Archive for Public Relations

In today’s post, meet current Peppercomm NYC intern and future industry star, Nicole Inserra

Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

I’m a New Yorker, born in Westchester and currently living on the Upper West Side of Manhattan. So, I guess you could say I’m a New Yorker to my core. I recently graduated from Fordham University in the Bronx with a degree in Communications and Media Studies and with a minor in Environmental Policy. There was a time when I thought my future was going to take a more science based path, but then I had to enroll in multi-variable calculus and physics, and that was the end of that. I’ve completed a variety of communication type internships throughout college, ranging from public relations specific to special event coordinating and luxury wedding planning. Each has been a rewarding internship in its own right, and I’ve immensely enjoyed the experiences. I decided after college I wanted to try public relations again, and stumbled across Peppercomm through word of mouth.  After reading about its comedy training and dog lover theme, I knew it would be the perfect home for me. Alas, here I am!

What area of the industry do you find the most appealing and why?

I love the media relations aspect of this industry. I’m quite a talker, which anyone at this company would attest to, so I really enjoy getting to interact with the reporters and journalists. When a reporter writes back and agrees to cover a story you pitched, it’s the best feeling. You can’t help but do a little happy dance when that happens. It’s also an industry that is continually evolving, which makes it super exciting to be involved. Nothing is ever stagnant or dull in this industry. If I could focus all of my energies on the luxury accounts, I’d definitely be right in my element, but I know how beneficial it is to experience the many different types. You can’t know what you like until you try it all.

Any surprises or revelations about your role, the industry or Peppercomm?

Honestly, I was surprised by the environment here at Peppercomm. In the past, I’ve only worked for very small firms, so the number of co-workers was easily below ten. The atmosphere was always very relaxed and comfortable. I wondered if working at a big time strategic marketing firm would be the complete opposite. I was a little worried, but couldn’t believe how wrong I was since day one. Peppercomm is the most creative, fun-loving, interactive and energetic company I’ve ever worked for. The ideas are constantly flowing, and it is so obvious how much everyone here really enjoys and is passionate about what they do. I’ve experienced a variety of different companies, and this one by far produces the most well rounded, and happiest employees yet. Most importantly, I’ve found that my co-workers serve as each other’s biggest fans. The encouragement is never ending.

Where do you see yourself going in the industry?

My future is as much a mystery to you as it is to me. I could definitely see myself staying within the public relations realm, but I like to keep my options open. Event planning is my passion deep down, specifically luxury wedding planning, and I do hope to one day find a place in that industry again. I guess only time will tell… Stay tuned!

 

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In today’s post, meet current Peppercomm SF intern and future industry star, Jenna Bigham. 

Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

Hey there! My name is Jenna and I am recent graduate of the University of Arizona with a degree in Communication and a minor in Business Administration. During my college years, I was very involved in my university’s student government, ASUA, and was involved in countless organizations and positions over the course of four years. I was also heavily involved in our student section for athletic events’ committee, ZonaZoo Crew and you could pretty much find me at every Wildcat sporting event that took place (Beardown!). I also was the TOMS Campus Club President for all four years of school, worked the front reception desk for the Pharmacology and Toxicology department of the university, and also worked (well, still work on the weekends) at the clothing store Anthropologie. Over-involved seemed to be the common theme throughout my college years and I could not be more proud to say I am a Wildcat alum now.

I grew up in Phoenix, Arizona, but after 22 years of the desert and the longest, scorching summers, I decided to take a chance and move to the Bay Area! I could not be happier here and am constantly finding new and exciting things to do. Moving up here is actually how I discovered Peppercomm – I told one of my Aunt’s friends that I had just graduated with a degree in Communication and was looking to break into the wild world of public relations. Turns out, her next door neighbor is Partner and President of the West Coast Peppercomm office, Ann Barlow, and she put me in contact with her to get some tips on breaking into the industry. After learning more and more about the incredible things Peppercomm has accomplished and works on every day, and how awesome their internship program is, I had to get involved. Next thing you know, I was applying for the internship program and the rest is history!

What area of the industry do you find the most appealing and why?

I am so thankful to be working on a myriad of accounts that allows me to learn how each area of PR functions. The area that I definitely enjoy the most is the media relations side. I feel like I have really been able to experience how important it is for PR professionals and journalists to work hand in hand and combine forces to get both of their different (but somewhat similar) jobs done. Public relations, in general, has always appealed to me because I love bridging the gap between business and the media and ultimately working with a client to connect with the public.

