Archive for Tips and Tricks

Today’s guest post is by Peppercomm senior account executive & Intern Committee member, Samantha Bruno.

Whether it’s trekking our stuffed dog Pepper around New York for a career fair or waking up at 4 a.m. to catch our flight to D.C., 2015 has gotten off to a busy start for Julie Hoang and me as we took part in recruiting for Peppercomm’s internship program.

Julie Hoang (L) and Samantha Bruno (R) are seated at their career fair table while while visiting colleges in D.C. Photo courtesy of Samantha Bruno.

Julie Hoang (L) and Samantha Bruno (R) are seated at their career fair table while while visiting colleges in D.C. Photo courtesy of Samantha Bruno.

After meeting with countless students, here is some of the best advice that we can offer to anyone attending a job/career fair:

  1. Dress for the job you want: Whether this is fair or not, first impressions are a big deal. Especially considering the number of students/candidates we come across in a day, we really do notice when someone is well put together and presentable.
  2. Take advantage of the wait time: Sometimes at career fairs, you may have to wait a while for those in front of you to finish speaking before you have your turn. One thing that can be frustrating for us is when we spend five minutes answering a question and then you ask the same exact question as the person before you. There is nothing wrong with listening to the conversations that are taking place around you so that by the time you get to the table, we can delve deeper into something else instead of repeating the same information. It also shows that you have taken the first step in Peppercomm’s manta, “Listen.Engage.Repeat.”
  3. Remember you are a small fish in a big sea: Simply introducing yourself is not a guarantee that we will remember your name by the time you submit your resume.  This is your chance to tell us about yourself, so feel free to brag! Tell us what makes you a unique fit for Peppercomm based on your experiences.  One of our first asks is usually to tell us more about yourself, so be prepared to highlight your best attributes in a 30-second elevator pitch.
  4. Don’t be afraid to be truthful: If you are unsure about what you want to do or the career path you want to go down, don’t be afraid to ask informational questions about the company, the industry, advice, etc. One of my favorite things to do is mentor students, which is why I love being on Intern Committee. Every employer has been in your shoes at one point, so we understand the pressures that come along with needing to find an internship/full-time position before you graduate.
  5. Follow up is important: Help us put a face to a name even after we leave the event. It is important for you to remind us where we met you. It is especially helpful if you can reference a part of the conversation that we had to help jog our memory.

Stay tuned for a timeline of a day in the life of the Intern Committee!

 

*Samantha Bruno is a Senior Account Executive and Julie Hoang is an Account Executive at Peppercomm. Both Samantha and Julie sit on Intern Committee as Co-University Relations Coordinators. As members of Intern Committee, they participate in the recruiting, mentoring and advising of interns as well being responsible for building on-going relationships with universities across the country.

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Today’s guest post is by Peppercomm account executive, Ali Hughes.

PR pros can often forget what a life saver technology can be, overlooking many digital tools that can make the work go more smoothly.

Here are five apps that PR professionals should have in their arsenal:

1. IFTT (available for Android and iOS)

Social media management can quickly become a nightmare-inducing situation for PR pros balancing several social media profiles, especially for more than one client.

The IFTT (“if this, then that”) app makes managing these accounts less stressful with the use of “recipes” that connect actions on multiple accounts. For example, you can have IFTT send a tweet every time you post to Instagram, increasing your profile’s visibility.

PR pros should beware, though: The app can make easy work of several tasks, but automating all social media can put you in hot water—like this posthumous iPhone 6 post from Joan River’s Facebook account.

2. Pocket (available for Android and iOS)

Staying on top of the news and current trends is a must for PR professionals. There are many great newsreader apps available for busy communicators on the go, but Pocket saves articles, videos and other tidbits for you to read later on your phone, tablet and computer.

The app connects with several other apps and websites and even enables you to read content when you’re offline (great for flights or subway traveling) and, when you’re connected, to share the articles via Facebook, Twitter, email and more.

3. Humin (available for Android beta testing and iOS)

PR pros are constantly networking, which means your list of contacts can end up resembling a jigsaw puzzle with too many pieces.

Enter Humin, an app that organizes your contacts. You can search for people based on phrases such as “met last week” or “works at PR Daily.” The app also syncs contacts’ information from connected social media sites to give you more information. It’ll even let you know when one of your contacts is visiting your city, so you can easily meet up with them.

4. LinkedIn Job Search (available for iOS)

LinkedIn can be a trove for PR, marketing and social media jobs, and many employers give candidates the chance to apply for open positions directly through the social network.

Though job hunters can use the standard LinkedIn app on their Android or Apple devices to locate and apply for the job of their dreams, the new Job Search app makes short work of the process.

Users can search using keyword, location and other criteria and can even set the app to search for openings in their area. Positions can be saved in the app and users can receive notifications if the listing has changed. The best part: Searches and applications are kept secret from your network.

5. PRSA Ethics (available for Android and iOS)

The Public Relations Society of America’s Code of Ethics is the industry standard for PR pros. For press releases that might overstep the line with regard to a quote, or in crises that call for a lightning-fast response, this app can provide immediate guidance.

