Archive for June, 2012

This guest blog series is by  Ellie Jesse. Stay tuned throughout the summer to hear more from Ellie.

 

If you’re reading this blog, you probably already know how important internships are.

Great Intern Meme from Ragan's PR Daily: http://bit.ly/L2ytdc

What you might not realize, is how awesome they are. It has taken me three summers and five rounds of internships to truly appreciate the art of it all. When I began my first internship at Peppercom in the summer of 2010, I had little to no experience and absolutely no idea how lucky I was. Feeling like you are at the bottom of the totem pole is not necessarily a confidence booster.

My point: sometimes interns take for granted what they have. Let’s break it down:

  • First and Foremost, You’re in College. When you’re done with your summer internship, while everyone else is continuing on the daily grind, you get to go back to school with experience under your belt. Need I say more?
  • Internships are like Trial Runs. If by the end of your internship, you realize you don’t like what you are doing, don’t do it again! Being able to check something off your list is priceless. Figuring out what you don’t want to do will lead you to what you do want to do.
  • A Wealth of Knowledge. Interns are certainly hired to increase productivity, but good internship programs hire interns so they can learn. As an intern, you are in a position to ask questions, explore the company, and try something you don’t know anything about. People want you to succeed; they want to help you learn new things.
  • Resume, Portfolio, Website–You Name It. Internships are automatic generators for your personal brand. By the time you finish your college internships, you should be proud to type your name into Google.

When I started my internship journey, I didn’t appreciate what I had. When else are you going to have an excuse to change jobs every summer? Probably not too often. So wave your intern flag high, I certainly do.

 

Ellie Jesse is a senior studying public relations at the School of Journalism and Mass Communication at UNC-Chapel Hill. She is a former Peppercom intern, having completed two internships at the agency. Currently, Ellie is a marketing intern for MBA@UNC, which is a distance MBA offered through UNC Kenan-Flagler Business School. Ellie also blogs for InternQueen.com and myPRconnection.

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Jun
26

Summer in the City

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It’s NYC. It’s summer. Guess what, it’s going to be hot. But you shouldn’t just be thinking about ways to beat the heat, you should also be thinking about your office summer wardrobe.

Once the temperature starts to rise, we all start to shed the clothing. However, before you start wearing shorts, flip-flops, sundresses, you should really take a step back and consider your workplace appearance.

Like it or not, appearance plays a big role in how you are perceived in a company and by clients and colleagues. Some of these wardrobe tips may just come as common sense, but you would be surprised how many office dwellers walk the line of appropriate vs. inappropriate office wear.

As the summer months hit us you want to be aware of a few items:

1)     Fabric awareness. We all tend to wear lighter clothes, but be aware of how sheer the fabric is. The last think you want to don is a see-through outfit.

2)     Shorts. Some workplace atmospheres may find this to be appropriate, but even if they do, it may still be a good idea to avoid unless with tights or it’s casual Friday (dress for the job you want).

3)     T-shirts. Unless it is casual Friday, even though they are lighter.

4)     Sandals. I’m a far cry from a footwear expert, but there are “fancier sandals” that may be appropriate. Just be aware of shoes and that not everything is cool for the office (i.e. flip flops . . . but even that depends on the culture).

5)     Sundresses. Nothing wrong with wearing these, though you want to be aware of how thick the fabric is, the length of the dress and the strap situation (I always have a cardigan with me).

While there are definitely more wardrobe choices to consider, you should always just think if the outfit you are wearing is something you would feel comfortable having a meeting with senior management with. The best rule? Dress to impress (the office).

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Jun
06

Be careful what you tweet for

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So working in this industry and being active in social media, I am very aware that whatever I put out through those social channels can be seen by EVERYONE. I never regret what I put out there. However, sometimes one can forget who exactly can see what you’re discussing.

If you follow me on Twitter, I tweet about articles I am reading, different ideas, cool things that are happening in the moment—basically, whatever is top of mind for me.

Last week I received a reply that I was certainly not expecting.

I had been listening to music while working and listened to some songs I haven’t heard in a while (think 1999-2003 era). Again, if you follow me on Twitter, or know me at all, I love jazz. I had just remembered a band that I used to listen to more frequently—the Cherry Poppin’ Daddies.

After rediscovering them I tweeted: Oh hey, Cherry Poppin’ Daddies, I forgot you existed.

In all honesty, I forgot about them until I was listening to that time period of music and thought about old CDs I have packed away somewhere. But I certainly remembered them when I looked in my reply section a day after I posted that tweet. I spotted it—a message from the verified Cherry Poppin’ Daddies account with simply “ :( .”

I’m definitely impressed that they responded and are actively paying attention to what is being said about them. On the flip side, I’m also definitely sad that they responded, because I actually like this band and they now think I forgot about them (which is somewhat true, but hopefully remembering counts).

The moral of this story? Remember that people are actively monitoring for their brands out in the social world and that anyone can see what you say and actively reply. Also, do not tweet that you forgot someone existed if you would be sad that you received a “ :( ” as the reply. CPD, please accept this as my formal apology.

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Jun
04

Avoiding simple mistakes

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We’ve received cover letters addressed to us with a different agency name in the body portion of the note.

We’ve received resumes that you need the Rosetta Stone to decipher.

We’ve had people follow-up too many times . . . or not at all.

There are lots of new graduates hitting the pavement this summer and lots of mistakes to avoid. Check out this really great summary in The Commercial Appeal of a few key areas to be mindful of when on the job hunt.

 

Any other mistakes to watch out for?

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Intern Video

To find out more about life as a Peppercom intern, check out this YouTube video produced by former Peppercomm interns who share their experiences. Click Here