Archive for professional

In today’s post, meet current Peppercomm NYC intern and future communications star, Marlee Murphy

 

1)     Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

My name is Marlee Murphy and I am a week away from beginning my senior year at the University of North Carolina at Chapel Hill! I am double majoring in Journalism and Mass Communication, and Political Science. My specific track within the journalism school is Strategic Communications (a mix of advertising and public relations). During this past school year, I was a nanny for a few families, worked at QSR Magazine as an editorial intern and led Wyldlife—part of Young Life for those of you who are familiar with the organization.

Now that you’re filled in on my professional background, here are some fun facts about me! I am the oldest of four children, I think coffee’s the best thing since sliced bread, my face is in a Coca-Cola commercial and I adore the color blue. Good start?

I’m from a fairly small town in Rowan County, North Carolina named Salisbury. Ever heard of Cheerwine (the soft drink), Food Lion or F&M Bank? All of these originated in Salisbury. While growing up in small town USA could be boring at times (a “raging” Friday night is considered swinging by fast food restaurant Cook Out and possibly hitting up the local movie theater), I wouldn’t trade my experiences there for the world. I will confess Salisbury has certainly left its mark on my personality. For example, I love country music, hate techno-y dance clubs, love homemade tea and Bojangles’, hate Snapple and croissants, love being outdoors, hate huge crowds. Now I know what you’re thinking; how in the world did you end up at Peppercomm—aka the heart of New York City?

The story began with an email to Peppercomm in early January inquiring about the internship and company as a whole. I had noticed their name on a list of national top 25 public relations agencies and decided to do some further research. I took note of their awards for great company culture and work environment, and decided the internship was worth pursuing. Unlike many other New York firms, I felt Peppercomm aligned with my personal values and better suited me in terms of company culture and agency size. When I heard back from Peppercomm in March, I was elated! I skyped in for an interview and a few weeks later, I was offered the internship.

Fast forward to today, this has been the summer of a lifetime. Peppercomm exceeded my expectations and is truly a phenomenal place to work and learn. This summer I not only learned more about the industry and agency life, but by stepping outside of my comfort zone, I also learned a lot about myself and have become a more well-rounded individual. I will be forever grateful to Peppercomm for giving me this internship opportunity.

2)     What area of the industry do you find the most appealing and why?

As of now, I am not drawn to a specific sector within PR. While at Peppercomm, I’ve enjoyed working on an array of projects that incorporated a variety of industries. Due to a lighter load of account work, I was able to complete at least a dozen one-offs for an array of clients. All of the interns have appreciated the opportunity to explore the world of PR rather than being pigeonholed in one sector. I’ve also found that I enjoy the strategy and branding side of communications more so than media relations.

3)     Any surprises or revelations about your role, the industry or Peppercomm?

Peppercomm’s office culture and inclusive environment surprised me. Every company claims to have great culture and a welcoming workforce; however, in Peppercomm’s case, the claim was 100 percent true. Peppercomm organizes workout events, hosts pub nights, encourages stand-up comedy, and recognizes birthdays and births. They include the interns in every facet of the company and are happy to help us understand new concepts even if it inconveniences them. They put intern row (our line of open cubicles) in the center of one of the floors. We sit right outside the executives’ office doors, which is an incredible opportunity. Not only do we work side-by-side with account teams, but we also are able to see what the day-to-day is like for communications and PR agency executives. On the first day, we (the six interns) hit the deck running, each on multiple client accounts. I jump from one client to another, creating media lists, drafting tweets, monitoring social media and press mentions, researching, writing blogs, editing, etc. The work never ends (which is a good thing in my opinion), and I’ve loved every minute of it.

4)     Where do you see yourself going in the industry?

Post-graduation, I see myself working for a public relations agency. Interning with Peppercomm this summer demonstrated how important it is to have agency experience when launching a communications career. In most agency settings, you are able to work with a variety of clients with an assortment of unique needs. While working for an agency, you are able to dabble in event planning, branding, strategy, media relations, social media and more. No work day is the same at an agency. In addition to acquiring new skills on a daily basis, you’re constantly learning more about how to better communicate and work as a team. After working at an agency for a while, I would like to open my own small marketing firm or event-planning boutique.

