Archive for entry level PR

Mar
27

The Intern Spotlight: Robert Smith

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In today’s post, meet current Peppercomm NYC intern and future industry star, Robert Smith 

Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

I’m from a small town in South Jersey that no one has ever heard of. It’s funny, when I tell people I live in Tuckerton, I’m usually corrected, “you mean the shore?” No I mean Tuckerton, but I won’t concern you with my plight any longer. I graduated from Drew University in May 2014 with a B.A. in Business.

My path to Peppercomm, specifically PR, was… well different. My industry experience stemmed from digital media, specifically, blogging, social and web design. A PR career wasn’t initially on my radar, but I always knew that I wanted to write. Peppercomm is providing me the opportunity to learn the strategy and tactics needed to successfully deliver results for a wide swathe of clients. 

What area of the industry do you find the most appealing and why?

I have most enjoyed my work in media relations on crafting pitches, pitching reporters and securing coverage for our clients. To draw on a baseball reference there’s usually more outs than hits, but it’s a great feeling to knock a single, even if it’s not always a homer. As far as industries, I’ve found that I’m most interested in the tech space. I’m fascinated by the constant evolution of technology, and I expect this business segment will only become more interesting, challenging and fulfilling. I’m looking forward to continued contributions to the current accounts I work on, and expanding my role at Peppercomm to help our team best serve our clients.

Any surprises or revelations about your role, the industry or Peppercomm?

While I had questions about my hands-on contribution working at a larger firm, I was surprised at the overall involvement I was awarded from the start. There’s times that I forget I’m an intern, and that feeling deepens my appreciation for the culture and inclusive environment at Peppercomm. We’re encouraged to share our input, and afforded the opportunity to learn even if that means making mistakes. Also, the only coffee I get is my own. 

Where do you see yourself going in the industry?

There’s no telling where I’ll end up, right now I’m focused on making the most out of this internship. Ideally, I envision myself working in-house for a professional sports franchise. Coming from a digital marketing background, my journey in PR has only just begun. I’m excited to see where it takes me.

 

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Today’s guest post is by Peppercomm senior account executive & Intern Committee member, Samantha Bruno.

Whether it’s trekking our stuffed dog Pepper around New York for a career fair or waking up at 4 a.m. to catch our flight to D.C., 2015 has gotten off to a busy start for Julie Hoang and me as we took part in recruiting for Peppercomm’s internship program.

Julie Hoang (L) and Samantha Bruno (R) are seated at their career fair table while while visiting colleges in D.C. Photo courtesy of Samantha Bruno.

Julie Hoang (L) and Samantha Bruno (R) are seated at their career fair table while while visiting colleges in D.C. Photo courtesy of Samantha Bruno.

After meeting with countless students, here is some of the best advice that we can offer to anyone attending a job/career fair:

  1. Dress for the job you want: Whether this is fair or not, first impressions are a big deal. Especially considering the number of students/candidates we come across in a day, we really do notice when someone is well put together and presentable.
  2. Take advantage of the wait time: Sometimes at career fairs, you may have to wait a while for those in front of you to finish speaking before you have your turn. One thing that can be frustrating for us is when we spend five minutes answering a question and then you ask the same exact question as the person before you. There is nothing wrong with listening to the conversations that are taking place around you so that by the time you get to the table, we can delve deeper into something else instead of repeating the same information. It also shows that you have taken the first step in Peppercomm’s manta, “Listen.Engage.Repeat.”
  3. Remember you are a small fish in a big sea: Simply introducing yourself is not a guarantee that we will remember your name by the time you submit your resume.  This is your chance to tell us about yourself, so feel free to brag! Tell us what makes you a unique fit for Peppercomm based on your experiences.  One of our first asks is usually to tell us more about yourself, so be prepared to highlight your best attributes in a 30-second elevator pitch.
  4. Don’t be afraid to be truthful: If you are unsure about what you want to do or the career path you want to go down, don’t be afraid to ask informational questions about the company, the industry, advice, etc. One of my favorite things to do is mentor students, which is why I love being on Intern Committee. Every employer has been in your shoes at one point, so we understand the pressures that come along with needing to find an internship/full-time position before you graduate.
  5. Follow up is important: Help us put a face to a name even after we leave the event. It is important for you to remind us where we met you. It is especially helpful if you can reference a part of the conversation that we had to help jog our memory.

Stay tuned for a timeline of a day in the life of the Intern Committee!

 

*Samantha Bruno is a Senior Account Executive and Julie Hoang is an Account Executive at Peppercomm. Both Samantha and Julie sit on Intern Committee as Co-University Relations Coordinators. As members of Intern Committee, they participate in the recruiting, mentoring and advising of interns as well being responsible for building on-going relationships with universities across the country.

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Mar
12

The Intern Spotlight: Addi Dabiri

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In today’s post, meet current Peppercomm NYC Business Outcomes intern and future industry star, Addi Dabiri

Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

My name is Ademoluwa Dabiri but I go by Addi to avoid pronunciation issues. I was born and raised in Lagos, Nigeria but now London is where I call home. I came to the states for college; I studied Economics and Computer Science at New York University. I happened to graduate early and although, I did a few other internships during my college career, I wasn’t prepared to go back to the UK without having a legitimate working experience in the city. London is great but it’s no New York.

While searching for said experience, I stumbled upon the job description for Peppercomm’s research and analytics internship with the Business Outcomes group and it ticked all the boxes of my requirements for an internship: the position offered me the chance to put everything I’d learnt to the test and offered a relaxed office environment in which to do so. Fast-forward through the applications and interviews and now here I am!

What area of the industry do you find the most appealing and why? 

