Archive for professional

In today’s post, meet current Peppercomm NYC intern and future industry star, Liesa Ehrenberg

LiesaTell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

I’m from a small town in Germany. Yes, that’s right, the country of beer, pretzels and those weird clothes they’re wearing around October. I’m sure you’ve heard of the Oktoberfest we celebrate in late September/early October in Munich every year. I actually moved to Munich in March 2013 to start college there. I’m a Business Major at the University of Applied Science Munich. The school system is very different from the American one, but in Germany we basically have a “practical semester” included in the middle of our studies. I always loved the English language and the idea of working in PR, but I never got a chance to actually experience it and know what working in Public Relations really means. But then I got the chance to start here at Peppercomm. I applied for a Visa, packed my bags and here I am! The short German girl working in a PR agency in NYC- who would have thought?

What area of the industry do you find the most appealing and why?

I always found the idea of working in business exciting. But ever since I started college, I felt I needed to do something more creative. That’s why I started a YouTube Channel back in summer, 2014 – to have at least something creative to work on besides solving math problems and writing statistic or financial papers. Working on different accounts here at Peppercomm made this even clearer to me. I’m a creative head and I love to edit visual things. It doesn’t matter if it’s videos or pictures – everything visual, colorful and even audio is what I love to work on. Creative Digital is definitely one of the most appealing areas to me.

Any surprises or revelations about your role, the industry or Peppercomm?

To be honest, I wasn’t quite sure what to expect. I never had worked in PR before nor had similar experiences. But what I can say is that I’m definitely surprised – positively! Even if I haven’t worked in PR before, I did some internships back in Germany and I’ve never felt more welcome or comfortable during my first week as I felt at Peppercomm. Everyone is so supportive and just wants you doing okay and survive the “horrible” first week of an internship. And even my work load was more than I expected – but that was good! I love running around attending one meeting after another. Especially because I’m working on so many different accounts. Every day is so different and I love that. I can definitely say: Now I’m spoiled!

Where do you see yourself going in the industry?

I mean the future is so unpredictable. I once wanted to be a surgeon, then I wanted to be the next superstar, now I’m sitting here working for Peppercomm in New York City. But what I know for sure is: I need something creative. I’m not sure how and where exactly this will be, but isn’t this the exiting part about not knowing what comes next? However, I would love to work as a creative head anywhere media related.

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Categories : Internship, professional, Q&A
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In today’s post, meet current Peppercomm NYC intern and future industry star, Matthew Moeller

Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

At 30-years-old, not only am I the oldest intern in Peppercomm’s history, I’m also older than Peppercomm itself.

A Milwaukee, Wisconsin native, I was faced with a question many Midwestern’s ask themselves… how the heck do I get out of the Midwest? That question was answered when an Army recruiter walked up one day and offered to take me to lunch.

I never saw myself in the military, but I certainly never saw myself turning down a free meal, so I accepted. Within 30 minutes of my Subway meatball sandwich, and several beers, I quit college and became an Army Public Affairs Specialist.

During my nine years, I traveled the world as a public relations representative, military journalist, war photographer and the Journalist of the Year a couple of times. Eventually, I became an instructor at the U.S. Army’s Noncommissioned Officer Academy, teaching strategic communication and media facilitation, making me technically a college professor with no college degree. That’s the Army for you.
Now a civilian, I’m finishing my last year of school at Fordham University, in New York City.

I chose Peppercomm because I wanted to do more than fetch coffee or stack CDs. I wanted to grow as a PR professional, and that is what Peppercomm not only wants for me, it expects it.

What area of the industry do you find the most appealing and why?

I find consumer and industrial PR most appealing. However, financial PR is by far the most rewarding. So much of it goes over my head that I have to work twice as hard to keep up.

Any surprises or revelations about your role, the industry or Peppercomm?

I was surprised by the pace of a PR agency. In many corporate PR positions and governmental PR positions, the speed is much slower, almost lumbering. Every decision must be approved, reapproved, redone because its now out of date, approved again and then…. well, you get the point. Peppercomm isn’t like that. It empowers its employees to act fast and make decisions that lead to results for the good of the client and the company.

Where do you see yourself going in the industry?

I see myself settling into a nice PR position in the near future. Even if it’s not with Peppercomm, this internship has definitely prepared me for my next step.

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Before the ‘Email in Real Life‘ there was the ‘Conference Call in Real Life’. Just like Email in Real Life, this video brings the conference call experience to life. From people speaking while on mute, talking over one another, background noise and so much more. There are so many variables that can take place while on a conference call, but if you can be in a quite place, with a good phone connection you should be able to at least tune in to the call. 

It’s Friday and I don’t want you to have to wait any longer. Take a look at the video and tell me what portions of the conference call in real life can you relate to the most.

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Categories : professional
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Have you ever wondered what life would be like if emails went from the digital realm to your real-life? This funny video shows you just that and at the same time teaches you a bit about email etiquette: 

  1. It’s not always necessary to hit the reply all button.
  2. Be sure that before sending an email you’ve spell checked and attached all documents.
  3. After returning from vacation, as tempting as it may be, turn off your auto response.
  4. When selecting names of recipients, be sure you’ve included the correct persons. You wouldn’t want to mistakenly send an email to the wrong client.
  5. Don’t overuse exclamations and ALL CAPS! 

Those are just some, but let me know other email etiquette tips that you have.

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Mar
27

The Intern Spotlight: Robert Smith

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In today’s post, meet current Peppercomm NYC intern and future industry star, Robert Smith 

Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

I’m from a small town in South Jersey that no one has ever heard of. It’s funny, when I tell people I live in Tuckerton, I’m usually corrected, “you mean the shore?” No I mean Tuckerton, but I won’t concern you with my plight any longer. I graduated from Drew University in May 2014 with a B.A. in Business.

My path to Peppercomm, specifically PR, was… well different. My industry experience stemmed from digital media, specifically, blogging, social and web design. A PR career wasn’t initially on my radar, but I always knew that I wanted to write. Peppercomm is providing me the opportunity to learn the strategy and tactics needed to successfully deliver results for a wide swathe of clients. 

What area of the industry do you find the most appealing and why?

I have most enjoyed my work in media relations on crafting pitches, pitching reporters and securing coverage for our clients. To draw on a baseball reference there’s usually more outs than hits, but it’s a great feeling to knock a single, even if it’s not always a homer. As far as industries, I’ve found that I’m most interested in the tech space. I’m fascinated by the constant evolution of technology, and I expect this business segment will only become more interesting, challenging and fulfilling. I’m looking forward to continued contributions to the current accounts I work on, and expanding my role at Peppercomm to help our team best serve our clients.

Any surprises or revelations about your role, the industry or Peppercomm?

While I had questions about my hands-on contribution working at a larger firm, I was surprised at the overall involvement I was awarded from the start. There’s times that I forget I’m an intern, and that feeling deepens my appreciation for the culture and inclusive environment at Peppercomm. We’re encouraged to share our input, and afforded the opportunity to learn even if that means making mistakes. Also, the only coffee I get is my own. 

Where do you see yourself going in the industry?

There’s no telling where I’ll end up, right now I’m focused on making the most out of this internship. Ideally, I envision myself working in-house for a professional sports franchise. Coming from a digital marketing background, my journey in PR has only just begun. I’m excited to see where it takes me.

 

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Intern Video

To find out more about life as a Peppercom intern, check out this YouTube video produced by former Peppercomm interns who share their experiences. Click Here