Archive for Social Media
Today’s guest post is by Peppercomm account executive, Ali Hughes.
PR pros can often forget what a life saver technology can be, overlooking many digital tools that can make the work go more smoothly.
Here are five apps that PR professionals should have in their arsenal:
Social media management can quickly become a nightmare-inducing situation for PR pros balancing several social media profiles, especially for more than one client.
The IFTT (“if this, then that”) app makes managing these accounts less stressful with the use of “recipes” that connect actions on multiple accounts. For example, you can have IFTT send a tweet every time you post to Instagram, increasing your profile’s visibility.
PR pros should beware, though: The app can make easy work of several tasks, but automating all social media can put you in hot water—like this posthumous iPhone 6 post from Joan River’s Facebook account.
Staying on top of the news and current trends is a must for PR professionals. There are many great newsreader apps available for busy communicators on the go, but Pocket saves articles, videos and other tidbits for you to read later on your phone, tablet and computer.
The app connects with several other apps and websites and even enables you to read content when you’re offline (great for flights or subway traveling) and, when you’re connected, to share the articles via Facebook, Twitter, email and more.
PR pros are constantly networking, which means your list of contacts can end up resembling a jigsaw puzzle with too many pieces.
Enter Humin, an app that organizes your contacts. You can search for people based on phrases such as “met last week” or “works at PR Daily.” The app also syncs contacts’ information from connected social media sites to give you more information. It’ll even let you know when one of your contacts is visiting your city, so you can easily meet up with them.
4. LinkedIn Job Search (available for iOS)
LinkedIn can be a trove for PR, marketing and social media jobs, and many employers give candidates the chance to apply for open positions directly through the social network.
Users can search using keyword, location and other criteria and can even set the app to search for openings in their area. Positions can be saved in the app and users can receive notifications if the listing has changed. The best part: Searches and applications are kept secret from your network.
The Public Relations Society of America’s Code of Ethics is the industry standard for PR pros. For press releases that might overstep the line with regard to a quote, or in crises that call for a lightning-fast response, this app can provide immediate guidance.
Jessica Airey, the Public Relations Student Society of America’s national VP of advocacy, says the app can navigate “all the ethical dilemmas you will face during your career.” She continues:
The app includes an explanation of the professional values, Code of Ethics provisions, case studies, an ethics quiz and more. Plus, it connects you to public relations experts who can guide you in answering your toughest ethics questions on-the-go at your job or internship.
Do you currently use any of these apps, and if so, does it really save you time?
More on these apps can be found in this PR Daily article.
Since social media is such a big part of our daily lives it’s fun to see how far we’ve come in a short period time. In the above video, CNBC captures the history of social media in 90 seconds.
It’s a great video to look at the past, but I want to know what do you think the future holds for social media?
Today’s post is by former Peppercomm intern and future industry star, Jess Schram, who interned during this past summer session.
Resume talk: Social Media
Eighty-nine percent of 18- to 29-year-old internet users are now active on social media, yet far too many of those millennials seem to think that adding “Facebook” and “Twitter” to their resumes will set them apart from other candidates and land them a high-paying job.
Too often people neglect to consider the important aspects of social media like listening and engaging, and consider themselves social gurus the moment they tweet about Brazil’s embarrassing soccer skills or Instagram a picture of their lunchtime ‘froyo’ and receive a few stars and hearts in their news feeds.
Newsflash: it’s 2014! Social media is nothing new—even my Nana has an Instagram to flaunt her Boca life in filtered glory.
Now, I’m not saying social media should be totally swiped from your resume. Being able to use social media is important skill in the communications world, but should only be added to your list of talents if you know how to use it effectively.
If you want to position yourself as an intern who knows the ropes on social, use these tips to help you stand out:
1. Know your audience
Think about your audience’s demographic and psychographic. What do they care about? How can your social posts evoke emotion (humor, excitement, fear, happiness, motivation, etc.) in your readers? Everything you post on social media should be helpful, useful and relevant to your audience. If you can’t answer the question, “Why should they care?” trash it.
2. Use correct and relevant hashtags
Because hashtags are how people can easily search for topics on social media, they can help get your posts into threads of relevant conversations, and therefore seen by the masses. Using hashtags correctly can increase buzz around your client’s brand and help you target current fans and future stakeholders.
It’s also necessary to start and continue with relevant hashtags to track and improve your social strategy. The number one reason hashtags fail is the lack of consistency between them. Why use #ConferenceX2013 and #ConferenceX2014 when you can track the success of #ConferenceX year after year and compare analytics for ROI? #Duh
3. Play more
Be human! If your brand allows, don’t be afraid to be funny on social media or create a voice that will set you apart from your competitors. Virgin Mobile’s Twitter is one of my favorite accounts to follow, and has done a great job of creating a unique voice for itself through playful, humorous tweets.
4. Actively listen and engage
Pushing out content isn’t enough, even if it’s relevant and interesting. If you want to be an all-star social media intern, you need to jump into conversations happening in your client’s industry and actively participate in them. Listen to influencers, engage with fans, answer skeptics’ questions, and reach out to users in your target demographic to build relationships and improve customer loyalty. Listening and engaging should be proactive not reactive practices.
If you’re reading this, chances are you’re still an intern, so you have some time to practice. That said, it’s important to expand your social media use past your personal accounts and get experience writing on behalf of a client or brand. If you don’t already, just ask! No experience? Tell your supervisor you’ve been reading up on social media, but have yet to get your feet wet. This blog’s a good start, don’t you think? Humor me. Even now, after managing more than six accounts throughout my intern years, including my most recent venture to make my cat famous, I still look for ways to improve and practice.
My final advice to you is this: Just because you’re a millennial doesn’t mean you’re an expert on social media, but it also doesn’t mean you can’t be. Know your audience, use hashtags correctly, create a voice for your brand, and most importantly: Listen. Engage. Repeat. (Peppercomm’s mantra.)
When ice cream is on the line you must tweet until your fingers are numb. At least that’s how we felt here in the San Francisco office. The Ben & Jerry’s ice cream truck was touring the west coast and was making stops along the way. Only catch, your tweet had to capture its attention to get it to visit your job.
Through the power of several witty (only slightly begging) tweets, we were successful in getting the Ben & Jerry’s truck to visit the Peppercomm office. They supplied us with free samples and pints of its new core ice cream flavors.
Social media can be used for other things besides getting free ice cream:
- Engaging in career related chats
- Staying updated on the news
- Potential job leads
- Preparing you for a career that uses social media
Have fun on social media, but remember that it can be used to advance your career as well.