Archive for Intern Tasks



Who doesn’t want to be a triple threat? As a high-school musical wannabe who danced, sang and performed and a retired varsity soccer player who ran, passed and scored; becoming a triple threat has always been at the forefront of my mind.

Today, my quest to become a triple threat continues as a PR intern at Peppercomm. At Peppercomm, my fellow interns and I work on accounts across three industries–consumer, financial and B2B.

Prior to joining the PeppSqaud, my PR experience was limited to the fashion industry. During past summers I studied at FIT, participated in fashion PR courses and completed the summer long Vogue Intensive Program at Conde Nast College of Fashion. Although PR had always been at the core of my fashion resume, I was initially nervous to enter the financial and B2B industries at Peppercomm.

In hindsight I had nothing to fear.

After a few weeks at Peppercomm, I realized the same three basic principles held true across all accounts. The ABCs of PR (as I call them) have guided me to become a PR triple threat.


  • Discover and learn your client’s target market. Whether it is a large demographic for a consumer account or a few specific stakeholders for a B2B account, figure out who your client needs to communicate to.
  • Research theiraudience. Look into this audience’s interests, opinions, lifestyle, occupation and age. The more information, the better.
  • Draw upon someone you know or a company you are familiar with that fits within the target market, as a reference.


  • Figure out who your client is and who they want to be. This includes the client’s personality, values, beliefs, interests.
  • Reference your client’s mission statement, website, products or services. In addition, social media is a popular and effective way to cultivate a brand image for your client.
  • Compliment and highlight your client’s leadership. Inspiring leaders span across all industries, from consumer to B2B to financial. Have these leaders comment on current events or leadership techniques.


  • Content is key across all sectors of PR. PR professionals share and create various types of content from press releases to pitches to thought leadership.
  • Newsworthy content is required in order to successfully write a press release or pitch a story.
  • Different clients share different types of content. Consumer clients share new products and special events, while B2B clients share trades, acquisitions and partnerships.

Use these ABCs to master all of your accounts from finance to consumer to B2B. By applying the universal ABC’s of PR to various accounts you’ll become a triple threat in no time!


by Molly Prybylski


PeppTalks: CEO Edition

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Today’s post is contributed by NYC intern Katelyn Pecorelli.

Steve CodyFor this edition of Pepp Talks we sat down with the Co-Founder and CEO of Peppercomm, Steve Cody. At the age of 39 after leaving a global agency Steve found the time to co-create Peppercomm. Today, you will learn all about his life and what drove him to start this energy filled company.

KP: Where did you grow up, where did you go to school?
SC: Right across the bridge, I grew up in Fort Lee, NJ. I went to a nearby public school, Ridgefield Park High School and then Northeastern University.

KP: What was your first concert?
SC: Oh I know what it was! I saw Billy Joel in 1972 at a place called Paul’s Mall and it was just before he released Piano Man. There were only about 50 or 60 people there and he was the second or third person on the bill-it was way before he made it big.

KP: Which TV show is your guilty pleasure?
SC: Right now it is Vinyl, on Showtime. I also watch Billions on HBO. To be honest, the presidential debates, as far as guilty pleasures go, are better than the first year of the Jersey Shore.

KP: What’s an activity you like to do in your spare time? Besides mountain climbing and stand-up comedy and how do you find time for them?
SC: I read, all nonfiction. I am not a fiction person at all. I am always reading. I am able to mountain climb, schedule personal training sessions and perform stand-up comedy because of Dandy. She makes sure I set aside time to pursue my passions. As far as reading, the only upside of commuting on NJ transit is that I have an hour plus to pour into whatever book or podcast I choose.

KP: Which living person do you most admire?
SC: I have always thought Winston Churchill was the most amazing figure in history. Living…that is tough. My dad, Pop pop, because he raised three of us, put three of us through college and at 90 plus he is still feistier than ever. I take him out every Sunday for dinner.

KP: What would be your last meal on Earth?
SC: Last meal on Earth would be crabmeat cocktail and Dover sole with some nice Sancerre, which is French Savignon Blanc.

KP: If you could do PR for one celebrity/ client who would it be?
SC: Harvard Business School, I have worked with some great business schools but I would love to have a crack at a number one or number two.

KP: What was your first job, and what did you learn from it?
SC: Dairy Queen, making ice cream cones and banana splits and I learned a very valuable lesson; I never wanted a job that had anything to do with dealing with the public. It was 3 months in hell, but it taught me a great lesson.

