Archive for Public Relations

Dec
16

The Intern Spotlight: Eric Graff

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In today’s post, meet current Peppercomm Boulder, CO intern and future industry star, Eric Graff. 

ERICGRAFFTell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm? 

I graduated from the University of Colorado Denver. I am from Parker, Colorado a little suburb area outside of Denver. I began my college career at Dodge City Community College in Dodge City, Kansas on a baseball scholarship. I pursued broadcast journalism where my speaking and writing skills improved. After 2 years, I transferred to Washburn University to continue a Journalism degree and a baseball career. During my year-and-a-half stay at Washburn I became homesick and came to a quick realization that journalism was not the best fit for me. So, I transferred to the University of Colorado Denver and graduated with a communications degree with an emphasis in public relations. Graduating and earning a degree that is applicable to many businesses as well as my personality, was one of the happiest moments of my life.

Persistently searching on LinkedIn for an internship/job in my related field is what brought me to Peppercomm. One day, I stumbled upon an open internship position at Peppercomm posted to LinkedIn. I saw the number of applicants and said, “why not?” After submitting my resume, I did my research and found that Peppercomm has an all-around great atmosphere. At Peppercomm I found a humorous and personal work environment that still maintains a high standard of professionalism.

What area of the industry do you find the most appealing and why?

I find the concept of understanding the clients’ needs and strategizing ways to better their overall brand image to be the most appealing. This is appealing to me because I am a spirited individual that enjoys engaging and interacting with different types of people and problems. “Listen, Engage and Repeat” is the vocal point of my interactions with clients and staff in this industry.

Any surprises or revelations about your role, the industry or Peppercomm?

The biggest surprise was the amount of time given to multiple projects. I found it hard to believe that everyone could wear multiple hats and still maintain a balance. I admire this attribute because this is an area I need to improve. The surprise of it all was seeing everyone at Peppercomm maintain sanity as well as being positive about the multiple tasks at hand.

Where do you see yourself going in the industry?

The tools I have developed here throughout my internship at Peppercomm have truly been essential to my growth in this industry. It taught me the importance of researching and to never take one solution and run with it.

The path in the industry I wish to pursue further is client relations and creative branding strategies. I am very talkative, personable and enjoys understanding the true message of the client and developing that idea for others to understand. Also, I believe creativity is the juncture of critical thinking and originality that connects all those involved in one exciting project. Thank you Peppercomm for this opportunity!

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Since social media is such a big part of our daily lives it’s fun to see how far we’ve come in a short period time. In the above video, CNBC captures the history of social media in 90 seconds.

It’s a great video to look at the past, but I want to know what do you think the future holds for social media?

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Regardless of your education level you should find ways to enhance your learning: formally and/or informally. After reading the 10 ways to do this on a budget I’m committed to making sure I remain a student for life.

Here are the 10 ways to continue your PR education on a budget:

  1. Seek out free Webinars
  2. Take a class at your local community college
  3. Attend an event or conference that allows you to learn and network
  4. Find a mentor
  5. Conduct an informational interview
  6. Read industry journals
  7. Give your library card a workout
  8. Volunteer
  9. Join Twitter if you are not already a member
  10. Read up on award-winning case studies

I do a lot of these on the list already, but I really want to do more. You can read the full article here.

Which of the 10 ways to continue your PR education do you find the most interesting?

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In today’s post, meet current Peppercomm NYC intern and future industry star, Nicole Inserra

Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

I’m a New Yorker, born in Westchester and currently living on the Upper West Side of Manhattan. So, I guess you could say I’m a New Yorker to my core. I recently graduated from Fordham University in the Bronx with a degree in Communications and Media Studies and with a minor in Environmental Policy. There was a time when I thought my future was going to take a more science based path, but then I had to enroll in multi-variable calculus and physics, and that was the end of that. I’ve completed a variety of communication type internships throughout college, ranging from public relations specific to special event coordinating and luxury wedding planning. Each has been a rewarding internship in its own right, and I’ve immensely enjoyed the experiences. I decided after college I wanted to try public relations again, and stumbled across Peppercomm through word of mouth.  After reading about its comedy training and dog lover theme, I knew it would be the perfect home for me. Alas, here I am!

What area of the industry do you find the most appealing and why?

