Author Archive

Today’s post is contributed by former NYC intern Shalaka Vinod

Armel headshotFor our third installment of PeppTalks, we discussed all things work and life with Armel Leslie, Senior Director here at Peppercomm. Armel is a crucial member of the Peppercomm team and brings 15 plus years of experience in financial and corporate PR to the team. Armel feels like part of the family to us interns, as his office is in such close proximity to ‘intern row’, daily debates and discussions are the norm.

SV: Where did you grow up and where did you go to school?
AL: I grew up and went to school in South Africa. I came to the U.S. in 1994 and a year later went to Baruch College right here in Gramercy Park.

SV: What was your first concert?
AL: Wow that was a long time ago. The first concert that meant anything was David Bowie in 1990. Since then he has been my favorite musician. I recently attended his tribute concert at Carnegie Hall. A great way to honor such a talent.

SV: Which TV show is your guilty pleasure?
AL: Guilty pleasure?? Hmm… I’m a big fan of House of Cards. It’s a great show.

SV: What would your last meal on Earth be?
AL: Israeli food- Pita, hummus and eggplant.

SV: What’s an activity you’ve taken up recently?
AL: I’ve actually recently taken up kayaking. I hope to go on my first adventure with my kayak, Mellow Yellow (pictured below), over Memorial Day weekend.

Mellow Yellow

SV: What was your first job and what did you learn from it?
AL: My first job… was coaching tennis. I learned how to be patient when dealing with people, mainly kids.

SV: What drew you to Peppercomm?
AL: The firm I was at before, Walek & Associates, was actually acquired by Peppercomm in 2013. So I joined with the Walek team, but was immediately impressed by how smart and talented people were.

SV: If you could perform PR for one client/celeb, who would it be?
AL: I’m a big football fan so I would have to say Cristiano Ronaldo, he’s my favorite player.

SV: Do you have a piece of advice you live by?
AL: Yes, I would say, don’t sweat the small stuff.
SV: That’s great advice, short and sweet.

SV: What would you say is your definition of success?
AL: To be recognized as a good team player that leads by example.

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Today’s post is contributed by NYC intern Katelyn Pecorelli

Listen. Engage. Repeat. This is both the tag line here at Peppercomm and a good rule of thumb for any stand-up comedian. You may wonder how the two are connected, but when you think about it, stand-up comedy and strategic communications have more similarities than differences. The main similarity is that in both professions you must use the reactions of your audience to receive the best results.

Peppercomm CEO, Steve Cody, takes his stand-up comedy very seriously therefore it is required of all employees to be trained by the Chief Comedy Officer (CCO), Clayton Fletcher. Clayton recently held a comedy training that I had the honor of attending. From this experience I learned many things that I never would have related back to communications without his help.

I entered the Broadway comedy club at 2:30pm with fellow Peppercomm colleagues, completely unaware of what was in store for the next 3 hours. The room was dark except for the stage lights that blinded each performer. On stage, we saw Clayton eagerly waiting for our arrival. As everyone settled in, we were offered a drink to calm our nerves. With no time to even sip our drinks, Clayton was ready to begin.

First, we went over how stand-up comedy can help with our everyday lives at Peppercomm:
• Helps one to think on their feet, specifically in meetings.
• Helps one to open their mind to new ideas, specifically in brainstorms.
• Helps one to react to others, in client meetings or new business pitches.

Then, Clayton broke down the different types of stand-up comedy: Storytelling, prop, impersonation, put down, and observation. He explained that for each style, the most important aspect is to be honest. You can exaggerate, but the audience will always be able to tell if you are lying.

Finally, it was our turn. Each person at comedy training was invited to take the stage for five minutes and perform a standup comedy bit. Luckily, Clayton gave us a break to help us prepare, but somehow it did not seem like any amount of time would prepare me for what was about to happen.

For unexplainable reasons I volunteered to be the first on stage. Although the lights nearly blinded me, the experience over all was not as petrifying as expected. Taking Clayton’s advice, I spoke about things that were true to me and the audience loved it! Clayton critiqued each one of us once we finished, to help us understand how we could improve.

Peppercomm has a very different culture than many other work places. After being able to participate in the standup comedy training, I fully understand why Peppercomm uses this technique. Not only did it help me feel more comfortable speaking in front of an audience, it also helped me open my mind in client situations and react in ways I never previously thought possible.

