The Intern Spotlight

In today’s blog post, meet Allie Meyer, future PR star and current Peppercom intern.

1) Let’s get the low-down. Where did you go to school, where are you from and how did you end up in PR?

I am from Locust Valley, a small town on Long Island. In 2007, I left the small town to go to a semi-small school, Marist College. While at “Harvard on the Hudson”, I majored in Communications with a concentration in Public Relations and a minor in Psychology.  I graduated on May 21^st 2011, ironically the day the world was said to end.

To be honest, I really don’t have an exciting or inspiring story about how I ended up in PR.  When I was younger, my friend’s older sister was in public relations and seemed to work on very exciting projects. It was because of this that I left high school unsure of whether I should study public relations or law (pretty much the same thing, right?). During my time at Marist, I learned what PR truly is and was interested the wide array of work you can do and the useful skills it teaches. My classes, projects and internships allowed me to see how much I enjoy planning events and finding strategic ways to handle different situations. To date, I have had more than six internships in many aspects of the communications/business field involving agency work, non-profits, social media and development.

2) What area of the industry do you find the most appealing?

Consumer, Travel and Business to Business are the areas of public relations I find most appealing.  There are many different and creative ways to handle each client and product, and I enjoy the team driven atmosphere.

3) What’s your biggest revelation about the industry so far?

My biggest revelation about the industry so far is the amount of work that goes into every project.  I have heard before that two years in public relations is equivalent to five or six years in other industries and I would have to agree.  PR is extremely fast-paced and requires a lot of hard work, which is what makes the industry so exciting.

4) Tell us about your proudest moment in the internship program so far.

My proudest moment so far was when I secured an ongoing blogging opportunity for a client.  I personally think it was all luck but the recognition felt great.

5) Any favorite/inspiring case studies and why?

I would have to say I agree with fellow intern, Alex.  My favorite case study so far has been Teenage Mutant Ninja Turtles: Turn 25.  A huge fan of TMNT myself, I thought the concept of an experimental campaign was bold and clever, especially considering the pervasiveness of social media in our society today.