I love the media relations aspect of this industry. I’m quite a talker, which anyone at this company would attest to, so I really enjoy getting to interact with the reporters and journalists. When a reporter writes back and agrees to cover a story you pitched, it’s the best feeling. You can’t help but do a little happy dance when that happens. It’s also an industry that is continually evolving, which makes it super exciting to be involved. Nothing is ever stagnant or dull in this industry. If I could focus all of my energies on the luxury accounts, I’d definitely be right in my element, but I know how beneficial it is to experience the many different types. You can’t know what you like until you try it all.

Any surprises or revelations about your role, the industry or Peppercomm?

Honestly, I was surprised by the environment here at Peppercomm. In the past, I’ve only worked for very small firms, so the number of co-workers was easily below ten. The atmosphere was always very relaxed and comfortable. I wondered if working at a big time strategic marketing firm would be the complete opposite. I was a little worried, but couldn’t believe how wrong I was since day one. Peppercomm is the most creative, fun-loving, interactive and energetic company I’ve ever worked for. The ideas are constantly flowing, and it is so obvious how much everyone here really enjoys and is passionate about what they do. I’ve experienced a variety of different companies, and this one by far produces the most well rounded, and happiest employees yet. Most importantly, I’ve found that my co-workers serve as each other’s biggest fans. The encouragement is never ending.

Where do you see yourself going in the industry?

My future is as much a mystery to you as it is to me. I could definitely see myself staying within the public relations realm, but I like to keep my options open. Event planning is my passion deep down, specifically luxury wedding planning, and I do hope to one day find a place in that industry again. I guess only time will tell… Stay tuned!

 

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In today’s post, meet current Peppercomm SF intern and future industry star, Jenna Bigham. 

Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

Hey there! My name is Jenna and I am recent graduate of the University of Arizona with a degree in Communication and a minor in Business Administration. During my college years, I was very involved in my university’s student government, ASUA, and was involved in countless organizations and positions over the course of four years. I was also heavily involved in our student section for athletic events’ committee, ZonaZoo Crew and you could pretty much find me at every Wildcat sporting event that took place (Beardown!). I also was the TOMS Campus Club President for all four years of school, worked the front reception desk for the Pharmacology and Toxicology department of the university, and also worked (well, still work on the weekends) at the clothing store Anthropologie. Over-involved seemed to be the common theme throughout my college years and I could not be more proud to say I am a Wildcat alum now.

I grew up in Phoenix, Arizona, but after 22 years of the desert and the longest, scorching summers, I decided to take a chance and move to the Bay Area! I could not be happier here and am constantly finding new and exciting things to do. Moving up here is actually how I discovered Peppercomm – I told one of my Aunt’s friends that I had just graduated with a degree in Communication and was looking to break into the wild world of public relations. Turns out, her next door neighbor is Partner and President of the West Coast Peppercomm office, Ann Barlow, and she put me in contact with her to get some tips on breaking into the industry. After learning more and more about the incredible things Peppercomm has accomplished and works on every day, and how awesome their internship program is, I had to get involved. Next thing you know, I was applying for the internship program and the rest is history!

What area of the industry do you find the most appealing and why?

I am so thankful to be working on a myriad of accounts that allows me to learn how each area of PR functions. The area that I definitely enjoy the most is the media relations side. I feel like I have really been able to experience how important it is for PR professionals and journalists to work hand in hand and combine forces to get both of their different (but somewhat similar) jobs done. Public relations, in general, has always appealed to me because I love bridging the gap between business and the media and ultimately working with a client to connect with the public.

 Any surprises or revelations about your role, the industry or Peppercomm?

I was totally surprised (and pleased) to find that I was immediately given so much responsibility as an intern. The second I walked in the door on my first day, a media list project was waiting for me and I dove on in. I have heard so many experiences through friends that they feel like they did not learn anything about PR and were treated as more of an office assistant in their previous internships. That has never been the case here at Peppercomm and it’s refreshing to be treated like a real team member and be expected handle the responsibility of an entry-level associate. I’ll admit, I was a little nervous my first week to be working with such a wide range of clients from financial to legal to non-profit areas of business but it has helped me to become so well-versed in the industry already.

Where do you see yourself going in the industry?

I can definitely see myself working more in the consumer/lifestyle or tech side, just because I feel like that has always been the area of business I have always been passionate about. Down the road, I would love to either work in-house at company or with an agency that specializes in these things. For now, I feel so grateful to have been given the opportunity to constantly explore so many parts of the industry and learn each and every day from the amazing team at Peppercomm.

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Intern Video

To find out more about life as a Peppercom intern, check out this YouTube video produced by former Peppercomm interns who share their experiences. Click Here