Today’s PRiscope is penned by Maggie Rose, Bowdoin ’17
The employment advantages of attending a college or university in an urban area were perfectly emphasized by Steve Cody in a recent blog post: By attending a school in a city, you are already located “where the strategic jobs of the future will be in greatest demand.” To study in a large city, a student is given the means to make serious steps in the right and desired career direction. It’s true – you cannot find the same extent of President Joseph Aoun’s “robot-proof professions” around rural campuses. The economic health of the surrounding communities in the most prestigious ivy-covered schools are not able to offer the same amount of professional opportunities than that of schools located in urban areas.
However, there are three things the campuses with neo-Gothic buildings will always have over any city location – and these advantages are most definitely appealing to employment recruiters.
Diversity of Thought: Colleges and universities located in urban areas typically have their undergraduate students enroll in one academically focused school to help students specialize in their areas of interest. This is true of Michigan, NYU, B.U. and almost all other large, city schools. Colleges and universities located in rural areas are more likely to have students enroll in a general curriculum where a specialization is not necessary until upper-classman years. These schools encourage thinking outside of the box and exploring areas outside of comfort zones to gain what the Huffington Post labels as a, “cross-disciplinary perspective.” Graduates coming from Yale or Williams may be in a better position to handle a wider and more challenging variety of projects in the workplace. Rural campuses do not teach their students to think only in one direction.
Critical Thinking Skills: Students at rural schools are strongly encouraged to think analytically. Classes emphasize writing and critical thinking as the foundation to any and all academic progress, no matter the field. Class size is also significantly smaller, making participation much more valuable. U.S. News states, “research has shown that smaller classes foster a productive and positive learning environment.” A student coming from a liberal arts school has stronger written and oral communication skills simply because of the amount of critical thinking and participation necessary to do well in classes.
Sense of Community: Rural campuses foster a sense of community that is irreplaceable. A student has the chance to become closer to their peers, professors and even their administrators. While there might be more extracurricular opportunities at larger city schools, participation is higher in student organizations on rural campuses because of the confidence an on-campus community can stimulate. Employers want a college grad for much more than just their academic achievements. Students at rural schools are extraordinarily involved in community building, crisis management and organization through student activities.
College should be more than just a step in life to get a job. A high school graduate should go to college to expand their mind and horizons, making moves outside of their comfort zones every day. Urban and rural schools both have serious, but different advantages in a young adults’ career trajectory. Neither location is better than the other, but there is a reason “the bucolic New England village with tree-lined quads” continues to embrace the titles of best schools in the nation.
Do you have an analytic mind and personality to boot? Are you curious about how “stuff” works—what motivates businesses and how they reach their customers? Then Peppercomm’s Research & Insights group may be for you.
This team helps Peppercomm to better understand the businesses we work with. Using the latest ideas in statistical, analytical and market research, the Research & Insights Group is known for helping clients to define success, understand their target audiences, and designing tailored programs that provide actionable insights.
Our team of analysts explores a client’s entire business model and identifies the challenges to growth. We work to craft strategic messages that will move the needle with our clients’ most important audiences. Infused with this intelligence, Peppercomm’s programs then become a tool not just for promoting a company and its products through the media, but for making sure that messages most clearly reflect what the company wants to communicate and what the intended audience needs.
As an intern, you will be treated as an entry-level marketing science pro, working a full-time schedule while gaining hands-on exposure to the integrated marketing and communications industry. Our interns, who are affectionately referred to as “The PeppSquad,” are supported by the Intern Committee and paired with a buddy who helps show them the ropes of the agency.
The ideal candidate needs to be comfortable with Excel, possess an understanding of business/economics, and have strong communication and writing skills.
Specific day-to-day duties can include:
• Collecting and cleaning data of all kinds (media, sales, marketing, etc.)
• Scoring and evaluating data points (qualitative and quantitative)
• Working with the Research Insights and account teams to turn data into insights
• Developing quarterly presentations
• Conduct secondary research for new business presentations
• Evaluate survey results
Evaluation of data is both qualitative and quantitative. This means you will be expected to not only analyze tangible numbers but also have the ability to read and analyze articles and other written materials.
HOURS: Full-time position only. Monday through Friday, 9AM – 5:30PM. Pay: $11/hr
If you are interested in applying for an internship at Peppercomm’s New York office, please send your resume with a cover letter to Nicole Moreo at InternJobs[@]Peppercomm[.]com. In the subject line please write: “Research & Insights Intern Application”
In today’s post, meet current Peppercomm NYC intern and future industry star, Caleb O’Neal.
I am about to start my senior year at Abilene Christian University in Abilene, Texas. I am originally from Burleson, Texas, which is about 15 miles south of Fort Worth.
When I started college I had no idea what I wanted to major in. During the first week of school I decided I would major in advertising and public relations, and I haven’t looked back.
During the second semester of my junior year I started looking for internships. One day during my search, I decided to google “top PR firms in New York City,” and coming in at the number 9 spot was none other than Peppercomm. I visited its website and fell in love. I loved that Peppercomm did so much more than your average PR agency—they in fact redefined PR. I decided to apply and the rest is history!
What area of the industry do you find the most appealing and why?
I am a huge baseball fan! I absolutely love the sport and the game experience. I have loved baseball ever since I was 2 years old and my dad took me to my first Texas Rangers game. I would love to work in public relations, player relations, or media relations for any professional sports team. That is my dream and that is the area of PR I find most appealing. Not only would I get to do the thing I love, PR, but I would also get to do it for a sport that I love.
Any surprises or revelations about your role, the industry or Peppercomm?
I was quite shocked when I arrived at my desk on my first day and immediately had a project to start working on. When people hear the word intern they think of someone who just gets coffee. At Peppercomm, everyone, even the interns, plays an important role. I also faced some culture shock when I arrived in New York. No one seems to use “yes ma’am” and no one has even heard of the term “cattywampus.” But, that’s a topic for a different post.
Where do you see yourself going in the industry?
I would love to say I see myself working my way up the ladder for the Texas Rangers and then eventually becoming head of player relations or media relations, but who knows? I could end up going in an entirely different direction than sports and honestly, I wouldn’t mind. Even though I have only been at Peppercomm a short while, I absolutely love it here. This environment is definitely something I have not experienced before. Yes, I am an intern, but that doesn’t mean I have to be scared to be friendly with everyone I work with. I am excited to see where I end up in this industry.
Each year, we host a number of site visits with select colleges and universities. Students from all over the country visit Peppercomm for a full day visit, which consists of an agency overview presentation from Intern Committee, Q&A Lunch with our current interns and shadowing.
During the shadowing portion, students have the opportunity to work on mock assignments, speak with industry professionals about their experience, learn about the different departments that make up Peppercomm and experience a typical day in PR.
As University Relations Coordinator, I work closely with school career advisors and students to develop a beneficial experience tailored specifically to their interests.
If you are interested in coming in individually for a site visit and shadowing experience, reach out to us at email@example.com. If would like us to schedule a visit with your school or PRSSA group, just have one of your advisors reach out to us.
*Julie Hoang is an Account Executive at Peppercomm and sits on Intern Committee as the University Relations Coordinator. As a member of Intern Committee, she participates in the recruiting, mentoring and advising of interns as well being responsible for building on-going relationships with universities across the country.