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TaylorAs a sophomore in college, transferring to Rutgers University was a big leap and something I couldn’t have been more excited about. As soon as I arrived for my first semester, I knew I wanted to be involved. I joined a great club called the Association for Woman in Communication. In joining this club, I received some great experiences, tips, and guest speakers! The day that Peppercomm came to talk to our club really stood out for me. Samantha Bruno, our guest speaker, really described it as an exciting, creative, and all around great firm to intern and work. I had to know more!

My friends and I were interested in shadowing the current interns Peppercomm. Samantha was more than happy to help set up a whole day for us to learn and explore the firm! Right from the start I knew I loved the people that represented this place.

The shadowing experience my friends and I had was so informative and really showed how Peppercomm operates and thrives as a PR firm. Every single person we met was so delighted to speak to us and answer any questions we had. We were enlightened about many different tasks that the company takes on and were all so blown away about what it takes to really run a successful firm. The interns ate lunch with us and were truly happy to answer any of our questions about working at Peppercomm. Everything they had to say was extremely positive and as the day went by I became more excited about the future and applying for an internship.

All in all, the day I spent there really opened my eyes and showed me what it is like to truly enjoy where you work. The positive atmosphere and the welcoming people only made me more excited to apply and learn more about the community around Peppercomm. The experience was illuminating and will be hard to top! My friends and I thank everyone who talked and helped us!

I can’t wait to be back!

Today’s guest post was written by Rutgers University student Taylor Blume

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Dec
18

When Employers Come to Visit

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Last week, Chris Piedmont and I had the pleasure of attending the Columbia University Industry Showcase: AMP Panel and Networking event, where I sat on a panel with representatives from Mars, PepsiCo and more. I absolutely love being able to meet with students on their home turf. Think about it, we always have home court advantage. Asking students to take time out of their class and scheduling site visits our offices or to come interview. This is their time to shine in their comfort zone and Columbia did not disappoint.

This got me thinking, what advice can I give students around employers visiting their school? It’s probably best to avoid the “she doesn’t even go here” approach and take advantage of the opportunity!

1) Ask thoughtful questions. The students who make the best impressions ask questions that challenge us. Questions that go beyond “can you tell me about the internship?” or “can you tell me more about Peppercomm?” Certainly, ask those introductory questions, but this is your opportunity to showcase your curiosity about the industry, how your experience can translate in a relevant manner, etc.

2) While you want one-on-one face time, don’t be afraid to jump in on a group conversation. We are often answering the same question 10 times in a row and much appreciate everyone crowding around for a group conversation to avoid having to repeat ourselves over and over again.

3) Follow up. Try to keep in mind that we meet a lot of people at these events, so the follow up is important. In your follow up, referencing a part of the conversation that we had is always a nice touch.

Bottom line is, if we are making a school visit, we are on a mission to seek out qualified candidates. When we don our away jerseys, show us we made the right decision by choosing your school.

This post was written by Co-Intern Coordinator, Samantha Bruno

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Image courtesy of Wikimedia

Image courtesy of Wikimedia

Are you looking for your next opportunity to gain public relations experience?

Peppercomm’s New York and San Francisco offices are currently recruiting interns, who we refer to as ‘The PeppSquad’, to join the team in January 2016 for the winter session.

As a member of the PeppSquad, you can expect to be treated as an entry-level communications pro.

To apply, email us at internjobs@peppercomm.com. Oh, and we don’t mind if you want to get creative.

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In today’s post, meet current Peppercomm NYC intern and future industry star, Sidney Encarnacion.

sydneyTell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

My name is Sidney Encarnacion and I’m from the lovely town of Williamsburg, Virginia. I graduated from Radford University with a bachelors in communication and a minor in art. While at Radford, I was also a four year varsity student-athlete for the women’s field hockey team. Go Highlanders! I was involved in my schools Career Services Program and worked as a communications intern.

I was introduced to Peppercomm via referral from a previous internship. The charismatic people and use of comedy combined with the dedication to serving their clients really struck me. Upon finding out about the opportunities I would be given at Peppercomm, I knew I had to be a part of their stellar program.

What area of the industry do you find the most appealing and why?

