Archive for Tips and Tricks

Today’s guest post is by Peppercomm account executive, Ali Hughes.

PR pros can often forget what a life saver technology can be, overlooking many digital tools that can make the work go more smoothly.

Here are five apps that PR professionals should have in their arsenal:

1. IFTT (available for Android and iOS)

Social media management can quickly become a nightmare-inducing situation for PR pros balancing several social media profiles, especially for more than one client.

The IFTT (“if this, then that”) app makes managing these accounts less stressful with the use of “recipes” that connect actions on multiple accounts. For example, you can have IFTT send a tweet every time you post to Instagram, increasing your profile’s visibility.

PR pros should beware, though: The app can make easy work of several tasks, but automating all social media can put you in hot water—like this posthumous iPhone 6 post from Joan River’s Facebook account.

2. Pocket (available for Android and iOS)

Staying on top of the news and current trends is a must for PR professionals. There are many great newsreader apps available for busy communicators on the go, but Pocket saves articles, videos and other tidbits for you to read later on your phone, tablet and computer.

The app connects with several other apps and websites and even enables you to read content when you’re offline (great for flights or subway traveling) and, when you’re connected, to share the articles via Facebook, Twitter, email and more.

3. Humin (available for Android beta testing and iOS)

PR pros are constantly networking, which means your list of contacts can end up resembling a jigsaw puzzle with too many pieces.

Enter Humin, an app that organizes your contacts. You can search for people based on phrases such as “met last week” or “works at PR Daily.” The app also syncs contacts’ information from connected social media sites to give you more information. It’ll even let you know when one of your contacts is visiting your city, so you can easily meet up with them.

4. LinkedIn Job Search (available for iOS)

LinkedIn can be a trove for PR, marketing and social media jobs, and many employers give candidates the chance to apply for open positions directly through the social network.

Though job hunters can use the standard LinkedIn app on their Android or Apple devices to locate and apply for the job of their dreams, the new Job Search app makes short work of the process.

Users can search using keyword, location and other criteria and can even set the app to search for openings in their area. Positions can be saved in the app and users can receive notifications if the listing has changed. The best part: Searches and applications are kept secret from your network.

5. PRSA Ethics (available for Android and iOS)

The Public Relations Society of America’s Code of Ethics is the industry standard for PR pros. For press releases that might overstep the line with regard to a quote, or in crises that call for a lightning-fast response, this app can provide immediate guidance.

Jessica Airey, the Public Relations Student Society of America’s national VP of advocacy, says the app can navigate “all the ethical dilemmas you will face during your career.” She continues:

The app includes an explanation of the professional values, Code of Ethics provisions, case studies, an ethics quiz and more. Plus, it connects you to public relations experts who can guide you in answering your toughest ethics questions on-the-go at your job or internship.

Do you currently use any of these apps, and if so, does it really save you time?

 

More on these apps can be found in this PR Daily article

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Dec
08

The Task of Time Management

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It’s easy to get distracted when you’re trying to get work done. Maybe you are at your job or internship and a friend sends you a link that you just have to read. You click on that one link and before you know it you have spent more than 30 minutes browsing through random articles.

What can you do to help prevent distractions like this? Here are several ideas:

  1. Temporarily disable your personal emails on your phone.
  2. Do not sign into your personal email accounts while working.
  3. Set a specific time in your schedule, about 10-15 minutes that you can use to check personal emails and social media.
  4. Watch the below video about how to disable or block websites on your web browser.

Time management is key when working in public relations or any industry for that matter. It’s up to you to figure out what system and practices work best to help you stay on track when you need to get work done.

What are you time management tricks and secrets?

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Not another News App

There are many apps that should be on every public relations professional phone, tablet and/or iPod Touch. After taking a look at Facebook PagesHootsuite and Pulse, I began to question why I never used Pulse before this time. Facebook Pages and Hootsuite are fun and easy to use, but Pulse is chalk full of information tailored for me.

The iTunes app store describes Pulse as, “Pulse by LinkedIn is the professional news app tailored to you.” The description goes on to say, “The Apple Design Award-winning app allows you to customize your news reading experience, easily explore compelling professional content, and share stories to your favorite social networks.”