Being a part of the Business Outcomes team, I’m exposed more to the numbers behind what goes on in the PR world and naturally, this appeals to me the most because of my quantitative background. It’s really cool to examine big chunks of data about the quality of a company’s coverage in social and traditional media and then be able to form a narrative about many aspects about the company’s performance.

Any surprises or revelations about your role, the industry or Peppercomm?

This is my first experience working in PR so a lot of basic knowledge about the industry was new to me. What surprised me most about my particular role was the wide variation in accounts that I would be working on; I had no idea that I would be learning about financial regulation or trash-to-energy regulation amongst other things as these were industries that were well off my radar upon taking on this position.

I knew Peppercomm was named the Best Place to Work in New York City so I shouldn’t have been surprised, but I’m really impressed with how everyone puts in 110% with each of their accounts and does so with smiles on their faces.

Where do you see yourself going in the industry?

I’m a recent graduate so a lot of things are still up in the air! However, working on the Business Outcomes team has exposed me to the several possible applications of data and analytics within the industry and so I would hope to be able to explore that further. I am still a newbie to the PR world so I’m also eager to take on other roles that are more involved with the PR process.

  

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Feb
25

The Intern Spotlight: Kathleen Liu

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In today’s post, meet current Peppercomm SF intern and future industry star, Kathleen Liu 

Kathleen PRiscopeTell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

I was born in Syracuse, NY and raised in a small suburb in South Florida called Parkland. Currently, I’m a junior at Northeastern University in Boston– shout out to Steve Cody & Marian Daniells! I’m majoring in Communication Studies as well as minoring in Business Administration.

During the summer of 2013 I completed an internship at the Max Borges Agency, a small tech PR firm in Miami. At the Max Borges Agency, I got my first experience with media relations and seeing how an agency operates. Northeastern has a fantastic program for students called Cooperative Education (co-op), which allows someone like me to take a semester off of school to work full-time. My first co-op was completed during the spring of last year at The Boston Globe as their Consumer Marketing Assistant. I learned all about branding and event management.

Although working at the Boston Globe was an amazing opportunity, I realized that an agency work culture was more for me. I greatly enjoyed my time at the Max Borges Agency and missed the agency lifestyle.  My co-op advisor knew I wanted to be out on the west coast, so she suggested l look into Peppercomm. I instantly fell in love with the fun culture and the wide variety of industries Peppercomm works with. I applied immediately… and here I am!

What area of the industry do you find the most appealing and why? 

I find the constant evolution that occurs in the public relations field to be the most appealing and exciting reason to work in this industry. Our industry gets to utilize and take advantage of new and innovative opportunities to examine which techniques best connects your client with their target audience. With the perpetual introduction of new social networks and technologies, the techniques we use to reach the masses are always changing.

Any surprises or revelations about your role, the industry or Peppercomm?

Being all the way out in San Francisco makes learning faces in the New York office a little harder, but it definitely surprised me how connected Peppercomm’s various offices are. Even though some of us are working in different time zones, the communication between everyone is seamless. I was also pleasantly surprised to see how much work my teams had me take on since day one. I truly believe there’s no better way of learning than diving head first and I love that Peppercomm feels the same way.

Where do you see yourself going in the industry?

I’m still trying to figure that out. Someday I’d love to do in-house PR for a big corporation, but working at Peppercomm has made me slowly realize that working at an agency ensures that every day is not the same. There’s constantly a revolving door of various clients and it’s a fantastic opportunity to learn more about companies in different sectors like retail, finance, non-profit, etc.

 

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In today’s post, meet current Peppercomm NYC intern and future industry star, Gabriella Paulino 

GabbyTell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

Media and film have always intrigued me. When we watch a TV show, a movie or a live performance, we never think about the hard work that occurs behind the scenes.  There is a community of people fixing lights, sounds, cameras, running around and partaking in what seems to be frenzy for the whole crew. This speedy process of production usually goes unnoticed, but without any of this, there is no show.

Before I decided to become a video producer, I wanted to pursue broadcast journalism and be a news reporter or an interviewer. But then I realized I love to see what’s going on behind the scenes and see that everything isn’t always so picture perfect. It takes a lot of thinking and accuracy to work in film and at times you can be put under a lot of pressure, but as a producer it is my job to keep everything and everyone organized.

I was born and raised in Queens, New York. Growing up in the city and attending an art high school definitely helped get my creative juices flowing. Currently, I attend Hunter majoring in Media studies with a concentration in video production. I am still learning and in my beginning stages, but I am eager to learn more.

Before interning here at Peppercomm, I was an Intern and producers assistant at EY. I was able to assist the producer on video shoots and live webcasts, which were mostly internal and talking head videos, but just being on set and watching the magic happen was extremely fun and exciting.

What area of the industry do you find the most appealing and why?

It’s hard to say exactly what I find appealing about the industry because this is my first introduction to public relations. I’ve only been here for a couple of weeks, but from what I have experienced so far I like coming up with new ideas for projects. Also, it’s great hearing other peoples perspectives because it makes me see the project in a different light.

Any surprises or revelations about your role, the industry or Peppercomm?

I love how down to earth everyone is at Peppercomm. When I first arrived I did not know what to expect, since my prior internship was a very serious, corporate environment. I admire how everyone at Peppercomm loves to have a good time and make their work fun, but also know when to get down to business and get stuff done.

Where do you see yourself going in the industry?

I love trying new things and getting my feet wet. Media is such a broad industry, at the moment I see myself becoming a video producer whether it be for television or for documentaries. I am still growing and learning all the aspects to be a producer, but who’s to say in a couple of years I won’t change my mind and decide to be a director or cinematographer. I’m hoping my time at Peppercomm will steer me in the right direction.

 

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Intern Video

To find out more about life as a Peppercom intern, check out this YouTube video produced by former Peppercomm interns who share their experiences. Click Here