Archive for job hunting
In today’s post, meet current Peppercomm NYC intern and future communications star, James Stewart.
1) Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?
Well, for starters, I’m a rising senior majoring in PR and minoring in history at the University of South Carolina. I’m from a small coastal town in Rhode Island called Westerly. It’s essentially the smallest town, in the smallest state in the country, but the beaches are amazing and it’s made me a true lover of being on the waterfront. During the summer, I was the town Dockmaster (note Dockmaster, not Harbormaster; told you my town is tiny) for three years and over the course of my time there, it made me realize how lucky I was to be able to sit in a shack on the waterfront. Instead of a computer screen, I got to stare at this all day:
Life was good. But the dock job also made me realize that I love dealing with people (even when I don’t love the people) and a huge part of PR is just that—dealing with all different types of people. I find it fascinating.
I play the bass guitar and have a shameless, secret love for 70s and 80s music (I had an afro in high school.) I also love cars. And time-machines. And Legos. This can best be signified by my Lego DeLorean I bought last week, complete with Marty McFly’s hoverboard. It’s pure awesomeness. This goes back to my love of history; though perhaps I could also be a toddler stuck in the body of a 21-year-old.
I was born in an ’88 Cadillac Eldorado, so maybe that has something to do with my love for cars. Regardless, I would love to be involved in the auto industry someday.
My dad works for a company that is a client of Peppercomm and it was through his introduction that I had the opportunity to meet the co-CEOs, Ed and Steve. After interviewing them and several other employees last August, I walked away from 470 Park Ave knowing a lot more than I’d come in with, that morning.
I had never set foot in a PR firm before in my life, nor did I really understand the day-to-day activities at a firm. Long-story-short, I didn’t know jack about PR (besides the very general survey classes I had taken at USC) I realized immediately that Peppercomm was a place where I could learn far more than school could ever teach me about the industry. On top of this, I fell in love immediately with the work culture, the people and even the reason the company is called Peppercomm (dogs rule).
2) What area of the industry do you find the most appealing and why?
This is a tough question for me to answer; every day I find myself exposed to a facet of the industry that’s a little different. Most of the accounts I support are financial, though I have gotten a decent exposure to the more consumer-based clients as well. As far as actual work, I love dealing with people (did I mention I like people?). From media outreach to client calls, I find myself enjoying the actual points of contact that I’m able to engage with people in.
With that being said, I have to say my favorite activity is dealing with media relations. My parents were both journalists that worked for The Washington Post, Providence Journal and L.A. Times over the course of their careers, so I find a lot of similarities between the journalists and editors I correspond with and how my parents are. In addition, the media is practically the other side of the coin when it comes to our work, so I love being able to foster those relationships that will benefit both parties for the long-run.
3) Any surprises or revelations about your role, the industry or Peppercomm?
To be honest, everything. Like I said, I had no idea what I was getting into, other than I knew PR involved writing and that I liked to write. My biggest surprise is how much responsibility I’ve been given as an intern. It’s absolutely liberating in the sense that my work and opinions hold just as much weight as the associates and account executives I work with. Yesterday, I got to be involved in a brainstorm and my ideas were put right up on the wall and into the mix.
Also, the only coffee I get is for me. Mind blown.
I once heard a story from a friend who interned at a competing PR firm a few years ago and for her last day of work, her boss had her manually transfer contact info from an old BlackBerry to a new one. All I can say, is that at least she was getting paid. I have never once dealt with anything like this. In fact, the opposite—I often find myself being asked to take on more responsibility, and hit the ground running.
But here’s the flip-side. You can seriously mess something up if you aren’t careful. And that is terrifying yet gratifying at the same time.
4) Where do you see yourself going in the industry?
Once I graduate from school, I want to gain employment at an independent firm. This is the best way to get exposed to all sorts of PR work in a wide variety of industries, and from this knowledge I can learn what I love and hate. I want to eventually make the switch from an independent firm to an in-house department in the automotive industry. Ultimately, I hope to follow in the footsteps of Peppercomm’s founders and establish my own communications firm someday. Until then, being an intern is a good step in that direction.
If you’ve read this blog for a while, you would know that when making entry-level hires, Peppercomm looks to it’s current and former pool of interns first. In fact, we’d say about 1 out of 4 of our employees is a former intern. Here’s a few examples of our former interns who now work full-time here (I’m a former Pepperomm intern, too): Maddie Skahill, Chris Piedmont, Mandy Roth, Colin Reynolds and Nicole Hall. Seriously, those are just to a few, I can certainly go on. A good testament to our retention is probably current senior director and former Peppercomm intern, Sara Whitman.