 Any surprises or revelations about your role, the industry or Peppercomm?

I was totally surprised (and pleased) to find that I was immediately given so much responsibility as an intern. The second I walked in the door on my first day, a media list project was waiting for me and I dove on in. I have heard so many experiences through friends that they feel like they did not learn anything about PR and were treated as more of an office assistant in their previous internships. That has never been the case here at Peppercomm and it’s refreshing to be treated like a real team member and be expected handle the responsibility of an entry-level associate. I’ll admit, I was a little nervous my first week to be working with such a wide range of clients from financial to legal to non-profit areas of business but it has helped me to become so well-versed in the industry already.

Where do you see yourself going in the industry?

I can definitely see myself working more in the consumer/lifestyle or tech side, just because I feel like that has always been the area of business I have always been passionate about. Down the road, I would love to either work in-house at company or with an agency that specializes in these things. For now, I feel so grateful to have been given the opportunity to constantly explore so many parts of the industry and learn each and every day from the amazing team at Peppercomm.

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Sep
12

Your First Placement

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YES — via #iworkinpr

 

How you feel about the first reporter that took a story you pitchedHow you feel about the first reporter that took a story you pitched

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imagesAre you still searching for an internship or job? There are plenty of sites that claim to be the definitive source for that quest, but are they all the best? We’ve compiled a list of go-to sites for you that we think will help:

LinkedIn

LinkedIn is the world’s largest professional network with 300 million members in more than 200 countries. You can connect with colleagues, network with potential employers, do research on the industries and companies you may want to approach—joining this site is a no-brainer. And with any interview, you know your potential employer would be searching for your online presence, so having a strong LinkedIn profile can only help with that first impression.

Indeed

Why bother with other job searching sites when Indeed.com exists? This website combs all job listings. Basically, if the job is posted online, Indeed will find it for you.

It’s easy to search, apply for jobs right through the platform and, if you’re looking to hire someone, you can easily list, too.

This site currently boasts 140 million unique visitors every month.

Glassdoor

This website is a great supplement to LinkedIn and Indeed. With Glassdoor—which is touted as the most “transparent career community”—you have access not only to job postings, but you can look at company reviews, salaries, etc. It’s a great resource for your research.

One word of caution, like with other review sites, keep in mind that some may post inaccurate content. If you’re a disgruntled employee, you can easily take to Glassdoor to post an anonymous review. On the flip side, perhaps some happy employees may post extremely positive reviews/experiences to combat other reviews. While these could be true, good thing to keep in mind and all the more important to go for informational interviews at any prospective company.

Twitter

It’s no secret that those of us at PRiscope love Twitter. We’re all pretty avid tweeters, but you’re probably wondering why we think this could be good for your career. Well, we’ll tell you:

1)      You can do great research on the companies and employers you’re targeting. The tone, news and basic content their sharing is a good indication of the company culture.

2)      This is a great way to network with different companies and professionals. You can interact with them by replying to tweets, taking part in Twitter chats, etc.

3)      You can search for jobs here, too. Use the hashtag #HAPPO (Help a PR Pro Out) as some listings are posted with this.

4)      Your own following and the content you share may or may not be impressive to potential employers. Whether you have a slew of journalists following you or you’re great at sharing relevant content, this is a talent and will potentially be part of your job in the industry.

So, those are our top sites. Any that you think we’re missing?

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In today’s post, meet current Peppercomm NYC intern and future communications star, Marlee Murphy

 

1)     Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

My name is Marlee Murphy and I am a week away from beginning my senior year at the University of North Carolina at Chapel Hill! I am double majoring in Journalism and Mass Communication, and Political Science. My specific track within the journalism school is Strategic Communications (a mix of advertising and public relations). During this past school year, I was a nanny for a few families, worked at QSR Magazine as an editorial intern and led Wyldlife—part of Young Life for those of you who are familiar with the organization.

Now that you’re filled in on my professional background, here are some fun facts about me! I am the oldest of four children, I think coffee’s the best thing since sliced bread, my face is in a Coca-Cola commercial and I adore the color blue. Good start?

I’m from a fairly small town in Rowan County, North Carolina named Salisbury. Ever heard of Cheerwine (the soft drink), Food Lion or F&M Bank? All of these originated in Salisbury. While growing up in small town USA could be boring at times (a “raging” Friday night is considered swinging by fast food restaurant Cook Out and possibly hitting up the local movie theater), I wouldn’t trade my experiences there for the world. I will confess Salisbury has certainly left its mark on my personality. For example, I love country music, hate techno-y dance clubs, love homemade tea and Bojangles’, hate Snapple and croissants, love being outdoors, hate huge crowds. Now I know what you’re thinking; how in the world did you end up at Peppercomm—aka the heart of New York City?