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Today’s post is contributed by NYC intern Rachael Collins

Arianna HuffingtonCo-founder, president and Editor-in-Chief of Huffington Post, Arianna Huffington, recently spoke at the Business Chicks Luncheon in New York, NY on her life experiences, daily habits and views on getting enough sleep. I was lucky enough to volunteer helping Business Chicks with coordinating and running the event, which proved to be an extremely valuable experience.

The focus of Arianna’s address was placed on her newest book, The Sleep Revolution, which explores sleep from all angles. It covers the history of sleep, the role of dreams in our lives and the consequences of sleep deprivation, all of which are backed by sleep science.

Huffington shared her belief that our relationship with technology means that we are now more hooked on our smart phones than ever before. She urged the audience to change their habit of charging mobile devices in the bedroom. This removes the temptation to check in on work emails and social media during a time when we should be recharging ourselves.

Arianna shared her advice that “a good day, begins the night before” and continued with one of the best analogies of sleep I’ve heard yet: “you’re either entertaining the guests or cleaning up the house. Not both.” Here she is referring to the science of sleep and how it plays a crucial role in providing our body time to clean out toxic waste in the brain from the day. Essentially, she said we need to “wash the day away” to enable us to perform better. She referred to several top tier media pieces which have recently covered the topic, however more specifically she called out a Harvard Business Review piece on the link between effective leadership and sleep (tip: it’s a great read).

HuffingtonContinuing on the theme of sleep, she gave advice on a few items to keep on your nightstand inlcuding: an old fashioned alarm clock (since your phone shouldn’t be anywhere nearby), a glass of water, a dream book to note down the themes in your dreams, a picture of something you love and a fresh flower.  As usual, Arianna’s sense of humor shined through and she suggested that “flowers can be expensive, so if you are a college student, just pick one on your walk home…I’m sure your neighbor won’t mind!”

Arianna left me with a few additional pieces of advice which I will keep in mind in future career and life situations: live life as though everything is rigged in your favor, never listen to the voice of doubt in your head, disconnect from the treadmill of your life to get creative and read books that remind you that you are more than your job.



Today’s post is contributed by NYC intern Heather Valle

Jackie KolekThis week, we introduce you to an essential member of the Peppercomm team whose roots here date back 16 years: Jacqueline Kolek. Jackie is full of stories and life experiences that are relatable for entry-level and young professionals. She went from waiting tables at a local seafood restaurant for the likes of Donald Trump, to ensuring the candy was always stocked in a Manhattan PR office, to where she is known and loved today: leading and growing high-level accounts here at Peppercomm. When she is not on top of the 24-hour PR cycle, Jackie is literally cycling, as she is dedicated to her Saturday spin class. A master of work-life balance, here are some fun facts about Jackie, including her favorite meal and why she considers herself a boomerang:


(Pictured above: Jacqueline Kolek)

HV: Where did you grow up/go to school?
JK: I grew up partly on Long Island and partly in Massachusetts. For school, I attended the University of Delaware.

HV: What was your first concert?
JK: My first concert- The Power Station – I distinctly remember because they were a spin off band of Duran Duran, which was very popular at the time, and I was in seventh grade.

HV: What would your last meal on Earth be?
JK: Macaroni and cheese from Artisanal Fromagerie & Bistro, it’s the best.

HV: Which TV show is your guilty pleasure?
JK: Now? Definitely the Real Housewives. I watch Beverly Hills, Los Angeles, and New York. I can only watch them in snidbits because if anybody else in my family comes in the room, I have to shut it off.

HV: What was your first job and what did you learn from it?
JK: My first job was probably in retail, but my first professional job was at a boutique travel and lifestyle firm. I had to answer the phones, and she [my supervisor] did not believe in voicemails, so I had to take a message for everyone. My other task was going around the office and filling the dishes with Red Hots. I had a really great contact there who taught me about writing and how to craft press releases – that’s where I started pitching media and doing all that fun stuff!

HV: What was your most memorable job?
JK: Probably being a waitress at Gosman’s in Montauk NY, because it was a crazy college summer job and we would get celebrities all the time, I actually waited on Donald Trump.

HV: What drew you to Peppercomm?
JK: I interviewed at Peppercomm for the first time in 1998 I believe. I interviewed with Steve Cody and loved Steve, but I was really young. I was still living at home with my parents, and Peppercomm’s office was in the Graybar building. My father worked in that building, so I was like there is no way I can live at home, commute with my dad and work in the same building.

I came back to Peppercomm in 2000. What I loved when I interviewed with Deb Brown was that she said she had been doing this for a long time, and I knew I wanted to come work for people who had been in the field for a while. I was also drawn to the no-practice area structure, because the focus here was really on the work. But, I’m also a boomerang! I left 9 years ago for just 6 months, and I was like wow this is not where I want to be, so I came back.

