Archive for entry level PR
Each year, we host a number of site visits with select colleges and universities. Students from all over the country visit Peppercomm for a full day visit, which consists of an agency overview presentation from Intern Committee, Q&A Lunch with our current interns and shadowing.
During the shadowing portion, students have the opportunity to work on mock assignments, speak with industry professionals about their experience, learn about the different departments that make up Peppercomm and experience a typical day in PR.
As University Relations Coordinator, I work closely with school career advisors and students to develop a beneficial experience tailored specifically to their interests.
If you are interested in coming in individually for a site visit and shadowing experience, reach out to us at email@example.com. If would like us to schedule a visit with your school or PRSSA group, just have one of your advisors reach out to us.
*Julie Hoang is an Account Executive at Peppercomm and sits on Intern Committee as the University Relations Coordinator. As a member of Intern Committee, she participates in the recruiting, mentoring and advising of interns as well being responsible for building on-going relationships with universities across the country.
Are you looking for your next opportunity to gain public relations experience?
Peppercomm’s New York and San Francisco offices are currently recruiting interns, who we refer to as ‘The PeppSquad’, to join the team in January 2016 for the winter session.
As a member of the PeppSquad, you can expect to be treated as an entry-level communications pro.
To apply, email us at firstname.lastname@example.org. Oh, and we don’t mind if you want to get creative.
In today’s post, meet current Peppercomm NYC intern and future industry star, Carly Sylvester.
Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?
It all started in a small suburb of New Jersey (not Seaside, the only town people not from New Jersey can name thanks to my bff Snooki) called Rockaway. I was raised in the stereotypical fashion of an Italian from North Jersey – taking part in mob heists and fist pumping competitions, that is. I somehow ended up in Delaware calling myself a Blue Hen, which is possibly the worst mascot of all time, with the exception of UPenn’s Quaker, but I couldn’t be prouder to now call myself an alumni of The University of Delaware. It was there that I learned that my passion for writing, being creative and trying new things, and working with people could all be channeled into a successful career in public relations.
My journey with Peppercomm began (as most of my relationships do) with a dash of social media stalking. The lovely Sam Bruno and my sister are bridesmaid survivors of the same wedding, and through this mutual connection I was able to see the wonderful world of Peppercomm via Sam’s Instagram. Her regularly hash-tagged #ILoveMyJob posts had me question whether this “job” she spoke of had her brainwashed, or if this Peppercomm place was something I should seriously take a look at.
While brainwashing is only 5% of the job description here at Peppercomm, what my research into this wonderful organization told me was that I’d be a fool to not seek out a way to be a part of it. Experience has taught me that PR can be a very cold environment, but from the minute I opened Peppercomm’s website I felt nothing but warmth. I could sense immediately that the people who make up this organization are people who care – they genuinely care about their work, their clients, their client’s audiences, and most importantly each other. I knew finding a place that churns out such thoughtful and insightful work yet still maintains a relaxed and fun culture where people actually matter is a rarity, and before I knew it I was filling out an application, and the rest is history!
What area of the industry do you find the most appealing and why?
One of the things I find most intriguing about PR is the relational aspect of it all. From working with a journalist to launching a new product, you have to have a deep and clear understanding of the people you’re working with. My degrees are in communication and sociology, so I am all about getting to the bottom of who people are and establishing a connection with them. I love the idea that in order for our work with a client to be successful, we have to know who their target audience is as people. Who are they? How did they end up here? Why is this brand important to them? Understanding people’s backgrounds is so important for an array of industries, but I love that in PR you get to utilize them as a basis for a continued relationship.
Any surprises or revelations about your role, the industry or Peppercomm?
This is my first time in an agency setting, so initially I was very taken aback at how many different hats I was expected to wear being on so many different accounts. Now that the initial shock has worn off, I’ve genuinely grown to love being able to jump from one industry to another throughout my days. I can go from financial research to looking at pictures of cheeseburgers (#RestaurantPR) in an instant. It’s been such an incredible experience for me to learn how to balance so many different roles – I feel so much more confident now going into the next steps of my career. What’s even better is that Peppercomm has given me real, hands-on experience to boost my confidence even further. I really feel like a part of the team here, not just an intern doing intern work.
Where do you see yourself going in the industry?
I’ve fallen especially in love with the consumer/lifestyle side of the industry because of the attention to detail and connection with respective audiences that is required. Now that I’ve been given a taste of agency life, I can’t see myself working in a different setting down the road. For now, I’m continuing to enjoy this amazing opportunity and soaking up all the new experiences Peppercomm has to offer!
This video is an oldie-but-goodie from the Public Relations Student Society of America (PRSSA) about what it’s like to have a career in public relations.
Working in public relations, especially at an agency, you’re able to learn a lot about different industries. You are given the opportunity to develop a brands image, through various strategies and tactics. No two days are the same!
See what others in the industry have to say.
Be sure explore the PRSSA website for more career and education resources.
What questions or advice do you have about working in public relations?