Archive for Social Media
The pivotal moment when we all discovered the potential of livestreaming apps like Periscope and Meerkat in today’s mediascape was during the sudden East Village explosion that affected New York City. Your average user could easily leave a question and have a “citizen journalist” give them live feedback of what was going on, long before news stations started reporting on it.
Here are some examples of how these livestreaming apps could up your brand’s PR game:
1. Stay connected to the fans.
Periscope and Meerkat link directly to Twitter making Twitter content easy to produce and reaching consumers through this new app hassle free.
2. Eliminates the middleman.
Often times in PR we are constantly pitching reporters and hoping to receive replies and interest from them. With Periscope or Meerkat, it allows brands to directly interact with their audience. It also encourages transparency, which is becoming an ever-increasing priority for consumers. These livestreaming apps provide consumers a unique experience to chat directly with their favorite brands.
3. This could be the future!
First it was guerilla marketing and then native advertising became the next big innovation in generating consumer interest. Now Periscope and Meerkat have opened the doors to more creative ways to reach your key audience. Who knows what possibilities will be available with the future of how brands will use Periscope and Meerkat?
Check out this article by Steadfast Creative to learn more about how Periscope and Meerkat could take a brand to the next level.
What are your ideas of creative ways brands could take advantage of apps like Periscope and Meerkat?
Today’s guest post was written by NYC intern, Younhee Choi
When was the last time you used emoji’s? I use emoji’s every 5 seconds whenever I am sending text messages and instant messages. Even my mom loves using emoji’s. Emoji’s are a small image that can represent an emotion, object, or idea to the audiences. It is very convenient and fun to use. And importantly it expresses facial expressions, and emotions that words can’t deliver.
Today, these pictographs are used worldwide and brands out there are getting creative by using it as marketing tools. Emoji’s are cute, fun and attractive to the consumers. The early starters of the use of emoji’s were animal rights organization PETA, Bud Light, and Taco Bell. Last year Bud light posted an American flag on Twitter that was made out of emoji’s for Independence Day 2014. This tweet has more than 150,000 retweets and Bud Light still regularly communicates on social media using emoji’s.
Recently, Domino’s Pizza filled its Twitter feed with the pizza emoji’s. Dominos was getting ready to launch the emoji ordering on Twitter. Customers can now (starting May 20th) order pizza just by tweeting the pizza emoji to Domino’s Pizza (@Dominos) on twitter. Of course there are additional steps before the simple tweet, but this idea was creative enough to grab customers’ attention.
More emoji campaigns include Coca-Cola’s smiley-face emoji URL, Burger King’s new Chicken Fries emoji keyboard and BRIS (Children’s Rights in Society); “a Swedish non-profit organization that runs a national helpline for children and teenagers.” BRIS released Abused Emojis that contains emoji’s that shows kids being abused. This was to help kids and young people to communicate their situation with simple emoji’s.
Nowadays, emoji’s are the new standard of communication on social media or brand campaigns – and it is definitely getting the millennials attention. Will this rise of the emoji for brand marketing be over someday? Yes, certainly. But are we interested right now with these emoji campaigns? Absolutely! For more information about interesting emoji brand marketing, momentology shows us the timeline of brands that marketed using emoji’s. Now, go crazy with your emoji’s!
Today’s guest post is authored by NYC intern, Robert Smith
Remember when Taco Bell purchased the Liberty Bell? The fast food chain took out full-page ads in a number of high profile publications, claiming it had purchased the Liberty Bell and was renaming it the Taco Liberty Bell. This was back in 1995, long before social media captivated their millennial customer-base.
Today, Taco Bell is clearly a brand that knows its audience, leveraging their influence to promote new products and campaigns. From 2007-2015, Taco Bell’s following has grown exponentially amassing nearly 1.55 million Twitter followers and 9.9 million Facebook likes at the time of this post.
