It’s February 13th and love is in the air. In the spirit of Valentine’s Day we want to discuss one thing I love about the industry–the nicknames.

Whether they’re wildly off or spot-on, no one can deny that we’re “loveable” in the industry, so that must be why we’re given nicknames:

  • Spin masters or spin doctors. So, I definitely don’t agree with this one, but sometimes I suppose SOME do have to put a “spin” on things, but then you get a terrible sense of what we do. However, I do like the musical group, so I will take this as a compliment.
  • Flack.  From my quick online research I see that the origin of this name is unknown, but started popping up in the 40s. It feels very “His Girl Friday” and that I might start talking like an old timey reporter. I’m into it.
  • PR pros. Everyone calls themselves a “PR pro” on Twitter and other social media. But why? The only “pros” I hear in any titles is really with “professional wrestlers.”That is a connection I don’t think the industry needs.

What are your thoughts on the nicknames? Are there any you especially love or hate?

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Today’s guest post was written by Peppercomm management supervisor, Lauren Parker.

As a little kid, I dreamed of being an actress in New York City. When I had my chance to belt out a solo in Beauty and the Beast’s classic tune “Be Our Guest” as part of a summer musical theater troupe, I quickly realized that being in the spotlight simply isn’t my thing. I was much happier supporting the chorus and trying not to fall out of my mother’s four-inch heels.

All this is to say that public speaking and sales does not come naturally to me. But funnily enough, my first job was in sales. I wasn’t cold calling time-strapped business executives, but I was peddling the latest flat of perennials at Siebenthaler’s Garden Center.

Although I was just a 16-year-old, I had a number of responsibilities including manning the cash register, watering plants and helping shoppers select the ideal bird feed. The job wasn’t glamorous. I didn’t feel comfortable talking to customers all day, especially when they had complex botanical questions and I didn’t have the answer. I also became frustrated from time to time when my job seemed menial or boring (restock the terra cotta pots AGAIN?!).

I did have a few moments of real pride. The longer I worked there, the more knowledge I absorbed and the better I was at helping customers. I began to feel more comfortable in my role, which helped my confidence and even led to some big sales as a result of my recommendations. Halfway through the summer, my manager even asked me to train the new hire.

A few key lessons I learned from my first job are small but significant:

  • Fake it ‘til you make it – I learned that there will always be aspects of any job that you aren’t comfortable with. But if you step up to the plate and try – with a smile – chances are it will become more natural over time.
  • It’s OK to say “I don’t know” – When you’re young, you think you know everything. When you start to get older, you realize how little you know, but you also realize that it’s OK. Back then, I felt like a failure when I didn’t know a question, even though I had zero experience in studying plants. Today, I am constantly confronted with questions from co-workers, managers and clients and I don’t always know the answer. The best response, I’ve found, is “I don’t know, but I’m going to find out.”
  • Understand the bigger picture – As low man on the totem pole, I felt like an insignificant employee at times. I saw others at the store that had such a wealth of knowledge about plants and others who were skilled at managing a retail store. I, more or less, just did what I was told. It wasn’t until I stepped back and realized that someone’s got to water the plants and change the receipt feed in the register. In my job today, I can take that lesson and not only see how my contributions help Peppercomm and my clients, but how I can help others at the agency recognize their value.

When you are just starting out in your career, you will fumble from time to time. The important thing is to learn from those experiences and improve.

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christmas-weather.jpeg6-1280x960Whether you’re in NYC like me, or anywhere else  in the US, you know the weather has been pretty wacky.  Some areas are being pummeled by snow and sleet and then other areas are ridiculously cold . . . or both.

So what do you do when the weather is getting in the way of a smooth commute to work? We have a few things to consider:

1. This is a given, but make sure to check the highways and public transit before leaving. Is everything on schedule? Are there delays? Check well in advance to make sure everything is clear. Give yourself some extra commuting time.

2.  Keep your managers informed, especially if you think there’s a chance you could be late. Shoot them an email or call before leaving home to let them know you’re on your way, but just wanted to give them the heads up that since the weather is bad you could be a few minutes late. Your managers will appreciate it.

3. Use your judgement. Think that the commute isn’t safe? If you have the option to work remotely, do it. If you don’t, call your manager/boss and talk to them. Work is obviously important, but your personal safety comes first. Articulating that you think it’s unsafe to get into work, is important.