DiggYahoo BookmarksTwitterTechnorati FavoritesDeliciousFacebookShare

In today’s post, meet current Peppercomm NYC intern and future communications star, Meredith Briggs.  

 

1.)Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

My name is Meredith Briggs and I’m an incoming senior at Trinity College in Hartford, CT. I am double majoring in French and American Studies (see my blog post for more info). I went to an immersion school so I’ve been speaking French since the 1st grade! I’m originally from Minneapolis, Minnesota, although neither of my parents are from Minnesota (mom is from Ohio and dad is from New York).

I worked at a PR firm last summer in NYC and was really excited about the opportunity to pursue another internship in New York. After doing some research on the top PR firms in New York I was immediately drawn to Peppercomm. Not only did they have an impressive list of clients, but they also continuously reiterated the fun aspect of their culture (how many companies do you know that actually have a Culture Committee?) Thankfully I was fortunate enough to get an internship here and the rest is history!

2)     What area of the industry do you find the most appealing and why?

This is a tough question for me. If you had asked me at the beginning of the summer I would have easily said that I was most interested in consumer clients.  Between my internship last summer and my internship at Peppercomm I’ve been fortunate enough to work on some really cool consumer accounts. This is definitely still a passion of mine, however, after attending the Council of PR Firms’ annual InternFest I have no idea what exactly I want to do. Listening to Gail Moaney, a specialist in travel service relations, made me realize how insanely large the PR industry is. You can specialize in anything and everything and this is something that really appeals to me. I guess this is a roundabout way of saying that the industry itself is most appealing to me. I could potentially do the PR for my favorite sports teams, or my favorite candy bar. There are endless possibilities in this industry and that never ceases to amaze me.

3)     Any surprises or revelations about your role, the industry or Peppercomm?

I sort of answered this question in the last answer, but again, I think what really surprised me is how enormous the PR world is. I think this is exemplified through Peppercomm’s own clientele. For me, I’ll be working on a consumer account, and then 20 minutes later I’ll be doing work for a financial account.

Something specific about Peppercomm itself that surprised me was how true they are to the “fun” aspect of work. I definitely thought Peppercomm was a fun company but was shocked by how they are constantly bringing fun into the office.  To name a few of the fun things I’ve experienced in my short time here at Peppercomm, they brought in food and drinks for the World Cup they brought in food and drinks, they hosted a comedy show and a happy hour. They try to help you balance work and play, and I definitely think they are successful.

4)     Where do you see yourself going in the industry?

Up! Just kidding – kind of. I hope that after I graduate (scary thought) I end up at a company like Peppercomm. Before I decide what I really want to do I’d like to keep expanding my horizons, and this is something that Peppercomm allows me to do. While I’ve definitely realized what I do and don’t like, I want to dive more into the type of work that I am interested in. What kind of consumer PR, should I specialize, etc. Basically all I really want is to work for a company that I love. I want to be excited about the work I do, even if it’s something as simple as putting together a media list. I think it would be really cool to do sports PR, but I don’t want to limit myself just yet!

DiggYahoo BookmarksTwitterTechnorati FavoritesDeliciousFacebookShare

Today’s guest post was written by Peppercomm’s Jade Moore, manager, client relationships.

My very first job didn’t feel much like one.  My aunt had a friend who ran an upscale (read: overpriced) boutique in my neighborhood in Staten Island, and asked if I’d be interested in working one or two days a week after school.  This place had all of the trappings you might expect from a Staten Island outfitter.  Sequins galore.  I said sure, why not?!  I was a junior in high school and could use some extra cash for buying acrylic nails or whatever horrible thing I was into back then.  Plus, she was a friend of my dear aunt, so she had to be nice to me.

If you’ve ever seen “Happy Endings,” this shop was precisely like the boutique owned by ditzy Alex (played by Elisha Cuthbert) – that is, there were no customers.  Perhaps this place was bustling during prom and wedding season but when I started in the fall – crickets.  I quickly learned that I would be responsible for a few things:  vacuuming, steaming clothes – which, admittedly, I love to do (ironing, not so much) – and affixing price tags onto said clothing items.  The little price-tag gun was fun to use.  Maybe the highlight of my time there.

