To new books . . .

We just want to virtually *toast* our colleague Sam Ford, Director of Digital Strategy here at Peppercomm. He is a co-author of Spreadable Media, a new book that basically argues that “if it doesn’t spread, it’s dead”. The official book launch party is tonight in NYC and all of us here at PRiscope and Peppercomm are very excited for Sam and his newest accomplishment. Congrats, Sam!