Anything we’re forgetting? What’s do you think is important to consider in a rough commute?

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Today’s guest post was written by Peppercomm account executive, Colin Reynolds.

My first job, like most I would imagine, provided countless learning opportunities and life lessons – for better or worse. But my first gig also taught me several unique tactical skills, many of which I still practice on a daily basis.

I learned how to manage different personalities and situations, gained the wherewithal to identify and react to a potential crisis in a composed and lucid manner, and lastly – and this was most important to my clientele – I developed an uncanny ability to read any putt inside of 12 feet.

It was the summer of 2001 and the ink on my first driver’s license was barely dry. I was young, able-bodied, and newly mobile. I was also the newest caddie at my local golf club.

What I gained from this experience, besides a few free rounds and an occasional sore shoulder, was how to handle people at their best – but especially at their worst. Here are a few takeaways from that summer that have stuck with me all this time:

  • Know your client: Everyone is different and I had to learn how to approach and manage various personalities. On the course, some players loved to chat and others DID NOT. While some folks were easy going, others were more, let’s just say, serious. As a caddie, it was my job to identify who was who and adjust accordingly – sometimes on the fly. I wouldn’t want to make a joke or be too playful around the more serious players, or come across as boring or stiff with the looser ones. It was up to me to know exactly what I was getting into and act appropriately for the given situation.
  • Read more than just the green: Similarly to the last note, a caddie’s job is all about making a player feel good and confident in his/her golf game. However, a missed putt here or errant drive there can make even the most comfortable player tense and irritable – and given the nature of the game, this can change in an instant. That’s where body language and other cues become very important. I would do my best to pull a player out of a rut by providing advice and keeping the mood light, but sometimes they would just want to be left alone with their thoughts, and that was ok too. But it was on me to know when to push and when to back off.
  • Be prepared: Golfers pay pretty good money to enjoy a relaxing round – especially if they’ve opted for a caddie. It was my responsibility to be as prepared as possible to show the extra investment was worth it. I knew everything about that course, from different green speeds and bunker lies, to accurate distances and necessary club selection. I owed it to my clients to know the course. It’s irresponsible to approach any professional situation unprepared, especially when others are counting on you.
  • Be confident: Always speak with confidence, even if you’re not 100 percent sure – and even if you have to add a caveat to let your client know you’re not 100 percent sure, do it with confidence. If I thought a player was in-between clubs, I’d let him/her know, but I would do it in an assuring manner. You want your client feeling poised and assured – no one takes advice from someone that sounds wavering or uncertain. You’re the expert, own it.
  • Always be closing: Believe it or not, caddies are highly competitive with each other and certain players are more fun – and profitable – to caddy for. Beyond basic golf acumen, I also had to sell myself and as well as the club to keep players coming back and requesting my services. Maintaining repeat customers is always a clear indication of a job well done, so I would go above and beyond to prove that the client made the right choice by enlisting my help.
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Today’s guest post was written by Peppercomm account executive, Samantha Bruno.

My first official job was at The Inflation Station, an inflatable bounce house for kid in New Jersey. I started working there with three friends, creating an ideal situation for a high school student who could only work Saturdays during the school year and who was incredibly preoccupied with having constant social interaction.

I began as a ride monitor, which is in fact as boring as it sounds. Spending what felt like endless shifts on the outskirts, watching children and their families bounce around while shrieking with joy and laughter.  The occasional scared two year old or injured child in need of a first aid kit was not nearly enough fuel to make the shift go any faster.

Then I became a party host and the game changed.  I was now being asked to run on-site birthday parties, work with families and spend time with little children on their special day. I was also able to earn tips in addition to my hourly wage.  Instead of sitting and watching the fun happen around me, I was being tasked to help create the level of fun that was being experienced!

At the time, the owner Steve, who was quirky but innovative – no, not Steve Cody of Peppercomm, although I am now realizing that I have worked for multiple men named Steve with similar dispositions– was all about fostering a fun environment while making as much money as possible. A business principle, I found rather effective. When your employees enjoy the atmosphere at work and are happy, they produce better results, a principle that is also front and center here at Peppercomm (the parallels are seemingly endless).