To be quite honest, given the fact that there was not much to do beyond the tasks outlined above – and the fact that there were, again, no customers – I don’t think I took the job too seriously, in hindsight.  I played with the owners dog.  I challenged myself to find normal-ish clothes for myself among the bedazzled frocks.  I may have napped once.  Yes, you heard correctly.  As a conscientious and responsible adult, I would never pull a George Costanza today.  I’m ashamed to say I did then, but I had a good reason!  See, the night before, I was at Yankee Stadium, watching the Yankees play the Diamondbacks in Game 5 of the 2001 World Series.  An epic, 12-inning win for the Yanks.  I was tired.  I don’t think anyone noticed, but I still feel bad about that.

After a few months,  the owner decided she didn’t really need me anymore and stopped calling me in for work.  Probably for the best that we parted ways.  In the end, I definitely hadn’t learned how to be a master salesperson.  Or even how to use a cash register.  The “no customers” part kind of made these things challenging.  I didn’t really look up to the Boss either.  Let’s just say, she was a little gossipy.  But I took a couple of key lessons away from my brief foray in retail:

  • Put your best foot forward.  Even if you don’t feel like you can contribute much, there’s always something you can do to go above and beyond and add value.  I could’ve used the opportunity to think of and share ways to bring in new customers.  Or ask my boss to give me a lesson in making a sale.
  • Don’t sleep on the job.

There’s something to be learned from every job.  What may not seem like a worthwhile experience can be full of surprises if you keep your eyes and ears open and make the most of it.

DiggYahoo BookmarksTwitterTechnorati FavoritesDeliciousFacebookShare

In today’s post, meet current Peppercomm NYC intern and future communications star, Samantha Rushovich.  

 

1) Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

I am a rising senior at Boston University studying public relations at the College of Communications. I’m also minoring in Film & Television and have a concentration in Anthropology . . . so I’m very busy!

I’m originally from Stamford, CT just 45 minutes outside the city. I have lived in the same house my whole life and I love it. I have had dogs since I was about three years old. I am practically dying at school without my pups, but I try to see them when I can. Occasionally my parents will be nice enough to drop off my dog in Boston to stay with me for a weekend before I meet them in Maine (we have a vacation house there). So, yes, I have sleepovers with my dog J.

When beginning my search for summer internships I decided I was going to be ambitious and only apply to the top firms. I knew I wanted to spend the summer in NYC, since it’s closer to home than Boston and I was ready for a new city for a bit. I looked up the top 50 PR firms in NYC and then looked through all their websites to see which ones had internship programs. Peppercomm specifically caught my eye because of the emphasis on comedy and work culture. I was learning through my internship in London at the time, that work environment has a huge impact on how enjoyable a job can be. It gave me that extra push to put just a little more effort into my Peppercomm application.

Oh, and Peppercomm is named after a dog, so I can’t lie, that definitely impacted my decision to work here.

 

2) What area of the industry do you find the most appealing and why?

It’s hard to say which area of PR I like the most. I’ve had experience in-house and I have now interned at a couple of agencies and one nonprofit, so my experience has been pretty broad. I definitely see myself going into nonprofit at some point, but I haven’t yet decided if I would want to be in-house at a major nonprofit, like the ASPCA, or if I would want to handle nonprofit accounts at a firm. I love the agency life!

I’ve always been pretty involved in charity and volunteer work. It’s mainly my love for animals that has driven me to be as active as I have been in the past. It’s one of my strongest passions, so it would be great to combine that with my love for PR.

 

3) Any surprises or revelations about your role, the industry or Peppercomm?

I never expected to have as much autonomy as I do here at Peppercomm. I’m encouraged to throw ideas out there and to follow them through if my teams agree on it. I never imagined my client teams would value my opinions as much as they do. That experience alone has made this internship one of a kind.

I’ve also finally seen firsthand how CRAZY life as a PR professional is. My to-do lists are more than a page long before I have even had my coffee. I have had busy internships in the past, but I usually had a supervisor who told me what my priorities should be. However, at Peppercomm I’m on accounts and don’t have someone managing my projects for me. It’s all on me and I love the busy-ness of it all. I never thought I would feel so ready to enter the workforce, but now I’m eager to graduate and get going with my career!

 

4) Where do you see yourself going in the industry?

 In the short term, I definitely see myself ending up at a mid-size, full-service agency. After graduation that would be ideal! I also could see myself joining one of the major global PR firms at some point.