Since I started studying communications, I’ve always been interested in the consumer/lifestyle side of the industry. After having the opportunity to work on a wide range of accounts I feel that I interact the most with those brands and enjoy building upon their brands message. At Peppercomm I’ve been given the opportunity to continue working with such accounts and develop a stronger skillset.

Any surprises or revelations about your role, the industry or Peppercomm?

I was surprised at the amount of responsibility given to interns at Peppercomm. You truly have the opportunity to develop your skills beyond entry-level assignments. Interns have access to a wealth of knowledge including on-going trainings and workshops to help them hone their skills. I feel that Peppercomm is confident in the intern’s ability to grow and contribute valuable knowledge to their clients.

Where do you see yourself going in the industry?

Later down the road, I see myself working in the consumer/lifestyle sector of public relations. I’ve always been drawn to working with companies that specialize in those types of clients. For now, I’m thrilled to be working at Peppercomm alongside an impressive array of professionals and mentors. I know that there is still a lot for me to learn and look forward to making the most of this opportunity.

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In today’s post, meet current Peppercomm NYC intern and future industry star, Carly Sylvester.

Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

It all started in a small suburb of New Jersey (not Seaside, the only town people not from New Jersey can name thanks to my bff Snooki) called Rockaway. I was raised in the stereotypical fashion of an Italian from North Jersey – taking part in mob heists and fist pumping competitions, that is. I somehow ended up in Delaware calling myself a Blue Hen, which is possibly the worst mascot of all time, with the exception of UPenn’s Quaker, but I couldn’t be prouder to now call myself an alumni of The University of Delaware. It was there that I learned that my passion for writing, being creative and trying new things, and working with people could all be channeled into a successful career in public relations.

My journey with Peppercomm began (as most of my relationships do) with a dash of social media stalking. The lovely Sam Bruno and my sister are bridesmaid survivors of the same wedding, and through this mutual connection I was able to see the wonderful world of Peppercomm via Sam’s Instagram. Her regularly hash-tagged #ILoveMyJob posts had me question whether this “job” she spoke of had her brainwashed, or if this Peppercomm place was something I should seriously take a look at.

While brainwashing is only 5% of the job description here at Peppercomm, what my research into this wonderful organization told me was that I’d be a fool to not seek out a way to be a part of it. Experience has taught me that PR can be a very cold environment, but from the minute I opened Peppercomm’s website I felt nothing but warmth. I could sense immediately that the people who make up this organization are people who care – they genuinely care about their work, their clients, their client’s audiences, and most importantly each other. I knew finding a place that churns out such thoughtful and insightful work yet still maintains a relaxed and fun culture where people actually matter is a rarity, and before I knew it I was filling out an application, and the rest is history!

What area of the industry do you find the most appealing and why?

One of the things I find most intriguing about PR is the relational aspect of it all. From working with a journalist to launching a new product, you have to have a deep and clear understanding of the people you’re working with. My degrees are in communication and sociology, so I am all about getting to the bottom of who people are and establishing a connection with them. I love the idea that in order for our work with a client to be successful, we have to know who their target audience is as people. Who are they? How did they end up here? Why is this brand important to them? Understanding people’s backgrounds is so important for an array of industries, but I love that in PR you get to utilize them as a basis for a continued relationship.

Any surprises or revelations about your role, the industry or Peppercomm?

This is my first time in an agency setting, so initially I was very taken aback at how many different hats I was expected to wear being on so many different accounts. Now that the initial shock has worn off, I’ve genuinely grown to love being able to jump from one industry to another throughout my days. I can go from financial research to looking at pictures of cheeseburgers (#RestaurantPR) in an instant. It’s been such an incredible experience for me to learn how to balance so many different roles – I feel so much more confident now going into the next steps of my career. What’s even better is that Peppercomm has given me real, hands-on experience to boost my confidence even further. I really feel like a part of the team here, not just an intern doing intern work.

Where do you see yourself going in the industry?

I’ve fallen especially in love with the consumer/lifestyle side of the industry because of the attention to detail and connection with respective audiences that is required. Now that I’ve been given a taste of agency life, I can’t see myself working in a different setting down the road. For now, I’m continuing to enjoy this amazing opportunity and soaking up all the new experiences Peppercomm has to offer!

 

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Intern Video

To find out more about life as a Peppercom intern, check out this YouTube video produced by former Peppercomm interns who share their experiences. Click Here