Archive for Networking

imagesAre you still searching for an internship or job? There are plenty of sites that claim to be the definitive source for that quest, but are they all the best? We’ve compiled a list of go-to sites for you that we think will help:

LinkedIn

LinkedIn is the world’s largest professional network with 300 million members in more than 200 countries. You can connect with colleagues, network with potential employers, do research on the industries and companies you may want to approach—joining this site is a no-brainer. And with any interview, you know your potential employer would be searching for your online presence, so having a strong LinkedIn profile can only help with that first impression.

Indeed

Why bother with other job searching sites when Indeed.com exists? This website combs all job listings. Basically, if the job is posted online, Indeed will find it for you.

It’s easy to search, apply for jobs right through the platform and, if you’re looking to hire someone, you can easily list, too.

This site currently boasts 140 million unique visitors every month.

Glassdoor

This website is a great supplement to LinkedIn and Indeed. With Glassdoor—which is touted as the most “transparent career community”—you have access not only to job postings, but you can look at company reviews, salaries, etc. It’s a great resource for your research.

One word of caution, like with other review sites, keep in mind that some may post inaccurate content. If you’re a disgruntled employee, you can easily take to Glassdoor to post an anonymous review. On the flip side, perhaps some happy employees may post extremely positive reviews/experiences to combat other reviews. While these could be true, good thing to keep in mind and all the more important to go for informational interviews at any prospective company.

Twitter

It’s no secret that those of us at PRiscope love Twitter. We’re all pretty avid tweeters, but you’re probably wondering why we think this could be good for your career. Well, we’ll tell you:

1)      You can do great research on the companies and employers you’re targeting. The tone, news and basic content their sharing is a good indication of the company culture.

2)      This is a great way to network with different companies and professionals. You can interact with them by replying to tweets, taking part in Twitter chats, etc.

3)      You can search for jobs here, too. Use the hashtag #HAPPO (Help a PR Pro Out) as some listings are posted with this.

4)      Your own following and the content you share may or may not be impressive to potential employers. Whether you have a slew of journalists following you or you’re great at sharing relevant content, this is a talent and will potentially be part of your job in the industry.

So, those are our top sites. Any that you think we’re missing?

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If you’ve read this blog for a while, you would know that when making entry-level hires, Peppercomm looks to it’s current and former pool of interns first. In fact, we’d say about 1 out of 4 of our employees is a former intern. Here’s a few examples of our former interns who now work full-time here (I’m a former Pepperomm intern, too): Maddie Skahill, Chris Piedmont, Mandy Roth, Colin Reynolds and Nicole Hall. Seriously, those are just to name a few, I can certainly go on. A good testament to our retention is probably current senior director and former Peppercomm intern, Sara Whitman.

So you can always go to any of these amazing communications stars for tips and tricks of how to turn that internship into a full-time job, but we also loved the stories in this Forbes article: How To Turn Your Internship Into A Job: Three Real-Life Stories.

After you’ve read that article, let us know if you have any tips of your own or any questions on how to land that dream job.

 

 

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With job searching, finding the job you want is just half the battle. Prospective employees not only need to find the jobs they want to apply to, but it’s always helpful to know someone at said company so you can get your foot in the door. But how can you do that? Networking.

Networking is one of the most important items for a person at every level to do. You never know if that could lead to a new job, finding a good employee for your current job or maybe getting a new client. The possibilities are endless, which is also why it’s always good to meet new people and make sure you maintain relationships. But, how do you network when you’re more entry-level? Where do you go? Here are a few thoughts to get you started:

  1. Set up informational interviews at companies you may want to work for even if they’re not necessarily hiring. This will get you some great face time with the company and potentially allow you to connect with someone at the company.
  2. Stalk LinkedIn. See who in your network might already work at your dream company. Perhaps you already know someone there from college, or there is a friend that can set you up with an introduction to another friend.
  3. #HAPPO/Help a PR Pro Out is a great hashtag to search by on Twitter. Sometimes they have online chats and I have gone to a few in-person events, but many companies will tweet out about jobs using this hashtag.
  4. Go to any and all networking events. These can be a mix of industry events, maybe your college is hosting some, etc. These can be online and in-person, but great to go either way and get your name out there.

So get out there and start networking, it will help you get the job of your dreams (for starters).