As juvenile as the job may have been, little did I realize it taught me skills that I have carried into my adult professional career.  Here are a few learnings I can undeniably attribute to my time spent with the inflatables.

1)      Work Hard, Play Hard: Your work can also be fun. There is something to be said about liking where you work because you truly take pleasure in what you do for a living.

2)      Take the job seriously but never take yourself too serious: When it came to the inflatables, it was important to follow instructions and protocol.  The potential of having someone injured on a ride was a serious liability that, despite customers signing their life away on the waiver, was something management was naturally trying to avoid. That being said, no one wanted an inflatable Nazi, who banned fun in the name of “because I said so.” Instead, put yourself in the shoes of a five year old (actually that’s a bad metaphor since they were required to take them off before entering the play area…) and remember not to stress the little things. Even now, I pride myself on taking my work seriously, but not taking myself too seriously or coming across too harsh with my coworkers, clients, etc.

3)      You don’t have to leave work at work: Although it is important to be able to separate yourself from work so you can regroup and return again the next day at the top of your game, the relationships you build with coworkers do not have to be turned off at the end of the day. It was important to me to have friends at work in high school the same way it is important to me now. Not only does it make the work day more pleasant, I have been able to cultivate long-lasting relationships with co-workers that extend long past 5:30 p.m.

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Recently, my mother (of all people) directed me to the following Cracked article from David Wong: “6 Harsh Truths That Will Make You a Better Person”. In her note with the link, my mom advised, “Long and with bad language, but funny and good points made.” Naturally, I was intrigued, and decided to give ‘er a read—and a delightfully inappropriate, engaging read it was!

In addition to a glorious image of Lenny Kravitz prancing around in a titanic scarf, Wong gave me the push I needed to “own” 2014. While this specific piece features many worthy pointers, one argument stood out in particular. To quote Wong*:

… The end of 2014, that’s our deadline. While other people are telling you “Let’s make a New Year’s resolution to lose 15 pounds this year!” I’m going to say let’s pledge to do freaking anything — add any skill, any improvement to your human tool set, and get good enough at it to impress people. Don’t ask me what – good grief, pick something at random if you don’t know. Take a class in karate, or ballroom dancing, or pottery. Learn to bake. Build a birdhouse. Learn massage. Learn a programming language. Film a parody. Adopt a superhero persona and fight crime. Write a comment on PRiscope.

But the key is, I don’t want you to focus on something great that you’re going to make happen to you (“I’m going to find a husband, I’m going to make lots of money…”). I want you to purely focus on giving yourself a skill that would make you ever so slightly more interesting and valuable to other people.

“I don’t have the money to take a cooking class.” Then Google “how to cook.” Dagnabbit, you have to kill those excuses. Or they will kill you.

Of course self-improvement, and this idea of “adding value to society” is nothing new; but Wong found a way to voice the point in an amusing way that forced me to listen. As a semi-recent college grad making my career début in the PR field, Wong made me consider the many ways in which I can add value to the audiences in my life—I can learn a new communication skill or program that will benefit my agency and my clients; I can add a new activity to my repertoire to be more interesting and useful to my friends and family; I can be a more gracious neighbor to well…benefit my neighbors (duh); and the list goes on.

The opportunities are there, and excuses are so 2013. Now it’s up to you to develop the skills that’ll help you stand out—as a student, intern, prospective employee, whatever it may be—and benefit the world around you.

How will you apply Wong’s advice to your life this year? Tell us in the comments below!

* And by “to quote Wong” I really mean to “express Wong’s sentiment in a slightly** less offensive manner that aligns more closely with PRiscope’s values & purposes”

** And by “a slightly” I mean “an extremely”

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Today’s guest post was written by Peppercomm senior account executive, Nick Light.

As a 15-year-old, I had a lot on my plate. I was a pretty serious student, 4-sport athlete and aspiring blues musician, so the only jobs I really had time for were in the summer. Well that’s not entirely true – I had a couple jobs (paper boy and musician) before then, but my paper route was completed every day with the help of my mom, and the music gigs weren’t a regular thing.

That’s why I’m declaring that my first real job was “Lawn Boy.”