The story began with an email to Peppercomm in early January inquiring about the internship and company as a whole. I had noticed their name on a list of national top 25 public relations agencies and decided to do some further research. I took note of their awards for great company culture and work environment, and decided the internship was worth pursuing. Unlike many other New York firms, I felt Peppercomm aligned with my personal values and better suited me in terms of company culture and agency size. When I heard back from Peppercomm in March, I was elated! I skyped in for an interview and a few weeks later, I was offered the internship.

Fast forward to today, this has been the summer of a lifetime. Peppercomm exceeded my expectations and is truly a phenomenal place to work and learn. This summer I not only learned more about the industry and agency life, but by stepping outside of my comfort zone, I also learned a lot about myself and have become a more well-rounded individual. I will be forever grateful to Peppercomm for giving me this internship opportunity.

2)     What area of the industry do you find the most appealing and why?

As of now, I am not drawn to a specific sector within PR. While at Peppercomm, I’ve enjoyed working on an array of projects that incorporated a variety of industries. Due to a lighter load of account work, I was able to complete at least a dozen one-offs for an array of clients. All of the interns have appreciated the opportunity to explore the world of PR rather than being pigeonholed in one sector. I’ve also found that I enjoy the strategy and branding side of communications more so than media relations.

3)     Any surprises or revelations about your role, the industry or Peppercomm?

Peppercomm’s office culture and inclusive environment surprised me. Every company claims to have great culture and a welcoming workforce; however, in Peppercomm’s case, the claim was 100 percent true. Peppercomm organizes workout events, hosts pub nights, encourages stand-up comedy, and recognizes birthdays and births. They include the interns in every facet of the company and are happy to help us understand new concepts even if it inconveniences them. They put intern row (our line of open cubicles) in the center of one of the floors. We sit right outside the executives’ office doors, which is an incredible opportunity. Not only do we work side-by-side with account teams, but we also are able to see what the day-to-day is like for communications and PR agency executives. On the first day, we (the six interns) hit the deck running, each on multiple client accounts. I jump from one client to another, creating media lists, drafting tweets, monitoring social media and press mentions, researching, writing blogs, editing, etc. The work never ends (which is a good thing in my opinion), and I’ve loved every minute of it.

4)     Where do you see yourself going in the industry?

Post-graduation, I see myself working for a public relations agency. Interning with Peppercomm this summer demonstrated how important it is to have agency experience when launching a communications career. In most agency settings, you are able to work with a variety of clients with an assortment of unique needs. While working for an agency, you are able to dabble in event planning, branding, strategy, media relations, social media and more. No work day is the same at an agency. In addition to acquiring new skills on a daily basis, you’re constantly learning more about how to better communicate and work as a team. After working at an agency for a while, I would like to open my own small marketing firm or event-planning boutique.

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In today’s post, meet current Peppercomm NYC intern and future communications star, Meredith Briggs.  

 

1.)Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

My name is Meredith Briggs and I’m an incoming senior at Trinity College in Hartford, CT. I am double majoring in French and American Studies (see my blog post for more info). I went to an immersion school so I’ve been speaking French since the 1st grade! I’m originally from Minneapolis, Minnesota, although neither of my parents are from Minnesota (mom is from Ohio and dad is from New York).

I worked at a PR firm last summer in NYC and was really excited about the opportunity to pursue another internship in New York. After doing some research on the top PR firms in New York I was immediately drawn to Peppercomm. Not only did they have an impressive list of clients, but they also continuously reiterated the fun aspect of their culture (how many companies do you know that actually have a Culture Committee?) Thankfully I was fortunate enough to get an internship here and the rest is history!

2)     What area of the industry do you find the most appealing and why?

This is a tough question for me. If you had asked me at the beginning of the summer I would have easily said that I was most interested in consumer clients.  Between my internship last summer and my internship at Peppercomm I’ve been fortunate enough to work on some really cool consumer accounts. This is definitely still a passion of mine, however, after attending the Council of PR Firms’ annual InternFest I have no idea what exactly I want to do. Listening to Gail Moaney, a specialist in travel service relations, made me realize how insanely large the PR industry is. You can specialize in anything and everything and this is something that really appeals to me. I guess this is a roundabout way of saying that the industry itself is most appealing to me. I could potentially do the PR for my favorite sports teams, or my favorite candy bar. There are endless possibilities in this industry and that never ceases to amaze me.

