Archive for entry level PR

Dec
08

The Intern Spotlight: Corey Law

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Today we are going to get to know, Peppercomm intern Corey Law!

10400095_583973445584_585099_n (002)Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm? 

I am originally from Columbia, SC. I graduated in May from College of Charleston in beautiful, historic Charleston (it’s like going to school in a postcard). The College has an incredible program for communication majors/minors called the Department of Communication Advisory Council – and Ted Birkhahn and Steve Cody just happen to be members. The Council holds events each semester where members speak about industry trends, making the leap from college to career, and other important topics. I attended Ted’s speech (a TED Talk, if you will) about the importance of humor, honesty and empathy in organizational culture. When I visited Peppercomm on the annual Department of Communication spring break trip, I could see the evidence of everything Ted spoke of. I knew I had to pursue an opportunity to come and work here.

When you’re not hard at work at Peppercomm, what do you like to do?

New York has some of the greatest museums in the world – so you’ll probably find me wandering around one of them. My personal favorite is The Met. If I’m not at a museum, you might be able to catch me at a random hole-in-the-wall bookstore of some kind. If you still can’t find me, then I’m probably just wandering around the city in circles because I have a terrible sense of direction.

What area of the industry do you find the most appealing and why?

The unknown. Our industry is in flux and things are changing at a rapid pace. It’s complicated. It’s challenging. It’s disruptive. But I think more than anything, it’s exciting.

Any surprises or revelations about your role, the industry or Peppercomm?

I didn’t realize how many metaphorical hats communication professionals have to wear for their clients. You’re a scholar, a communicator, a researcher, a therapist, a friend, a writer and a data scientist all in one day. You have to constantly stretch your professional and interpersonal muscles because our industry will only be asked to do more in an increasingly complicated communication landscape.

Where do you see yourself going in the industry?

As far as I possibly can. PR is changing rapidly and I don’t know what the industry will look like in five, 15 or 25 years’ time. What I do know is that I want to keep challenging myself and learning from my coworkers. I want to feel like my talents create value for my teams and I want to wake up in the morning excited to go to work. I want to pursue opportunities that satisfy those needs. The industry will change, but my desires (probably) won’t.

Intern Lightning Round Questions:  

  • Netflix or Hulu? Netflix. Reasons? 1. The Christmas Prince. 2. Animaniacs. 3. Orange Is the New Black. 4. The Christmas Prince.
  • Text or Call? You’re more than welcome to do both. I can’t tell you how to live your life. I’m 90% sure I’ll ignore your call and text you back, but you’re free to do whatever you want to do.
  • Coffee or Tea? Coffee, but only if it doesn’t TASTE like coffee.
  • Dogs or Cats? If you search the internet for “dog saves life,” you will find thousands of videos of heroic pooches jumping into raging rivers to save the lives of people they’ve never even sniffed before. I once saw a cat bat a menorah off a mantle and almost set a house on fire. Case closed. Woof.
  • NYC or San Francisco? Tony Bennett sang a song called “I Left My Heart in San Francisco.” He then proceeded to never move there and lives in New York City to this day. I’ll just leave it at that.
  • Star Wars or Star Trek? 100% Star Wars. Star Trek is like cinematic NyQuil to me. Zzzzzz.
  • Crunchy or smooth peanut butter? Smooth. I feel like crunchy peanut butter is some sort of agonizing torture for the intact peanuts. Making these nuts be suspended in a liquefied paste made entirely out of their friends and family? No thank you – I’ll take the humane jar, please.
  • Mac or PC? I was a devoted PC user throughout college. And then Windows crashed in the middle of a 12-page paper on the history of insane asylums. No autosave. No recovery. It was as if I had watched Bill Gates kick a puppy. I now have a Macbook and I am thoroughly satisfied.
  • Sweetened or Unsweetened Tea? I lived in South Carolina for practically my whole life. I didn’t even know unsweetened tea was a thing until I came to New York.
  • Nickelodeon or Cartoon Network? Cartoon Network. Johnny Bravo. Cow and Chicken. Courage the Cowardly Dog. And not to mention all the Adult Swim content. I was thoroughly entertained and permanently scarred.
  • Chocolate or Vanilla? Vanilla ice cream. Chocolate milk.
  • Seltzer or Water? Peppercomm has converted me to the seltzer dark side.
  • Cake or Pie? Some questions are just too offensive to answer. I’m going to protest this type of binary thinking by continuing to eat both.
  • Tacos or Pizza? https://www.thrillist.com/eat/new-york/taco-tuesday-pizza-tony-boloneys-hoboken-nj
  • Hogwarts House? I’m 80% sure that the sorting hat would say that I’m a Hufflepuff. I’m also 20% sure that the sorting hat would say “You don’t even go here” because I got on the wrong train at King’s Cross Station.
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Today we are going to get to know, Peppercomm intern Justin Deringer!