HV: What’s an activity you do in your spare time?
JK: When I’m not spending time with my kids, I like to work out. On Saturday mornings I get up at the crack of dawn and take a Tabata class. It’s a high intensity interval training class – 20 seconds as hard as you can with a 10 second recovery. It’s a kick your butt way to start the weekends.

HV: If you could perform PR for any client who would it be?
JK:  Athleta, my favorite brand.

HV: Do you have a piece of advice you live by?
JK: As I always tell my kids: “You can’t control other people, you can only control how you respond to them.”

HV: What is your definition of success?
JK: Success is about doing things that get you excited every day. It doesn’t matter what your job is, but it is something you look forward to doing and gives you a sense of accomplishment. In trying to balance work and family, it’s the small wins along the way, seeing a challenge and overcoming it no matter what the severity.


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Today’s post is contributed by NYC intern Kamali Lavergne

Part one of our PeppTalks series features Janine Gordon , President, Luxury & Lifestyle and a Peppercomm Executive.

Janine GordonJanine Gordon has been working in communications since the tender age of 20. From Harrods in London, to Saatchi & Saatchi and starting her own PR firm, JGA, Janine took the industry by storm and has not looked back. I sat down with Janine to find out more about her life in and out of the office.

KL: Where did you grow up and where did you go to school?
JG: I am a third generation New Yorker.
I went to the University of Pennsylvania because of the school’s 5:1 men to women ratio.

KL: What was the first concert you attended?
JG: My first concert, at age 8, was a “Leonard Bernstein Young People’s Concert” led and conducted by the acclaimed composer-conductor Leonard Bernstein. It was part of a series for pre-teens and younger. Arguably, that series spawned her life-long love of music.


(Pictured above: Janine Gordon in Singapore)

KL: Which TV show is your guilty pleasure?
JG:Downton Abbey.

KL: What was your first job and what did you learn from it?
JG: I was the Assistant Buyer of Junior Coats and Suits at Bloomingdale’s. That job taught me that I didn’t like shopping for other people.
Janine has impeccable taste, wearing pieces that appear curated for the Life and Times of Janine Gordon. I also ask her about the larger than life-size photograph of herself on the wall in her office.
I was asked to model in a charity fashion show.

KL: What drew you to Peppercomm?
JG: Peppercomm came to me, but it was a perfect fit culturally. I respected everything about Ed, Steve and Ted and everyone else I met.
I wonder if they saw in her what others have said to see – she appreciates the little things and makes you feel special.

KL: What activity have you taken up in your spare time?
JG: Learning Italian.

KL: What is your favorite Italian word or phrase?
JG: Porca Miseria!
What does that mean?
You miserable pig!
I crack up laughing, Janine just cracks a smile.

KL: If you could do PR for anyone famous, who would it be?
JG: Maggie Smith because she is extraordinarily talented and has a remarkable range. She’s currently portraying a bag lady in a feature film after playing the Downton Abbey Dowager Countess.

KL: What living person do you most admire and why?
JG: Emma Thompson because she is very funny, a gifted actress, an Academy award-winning screenwriter, and, from all reports, happily married and a good mom.

KL: What would your last meal on earth be?
JG: Strawberry shortcake — the entire cake — or a strawberry rhubarb pie — the entire pie. Either would be a delicious demise.
By the looks of it, Janine does not often partake in these.

KL: What was your most memorable job?
JG: Being Press Officer at Harrods, the world-famous British department store, at age 26. It was like taking the naughtiest kid in the class and making them class monitor.

KL: How did you, a young American, land the job?
JG: When asked by the Managing Director what I would need to do the job, I requested an electric typewriter. Apparently, all the other applicants asked for clothing allowances and big expense accounts. The Managing Director was a good Scot… and I came cheap. Actually, he did tell me later that my answer told him that all I really wanted to do was the job.

KL: Do you have a piece of advice you live by?
JG: ‘Do onto others as you would have them do onto you.’ I believe that this is a better philosophy than, ‘Do onto others before they do onto you.’

KL: What is Your Definition of Success?
JG: That’s a great question. How would you answer?
I tell her that my definition of success is mastering something you love.
Well, that’s it, write that down. As my favorite Intern Kamali would say, “Success is mastering something you love.”
I can now say I’ve been quoted by one of the best – an industry insider and a Peppercomm leader.



Intern Video

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