Aug
09

The Intern Spotlight

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In today’s post, meet Ed Page, current Peppercom intern,  future PR pro and visitor from across the pond.

1.      Tell us about yourself—where did you go to school, where are you from and what brought you to Peppercom and public relations?

I am one of the many Ed’s at Peppercom, but the only British one! I am from London, England but live in Henley-On-Thames, a small town by the river Thames in Oxfordshire; famously known for its annual Royal Regatta and cameo in The Social Network. I am a student at the University of Nottingham majoring in American Studies, but a year ago I crossed the pond to go to college in the middle of a corn field, the University of Illinois in Champaign, on an exchange program for 10 months. There I studied a variety of modules such as marketing, journalism, advertising and even got involved with a weekly painting class. During my 10 months at the University of Illinois, I was fortunate enough to join the Illinois branch of the American Advertising Federation (AAF).

While there, I was fortunate enough to gain insight into the world of public relations, marketing and advertising. The membership included placement days, visits to various agencies in Chicago and weekly talks from various notables in the industry. It was these placements and visits to the agencies in Chicago that ultimately ignited my interest and curiosity into the world of Public Relations. It was not however until a family ski trip to Utah with one of Peppercom’s clients in February that I discovered and learned more about the company. Within three weeks I was on a plane to New York for what I thought would be a 20 minute interview, it turned into an hour long conversation with Mr. Ed Moed, Peppercom’s co-founder and the rest is history as they say. It also didn’t hurt that I was wearing a pair of trousers covered in tiny skulls which I think the Peppercom Intern Committee enjoyed quite a lot.

2. What area of the industry do you find the most appealing and why?

I am particularly fond of event planning and that is where a lot of my past experience lies. Coming from an artistic background I am also greatly drawn to the marketing and creative side of PR. I have enjoyed working on a variety of projects thus far from brainstorming and discussing marketing initiatives to gaining insight through H20–Peppercom’s in-house creative department.

3. Any surprises or revelations about the industry?

Prior to working at Peppercom, I would have always said I wanted to focus my efforts on entertainment PR. However, since working at Peppercom, I have realized the extent of how public relations dominates the world in so many different sectors and markets. One of the best things about working at Peppercom and the industry so far has been the interaction with a plethora of clients from all different spheres. I particularly enjoy working with our clients in the financial sector which I never would have thought I would.  I have also come to learn that no day is the same in the PR world which is very exciting; the industry is extremely fast paced and you never know what might occur on any given day. From a crisis popping up to your pitching efforts resulting in a published story, the PR world is a multi-faceted and diverse arena.

4.       Tell us about your proudest moment in the internship program so far.

My proudest moment so far definitely has to be the third day of my internship, the saying “being thrown in at the deep end” is an understatement to say the least. It was a Friday night and one of our clients had a major event the following week and there was still a lot to get organized, myself along with my fellow intern Nicole, stayed until 1 AM putting together various documents that were crucial to the event running smoothly. My initial reaction when the clock struck midnight was “Is every night going to be like this? What am I doing? Have I made a mistake getting into the PR industry” (please note that this is not the norm for this agency)? As the night came to a close and reflecting on that evening, I not only bonded with my team and got to know them, but there was a huge sense of pride and accomplishment when the job was done. The client was happy, we were happy (if not rather tired), the event ran smoothly and the client was very impressed.

5.       Any favorite/inspiring case studies? (This does not have to be limited to Peppercom)

One of my favorite case studies has to be SPOUT: Connecting With Film Lovers. SPOUT is a unique online film community and it came to Peppercom as it needed to drive traffic to its Web site and encourage new members to join.  Being a film-buff myself, I was fascinated to see the work Peppercom did in driving circulation, buzz and obtaining great media coverage surrounding SPOUT; over 5,000 New Yorkers and film enthusiasts subsequently got involved. I find it fascinating how buzz surrounding a company can snowball and traffic grow as a result.

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3 Comments

1

What an excellent account from a young man trying to make his way in the World.Good luck when he returns to the University of Nottingham!!

2

What an excellent account from a young man making his way in the World of Public Relations.Good luck with his academic studies when he returns to England and the University of Nottingham.

3

See Above!!

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Intern Video

To find out more about life as a Peppercom intern, check out this YouTube video produced by former Peppercomm interns who share their experiences. Click Here