mypic (002)Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm? 

I am Justin Deringer, born and raised in Brooklyn, New York. I just graduated from Hunter College in May with a BA in Statistics. Now, I am going back there for my MA while interning at Peppercomm. A friend of mine who works at Peppercomm recommended the company and now here I am! I figured it was a good fit since I interned at a social media marketing agency earlier in the year and I liked what I did. Now that I am here, I am learning more about the industry and improving my skills as well.

When you’re not hard at work at Peppercomm, what do you like to do?

I love to swim and be anywhere around water. My favorite vacation destinations are always at places with nice beaches and great snorkeling. I’ve spent my last 6 summers lifeguarding at Coney Island beach and although it was boring much of the time, I thoroughly enjoyed every summer there. Snorkeling is horrendous at Coney Island, but whenever I had the time, I would still take my gear out and try to see whatever I can. I bet you will be surprised to hear that there is actually a lot out there! I’ve seen puffer fish, huge snails, starfish, so many types of crabs, lobsters, sharks, a turtle, a sting ray and even a whale!

What area of the industry do you find the most appealing and why?

I think it is incredible how much information is out there to be used for analysis. People don’t realize how much about them is actually going online and being collected. On the Research & Analytics team, we have access to many tools that allow us to access this information. With it, we can gather impressive insights about many companies and individuals. Then we take those insights to make plans and strategies for clients that can potentially influence millions. And all that is done by just a few people from behind a desk!

Any surprises or revelations about your role, the industry or Peppercomm?

The amount of candy they let us eat is insane! But really, what impresses me the most is how adept everyone is at their jobs in an industry that is still so new and maturing. One thing that surprises me is how loyal Peppercomm’s employees are to the company. In this industry, it is my understanding that it is normal for people to jump jobs frequently. However, at Peppercomm, I am meeting people who have worked here for so many years, long enough to work their way up from intern to director. That is some real dedication. It is great that Peppercomm rewards dedication like that. I know that many other companies don’t respect their loyal employees as they should.

Where do you see yourself going in the industry?

As of right now, I don’t know what the future holds for me. I am definitely enjoying my time here at Peppercomm and working in the industry and it would be a tremendous privilege to continue doing so. However, like with anything, it is important to keep an open mind and take things as they come.

Intern Lightning Round Questions:  

  • Netflix or Hulu?  Never used either
  • Text or Call?  Call
  • Coffee or Tea? Tea
  • Dogs or Cats? Dogs. Cats are bad
  • NYC or San Francisco?  NYC
  • Star Wars or Star Trek? Never cared for either
  • Crunchy or smooth peanut butter? Smooth, but any peanut butter is great!
  • Mac or PC?  PCMR
  • Sweetened or Unsweetened Tea? Sweetened
  • Nickelodeon or Cartoon Network? When I was a kid, Nick. But now, Cartoon Network
  • Chocolate or Vanilla? Vanilla
  • Seltzer or Water? Water is my favorite drink of all time
  • Cake or Pie? Every year, I ask my parents for a birthday pie instead of cake. Pie is so much better
  • Tacos or Pizza? Tacos
  • Hogwarts House? Pottermore tells me I am a Hufflepuff

 

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For the past six summers, the pool has been my second home. Lifeguard shifts, nannying, coaching a swim team and my own swim practices kept me there from sun-up to sun-down. This summer, however, I was ready to give up the chlorine burn and hyperactive children to challenge myself with an internship in the PR industry.