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Jan
13

Gotta preserve the rep

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reputation

Heading into a new year, people tend to make resolutions and set goals. And we have an easy one: take a look at your online presence.

While you can’t really get a fresh start, you can start to be more mindful of what you’re putting out there about yourself.

It may seem funny to say how slow it was at work so you ducked out early, or use hashtags such as: #Hungover #StillDrunk? #HowDidIMakeItHome? But do you want your employer or future employer to find these things? Even if it didn’t happen and you’re making a joke or your employer let you go early, it goes back to your overall perception.

One way to decide if and what you post, is to think, “If a potential employer saw these things, would they think twice of me as a recruit?” I almost guarantee that if you even have to ask that question, you probably shouldn’t post it.

A few things to consider:

  1. You’re private. Sure you are. No one can see your profile except your friends. That’s great, but it takes two seconds for one of those friends to copy and paste something you’ve posted and share on their own walls, feeds, etc. The best rule of thumb (and it’s similar to what we tell people in media training): nothing is ‘off the record.’ Treat everything you post online as potentially being seen by EVERYONE, because it can be seen and it is somewhere (the NSA taught us all that).
  2. No one knows it’s me writing this blog. If you’re writing a personal blog, sure it might be hard to find you, but I bet someone will eventually if you’re writing about details of your life. Maybe no one will, but do you really want to take that chance?
  3. Tagging policy. What are your tagging settings on Facebook? Can anyone tag you? Maybe it’s time to click the setting where you need to approve any potential tags. Isn’t it better to be more aware of where your name is linked? Trust us, it is.

The list can certainly continue, but these are a few items to think about as 2014 really gets going.

Are there any tips you suggest for keeping the integrity of your online presence? 

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Oct
10

Tweetin’ for a Reason

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I don’t know about you, but I have been Twitter-obsessed since my senior year of high school, back when Ashton Kutcher and Demi Moore were the only Twitter celebrities around and trends were hardly even a thing. I’ve used Twitter probably every day since then, and am so glad that I’m now in a workplace that supports and encourages my tweeting addiction. With that being said, I believe there are five important reasons future PR/communications pros (like myself) should absolutely be active Twitter users.

1-Job Hunting- It doesn’t matter if you’re actively searching for a job or not, Twitter is a great way to see job listings in your industry. By the time I graduated college, I was definitely following @nyadjobs, @nyprjobs, @nymarketingjobs, and every career associated Twitter handle my school brought to my attention. It only takes a second to scan a job listing tweet and it could pay off.

2-Connecting and Interacting with Influencers- Absolutely nothing, in my opinion, is cooler then when a person you respect/idolize/are obsessed with responds to you on Twitter. Sometimes it can be a TV show (see below for an image from the best morning of my entire life) and other times it could be an industry journalist or magazine. Connecting with people you’re interested in is a great way to expand your network AND improve your mood!

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3-Catch up On the News in 140 Characters or Less- I think Twitter is a great and fast way to find out about national and local news. I love seeing what’s new at home by following my local Saratoga paper, and also enjoy feeling up to speed on global headlines by following @BBCBreaking and the @WSJ. Something important to remember is that you should try to follow sources that are relevant to your clients, not just sources you’re personally interested in. Being up-to-date on industry news is helpful to your teams, pitching, and overall client relations.

4-Twitter Parties-Twitter parties are becoming more and more relevant for companies and consumers. By following a designated hashtag, users can interact with thought-leaders, brands, and fellow chat participants to gain some great exposure. I recently participated in a @Forbes Twitter party about workplace trends. Not only did I receive a bunch of responses, RTs, and follows, but I learned a lot, too.

5-Giveaways-Every PR Intern should know about the cool and free things Twitter has to offer. Just this past week, I had read on Twitter about a free New Orleans style food truck touring around the city hosted by @TopChefBravo. I followed along with their tweets all day and got an awesome, authentic, and free dinner! And tonight, I’m seeing a movie with buy one get one tickets I found on Twitter, too. There are so many interesting and discounted experiences on Twitter that are perfect for an intern on a budget.

Happy Tweeting! @emily_roy

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To find out more about life as a Peppercom intern, check out this YouTube video produced by former Peppercomm interns who share their experiences. Click Here