So you can always go to any of these amazing communications stars for tips and tricks of how to turn that internship into a full-time job, but we also loved the stories in this Forbes article: How To Turn Your Internship Into A Job: Three Real-Life Stories.
After you’ve read that article, let us know if you have any tips of your own or any questions on how to land that dream job.
So, I may have written about my first job before, but wanted to share my experiences with my second and still longest-standing job I’ve ever held. Specifically, this is about how I landed that second job.
In May of 2004, I came back from my freshman year of college looking for something that I could quickly start to make significant cash. Working in a restaurant seemed like the perfect answer, mainly because of tips.
While my deli experience certainly set me up to be successful in terms of customer service, waiting tables is a different animal. Just from the process of applying for a restaurant job, I learned so much.
My first morning back at home from freshman year, I immediately hit the phones calling restaurants to see if they were taking applications. I learned that most people will ignore you on the phone (e.g. say that they aren’t taking applications, when the person who answered isn’t in a position to say ‘yes’ or ‘no’), or tell you to come in and fill out an application.
I switched gears by putting on something business casual and printing out the latest version of my resume. I headed out on the road and drove to about 15 restaurants in one day. I asked to speak with a manager at each location and made sure they saw me and spoke with me.
Why was this experience so important?
- It taught me even more about motivation. I was desperate for a job. I had saved money from all of my previous experiences, but knew I needed something full-time and ongoing . . . immediately. I was flat out told by most that they had already hired for the summer. Getting told that over and over after driving all around that state to find restaurants was a bit discouraging, but I had to just move on and quickly.
- It taught me to overcome uncomfortable experiences. From that first day, I had two good leads. One was after speaking to a manager at Chili’s Grill & Bar.
We talked a lot about sports and he was a Syracuse basketball fan. He told me he would call me about an interview. After a few days, I never got that call. I didn’t want to, but I knew if I didn’t call them, I would never hear. I called back when that manager was on again and what I feared had happened. He said he didn’t remember me and my immediate response (which was said in a very nice, but direct way) was “Well, we talked about Syracuse sports and you had said you wanted me to come in for a second interview. I think I would do very well there. When should I come in?” They had me come in the next day.
- It taught me that if you’re honest, good things happen. I had gone to school out of state my freshman year, but due to some unforeseen circumstances, I thought it would be best to transfer to a school closer to home, but I wasn’t sure if I wanted to make that jump yet. Many of the restaurants I applied to made it very clear that they don’t want seasonal help. They wanted to put the effort into training someone who would be in it for the long haul.
When I made it to the next round of interviews at Chili’s, which was with the general manager, he immediately questioned my college status. I told him that regardless of where I was for school come August, I would still be an employee. I planned to work at this chain throughout the rest of college and wanted one place where I would have a set schedule. I would work whatever shifts they needed whenever I didn’t have school.
His first concern was his store, of course, but I assured him that in the event that I ultimately decided to go back to Syracuse, I would transfer to the restaurant there. I also told him I would let him know as soon as I made that decision, that way they could start training a replacement.
As you could probably tell, mainly because Chili’s is the only restaurant mentioned here, the general manager ultimately took a chance on me. I worked at the same location for nearly seven years. In fact, my last shift was just a few days before moving to New York City and starting at Peppercomm.
The last point was an important one. A few years after starting there when I had worked my way into getting better shifts, being a staff trainer, working expo (if you’re in the biz, you know what that is . . . and it’s “fun”), and bartending, that same GM pulled me aside and told me how he struggled with whether or not to hire me. He admitted that every summer he had people flat out lie to him about not leaving, etc., when they were local college students. He then said he really appreciated how long I had already been there and that he took a chance because I had been so honest, he felt like he could actually trust that I wouldn’t burn them.
That meant a lot to me, since sometimes it can feel like an employer is taking advantage of you, but I have always believed that if you treat your employer well and you are flexible, they will give you the same courtesy. And that has proved true in my experience.
The restaurant industry is not an easy industry to work in, but I worked through some of the toughest situations and learned the ultimate lessons in multitasking. As you can tell, just the experience of applying proved to teach me some interesting lessons that I still carry with me.
Today’s post is by Peppercomm co-founder Steve Cody, and originally ran on his blog, RepMan.
We just won a very nice piece of business yesterday. And, the new client told me one of the contributing factors was our very different business model.
