a lot of people at these events, so the follow up is important. In your follow up, referencing a part of the conversation that we had is always a nice touch.
Bottom line is, if we are making a school visit, we are on a mission to seek out qualified candidates. When we don our away jerseys, show us we made the right decision by choosing your school.
This post was written by Co-Intern Coordinator, Samantha Bruno
Are you looking for your next opportunity to gain public relations experience?
Peppercomm’s New York and San Francisco offices are currently recruiting interns, who we refer to as ‘The PeppSquad’, to join the team in January 2016 for the winter session.
As a member of the PeppSquad, you can expect to be treated as an entry-level communications pro.
To apply, email us at firstname.lastname@example.org. Oh, and we don’t mind if you want to get creative.