WAY down the road I hope to open my own agency that specializes in nonprofits. I would like to cater to them based on their budgets and find ways to provide low cost services that are still highly effective. I have a lot to learn before I can start planning that though.

Working for the World Wildlife Fund (WWF) would also be a dream come true. I’ve admired quite a few of their campaigns over the years and am a huge supporter of their cause.

DiggYahoo BookmarksTwitterTechnorati FavoritesDeliciousFacebookShare
Jul
23

Should You Apply for That Job?

Posted by: | Comments (0)

job-searchWe all have that dream job or dream company we’d do anything to work for. But what happens when an opportunity pops up and you are underqualified for the position? They’re looking for seven years of very specific experience and you have some and you think you can map back your skills to the position—do you apply?

There is no simple answer outside of: maybe. But you first need to be realistic about just how underqualified you may be.

Years of experience aren’t necessarily a “be all end all” requirement for recruiters. The same goes for skills. Perhaps you have similar skills to what is listed and you can make the case for how they transfer easily. And you also are a great fit for that particular team and the company culture. Done. You’re hired.

It’s important to remember that new skills can be taught, so if you’re not that perfect fit according to the job listing, there may be some pieces that can be taught on the job.

Beyond making the case for your skills, using your resources will also be helpful.  Look up your connections at a company you’re looking to get your foot in the door with. Those people would be able to let you know if you should or should not apply for that position, and could potentially serve as a reference for you.

Now, let’s think about your industry accomplishments. Let’s say with the example listed above, the job is looking for a candidate with seven+ years of experience and you have two and a half of experience you think is relevant. It might not worth your time to put in for that job. You may feel you have those skills, and you might, but is this a role where you would be directing or managing? You need to consider that you either may not do well in that position or you might not have anyone to teach or mentor you along the way (or both) if you were to get the position by selling yourself up. Your professional development could become severely stunted.

With that said, it is certainly worth going in for an informational interview, referencing that particular job posting and seeing where the conversation goes. Perhaps there is a more suitable job for you that hasn’t been listed or may be listed soon. You’ll have started to make a connection and not overstepped by wasting the time of recruiters by applying for something you shouldn’t have.

There are so many little details and nuances that could have an impact here.  Tell us, have you or a friend ever applied for a position they were underqualified for? Any advice?

DiggYahoo BookmarksTwitterTechnorati FavoritesDeliciousFacebookShare

Today’s guest post is from Meredith Briggs, future PR/communications star and current Peppercomm intern.

 

4For those of you who don’t know me, I’m a French and American Studies double major at Trinity College, a small liberal arts school in Hartford, CT. The French major is pretty self-explanatory, but American Studies occasionally throws people off. Most people just assume it’s synonymous with American history, but it’s much more than that. This major looks at all different aspects of American culture and lifestyle. For example, why we do certain things and what influences us.  I have taken classes ranging from “American Technology,” to “Female Bodies in 19th Century America,” to, my personal favorite, “American Food and Culture.” I chose to be an American Studies major because each semester I was drawn to the classes–there is such a wide range of classes to take. But while I do love my majors, for the past couple of years I have been drawn to the fast-paced PR/communications world. So, here I am today, a PR/communications intern who has never taken a class even remotely close to PR, advertising, marketing or journalism.

When I applied for my first PR internship last summer, the only knowledge I really had about the industry was from watching Kim Cattrall’s portrayal of Samantha Jones on Sex and the City. I’ve come to learn is not the most accurate portrayal of the industry, but hey, what else did I have to go on?  As soon as I heard that I had landed an interview with a PR firm I had applied to, I immediately called my dad. Of course he was excited and proud and wanted to do whatever he could to help me prepare and succeed. After we hung up my dad emailed me a document full of practice questions and told me to start practicing.

I sat at the desk in my dorm room and opened the document. The first question he listed was bolded with a red asterisk next to it saying “This will, without a doubt, be the first question they ask you.” Overwhelmed by the thought that I was too simple and had nothing to offer, I called my dad again. “Already?” he said. I started to hysterically explain to him that I would have nothing to talk about in my interview. My dad then asked, “Well, tell me a little about yourself.” I started to give the most basic answers: name, where I was from, school, and majors. Before I could even continue he interrupted me and asked me to explain my majors. After I answered, he asked me to explain why I picked each major. Lastly, he asked me how it applied to the PR world. If he had asked me this right after I had “told him a little about myself,” I would have said it doesn’t at all. But after having asked me the other two questions, I knew there was connection. After taking a few moments to think, I began rattling off different ways in which my majors actually helped me.