In 2014, one day after launching a mobile payment and ordering app, Taco Bell wiped out its social media channels to promote the mobile payment application. Its Twitter, Facebook and Tumblr pages were “blacked out” with a single post promoting the hashtag #onlyintheapp, effectively driving traffic towards their ordering app.
So how can other brands replicate this success?
1. Incentivize, don’t control— It’s important to not try and control what people think or say, instead encourage or incentivize followers to share your content.
2. Be human— “Code-switching,” refers to when a person alternates back and forth between multiple languages in a single conversation (professional and personal personas). Understand that both come together to affect preferences.
3. Actively Listen, Answer Questions— Use conversations online as an opportunity to listen for insight.
@tacobell dad i need some money
— Hoodie Allen (@HoodieAllen) May 11, 2015
@HoodieAllen Lunch is on me, son.
— Taco Bell (@tacobell) May 11, 2015
Let us know if you’ve received a memorable response from Taco Bell’s Twitter handle!
The use of social media is becoming more important each day. Working in public relations there will be opportunities to strategically use social networking sites for all businesses. B2B and B2C companies alike all have a target audience that they are trying to reach and most likely those audiences are active on social media. The above video breaks down the socialnomic benefits of using social media in a professional setting.
When you are in a client or team meeting and there’s a question on whether social media is a good idea for a client, just play this video and the answer should reveal itself. Keep in mind that not all social media sites are for every company. If you can share this video and give recommendations on why a specific social network would be best you will be a shining star on your team.
Do you believe social media has a role in all industries?
Today’s guest post is by Peppercomm account executive, Ali Hughes.
PR pros can often forget what a life saver technology can be, overlooking many digital tools that can make the work go more smoothly.
Here are five apps that PR professionals should have in their arsenal:
Social media management can quickly become a nightmare-inducing situation for PR pros balancing several social media profiles, especially for more than one client.
The IFTT (“if this, then that”) app makes managing these accounts less stressful with the use of “recipes” that connect actions on multiple accounts. For example, you can have IFTT send a tweet every time you post to Instagram, increasing your profile’s visibility.
PR pros should beware, though: The app can make easy work of several tasks, but automating all social media can put you in hot water—like this posthumous iPhone 6 post from Joan River’s Facebook account.
Staying on top of the news and current trends is a must for PR professionals. There are many great newsreader apps available for busy communicators on the go, but Pocket saves articles, videos and other tidbits for you to read later on your phone, tablet and computer.
The app connects with several other apps and websites and even enables you to read content when you’re offline (great for flights or subway traveling) and, when you’re connected, to share the articles via Facebook, Twitter, email and more.
PR pros are constantly networking, which means your list of contacts can end up resembling a jigsaw puzzle with too many pieces.
Enter Humin, an app that organizes your contacts. You can search for people based on phrases such as “met last week” or “works at PR Daily.” The app also syncs contacts’ information from connected social media sites to give you more information. It’ll even let you know when one of your contacts is visiting your city, so you can easily meet up with them.
4. LinkedIn Job Search (available for iOS)
LinkedIn can be a trove for PR, marketing and social media jobs, and many employers give candidates the chance to apply for open positions directly through the social network.
Users can search using keyword, location and other criteria and can even set the app to search for openings in their area. Positions can be saved in the app and users can receive notifications if the listing has changed. The best part: Searches and applications are kept secret from your network.
The Public Relations Society of America’s Code of Ethics is the industry standard for PR pros. For press releases that might overstep the line with regard to a quote, or in crises that call for a lightning-fast response, this app can provide immediate guidance.
Jessica Airey, the Public Relations Student Society of America’s national VP of advocacy, says the app can navigate “all the ethical dilemmas you will face during your career.” She continues:
The app includes an explanation of the professional values, Code of Ethics provisions, case studies, an ethics quiz and more. Plus, it connects you to public relations experts who can guide you in answering your toughest ethics questions on-the-go at your job or internship.
Do you currently use any of these apps, and if so, does it really save you time?
More on these apps can be found in this PR Daily article.