Jessica Airey, the Public Relations Student Society of America’s national VP of advocacy, says the app can navigate “all the ethical dilemmas you will face during your career.” She continues:

The app includes an explanation of the professional values, Code of Ethics provisions, case studies, an ethics quiz and more. Plus, it connects you to public relations experts who can guide you in answering your toughest ethics questions on-the-go at your job or internship.

Do you currently use any of these apps, and if so, does it really save you time?

 

More on these apps can be found in this PR Daily article

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Dec
08

The Task of Time Management

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It’s easy to get distracted when you’re trying to get work done. Maybe you are at your job or internship and a friend sends you a link that you just have to read. You click on that one link and before you know it you have spent more than 30 minutes browsing through random articles.

What can you do to help prevent distractions like this? Here are several ideas:

  1. Temporarily disable your personal emails on your phone.
  2. Do not sign into your personal email accounts while working.
  3. Set a specific time in your schedule, about 10-15 minutes that you can use to check personal emails and social media.
  4. Watch the below video about how to disable or block websites on your web browser.

Time management is key when working in public relations or any industry for that matter. It’s up to you to figure out what system and practices work best to help you stay on track when you need to get work done.

What are you time management tricks and secrets?

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Not another News App

There are many apps that should be on every public relations professional phone, tablet and/or iPod Touch. After taking a look at Facebook PagesHootsuite and Pulse, I began to question why I never used Pulse before this time. Facebook Pages and Hootsuite are fun and easy to use, but Pulse is chalk full of information tailored for me.

The iTunes app store describes Pulse as, “Pulse by LinkedIn is the professional news app tailored to you.” The description goes on to say, “The Apple Design Award-winning app allows you to customize your news reading experience, easily explore compelling professional content, and share stories to your favorite social networks.”

There’s nothing like being introduced to a new app and I’m glad that Pulse is now part of my app library.

PR Professionals, This App is for You

Since all public relations professionals are on LinkedIn (or at least should be), it’s easy to signup for this app. Just login with your LinkedIn credentials and you’re all set. After walking through the demo it’s time to tailor it to deliver the news that you want. You can have news sights such as NPRPeople Magazine or industry trade news sites at your fingertips. The best part, it’s all in one location and with a click on the screen you’re taken to the full article.

The purpose of this app is for you to create different news channels based on your interest. So, if one of your clients works in the agricultural industry then maybe you’ll have an ag related news channel. Then below that you may have a tech related news channel for a different client. You are then able to scroll through the most recent articles published on that site and read a preview before clicking on it to read the full article.

Upon clicking on the preview you are taken to the full article or sometimes more of the article with the option of opening the rest of it via the web. Within the app you are able to leave a comment, share the article across your various social media channels, like it, bookmark it and click on embedded links.

Download vs. Not Download

It goes without saying that I think this app needs to be downloaded. Working in public relations you have to stay current with the news, especially when that news can affect your clients. Having all of your main news sources in one place makes that so much easier. You don’t have to worry about visiting individual websites and scrolling through Twitter hoping you’ll see every relevant article.

Ease of Use

From my use so far, I don’t think there are any deficiencies that I can name at this time. Maybe with a bit more time using the app, I will be able to point some out. It’s easy to change the reading style, clicking and scrolling through the articles is simple and most importantly finding and creating new channels is a breeze.

As you are navigating the busy news landscape, give this app or other similar apps a try to help make your life easier. Your teams and managers will thank you once you begin sharing relevant news articles with them each day.

 

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Nov
13

Don’t Rule Out Internships

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Image via Wikipedia

Image via Wikipedia

Once you graduate you may expect to start you dream job and begin putting those college internships behind you. Right? Well, in PR that is not always the case. Your career path may call for you to take on a post-grad internship (or two) before you land your first job that doesn’t have the word “Intern” in its title.

When you are looking for your first job after college be sure to apply for both entry-level positions and internships. You can work at an internship full-time allowing you to get into the flow of what life will be like in your first career job.

I suggest that you take on a lot of responsibility at your internship, treating it as if it’s the position that you want next. Ask your supervisor what’s the difference between an intern and the position above that role. This will allow you to map out your internship to help prepare you for your next position.

Other benefits/tips of a post-grad internship:

  • Allows you to work in a new city temporarily helping get your feet wet in your career and the city.
  • Take it very seriously – There is a great chance it can lead to a full-time permanent position, so act like you got the job.
  • Live your life outside of your internship as close as possible to the way you want it to be at your first career job.
  • At internships you are held responsible/accountable for your work, but it’s expected for you to be there to learn. Take advantage of this as a learning opportunity!
  • Internships, especially in PR are important for your career and your next employer will really look at all of the experience you had regardless if the job title has the word “intern” in it.
  • Don’t rule out a post-grad internship.

Overall, when you are looking for your post-grad job be sure to search the internship listings too. You never know where an internship can take you.

Keep in mind that Peppercomm hires full-time interns in both New York and San Francisco: http://peppercomm.com/employment

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Intern Video

To find out more about life as a Peppercom intern, check out this YouTube video produced by former Peppercomm interns who share their experiences. Click Here