Archive for Q&A

In today’s post, meet current Peppercomm NYC intern and future industry star, Liesa Ehrenberg

LiesaTell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

I’m from a small town in Germany. Yes, that’s right, the country of beer, pretzels and those weird clothes they’re wearing around October. I’m sure you’ve heard of the Oktoberfest we celebrate in late September/early October in Munich every year. I actually moved to Munich in March 2013 to start college there. I’m a Business Major at the University of Applied Science Munich. The school system is very different from the American one, but in Germany we basically have a “practical semester” included in the middle of our studies. I always loved the English language and the idea of working in PR, but I never got a chance to actually experience it and know what working in Public Relations really means. But then I got the chance to start here at Peppercomm. I applied for a Visa, packed my bags and here I am! The short German girl working in a PR agency in NYC- who would have thought?

What area of the industry do you find the most appealing and why?

I always found the idea of working in business exciting. But ever since I started college, I felt I needed to do something more creative. That’s why I started a YouTube Channel back in summer, 2014 – to have at least something creative to work on besides solving math problems and writing statistic or financial papers. Working on different accounts here at Peppercomm made this even clearer to me. I’m a creative head and I love to edit visual things. It doesn’t matter if it’s videos or pictures – everything visual, colorful and even audio is what I love to work on. Creative Digital is definitely one of the most appealing areas to me.

Any surprises or revelations about your role, the industry or Peppercomm?

To be honest, I wasn’t quite sure what to expect. I never had worked in PR before nor had similar experiences. But what I can say is that I’m definitely surprised – positively! Even if I haven’t worked in PR before, I did some internships back in Germany and I’ve never felt more welcome or comfortable during my first week as I felt at Peppercomm. Everyone is so supportive and just wants you doing okay and survive the “horrible” first week of an internship. And even my work load was more than I expected – but that was good! I love running around attending one meeting after another. Especially because I’m working on so many different accounts. Every day is so different and I love that. I can definitely say: Now I’m spoiled!

Where do you see yourself going in the industry?

I mean the future is so unpredictable. I once wanted to be a surgeon, then I wanted to be the next superstar, now I’m sitting here working for Peppercomm in New York City. But what I know for sure is: I need something creative. I’m not sure how and where exactly this will be, but isn’t this the exiting part about not knowing what comes next? However, I would love to work as a creative head anywhere media related.

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Categories : Internship, professional, Q&A
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In today’s post, meet current Peppercomm NYC intern and future industry star, Matthew Moeller

Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

At 30-years-old, not only am I the oldest intern in Peppercomm’s history, I’m also older than Peppercomm itself.

A Milwaukee, Wisconsin native, I was faced with a question many Midwestern’s ask themselves… how the heck do I get out of the Midwest? That question was answered when an Army recruiter walked up one day and offered to take me to lunch.

I never saw myself in the military, but I certainly never saw myself turning down a free meal, so I accepted. Within 30 minutes of my Subway meatball sandwich, and several beers, I quit college and became an Army Public Affairs Specialist.

During my nine years, I traveled the world as a public relations representative, military journalist, war photographer and the Journalist of the Year a couple of times. Eventually, I became an instructor at the U.S. Army’s Noncommissioned Officer Academy, teaching strategic communication and media facilitation, making me technically a college professor with no college degree. That’s the Army for you.
Now a civilian, I’m finishing my last year of school at Fordham University, in New York City.

I chose Peppercomm because I wanted to do more than fetch coffee or stack CDs. I wanted to grow as a PR professional, and that is what Peppercomm not only wants for me, it expects it.

What area of the industry do you find the most appealing and why?

I find consumer and industrial PR most appealing. However, financial PR is by far the most rewarding. So much of it goes over my head that I have to work twice as hard to keep up.

Any surprises or revelations about your role, the industry or Peppercomm?

I was surprised by the pace of a PR agency. In many corporate PR positions and governmental PR positions, the speed is much slower, almost lumbering. Every decision must be approved, reapproved, redone because its now out of date, approved again and then…. well, you get the point. Peppercomm isn’t like that. It empowers its employees to act fast and make decisions that lead to results for the good of the client and the company.

Where do you see yourself going in the industry?

I see myself settling into a nice PR position in the near future. Even if it’s not with Peppercomm, this internship has definitely prepared me for my next step.

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Mar
27

The Intern Spotlight: Robert Smith

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In today’s post, meet current Peppercomm NYC intern and future industry star, Robert Smith 

Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

I’m from a small town in South Jersey that no one has ever heard of. It’s funny, when I tell people I live in Tuckerton, I’m usually corrected, “you mean the shore?” No I mean Tuckerton, but I won’t concern you with my plight any longer. I graduated from Drew University in May 2014 with a B.A. in Business.