While I may not speak French in the office, having spoken French since 1st grade has provided me with many opportunities that allowed me to expand how I saw and thought of the world. I went to an immersion elementary school where all of my classes were taught in French. In 5th grade I participated in a “Back to Back” program, where at the age of 10 I traveled to Brittany, France, and lived alone with a family for a month and a half. The fall semester of my junior year of college I was again given the opportunity to study abroad in Paris. For four months I studied alongside French students, and explored France, along with other parts of Europe, which allowed me to change how I saw the world. Going to a very small high school, and a fairly small college, I was fairly closed minded to any world outside of what I knew. But exploring different cultures allowed me to not only learn about but actually experience different cultures and understand how and why they do certain things.

As for my American Studies major, it first and foremost gave me a chance to practice writing, which is, as you all know, very important in PR. In the PR industry you have to write a certain way for different people, just as you have to with different professors and different topics. Even at Peppercomm I write pitches one way for a financial services client, and another way for a consumer client, because the people I’m hoping to attract are two very different types of people. My American Studies major has also taught me to think about how to approach a situation or topic from all different aspects. My sophomore year I had to write a seven page paper analyzing a medical advertisement from the 19th century. While at first the task seemed impossible, as the ad was relatively small, I ended up writing more than the seven pages. I analyzed how the characters in the ad were portrayed, from their poses to their clothes, how that reflected the time period, the written text, and who the intended audience was, to name a few. These are all critical thinking skills that the industry uses daily, and I was able to learn them even without the traditional PR major.

When I went in for the interview I was nervous, of course, but had a new confidence I was lacking before.  While on paper I may not have seemed like the most ideal candidate for a PR internship, I knew I had something to offer them. I was essentially pitching myself to this company for a summer internship position, just as you all pitch your clients to publications. They may not always be the most obvious choice for the article, but as a PR professional, or in my case a desiring PR professional, it is up to you to highlight all of the possibilities your clients have to offer, instead of any downfalls they may have. Fortunately, my pitch was successful and I was offered the position. My summer internship only reinforced my desire to continue in the PR industry, and taught me (along with my dad) that even though I don’t have a PR background, that doesn’t put me at a disadvantage for succeeding in the PR world.

DiggYahoo BookmarksTwitterTechnorati FavoritesDeliciousFacebookShare

Today’s guest post is by future communications star and current Peppercomm intern, Samantha Rushovich.  

 

determination_by_sthlrd67-d570zvtDuring my sophomore year at Boston University, I found myself in a difficult position–I was a film and television major, but quickly learned that it was not the career track for me. By the end of the term I decided I needed to make a decision, and soon, regarding my major. I decided to try advertising.

I took advertising 101 the next semester and kept film and television as my minor (I wanted to continue with my screenwriting classes). I enjoyed advertising, but I wasn’t motivated. I poked around on some ad agency websites searching for internship opportunities, but wasn’t inspired by any of the positions I found.

I did some research into public relations. As I learned more about the differences between the two professions, my interest quickly escalated. PR was challenging in a way that advertising wasn’t. Stuck in advertising classes for the semester, I decided to pursue public relations outside of the classroom. I was determined to get a PR internship for the upcoming summer, but had no intention of going in blind.

I immediately joined Public Relations Student Society of America (PRSSA )and attended as many meetings as I could. At a PRSSA convention I attended, the first keynote speaker was Rob Flaherty, CEO of Ketchum. I was sitting there confused and nervous when suddenly Flaherty called out a number. I looked down at a piece of paper I was handed when I walked in. He had called my number. I raised my hand and he came over and handed me brand new iPod speakers. If this wasn’t a sign that I had found the right major, then I don’t know what is?

I applied to be an account executive for Unleashed PR,the student run PR agency at BU, where I started acquiring account experience, and a better understanding of how the  industry works.