Unlike 99 percent of PR firms and advertising agencies, our business is divided neither by geography nor by practice group. So, in the former instance, we don’t have multiple profit centers fighting for their share of the client’s budget. In the latter, it means you won’t a find a Tech Group or a Health Care Practice at Peppercomm.
And, while prospects absolutely adore the first differentiator they can be puzzled by our silo-free business model. But, then we explain the logic:
- Initially, Peppercomm DID feature three practice groups: one was a BtoB unit, another was consumer and the third was comprised of dotcom era tech heads. The three group heads saw themselves as Vladimir Putin wanna-bes.
Even though they didn’t have separate P&L’s, they acted as if they did. So, they wouldn’t share information or resources. Within a few years’ time, we actually had three tiny agencies within one. And, the internecine warfare actually got nasty at times.
The dotcom crash enabled us to blow up the practice silo approach and start over.
- Today, we match the client or prospect’s specific needs with an integrated communications team that possesses the deepest industry-specific expertise, the right set of traditional, social or digital skills AND exhibits the most passion for the new account. That assures a win-win on both sides.
A practice-free workplace also assures our employees aren’t pigeon-holed in one area for their entire careers. Trust me, once you’ve spent five or six years plying your trade as a health care specialist, you’ll never find a gig with an agency representing Fortune 500 BtoB or financial services organizations.
It also provides an employee with variety. So, in the morning, Jane may be working on MINI Cooper and TGI Friday’s and, in the afternoon, she’ll switch to Honeywell and Oppenheimer. It’s a beautiful thing when it’s managed correctly.
And, truthfully, the latter is really our greatest challenge. Happily, though, we have a talented group of middle and senior managers who keep a close eye on who works on what.
Like my alma mater, Northeastern University, which pioneered the Co-op system of education, our practice-free model isn’t for everyone. Nor is it for the faint of heart.
And, for those of you who think it prevents specialization in an era of specialization, think again. Our model also assures that should Sally WANT to specialize in financial services only, she can. Ditto for Dave’s desire to only work on consumer business.
The model works.
So, for those of you who are burning out after 10 years of representing the same old clients in the same old category and pitching the same old trade or beat reporters, shoot me a note. Ditto to those of you who may just starting out, and believe variety is the spice of life. We just might have a silo-free gig for you.
With job searching, finding the job you want is just half the battle. Prospective employees not only need to find the jobs they want to apply to, but it’s always helpful to know someone at said company so you can get your foot in the door. But how can you do that? Networking.
Networking is one of the most important items for a person at every level to do. You never know if that could lead to a new job, finding a good employee for your current job or maybe getting a new client. The possibilities are endless, which is also why it’s always good to meet new people and make sure you maintain relationships. But, how do you network when you’re more entry-level? Where do you go? Here are a few thoughts to get you started:
- Set up informational interviews at companies you may want to work for even if they’re not necessarily hiring. This will get you some great face time with the company and potentially allow you to connect with someone at the company.
- Stalk LinkedIn. See who in your network might already work at your dream company. Perhaps you already know someone there from college, or there is a friend that can set you up with an introduction to another friend.
- #HAPPO/Help a PR Pro Out is a great hashtag to search by on Twitter. Sometimes they have online chats and I have gone to a few in-person events, but many companies will tweet out about jobs using this hashtag.
- Go to any and all networking events. These can be a mix of industry events, maybe your college is hosting some, etc. These can be online and in-person, but great to go either way and get your name out there.
So get out there and start networking, it will help you get the job of your dreams (for starters).
Today’s guest post was written by Peppercomm account executive, Ali Pearce.
As a typical 15 year old girl, my main priorities were hanging out with my friends, not tripping over hurdles during track meets, and finishing my homework in time to watch Gossip Girl (this was pre-DVR era, people). Therefore, my parents really threw a wrench in my summer plans when they told me that it was time to take on some responsibility and get a summer job.
Luckily, I developed my strategic thinking skills early on in life and decided that if I had to get a job, I may as well work on my tan WHILE getting paid. Therefore, I combined my “experience” of watching years of Baywatch episodes on TV and a one-week training course to secure the prime position as the youngest lifeguard at the Easton Town Pool.
While I did get a killer one-piece tan that summer, I also gained some valuable work experience that has helped me get where I am today. Similar to my colleagues’ first jobs, lifeguarding taught me responsibility, accountability, and the importance of showing up to work on time.