3)     Any surprises or revelations about your role, the industry or Peppercomm?

I sort of answered this question in the last answer, but again, I think what really surprised me is how enormous the PR world is. I think this is exemplified through Peppercomm’s own clientele. For me, I’ll be working on a consumer account, and then 20 minutes later I’ll be doing work for a financial account.

Something specific about Peppercomm itself that surprised me was how true they are to the “fun” aspect of work. I definitely thought Peppercomm was a fun company but was shocked by how they are constantly bringing fun into the office.  To name a few of the fun things I’ve experienced in my short time here at Peppercomm, they brought in food and drinks for the World Cup they brought in food and drinks, they hosted a comedy show and a happy hour. They try to help you balance work and play, and I definitely think they are successful.

4)     Where do you see yourself going in the industry?

Up! Just kidding – kind of. I hope that after I graduate (scary thought) I end up at a company like Peppercomm. Before I decide what I really want to do I’d like to keep expanding my horizons, and this is something that Peppercomm allows me to do. While I’ve definitely realized what I do and don’t like, I want to dive more into the type of work that I am interested in. What kind of consumer PR, should I specialize, etc. Basically all I really want is to work for a company that I love. I want to be excited about the work I do, even if it’s something as simple as putting together a media list. I think it would be really cool to do sports PR, but I don’t want to limit myself just yet!

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In today’s post, meet current Peppercomm NYC licensing intern and future industry star, Jaclyn Roberts.

 

1) Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

I graduated this past May from NYU with a double major in Broadcast Journalism and Political Science. I grew up just outside of Phoenix, Arizona, in a town called Paradise Valley. I love Arizona and it was a wonderful place to grow up, but I fell in love with New York while at NYU and decided that I wasn’t ready to leave yet. I am starting graduate school at Columbia University at the end of August.

While I really enjoyed both of my majors, I decided not to pursue my original plan of working in television news. I realized that that the aspects of these majors that I really loved—writing, storytelling, critical thinking, etc. were all at the core of the communications and public relations fields. Therefore, I decided that I wanted to have an internship in this industry to make sure that it was what I wanted to do. I saw a listing for an internship with Brand² Squared Licensing on NYU’s job listing website. The position sounded interesting because it involved several aspects of the PR. I researched Peppercomm and was extremely impressed by what I read, and then immediately applied to the internship.

 

2) What area of the industry do you find the most appealing and why?

I have really enjoyed working with the licensing division and learning about that aspect of the industry. It’s so exciting to see all the directions a company can go in by collaborating with different companies and creating new products. One of my favorite parts about interning in licensing is that I have been exposed to several different areas of the industry such as business development, market research, brand management, and the creative side.

 

3) Any surprises or revelations about your role, the industry or Peppercomm?

After interning at Peppercomm, I have realized how much I want to pursue a career in the industry. My internship at Peppercomm has been a wonderful experience.  Not only is everyone who works here knowledgeable about the industry and good at what they do, they have also been extremely welcoming and willing to help me learn and get the most out of my internship.

 

4) Where do you see yourself going in the industry?

 I’m very interested in corporate communications and brand management. I am pursuing my master’s degree in Communications Practice with a concentration in Corporate Communications. My dream is to one day be a marketing or corporate communications executive at a financial company or another large corporation.

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Today’s guest post is by star Peppercomm intern, Mary Insinga.

 

keepcalmsuperintern12During my summer internship here at Peppercomm, my entire intern class was fortunate enough to be given the opportunity to spend the afternoon at the Council of PR Firms’ annual ‘Internfest’ hosted at NYU. The conference gathered interns from 15 different public relations firms in the area.  During the event, we heard from a variety of industry professionals, including keynote speaker CEO of Ogilvy Public Relations; Christopher Graves, Managing Partner at Finn Partners; Gail L. Moaney and four Senior Account Executives from various agencies.

Graves began the conference with a discussion about ‘Reputation Killers’ and outlined how brand reputations are established and highlighted some horror stories about how a reputation can be easily tarnished. Next, Gail L. Moaney’s lecture about specialization in the public relations industry seemed to especially strike a chord throughout the audience. Gail spoke of her focus in the travel and economic development industries, while illustrating the range of specializations that a full service public relations firm often offers. Each speaker opened the floor to questions and after Gail’s discussion in particular, the audience seemed eager to pick her brain.