Shown above is a typical post-swim meet ritual. After a big win, the children push all the coaches into the pool. I somehow managed to always be the first one pushed in.

Shown above is a typical post-swim meet ritual. After a big win, the children push all the coaches into the pool. I somehow managed to always be the first one pushed in.

 

This is my first real-world, intern experience. Ever. I guess you can call me a newbie at the cubical-lifestyle. Walking into the building on my first day, I had no real baseline of what to expect. Snippets of conversations from my interviews and stories from friends of their own experiences (both good and bad) jumbled in my head. As the elevator doors opened on the fourth floor, I had no idea how this experience would unfold.

Looking back to that first day, a lot has changed in these past few months. I am happy to report that the reality of my internship experience has surpassed my expectations, which was, quite frankly, a relief.

 

Expectation number one: Coffee runs and making copies

I left my interview assured of the many responsibilities I would encounter on the job. Yet, I had no bench mark on what “many” constituted. My friends always complained about their grunt work and never ending errands. I had no idea how much responsibility to expect.

The reality is though, within the first week of work, I was elbow-deep in excel spread sheets and analytics. My team treated me as a true member and not just an intern. I’ve enjoyed contributing to the quarterly reports and conducting industry research for presentations.

 

Expectation number two: “You’ll figure it out.”

Everyone has heard the horror stories of someone showing up for a job to a stack of assignments and no guidance. Would I have to be an expert in Boolean operations or programming excel by day one? I prepared to make Google Search my best friend for the next three months.

My coworkers have been nothing but helpful and encouraging during these past few months. I have yet to dive into a project unprepared and told, “figure it out.” My endless questions are always answered and feedback given to encourage my professional growth.

 

Expectation number three: The Dreaded Intern Corner

I have heard of internship programs with an invisible wall between them and the full-time employees. Stationed in a separate area, interns tackle endless case studies and busywork rather than client-work.

While there is an intern row, there is also an abundance of communication between interns and the rest of the office. (I should also note that I sit with the research and insights team, and not even in intern row.) We are members of teams, we sit on client calls and our mentors encourage us to provide input. Peppercomm is a close-knit community with comradery across all levels of leadership.

 

Expectation number four: Regurgitating Lectures

My biggest misconception of what to expect, was the skillsets I would be utilizing. I brushed up on my business and marketing lectures and prepared for everything from SWOT analysis’ to pivot table manipulating.

While this assumption was correct, it just wasn’t the whole picture. Yes, I am using skills I absorbed from college lectures, but I am also pulling from my extracurricular activities and other experiences. I am fortunate enough to have a small liberal arts background that guides me to draw connections and question the deeper meaning on topics. These big picture skills have aided me in my internship experience.

As I look forward to returning to school, I am also sad that I only have a month left as a PeppSquad member. I want to thank everyone who has helped me these past few months and have made my first intern experience memorable.

 

By: Madeline Simko

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johnpostToday we are going to meet Peppercomm’s only male intern, John Tompkins!

Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm? 

Hello, from Peppercomm’s best (and only) male intern of the summer 2017 session! My name’s John, and I’m a rising senior at Washington and Lee University in Lexington, Virginia, where I’m double-majoring in Politics and Journalism. I was born and raised in Vero Beach, Florida, a small beach town of about 20,000 located on the state’s east coast, and I attended an even smaller, Catholic high school just south of my house. I’ve been interested in media for as long as I can remember, or at least, ever since I began parking in front of the TV screen every weeknight to watch Fox News’s Special Report with Brit Hume at the age of seven. Yeah, you could say I was a pretty cool kid. I’d always thought I wanted to go into broadcast, but after completing a PR internship at a large non-profit organization in Johannesburg, South Africa last spring, I decided to give strategic communications a go this summer. I found Peppercomm through a Washington and Lee alumni who currently works here with us and I’m so glad my teams have thrown me directly into the fray over the past two months!