Most importantly, I learned that age is just a number. As the youngest lifeguard, I had to prove myself from day one to show that I deserved the job and that I could handle the responsibilities that came with that position. As a young professional, this is a challenge that I am faced with on a daily basis. More often than not, I find that I am the youngest person in meetings. What I learned as a lifeguard and continue to remind myself on a daily basis is that age doesn’t matter, it is all about the ideas and experience that you bring to the table.
It’s important for young professionals to realize that their ideas are just as valuable as their colleagues and to never let their age deter them from participating in a conversation. Of course, this still means that you must exercise good judgment in determining when to speak and when to listen. But for those of you that fear that your input may not matter because you are young, remind yourself that you were invited to the table for a reason. Speak up and show that you deserve to stay.
Today’s guest post was written by Peppercomm senior account executive, Heather Lovett.
My first job was working for a land surveyor and mapper. As someone who enjoyed staring at a good map and fantasizing about leaving my small town the second after graduation, this seemed like the perfect place for me. And, the $5.30/hour wage sure didn’t hurt.
My job interview occurred at a yard sale that I was hosting (did I mention I like to make money?). The owner’s wife stopped by and I convinced her that a fifteen year old high school girl was exactly what her family business needed. A few days later I was getting dropped off after school to begin my career as a file clerk.
After two days I am proud to announce that I had that office in tip-top shape. The maps were filed and I began accepting the new responsibility of janitor. I also realized how amazing Lime-Away was (and still is!). I worked 1.5 hours a day after school and full-time in the summer. I became incredibly close with the family and was later promoted to babysitter of their new and adorable granddaughter. The world was my oyster.
My days consisted of cleaning, babysitting, gossiping with the owner’s wife and watching the clock for the last ten minutes to an hour of the day. I might have been fifteen, but I was no Taylor Swift. I had places to be.
All in all, this was a great first job. I was able to complete my homework each day, catch up on the town’s latest gossip and learn the hard truth about taxes. Most importantly, I learned that it was okay to be yourself at work (with some censoring here and there). After all…
Recently, my mother (of all people) directed me to the following Cracked article from David Wong: “6 Harsh Truths That Will Make You a Better Person”. In her note with the link, my mom advised, “Long and with bad language, but funny and good points made.” Naturally, I was intrigued, and decided to give ‘er a read—and a delightfully inappropriate, engaging read it was!
In addition to a glorious image of Lenny Kravitz prancing around in a titanic scarf, Wong gave me the push I needed to “own” 2014. While this specific piece features many worthy pointers, one argument stood out in particular. To quote Wong*:
… The end of 2014, that’s our deadline. While other people are telling you “Let’s make a New Year’s resolution to lose 15 pounds this year!” I’m going to say let’s pledge to do freaking anything — add any skill, any improvement to your human tool set, and get good enough at it to impress people. Don’t ask me what – good grief, pick something at random if you don’t know. Take a class in karate, or ballroom dancing, or pottery. Learn to bake. Build a birdhouse. Learn massage. Learn a programming language. Film a parody. Adopt a superhero persona and fight crime. Write a comment on PRiscope.
But the key is, I don’t want you to focus on something great that you’re going to make happen to you (“I’m going to find a husband, I’m going to make lots of money…”). I want you to purely focus on giving yourself a skill that would make you ever so slightly more interesting and valuable to other people.
“I don’t have the money to take a cooking class.” Then Google “how to cook.” Dagnabbit, you have to kill those excuses. Or they will kill you.
Of course self-improvement, and this idea of “adding value to society” is nothing new; but Wong found a way to voice the point in an amusing way that forced me to listen. As a semi-recent college grad making my career début in the PR field, Wong made me consider the many ways in which I can add value to the audiences in my life—I can learn a new communication skill or program that will benefit my agency and my clients; I can add a new activity to my repertoire to be more interesting and useful to my friends and family; I can be a more gracious neighbor to well…benefit my neighbors (duh); and the list goes on.
The opportunities are there, and excuses are so 2013. Now it’s up to you to develop the skills that’ll help you stand out—as a student, intern, prospective employee, whatever it may be—and benefit the world around you.
How will you apply Wong’s advice to your life this year? Tell us in the comments below!
* And by “to quote Wong” I really mean to “express Wong’s sentiment in a slightly** less offensive manner that aligns more closely with PRiscope’s values & purposes”
** And by “a slightly” I mean “an extremely”
That’s right. We’re looking to hire some interns to start immediately. We need two PR interns and one for our Business Intelligence team. For more details on the program and positions, visit here.
They’re all full-time and paid . . . and you get to work with us!