Archive for Public Relations

The use of social media is becoming more important each day. Working in public relations there will be opportunities to strategically use social networking sites for all businesses. B2B and B2C companies alike all have a target audience that they are trying to reach and most likely those audiences are active on social media. The above video breaks down the socialnomic benefits of using social media in a professional setting.

When you are in a client or team meeting and there’s a question on whether social media is a good idea for a client, just play this video and the answer should reveal itself. Keep in mind that not all social media sites are for every company. If you can share this video and give recommendations on why a specific social network would be best you will be a shining star on your team.

Do you believe social media has a role in all industries?

 

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Dec
16

The Intern Spotlight: Eric Graff

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In today’s post, meet current Peppercomm Boulder, CO intern and future industry star, Eric Graff. 

ERICGRAFFTell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm? 

I graduated from the University of Colorado Denver. I am from Parker, Colorado a little suburb area outside of Denver. I began my college career at Dodge City Community College in Dodge City, Kansas on a baseball scholarship. I pursued broadcast journalism where my speaking and writing skills improved. After 2 years, I transferred to Washburn University to continue a Journalism degree and a baseball career. During my year-and-a-half stay at Washburn I became homesick and came to a quick realization that journalism was not the best fit for me. So, I transferred to the University of Colorado Denver and graduated with a communications degree with an emphasis in public relations. Graduating and earning a degree that is applicable to many businesses as well as my personality, was one of the happiest moments of my life.

Persistently searching on LinkedIn for an internship/job in my related field is what brought me to Peppercomm. One day, I stumbled upon an open internship position at Peppercomm posted to LinkedIn. I saw the number of applicants and said, “why not?” After submitting my resume, I did my research and found that Peppercomm has an all-around great atmosphere. At Peppercomm I found a humorous and personal work environment that still maintains a high standard of professionalism.

What area of the industry do you find the most appealing and why?

I find the concept of understanding the clients’ needs and strategizing ways to better their overall brand image to be the most appealing. This is appealing to me because I am a spirited individual that enjoys engaging and interacting with different types of people and problems. “Listen, Engage and Repeat” is the vocal point of my interactions with clients and staff in this industry.

Any surprises or revelations about your role, the industry or Peppercomm?

The biggest surprise was the amount of time given to multiple projects. I found it hard to believe that everyone could wear multiple hats and still maintain a balance. I admire this attribute because this is an area I need to improve. The surprise of it all was seeing everyone at Peppercomm maintain sanity as well as being positive about the multiple tasks at hand.

Where do you see yourself going in the industry?

The tools I have developed here throughout my internship at Peppercomm have truly been essential to my growth in this industry. It taught me the importance of researching and to never take one solution and run with it.

The path in the industry I wish to pursue further is client relations and creative branding strategies. I am very talkative, personable and enjoys understanding the true message of the client and developing that idea for others to understand. Also, I believe creativity is the juncture of critical thinking and originality that connects all those involved in one exciting project. Thank you Peppercomm for this opportunity!

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Since social media is such a big part of our daily lives it’s fun to see how far we’ve come in a short period time. In the above video, CNBC captures the history of social media in 90 seconds.

It’s a great video to look at the past, but I want to know what do you think the future holds for social media?

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Regardless of your education level you should find ways to enhance your learning: formally and/or informally. After reading the 10 ways to do this on a budget I’m committed to making sure I remain a student for life.

Here are the 10 ways to continue your PR education on a budget:

  1. Seek out free Webinars
  2. Take a class at your local community college
  3. Attend an event or conference that allows you to learn and network
  4. Find a mentor
  5. Conduct an informational interview
  6. Read industry journals
  7. Give your library card a workout
  8. Volunteer
  9. Join Twitter if you are not already a member
  10. Read up on award-winning case studies

I do a lot of these on the list already, but I really want to do more. You can read the full article here.

Which of the 10 ways to continue your PR education do you find the most interesting?

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In today’s post, meet current Peppercomm NYC intern and future industry star, Nicole Inserra

Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

I’m a New Yorker, born in Westchester and currently living on the Upper West Side of Manhattan. So, I guess you could say I’m a New Yorker to my core. I recently graduated from Fordham University in the Bronx with a degree in Communications and Media Studies and with a minor in Environmental Policy. There was a time when I thought my future was going to take a more science based path, but then I had to enroll in multi-variable calculus and physics, and that was the end of that. I’ve completed a variety of communication type internships throughout college, ranging from public relations specific to special event coordinating and luxury wedding planning. Each has been a rewarding internship in its own right, and I’ve immensely enjoyed the experiences. I decided after college I wanted to try public relations again, and stumbled across Peppercomm through word of mouth.  After reading about its comedy training and dog lover theme, I knew it would be the perfect home for me. Alas, here I am!

What area of the industry do you find the most appealing and why?

I love the media relations aspect of this industry. I’m quite a talker, which anyone at this company would attest to, so I really enjoy getting to interact with the reporters and journalists. When a reporter writes back and agrees to cover a story you pitched, it’s the best feeling. You can’t help but do a little happy dance when that happens. It’s also an industry that is continually evolving, which makes it super exciting to be involved. Nothing is ever stagnant or dull in this industry. If I could focus all of my energies on the luxury accounts, I’d definitely be right in my element, but I know how beneficial it is to experience the many different types. You can’t know what you like until you try it all.

Any surprises or revelations about your role, the industry or Peppercomm?

Honestly, I was surprised by the environment here at Peppercomm. In the past, I’ve only worked for very small firms, so the number of co-workers was easily below ten. The atmosphere was always very relaxed and comfortable. I wondered if working at a big time strategic marketing firm would be the complete opposite. I was a little worried, but couldn’t believe how wrong I was since day one. Peppercomm is the most creative, fun-loving, interactive and energetic company I’ve ever worked for. The ideas are constantly flowing, and it is so obvious how much everyone here really enjoys and is passionate about what they do. I’ve experienced a variety of different companies, and this one by far produces the most well rounded, and happiest employees yet. Most importantly, I’ve found that my co-workers serve as each other’s biggest fans. The encouragement is never ending.

Where do you see yourself going in the industry?

My future is as much a mystery to you as it is to me. I could definitely see myself staying within the public relations realm, but I like to keep my options open. Event planning is my passion deep down, specifically luxury wedding planning, and I do hope to one day find a place in that industry again. I guess only time will tell… Stay tuned!

 

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Intern Video

To find out more about life as a Peppercom intern, check out this YouTube video produced by former Peppercomm interns who share their experiences. Click Here