I began to notice a trend in the questions following Gail’s lecture and during the panel discussion. Questions such as, “how would you suggest we go about exploring other specializations within our firm,” and “have you ever felt pigeonholed in your specialization and have become curious about other sectors?” I realized that these were all questions that have never crossed my mind here at Peppercomm. I even spoke to a couple interns afterwards who also expressed that their internship was a very specialized experience.

On my walk to the subway, I reflected on the past few hours of my afternoon and thought, “did they send us here knowing that this would only further our appreciation of Peppercomm?” Because that was exactly my take away.

As a summer intern at Peppercomm, I work on six different accounts across a wide range of industries and have never once felt pigeonholed or stuck in one sector of the PR industry. I work on a bank, a hedge fund, a skin care line, an art auction, an online credit card marketplace and a leading industrial furniture maker. Each account has quenched my exploratory thirst to survey the industry. Thankfully, I have found myself in a full service communications and Marketing firm that encourages its employees to explore and take risks, always giving us the opportunities to do so.

Each week, Peppercomm offers a PSU (which stands for Peppercomm State University) that every employee is encouraged to attend. The PSU’s expose Peppercommers to the full range of services that are offered to our clients and ensures that Peppercomm employees continue to hone their professional skills. PSU has been a unique part of my internship experience and has been instrumental to my understanding of the Peppercomm culture.

It was actually during a recent PSU that I attended called, “Writing a Creative Brief” that I realized my desire to continue to explore and understand a bit more about the services outside of media relations that we offer.

My educational experience in college was very much a creative one, and after watching and listening to the creative team discuss their role in the firm, I found myself truly intrigued. In turn, I reached out to the Creative Director here at Peppercomm, to learn a bit more about the projects and services they offer our clients. One calendar invite later, and I had a meeting to show him some of my creative work.

Listening to the concerns of those other interns at Internfest who seemed eager to get advice on how to excel and how to break out of their current focus, just made me all the more grateful of the comfort and accessibility I feel here at Peppercomm.

The culture at Peppercomm is what I have found to be the most distinguishing feature of my experience as an intern here this summer. The approachability is unmistakable but it seems like this might not be the case for the rest of my fellow PR interns working in NYC this summer.

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In today’s post, meet current Peppercomm NYC intern and future communications star, James Stewart.

1)     Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

Well, for starters, I’m a rising senior majoring in PR and minoring in history at the University of South Carolina. I’m from a small coastal town in Rhode Island called Westerly. It’s essentially the smallest town, in the smallest state in the country, but the beaches are amazing and it’s made me a true lover of being on the waterfront. During the summer, I was the town Dockmaster (note Dockmaster, not Harbormaster; told you my town is tiny) for three years and over the course of my time there, it made me realize how lucky I was to be able to sit in a shack on the waterfront. Instead of a computer screen, I got to stare at this all day:

 james

 

Life was good. But the dock job also made me realize that I love dealing with people (even when I don’t love the people) and a huge part of PR is just that—dealing with all different types of people. I find it fascinating.

I play the bass guitar and have a shameless, secret love for 70s and 80s music (I had an afro in high school.) I also love cars. And time-machines. And Legos. This can best be signified by my Lego DeLorean I bought last week, complete with Marty McFly’s hoverboard. It’s pure awesomeness. This goes back to my love of history; though perhaps I could also be a toddler stuck in the body of a 21-year-old.

I was born in an ’88 Cadillac Eldorado, so maybe that has something to do with my love for cars. Regardless, I would love to be involved in the auto industry someday.

My dad works for a company that is a client of Peppercomm and it was through his introduction that I had the opportunity to meet the co-CEOs, Ed and Steve. After interviewing them and several other employees last August, I walked away from 470 Park Ave knowing a lot more than I’d come in with, that morning.

I had never set foot in a PR firm before in my life, nor did I really understand the day-to-day activities at a firm. Long-story-short, I didn’t know jack about PR (besides the very general survey classes I had taken at USC) I realized immediately that Peppercomm was a place where I could learn far more than school could ever teach me about the industry. On top of this, I fell in love immediately with the work culture, the people and even the reason the company is called Peppercomm (dogs rule).

2)     What area of the industry do you find the most appealing and why?

This is a tough question for me to answer; every day I find myself exposed to a facet of the industry that’s a little different. Most of the accounts I support are financial, though I have gotten a decent exposure to the more consumer-based clients as well. As far as actual work, I love dealing with people (did I mention I like people?). From media outreach to client calls, I find myself enjoying the actual points of contact that I’m able to engage with people in.