Next, I started hunting for all summer internships I was qualified for in the Boston area. Several interviews and a couple rejections later, I received an email saying I was accepted to be a special events intern at the Alzheimer’s Association, helping organize their annual charity walk that drew thousands of attendees each year. A PR internship that also included event planning and was at a non-profit I was a huge supporter of? I was absolutely thrilled. On top of that I had secured a fall internship for myself at a PR and lobbying firm.

From non-profit to public affairs, I was well on my way to becoming a PR professional just like that. At the start of the semester my future seemed bleak. I was picturing myself waiting tables in L.A. while trying to sell screenplays. Suddenly, my future seemed bright and thrilling, filled with potential success and excitement.

So, what does all this mean? It means that even if you’re not a senior graduate student with a 4.0, you can still land the internship you want. You just need to take the initiative and do what you have to do in order to get what you want. It’s surprising how far you can get yourself when you’re determined.

 

DiggYahoo BookmarksTwitterTechnorati FavoritesDeliciousFacebookShare
May
06

#internlife

Posted by: | Comments (0)

We love #iworkinpr and yesterday’s post is so on point (see below). Don’t be that intern (or anyone in the workforce) who just has excuse after excuse. You can view the original post here.

 

When your new intern shows up late for the 83948394 time and feeds you a story about his/her [insert problem: car, boyfriend, school]

 

DiggYahoo BookmarksTwitterTechnorati FavoritesDeliciousFacebookShare
Apr
28

We All Make Mistakes

Posted by: | Comments (0)

MistakenI’ve been this way since I was young—but I am usually hardest on myself. In fact, there have been times when I did something wrong and instead of getting a punishment from my parents, they just let it go because they knew I had learned from said mistake and had agonized over it for a while (which is probably like three days in “kid time”).

As an adult, I have learned to balance how hard I am on myself, but now really try to make the most of when I make a mistake (which I still do because, SURPRISE, I’m human).

So what does that mean? We all hate making mistakes—in and out of the workplace. Sometimes they are small ones that no one notices or other times they’re larger ones that require someone above you to smooth out for you.

The important takeaway is to own up to what you did, apologize and learn from it. Learning from any size mistake goes beyond just “not doing it again,” but also requires you to think about the steps that led you to that mistake and why it was wrong. It might be small or it could be a bit more complicated.

A good rule of thumb is also to talk to a trusted colleague, friend or mentor about mistakes, especially the bigger ones that aren’t as clear cut. They can help you navigate the waters if you’re unsure and even help to pinpoint why something was wrong.

I for one still am bothered by mistakes I have even made just a few years ago in the workplace. I still remember mistakes I made in school, too. But in those instances, I will never forget what happened and try not to let it happen again.

Any mistakes you’d care to share? Or lessons learned? How do you handle when you make a mistake?

DiggYahoo BookmarksTwitterTechnorati FavoritesDeliciousFacebookShare

images

With job searching, finding the job you want is just half the battle. Prospective employees not only need to find the jobs they want to apply to, but it’s always helpful to know someone at said company so you can get your foot in the door. But how can you do that? Networking.

Networking is one of the most important items for a person at every level to do. You never know if that could lead to a new job, finding a good employee for your current job or maybe getting a new client. The possibilities are endless, which is also why it’s always good to meet new people and make sure you maintain relationships. But, how do you network when you’re more entry-level? Where do you go? Here are a few thoughts to get you started:

  1. Set up informational interviews at companies you may want to work for even if they’re not necessarily hiring. This will get you some great face time with the company and potentially allow you to connect with someone at the company.
  2. Stalk LinkedIn. See who in your network might already work at your dream company. Perhaps you already know someone there from college, or there is a friend that can set you up with an introduction to another friend.
  3. #HAPPO/Help a PR Pro Out is a great hashtag to search by on Twitter. Sometimes they have online chats and I have gone to a few in-person events, but many companies will tweet out about jobs using this hashtag.
  4. Go to any and all networking events. These can be a mix of industry events, maybe your college is hosting some, etc. These can be online and in-person, but great to go either way and get your name out there.

So get out there and start networking, it will help you get the job of your dreams (for starters).

DiggYahoo BookmarksTwitterTechnorati FavoritesDeliciousFacebookShare

Intern Podcast

To find out more about life as a Peppercom intern, check out this podcast produced by former Peppercom interns who share their experiences. Click Here