 

When you’re not hard at work at Peppercomm, what do you like to do?

I’d say I’m very “go-with-the-flow,” so it really depends. I love finding new spots across New York City to hang out with friends and I’ve made it a personal mission to avoid visiting the same bars and restaurants twice while I’m interning here. In general, I like to relax with a good book or show on Netflix, preferably somewhere scenic, like in Central Park or along the Hudson River. In fact, I love the outdoors in general, and at school, you can usually ‘cash me ousside’ on the tennis courts or hiking the many trails around our campus. I’m also on my university’s club polo team, but that already sounds a little too bougie, so I won’t go into further detail.

If I were to name my greatest passion, though, I think it’d have to be traveling to new and adventurous places on a whim. I’ve been my family’s personal travel consultant, booking the vast majority of our flights and cruises, since the age of 10, and there’s not a country in the world I wouldn’t consider visiting at some point in my life. My personal specialty is booking last minute excursions to exotic destinations, usually without telling my family. In May, after spending four months studying abroad in Denmark, I popped over to Qatar for the weekend, where I rode a camel through the desert and went night swimming in the Persian Gulf. It looks like my next trip is going to be a quick getaway to Chile’s Easter Island, located about 2,300 miles off the western coast of South America, in the middle of the South Pacific. But I’m open to suggestions.

 

What area of the industry do you find the most appealing and why?

That’s a tough one to answer, but I’d have to say that given my background in writing and reporting, I really enjoy composing social media suggestions and LinkedIn articles for our clients across the board. I’m a very meticulous person, so it takes me an incredibly long time to do so, but I love searching for interesting content and playing around with wording to really grab audiences and draw them in. It’s funny because I don’t really consider myself to be a very creative person. But, I just love that feeling you get when you know you’ve hit the nail on the head with your writing.

 

Any surprises or revelations about your role, the industry or Peppercomm?

Since this is my very first experience at a PR firm, I’m still surprised each and every day by the hectic schedule professionals in this industry lead. I think it’s incredibly impressive. Keeping track of so many different clients and requests can be a little maddening at times, but I love keeping busy, so I’m thrilled that Peppercomm has kept me on my toes all summer. Coming from a journalism background—in which it’s often said that if you’re pleasing everyone you’re writing about, you’re doing your job wrong—I’ve also been surprised and impressed by the conciliatory tone and attitude PR professionals have to constantly maintain to conform to the industry’s “client first” mentality. Luckily, though, everyone I’ve interacted with at Peppercomm has been incredibly gracious and helpful, so it seems that all of our team members are in the right profession!

 

Where do you see yourself going in the industry?

Well if that isn’t the million-dollar question, I don’t know what is. Honestly, I have no idea, and I’m not even sure that I want to stick to PR yet. It’s going to take a lot of time and even more thought, which is why I’m so thankful I have another year of school to, you know, get my entire life figured out. If I do end up sticking to PR, I can only hope I have the privilege of working at an agency as amazing as Peppercomm!

 

INTERN LIGHTNING ROUND

  • Netflix or Hulu?  I’m terrible at technology and wouldn’t even know how to download Hulu if I wanted to.
  • Text or Call? Call
  • Coffee or Tea?Two weeks ago, I got a stomach ulcer—allegedly from too much stress and black coffee—so I’m going to have to go with tea. I’d rather not spend another Friday night at Lenox Hill Hospital.
  • Dogs or Cats? Dogs for sure. Cats are horrible.
  • NYC or San Francisco? Concrete jungle where dreams are made of (See: Jay Z)
  • Star Wars or Star Trek? Star Wars
  • Crunchy or smooth peanut butter?1996-2016: Smooth; 2016-Present: Crunchy
  • Mac or PC? Mac
  • Sweetened or Unsweetened Tea? Sweetened, preferably from McDonald’s
  • Nickelodeon or Cartoon Network? Are you kidding? Nick! (Drake and Josh was my childhood.) I still have nightmares about Ed, Ed, and Eddy.
  • Chocolate or Vanilla? Dark chocolate. (But not Lindt—it makes me nauseous.)
  • Seltzer or Water? Water
  • Cake or Pie? Pie (preferably cherry). Icing makes me sweat.
  • Tacos or Pizza? Pizza (Hawaiian, without the pineapple)
  • Hogwarts House: Harry Potter always gave me the creeps. All those black robes and aggressive spells…none of those children can be up to any good. And where are their parents?
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maddypost2Today we are going to meet Peppercomm’s Michigan Wolverine, Madison Lehman!

Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

Hi everyone! My name is Madison (Maddy) Lehman. I am a rising senior at the University of Michigan, pursuing a double major in International Studies, with a sub plan in Political Economy and Development, and Communication Studies. I grew up in a small farm town in New Jersey called Cranbury, but I usually say I am from Princeton since I went to high school there and it is more well known. I have always been interested in the communications industry, but I decided to explore PR after speaking with Ed Moed, one of the CEOs at Peppercomm, prior to deciding which major to pursue sophomore year. The conversation with Ed immediately peaked my interest about the PR industry. I first dove into the PR industry when I worked for a PR agency last summer and loved it. Now, I am fortunate enough to experience the agency life again as a Peppercomm intern!

 

When you’re not hard at work at Peppercomm, what do you like to do?

Being lucky enough to grow up in a home surrounded by farmland, woods and a lake, I love to be outside with family and friends. You can oftentimes find me fishing in my backyard on a canoe or helping my florist mom in our flower field. I also love going on hikes and taking our kayaks to the bay or parks around our area to explore. Since I live in New Jersey, I am only about a 40-minute car ride from the Jersey Shore, so my friends and I often take day trips to the beach as well (and no, I have never seen Snooki).

 

What area of the industry do you find the most appealing and why?

Seeing how a specific product or services brand message can alter the audience’s perception, really attracted me to PR. Drafting pitches and reaching out to reporters showed me how important it is to research the reporters you are contacting in order to create a pitch angle that will interest them. I think it is very fascinating that changing even a small phrase or subject line of an email can determine whether or not a reporter writes about your client. I really enjoy learning about the strategy behind media relations and I am excited to learn more.

 

Any surprises or revelations about your role, the industry or Peppercomm?

The great thing about Peppercomm’s internship program is that they really throw you into the work. While everyone at the company is very willing to help, it was a bit overwhelming at first because I had to learn how to better manage my time. Being thrown many tasks at once taught me how to prioritize assignments. I now always ask for assignment deadlines, so I can better manage my time and get my work done as efficiently as possible. I think my time management skills have improved immensely along with my ability to do quality work in a very limited amount of time.

 

Where do you see yourself going in the industry?

I can honestly say I am unsure. I love working in an agency and learning about a wide range of industries, but I would also be willing to try out the in-house PR route. This internship experience definitely let me know that I love the agency work and atmosphere!

 

INTERN LIGHTNING ROUND

  • Netflix or Hulu? Netflix
  • Text or Call? Text
  • Cheesy or caramel popcorn? Ugh this is a hard one, but I will have to say caramel
  • Coffee or Tea?Tea, unless I am very tired
  • Dogs or Cats? I have to say dogs, but I do have two cats so I need to keep that quiet
  • NYC or San Francisco? NYC
  • Crunchy or smooth peanut butter?Crunchy
  • Mac or PC? Mac
  • Sweetened or Unsweetened Tea? Sweetened
  • Nickelodeon or Cartoon Network? Nickelodeon
  • Chocolate or Vanilla? This often changes day by day for me
  • Seltzer or Water? Water
  • Cake or Pie? I got sick once from eating too much cake batter and I haven’t wanted cake since
  • Tacos or Pizza? Pizza
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Intern Video

To find out more about life as a Peppercom intern, check out this YouTube video produced by former Peppercomm interns who share their experiences. Click Here