Let me tell you, being a Lawn Boy isn’t as sexy as all the movies make it out to be. First of all, I owed my job to my town’s switch from well water to “town water.”  This meant that pretty much everybody’s lawns were torn up, pipes laid down and flower beds shredded. One particularly nice lady’s daughter was getting married in the fall at her house overlooking Lake Champlain. This meant that we (my best buddy and I) had the summer to fix and landscape the lawn, plant flowers and shrubberies and grow fresh grass.

Looking back on it, our wealthy matron, Mrs. Ward, definitely could have paid real landscapers to do the job well and quickly, but I think she saw it as an employing the youth type of initiative. My buddy and I would arrive at her house just after sunrise, usually about 8am. She would tell us the goals of the day, and release us into the 90 degree heat and humidity. Our work was really tough. Common tasks included distributing dumptruck–loads of top soil, mulch and gravel all over her property, weeding gardens, removing and replanting shrubs (and sometimes small trees) and raking pretty much anything that could be raked. We carried incredibly heavy loads of things just because we could – 15 year-old boys are pretty durable.

I remember one particularly hard task. For a few days straight it had rained, flooding the basement of the Wards’ house. Then, of course, it got blazingly hot. We had to dig a drainage trench around the house out of the water-saturated ground. I’m pretty sure we went through numerous two-liter bottles of water.

But alas, it was a great job for a 15 year-old kid. I got really strong, which was a great side effect since I was playing football at the time. We worked long hours, but Mrs. Ward fed us lunch every day and paid us well. I was exhausted every night, and slept like a rock. I think, more than anything else though, the job made me value the time when I wasn’t on the clock. I’m not sure that that’s the right takeaway, but I’m glad I had the job.

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Heading into a new year, people tend to make resolutions and set goals. And we have an easy one: take a look at your online presence.

While you can’t really get a fresh start, you can start to be more mindful of what you’re putting out there about yourself.

It may seem funny to say how slow it was at work so you ducked out early, or use hashtags such as: #Hungover #StillDrunk? #HowDidIMakeItHome? But do you want your employer or future employer to find these things? Even if it didn’t happen and you’re making a joke or your employer let you go early, it goes back to your overall perception.

One way to decide if and what you post, is to think, “If a potential employer saw these things, would they think twice of me as a recruit?” I almost guarantee that if you even have to ask that question, you probably shouldn’t post it.

A few things to consider:

  1. You’re private. Sure you are. No one can see your profile except your friends. That’s great, but it takes two seconds for one of those friends to copy and paste something you’ve posted and share on their own walls, feeds, etc. The best rule of thumb (and it’s similar to what we tell people in media training): nothing is ‘off the record.’ Treat everything you post online as potentially being seen by EVERYONE, because it can be seen and it is somewhere (the NSA taught us all that).
  2. No one knows it’s me writing this blog. If you’re writing a personal blog, sure it might be hard to find you, but I bet someone will eventually if you’re writing about details of your life. Maybe no one will, but do you really want to take that chance?
  3. Tagging policy. What are your tagging settings on Facebook? Can anyone tag you? Maybe it’s time to click the setting where you need to approve any potential tags. Isn’t it better to be more aware of where your name is linked? Trust us, it is.

The list can certainly continue, but these are a few items to think about as 2014 really gets going.

Are there any tips you suggest for keeping the integrity of your online presence? 

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Christmas, Hanukkah, New Years, Aaron Rodgers’s birthday—it truly is the most wonderful time of the year. With so many occasions to observe, it’s just a matter of time before corporate holiday parties scuttle their way onto the handy dandy Outlook calendar.

Seeing as we’re here to advise on entry-level PR, what kind of mentors would we be if we didn’t provide a little direction on holiday party etiquette? Below, we’ve compiled several tips for navigating your corporate festivities, and making sure you don’t give your managers any reason to quote Taylor Swift on, “I knew you were trouble when you walked in.”

