Jan
30

Don’t be boring in life, don’t be boring when applying

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Today’s post is by fellow Peppercomm Intern Committee member, Jason Green.

If you operate under the assumption that no one strives to be thought of as boring, it is hard to figure out how we end up sifting through so many indistinguishable cover letters and resumes during hiring season. The content contained in each cover letter and resume is not always uninteresting, but I am talking about how it is presented.

We differentiate for a living – when positioning our clients and when it comes to our personal brands. So it is no surprise that we are looking for someone that can demonstrate the ability to differentiate themselves from the e-mail above and below them in the intern jobs inbox.

A few words of caution, there is good differentiation (let’s flag this e-mail and make sure to call them) and bad differentiation (forward this cover letter and resume to the agency e-mail distribution because it is wildly inappropriate). The faux Amazon site job application that garnered serious buzz on the web this week is a prime example of the type of thinking that we look for at Peppercomm for interns and full-time positions.

This application says a few things to me and my colleagues on the intern committee. This applicant is:

  1. Very creative
  2. Willing to take risks
  3. Tech-savvy (design and development)
  4. Likely to have a solid sense of humor
  5. Hardworking (he took the time to transform his resume into something awesome)

When we get the standard “to whom it may concern” e-mail it is equally telling. This candidate has likely not thoroughly browsed our website (we name the intern coordinator), probably does not understand the Peppercomm culture and might not have the ability to work in the integrated environment that Peppercomm transformed into.

There is a plethora of resources on our new website that would lead a truly interested candidate to send us an eye-brow raising application – our acquisition of creative services firm H20 (this isn’t traditional PR anymore, folks), our use of comedy training throughout the agency and with clients, the Audience Experience service offering that we recently launched, etc.

It could be a witty subject line, it could be a link to a blog that you maintain or a website / app you helped code, it could be a video submission, comment on our Facebook page, comment on one of our Instagrams, or go back to the future and send us something that is hand-written. I won’t give up too many ideas here, but you get the point.

Show us your skills and make it interesting and I can guarantee you will be hearing from us. Our industry has evolved and the way you apply for jobs changed right along with it. We look forward to hearing from you. The Amazon guy has reportedly received over 100 job offers…

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