Archive for December, 2010
A publicist’s job is often listed among the most stressful jobs in America, so it’s always nice to have a laugh or two at the office.
Don’t worry future PR professionals, your work is rewarding. This video may give you a chuckle and also teach you what NOT to do in the future.
In case you missed it this week, Peppercom’s Steve Cody sat down with our interns for a three-part series for PRWeek Insider.
According to Steve- “To better understand where our industry is headed, one first must understand the people who will one day lead it.”
We here at Peppercom are pretty proud of our interns (that was a lot of alliteration), so we encourage you to take a look at Steve’s full series this week and submit your questions to our crop of rising stars.
You can view all three installments here.
Guest post by Laura Bedrossian, Peppercom intern.
A feeling of overwhelming joy came over me a few weeks ago while pitching a journalist over the phone. Usually “joy” and “pitching” are two words that don’t normally go together, at least not in the PR world.
So why was I so happy? After an initial e-mail, a phone call, an e-mail that the journalist asked me to resend, a follow-up call and a follow-up e-mail, I was flat out rejected by the guy. But it was the phone conversation that made me so happy.
Maybe I caught him mid-nap time in his office, but this was the first time I have ever spoken to someone who sounded more nervous and caught off-guard to talk to me than I was to them! He was stumbling over his words and sounded legitimately scared to talk to me—which could also mean that I have a scary voice.
Usually, pitching over the phone (and pitching via e-mail) can be some PR professionals’ biggest fear, but it is inevitable that in PR you will have to pitch.
Pitching is a very effective way to help get ideas out to the media. As scary is it sometimes may seem, remember editors and reporters are always looking for accessible sources and story ideas. You reaching out to them can be seen as giving them a story on a silver platter. You are doing them the favor. If they turn you down, it’s their loss—at least that’s what I say to myself right before pitching.
Always follow up a pitch e-mail. It’s important to confirm not only that the particular person actually read it, but is also the way to gauge whether or not there is any interest in what you are pushing. Some people prefer calling, other prefer e-mail. It’s also important, if the information is available, to know how a reporter or editor prefers to be contacted. If someone knowingly does not accept pitches by phone, you can end up getting a grumpy person on the other end of the line.
What it comes down to is what style works best for you. If you have a high success rate via e-mail, go for it! Some are better on the phone. The one thing I would suggest not doing is showing up in person . . . but who knows, maybe that’s someone preferred method of contact.