There’s nothing like being introduced to a new app and I’m glad that Pulse is now part of my app library.

PR Professionals, This App is for You

Since all public relations professionals are on LinkedIn (or at least should be), it’s easy to signup for this app. Just login with your LinkedIn credentials and you’re all set. After walking through the demo it’s time to tailor it to deliver the news that you want. You can have news sights such as NPRPeople Magazine or industry trade news sites at your fingertips. The best part, it’s all in one location and with a click on the screen you’re taken to the full article.

The purpose of this app is for you to create different news channels based on your interest. So, if one of your clients works in the agricultural industry then maybe you’ll have an ag related news channel. Then below that you may have a tech related news channel for a different client. You are then able to scroll through the most recent articles published on that site and read a preview before clicking on it to read the full article.

Upon clicking on the preview you are taken to the full article or sometimes more of the article with the option of opening the rest of it via the web. Within the app you are able to leave a comment, share the article across your various social media channels, like it, bookmark it and click on embedded links.

Download vs. Not Download

It goes without saying that I think this app needs to be downloaded. Working in public relations you have to stay current with the news, especially when that news can affect your clients. Having all of your main news sources in one place makes that so much easier. You don’t have to worry about visiting individual websites and scrolling through Twitter hoping you’ll see every relevant article.

Ease of Use

From my use so far, I don’t think there are any deficiencies that I can name at this time. Maybe with a bit more time using the app, I will be able to point some out. It’s easy to change the reading style, clicking and scrolling through the articles is simple and most importantly finding and creating new channels is a breeze.

As you are navigating the busy news landscape, give this app or other similar apps a try to help make your life easier. Your teams and managers will thank you once you begin sharing relevant news articles with them each day.

 

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Nov
13

Don’t Rule Out Internships

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Image via Wikipedia

Image via Wikipedia

Once you graduate you may expect to start you dream job and begin putting those college internships behind you. Right? Well, in PR that is not always the case. Your career path may call for you to take on a post-grad internship (or two) before you land your first job that doesn’t have the word “Intern” in its title.

When you are looking for your first job after college be sure to apply for both entry-level positions and internships. You can work at an internship full-time allowing you to get into the flow of what life will be like in your first career job.

I suggest that you take on a lot of responsibility at your internship, treating it as if it’s the position that you want next. Ask your supervisor what’s the difference between an intern and the position above that role. This will allow you to map out your internship to help prepare you for your next position.

Other benefits/tips of a post-grad internship:

  • Allows you to work in a new city temporarily helping get your feet wet in your career and the city.
  • Take it very seriously – There is a great chance it can lead to a full-time permanent position, so act like you got the job.
  • Live your life outside of your internship as close as possible to the way you want it to be at your first career job.
  • At internships you are held responsible/accountable for your work, but it’s expected for you to be there to learn. Take advantage of this as a learning opportunity!
  • Internships, especially in PR are important for your career and your next employer will really look at all of the experience you had regardless if the job title has the word “intern” in it.
  • Don’t rule out a post-grad internship.

Overall, when you are looking for your post-grad job be sure to search the internship listings too. You never know where an internship can take you.

Keep in mind that Peppercomm hires full-time interns in both New York and San Francisco: http://peppercomm.com/employment

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Regardless of your education level you should find ways to enhance your learning: formally and/or informally. After reading the 10 ways to do this on a budget I’m committed to making sure I remain a student for life.

Here are the 10 ways to continue your PR education on a budget:

  1. Seek out free Webinars
  2. Take a class at your local community college
  3. Attend an event or conference that allows you to learn and network
  4. Find a mentor
  5. Conduct an informational interview
  6. Read industry journals
  7. Give your library card a workout
  8. Volunteer
  9. Join Twitter if you are not already a member
  10. Read up on award-winning case studies

I do a lot of these on the list already, but I really want to do more. You can read the full article here.

Which of the 10 ways to continue your PR education do you find the most interesting?

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Intern Video

To find out more about life as a Peppercom intern, check out this YouTube video produced by former Peppercomm interns who share their experiences. Click Here