  • Keep it classy. Contrary to popular belief, staying classy isn’t reserved for those residing in San Diego. Whether you’re aware of it or not, your colleagues and managers can and will take note of your behavior. You don’t want to be that girl/guy whose behavior is still a topic of conversation at your firm’s holiday shindig in 2019. Take Mean Girls’ supporting character Amber D’Alessio for example. She may have made out with a hot dog just one time, but people don’t forget. Amber can’t go back in time to fix her famous frank faux pas, but it’s not too late for you to keep it classy. You’ll be glad you did.
  • Use the holiday party as an opportunity to really get to know your colleagues. Electing to participate in the summer kickball league was one of the best choices I made during my interning period at Peppercomm, as it posed an opportunity to connect with colleagues outside of the business context. The holiday party presents a similar opportunity: an occasion to click with coworkers in a casual, stress-free environment. Don’t be afraid to step outside of your comfort zone and converse with people you may not be extremely familiar with—that’s exactly what you should be doing!
  • If you’re going to drink, have a glass of water between each beer. Holiday parties are not the time to whip out your tremendous beer pong skills, or engage in a flip cup competition- especially as an intern. Socially drinking is acceptable, but you never want to be “that intern” for years to come. General rule of thumb is watch the alcohol intake- and as tempting as it may be when you see other coworkers engage in such behavior- do as they say, and not as they do. Which brings us to our next point…
  • Don’t always do as you see. Depending on your office situation, some office parties can be a little more “free” than others. If you see a supervisor/superior drinking a little more than they should, it doesn’t mean you should, too. Always err on the side of caution and keep it to a two drink maximum. It’s important to always maintain a level of professionalism.
  • Dress the part. Ask your coworkers who may have been at former office parties what the dress code is. You don’t want to be underdressed—or on the flip side—wearing a gown if it’s casual.
  • Beware the next day. Whether or not you’re always early, right on time or a few minutes late for work—make SURE that you’re early for work on the morning following your corporate party. This is a day some higher-ups may be paying attention to those who are a bit late or, even worse, calling in sick. Even if you have completely legitimate excuses, being late or calling in is a red flag that you may have had too much fun the night before . . . and believe me, people notice.

For even more tips on the topic, see Jacqueline Whitmore’s recent Entrepreneur piece 7 Ways to Stay Out of Trouble During Your Holiday Office Party.

Do you have any holiday party horror stories or additional etiquette tips to share? Please comment below—we’d love to hear from you!

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Today’s post originally ran on RepMan and was written by Peppercomm star intern, Madeline Skahill. 


aaaaaThere are a multitude of descriptions attributed to Millennials that, in most cases, only apply to a handful. However, there is one characteristic in particular that very few millennials have a hard time arguing against—being digitally obsessed.

Recently, I read a Forbes’ article that focused on the best ways to advertise to millennials. It was about making our shopping process as fast and easy as possible. Why? Because if our digital device can do it, our time spent in an actual store should not be taken for granted. The chance of us walking around with a sales assistant and simultaneously looking at the product on our mobile devices is high and the chance of us using our mobile devices to get a product if the service is not being done fast enough is equally as high.

We live in the moment and a fast moment it is. There is no time to waste if our digital devices can get the job done. While Millennials all vary in the common characteristics they share, growing up in the digital world has led us to a common ground of a short attention span.  For instance, Millennials take a majority of the credit for making Google, more than just a corporation.  Becoming a verb in 2006, “to google” meant you wanted to know the answer within seconds and had a multitude of resources at your fingertips. In this digital world, Millennials are not finding the answers; the answers are simply coming to us.

Therefore, there isn’t a better time than right now for corporations’ marketing strategies to become completely digital-centric and change the way consumers think and buy. Advertisements need to be fast, conspicuous, as well as creatively strategize the fastest way to give Millennials the answers they want. And this can be done through the digital devices that never leave our hands.

Whether it is through social media platforms, news sources, or daily apps, ads that are managed by the scroll of our fingertips will obtain more of our attention than a 30-second television ad in which our short attention span will ignore.The television has become more of a soundboard than a visual form of our entertainment, as many of us are guilty of constantly scrolling through our phones while we claim we are watching TV. Unlike the television, we control the information we want to receive on our digital devices, therefore, a creative, memorable ad on a digital device is more than likely to find our attention rather than on a monotonous cycle of commercials. Our short attention span may be a nuisance at times; however, our short attention span should be catered to in order for a company to be marketable by the current wave of consumers, Millennials.

On that note: show us what you got, marketing gurus.

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Intern Podcast

To find out more about life as a Peppercom intern, check out this podcast produced by former Peppercom interns who share their experiences. Click Here