KP: What was your most memorable job?
SC: One of my first co-op jobs with Northeastern, where I worked for a radio station in Greenwich, CT. Two weeks into the job and this murder case was front and center–Martha Moxley and Ethel Skakel-Kennedy’s nephew was the prime suspect. So the first two weeks of my job, I would walk down to the police station and meet the police chief, Chief Barron, and he would tell me the crimes that had happened. Then the Martha Moxley murder happened and she was 16 and was savagely killed, so it became National news due to the Kennedy connection. One of the coolest moments was the morning after. Everyone was there for the press conference and Chief Barron opened the floor for questions. He said he wanted to start with Steve Cody at WGCH radio, which was unbelievable. I was dumbfounded and asked a generic question. The case is still unsolved.

KP: Do you have a piece of advice you live by?
SC: Try to help others. Any age, anyone, just help others in any way. I mentor a lot of students and the most rewarding part is working with them and staying in touch to see where they end up.

KP: What is your definition of success?
SC: Success is doing something that you enjoy every single day that challenges you, that stretches you, that makes you feel like you are in some way, shape or form giving back. That is success. Nothing to do with money, prestige or power, it just turns you on to doing whatever that is. That is professional success. Personal success is being at peace with yourself and having a good group of people that you care about and who care about you.

KP: How did you and Ed meet?
SC: I was at an agency and I got a call from a head hunter who thought Ed would be a good account supervisor. He felt we would click. Ed came in for the interview and I liked him. The company then won a big client, so I made the call and we hired Ed. Ed resigned from where he was, then the client that just hired us, fired us. So, I had to plead with my CEO to still hire him.

KP: What made you create Peppercomm?
SC: Two things; up until then I had just been working with big agencies and with big agencies the more you move up the less contact you have with the client. So, your job becomes administrative and operations–all the stuff I hate. The other thing was, I was at the perfect age. I was 39 and I said it was now or never, I don’t want to be 65 one day and say what if I tried. Those two things, in combination were why I started Peppercomm.

KP: How do you two work so well together for Peppercomm?
SC: We don’t! Only joking, after two and a half years of working together, we knew a lot about each other and who would be able to handle what parts of the company. It is still that way to this day, we are polar opposites in every way. He is the Hillary to my Trump.


In today’s post, meet current Peppercomm NYC intern and future industry star, Michael Pellessier.

DREW UnivTell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

Hello PRiscope readers! My name is Michael Pellessier, but in the office Co-Founder and CEO, Steve Cody, has given me the name “Drew Guy”. I’m a west coaster from Washington (state that is), that now lives in New Jersey and works in NYC. I’m a lover of traveling as I’ve traveled to; all 50 states, London, Brussels and Japan, and am always looking for another adventure to take.

As a recent graduate from Drew University with a major in Business Studies and a minor in Photography, I immersed myself into all that Drew had to offer. Throughout my four years at Drew I was involved with the university program board, orientation committee, student government and was the office manager for the office of student activities. If I wasn’t planning an event, or studying (yeah I found time for that as well), you could more than likely find me in our schools darkroom where I would be developing, exposing and creating film prints for my photography classes.

During my senior spring semester at Drew I participated in the first semester of our media and communications semester in New York City, where we traveled into NYC twice a week for class. As part of the course we spent the afternoons visiting agencies citywide. The first agency that we visited was Peppercomm, and from there it was the agency that I wanted to intern and potentially work at. The office atmosphere, intelligent employees, and small agency size was something that attracted me to Peppercomm, and yes, Co-Founder and CEO Ed Moed being an alumni of Drew was another reason. I enjoy that you’re given the ability to grow within the agency, and are given the lessons you need to learn while also being tasked with challenging projects for the accounts you’re on.

What area of the industry do you find the most appealing and why?

I enjoy that I’m able to work across seven different accounts and learn from the challenges and opportunities that arise in each of the accounts. During my internship here at Peppercomm, the knowledge that I’ve gained through pitching to the media, creating social media posts, interacting with clients, and creating briefing books are all beneficial and appealing to me as I know the skills I’ve got here are going to help me down the road.

Any surprises or revelations about your role, the industry or Peppercomm?

What surprised me the most was that on the day I started I was given so much responsibility for the accounts I was on. It really made me feel like I wasn’t an intern, but was a trusted member on my accounts. Being able to complete the tasks, but also learning that I was able to ask for help when needed, helped me learn even more about it takes to work in the PR world.

Where do you see yourself going in the industry?

Gosh that’s a hard question. The skills that I’ve gained during my internship have helped me understand the PR world even more. The industry is filled with so many different areas that I feel are all interesting and would eventually like to dip my toes in to get some experience in them, but I feel that because of my background with running events at Drew, getting involved with culture events would be an area that highly interests me. What’s to say that also spending time on the digital teams, creating content and visuals would be intriguing to me as well?


