Archive for Career Advice

keep calmAre you currently on winter break just sitting at home surfing the web? Haven’t decided what you’ll be doing during for spring break yet?

Each year, we host a number of site visits with select colleges and universities. Students from all over the country visit Peppercomm for a full day visit, which consists of an agency overview presentation from Intern Committee, Q&A Lunch with our current interns and shadowing.

During the shadowing portion, students have the opportunity to work on mock assignments, speak with industry professionals about their experience, learn about the different departments that make up Peppercomm and experience a typical day in PR.

As University Relations Coordinator, I work closely with school career advisors and students to develop a beneficial experience tailored specifically to their interests.
If you are interested in coming in individually for a site visit and shadowing experience, reach out to us at interncommittee@peppercomm.com. If would like us to schedule a visit with your school or PRSSA group, just have one of your advisors reach out to us.

*Julie Hoang is an Account Executive at Peppercomm and sits on Intern Committee as the University Relations Coordinator. As a member of Intern Committee, she participates in the recruiting, mentoring and advising of interns as well being responsible for building on-going relationships with universities across the country.

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Dec
18

When Employers Come to Visit

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Last week, Chris Piedmont and I had the pleasure of attending the Columbia University Industry Showcase: AMP Panel and Networking event, where I sat on a panel with representatives from Mars, PepsiCo and more. I absolutely love being able to meet with students on their home turf. Think about it, we always have home court advantage. Asking students to take time out of their class and scheduling site visits our offices or to come interview. This is their time to shine in their comfort zone and Columbia did not disappoint.

This got me thinking, what advice can I give students around employers visiting their school? It’s probably best to avoid the “she doesn’t even go here” approach and take advantage of the opportunity!

1) Ask thoughtful questions. The students who make the best impressions ask questions that challenge us. Questions that go beyond “can you tell me about the internship?” or “can you tell me more about Peppercomm?” Certainly, ask those introductory questions, but this is your opportunity to showcase your curiosity about the industry, how your experience can translate in a relevant manner, etc.

2) While you want one-on-one face time, don’t be afraid to jump in on a group conversation. We are often answering the same question 10 times in a row and much appreciate everyone crowding around for a group conversation to avoid having to repeat ourselves over and over again.

3) Follow up. Try to keep in mind that we meet a lot of people at these events, so the follow up is important. In your follow up, referencing a part of the conversation that we had is always a nice touch.

Bottom line is, if we are making a school visit, we are on a mission to seek out qualified candidates. When we don our away jerseys, show us we made the right decision by choosing your school.

This post was written by Co-Intern Coordinator, Samantha Bruno

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Oct
27

The Intern Spotlight: Ashwin Mallya

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In today’s post, meet current Peppercomm NYC intern and future industry star, Ashwin Mallya. 

Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

I went to New York University for college, where I majored in Economic Theory, while grabbing minors in Mathematics and Philosophy on the way. I’m originally from India, where I did my primary and secondary schooling before coming to The States to attend NYU. After graduating college, I realized I wanted an Internship that will help me gain some valuable real world experience, while still being fulfilling in the process. While fishing, I came across Peppercomm’s Business Outcomes Internship, and I realized that it would be a great place to begin. I applied for the post, got called in for the interview, and here I am!

What area of the industry do you find the most appealing and why?

As an intern in the Business Outcomes Group, there isn’t much difference in the sort of projects I am required to work on, industry-wise. However, in general, I am interested in the intersection between the technology and the financial sector. I believe that the finance industry’s most interesting work is being done on behalf of the tech industry, which is forcing it to adapt and innovate as new kinds of technologies and products are entering (or desire to enter) the marketplace.

Any surprises or revelations about your role, the industry or Peppercomm?

I didn’t really know much about PR prior to joining Peppercomm, so almost everything I learn about the industry comes as a surprise. However, I think the most interesting thing I’ve learnt is the importance of social media in managing companies’ public images. I never thought about that prior to joining Peppercomm though I was being constantly bombarded by social media alerts/advertisements on the internet. I guess Peppercomm offers me a way of thinking about social media which I had never conceived of prior to coming here.

Where do you see yourself going in the industry?

I’m not really sure, your guess is as good as mine!

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This video is an oldie-but-goodie from the Public Relations Student Society of America (PRSSA) about what it’s like to have a career in public relations.

Working in public relations, especially at an agency, you’re able to learn a lot about different industries. You are given the opportunity to develop a brands image, through various strategies and tactics. No two days are the same!

See what others in the industry have to say. 

Be sure explore the PRSSA website for more career and education resources. 

What questions or advice do you have about working in public relations? 

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In today’s post, meet current Peppercomm NYC intern and future industry star, Michael Pellessier.

DREW UnivTell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

Hello PRiscope readers! My name is Michael Pellessier, but in the office Co-Founder and CEO, Steve Cody, has given me the name “Drew Guy”. I’m a west coaster from Washington (state that is), that now lives in New Jersey and works in NYC. I’m a lover of traveling as I’ve traveled to; all 50 states, London, Brussels and Japan, and am always looking for another adventure to take.

As a recent graduate from Drew University with a major in Business Studies and a minor in Photography, I immersed myself into all that Drew had to offer. Throughout my four years at Drew I was involved with the university program board, orientation committee, student government and was the office manager for the office of student activities. If I wasn’t planning an event, or studying (yeah I found time for that as well), you could more than likely find me in our schools darkroom where I would be developing, exposing and creating film prints for my photography classes.

During my senior spring semester at Drew I participated in the first semester of our media and communications semester in New York City, where we traveled into NYC twice a week for class. As part of the course we spent the afternoons visiting agencies citywide. The first agency that we visited was Peppercomm, and from there it was the agency that I wanted to intern and potentially work at. The office atmosphere, intelligent employees, and small agency size was something that attracted me to Peppercomm, and yes, Co-Founder and CEO Ed Moed being an alumni of Drew was another reason. I enjoy that you’re given the ability to grow within the agency, and are given the lessons you need to learn while also being tasked with challenging projects for the accounts you’re on.

What area of the industry do you find the most appealing and why?

I enjoy that I’m able to work across seven different accounts and learn from the challenges and opportunities that arise in each of the accounts. During my internship here at Peppercomm, the knowledge that I’ve gained through pitching to the media, creating social media posts, interacting with clients, and creating briefing books are all beneficial and appealing to me as I know the skills I’ve got here are going to help me down the road.

Any surprises or revelations about your role, the industry or Peppercomm?

What surprised me the most was that on the day I started I was given so much responsibility for the accounts I was on. It really made me feel like I wasn’t an intern, but was a trusted member on my accounts. Being able to complete the tasks, but also learning that I was able to ask for help when needed, helped me learn even more about it takes to work in the PR world.

Where do you see yourself going in the industry?

Gosh that’s a hard question. The skills that I’ve gained during my internship have helped me understand the PR world even more. The industry is filled with so many different areas that I feel are all interesting and would eventually like to dip my toes in to get some experience in them, but I feel that because of my background with running events at Drew, getting involved with culture events would be an area that highly interests me. What’s to say that also spending time on the digital teams, creating content and visuals would be intriguing to me as well?

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Intern Video

To find out more about life as a Peppercom intern, check out this YouTube video produced by former Peppercomm interns who share their experiences. Click Here