With that being said, I have to say my favorite activity is dealing with media relations. My parents were both journalists that worked for The Washington Post, Providence Journal and L.A. Times over the course of their careers, so I find a lot of similarities between the journalists and editors I correspond with and how my parents are. In addition, the media is practically the other side of the coin when it comes to our work, so I love being able to foster those relationships that will benefit both parties for the long-run.

3)     Any surprises or revelations about your role, the industry or Peppercomm?

To be honest, everything. Like I said, I had no idea what I was getting into, other than I knew PR involved writing and that I liked to write. My biggest surprise is how much responsibility I’ve been given as an intern. It’s absolutely liberating in the sense that my work and opinions hold just as much weight as the associates and account executives I work with. Yesterday, I got to be involved in a brainstorm and my ideas were put right up on the wall and into the mix.

Also, the only coffee I get is for me. Mind blown.

I once heard a story from a friend who interned at a competing PR firm a few years ago and for her last day of work, her boss had her manually transfer contact info from an old BlackBerry to a new one. All I can say, is that at least she was getting paid. I have never once dealt with anything like this. In fact, the opposite—I often find myself being asked to take on more responsibility, and hit the ground running.

But here’s the flip-side. You can seriously mess something up if you aren’t careful. And that is terrifying yet gratifying at the same time.

4)     Where do you see yourself going in the industry?

Once I graduate from school, I want to gain employment at an independent firm. This is the best way to get exposed to all sorts of PR work in a wide variety of industries, and from this knowledge I can learn what I love and hate. I want to eventually make the switch from an independent firm to an in-house department in the automotive industry. Ultimately, I hope to follow in the footsteps of Peppercomm’s founders and establish my own communications firm someday. Until then, being an intern is a good step in that direction.

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Today’s guest post is by future communications star and current Peppercomm intern, Samantha Rushovich.  

 

determination_by_sthlrd67-d570zvtDuring my sophomore year at Boston University, I found myself in a difficult position–I was a film and television major, but quickly learned that it was not the career track for me. By the end of the term I decided I needed to make a decision, and soon, regarding my major. I decided to try advertising.

I took advertising 101 the next semester and kept film and television as my minor (I wanted to continue with my screenwriting classes). I enjoyed advertising, but I wasn’t motivated. I poked around on some ad agency websites searching for internship opportunities, but wasn’t inspired by any of the positions I found.

I did some research into public relations. As I learned more about the differences between the two professions, my interest quickly escalated. PR was challenging in a way that advertising wasn’t. Stuck in advertising classes for the semester, I decided to pursue public relations outside of the classroom. I was determined to get a PR internship for the upcoming summer, but had no intention of going in blind.

I immediately joined Public Relations Student Society of America (PRSSA )and attended as many meetings as I could. At a PRSSA convention I attended, the first keynote speaker was Rob Flaherty, CEO of Ketchum. I was sitting there confused and nervous when suddenly Flaherty called out a number. I looked down at a piece of paper I was handed when I walked in. He had called my number. I raised my hand and he came over and handed me brand new iPod speakers. If this wasn’t a sign that I had found the right major, then I don’t know what is?

I applied to be an account executive for Unleashed PR,the student run PR agency at BU, where I started acquiring account experience, and a better understanding of how the  industry works.

Next, I started hunting for all summer internships I was qualified for in the Boston area. Several interviews and a couple rejections later, I received an email saying I was accepted to be a special events intern at the Alzheimer’s Association, helping organize their annual charity walk that drew thousands of attendees each year. A PR internship that also included event planning and was at a non-profit I was a huge supporter of? I was absolutely thrilled. On top of that I had secured a fall internship for myself at a PR and lobbying firm.

From non-profit to public affairs, I was well on my way to becoming a PR professional just like that. At the start of the semester my future seemed bleak. I was picturing myself waiting tables in L.A. while trying to sell screenplays. Suddenly, my future seemed bright and thrilling, filled with potential success and excitement.

So, what does all this mean? It means that even if you’re not a senior graduate student with a 4.0, you can still land the internship you want. You just need to take the initiative and do what you have to do in order to get what you want. It’s surprising how far you can get yourself when you’re determined.

 

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Intern Video

To find out more about life as a Peppercom intern, check out this YouTube video produced by former Peppercomm interns who share their experiences. Click Here