The Intern Spotlight: Younhee Choi

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In today’s post, meet current Peppercomm NYC intern and future industry star, Younhee Choi

Younhee ChoiTell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

I was born in South Korea and my family moved to the States when I was in the 4th grade. I’ve lived in the Bronx ever since. In May of 2014, I graduated from Baruch College in the city of New York with a degree in Advertising and Marketing Communications and a minor in Graphics. I was always interested in the creative world. After watching well-made advertisements and looking through well designed brand logos it triggered me to jump in to the advertising and marketing field. I learned that there were many divisions in the marketing field and while I was searching for a new marketing internship I was introduced to Peppercomm and its Brand² Squared Licensing division. After submitting my resume, I was very excited yet nervous about the opportunity to join the great atmosphere and humorous environment at Peppercomm

What area of the industry do you find the most appealing and why?

Public Relations is very new to me and the industry itself was very appealing. As of now, I have been involved mostly in brand licensing where I get to see companies collaborating to license new products. I have also been involved in different areas of the industry, including market research, brand management, and also what I love the most, the creative aspects. 

Any surprises or revelations about your role, the industry or Peppercomm?

I did not know what to expect at Peppercomm. I’ve worked for small firms in the past and was expecting big firms like Peppercomm to be much more serious and independent, but I found myself very wrong. I discovered I was working at a very energetic, collaborative and creative company where everyone enjoys it and is passionate about what they do. I was also surprised about the loads of work I received on my first day of the internship. I can definitely say that I learned a lot in a short amount of time and know I still have more to learn while working here at Peppercomm.

Where do you see yourself going in the industry?

I still do not know exactly what I love, so I want to keep my options wide open. I would definitely want to get my feet wet with the creative team and learn from the basics. Maybe I’ll stay in public relations or learn more about brand licensing. I don’t want to set an end mark to my possibilities until I find what I really enjoy and am passionate about.


Categories : Intern Tasks, Internship, Q&A
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The Intern Spotlight: Eric Graff

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In today’s post, meet current Peppercomm Boulder, CO intern and future industry star, Eric Graff. 

ERICGRAFFTell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm? 

I graduated from the University of Colorado Denver. I am from Parker, Colorado a little suburb area outside of Denver. I began my college career at Dodge City Community College in Dodge City, Kansas on a baseball scholarship. I pursued broadcast journalism where my speaking and writing skills improved. After 2 years, I transferred to Washburn University to continue a Journalism degree and a baseball career. During my year-and-a-half stay at Washburn I became homesick and came to a quick realization that journalism was not the best fit for me. So, I transferred to the University of Colorado Denver and graduated with a communications degree with an emphasis in public relations. Graduating and earning a degree that is applicable to many businesses as well as my personality, was one of the happiest moments of my life.

Persistently searching on LinkedIn for an internship/job in my related field is what brought me to Peppercomm. One day, I stumbled upon an open internship position at Peppercomm posted to LinkedIn. I saw the number of applicants and said, “why not?” After submitting my resume, I did my research and found that Peppercomm has an all-around great atmosphere. At Peppercomm I found a humorous and personal work environment that still maintains a high standard of professionalism.

What area of the industry do you find the most appealing and why?

I find the concept of understanding the clients’ needs and strategizing ways to better their overall brand image to be the most appealing. This is appealing to me because I am a spirited individual that enjoys engaging and interacting with different types of people and problems. “Listen, Engage and Repeat” is the vocal point of my interactions with clients and staff in this industry.

Any surprises or revelations about your role, the industry or Peppercomm?

The biggest surprise was the amount of time given to multiple projects. I found it hard to believe that everyone could wear multiple hats and still maintain a balance. I admire this attribute because this is an area I need to improve. The surprise of it all was seeing everyone at Peppercomm maintain sanity as well as being positive about the multiple tasks at hand.

Where do you see yourself going in the industry?

The tools I have developed here throughout my internship at Peppercomm have truly been essential to my growth in this industry. It taught me the importance of researching and to never take one solution and run with it.

The path in the industry I wish to pursue further is client relations and creative branding strategies. I am very talkative, personable and enjoys understanding the true message of the client and developing that idea for others to understand. Also, I believe creativity is the juncture of critical thinking and originality that connects all those involved in one exciting project. Thank you Peppercomm for this opportunity!



Intern Video

To find out more about life as a Peppercom intern, check out this YouTube video produced by former Peppercomm interns who share their experiences. Click Here