My path to Peppercomm, specifically PR, was… well different. My industry experience stemmed from digital media, specifically, blogging, social and web design. A PR career wasn’t initially on my radar, but I always knew that I wanted to write. Peppercomm is providing me the opportunity to learn the strategy and tactics needed to successfully deliver results for a wide swathe of clients. 

What area of the industry do you find the most appealing and why?

I have most enjoyed my work in media relations on crafting pitches, pitching reporters and securing coverage for our clients. To draw on a baseball reference there’s usually more outs than hits, but it’s a great feeling to knock a single, even if it’s not always a homer. As far as industries, I’ve found that I’m most interested in the tech space. I’m fascinated by the constant evolution of technology, and I expect this business segment will only become more interesting, challenging and fulfilling. I’m looking forward to continued contributions to the current accounts I work on, and expanding my role at Peppercomm to help our team best serve our clients.

Any surprises or revelations about your role, the industry or Peppercomm?

While I had questions about my hands-on contribution working at a larger firm, I was surprised at the overall involvement I was awarded from the start. There’s times that I forget I’m an intern, and that feeling deepens my appreciation for the culture and inclusive environment at Peppercomm. We’re encouraged to share our input, and afforded the opportunity to learn even if that means making mistakes. Also, the only coffee I get is my own. 

Where do you see yourself going in the industry?

There’s no telling where I’ll end up, right now I’m focused on making the most out of this internship. Ideally, I envision myself working in-house for a professional sports franchise. Coming from a digital marketing background, my journey in PR has only just begun. I’m excited to see where it takes me.

 

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Mar
17

The Intern Spotlight: Younhee Choi

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In today’s post, meet current Peppercomm NYC intern and future industry star, Younhee Choi

Younhee ChoiTell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

I was born in South Korea and my family moved to the States when I was in the 4th grade. I’ve lived in the Bronx ever since. In May of 2014, I graduated from Baruch College in the city of New York with a degree in Advertising and Marketing Communications and a minor in Graphics. I was always interested in the creative world. After watching well-made advertisements and looking through well designed brand logos it triggered me to jump in to the advertising and marketing field. I learned that there were many divisions in the marketing field and while I was searching for a new marketing internship I was introduced to Peppercomm and its Brand² Squared Licensing division. After submitting my resume, I was very excited yet nervous about the opportunity to join the great atmosphere and humorous environment at Peppercomm

What area of the industry do you find the most appealing and why?

Public Relations is very new to me and the industry itself was very appealing. As of now, I have been involved mostly in brand licensing where I get to see companies collaborating to license new products. I have also been involved in different areas of the industry, including market research, brand management, and also what I love the most, the creative aspects. 

Any surprises or revelations about your role, the industry or Peppercomm?

I did not know what to expect at Peppercomm. I’ve worked for small firms in the past and was expecting big firms like Peppercomm to be much more serious and independent, but I found myself very wrong. I discovered I was working at a very energetic, collaborative and creative company where everyone enjoys it and is passionate about what they do. I was also surprised about the loads of work I received on my first day of the internship. I can definitely say that I learned a lot in a short amount of time and know I still have more to learn while working here at Peppercomm.

Where do you see yourself going in the industry?

I still do not know exactly what I love, so I want to keep my options wide open. I would definitely want to get my feet wet with the creative team and learn from the basics. Maybe I’ll stay in public relations or learn more about brand licensing. I don’t want to set an end mark to my possibilities until I find what I really enjoy and am passionate about.

 

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Categories : Intern Tasks, Internship, Q&A
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Mar
12

The Intern Spotlight: Addi Dabiri

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In today’s post, meet current Peppercomm NYC Business Outcomes intern and future industry star, Addi Dabiri

Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

My name is Ademoluwa Dabiri but I go by Addi to avoid pronunciation issues. I was born and raised in Lagos, Nigeria but now London is where I call home. I came to the states for college; I studied Economics and Computer Science at New York University. I happened to graduate early and although, I did a few other internships during my college career, I wasn’t prepared to go back to the UK without having a legitimate working experience in the city. London is great but it’s no New York.

While searching for said experience, I stumbled upon the job description for Peppercomm’s research and analytics internship with the Business Outcomes group and it ticked all the boxes of my requirements for an internship: the position offered me the chance to put everything I’d learnt to the test and offered a relaxed office environment in which to do so. Fast-forward through the applications and interviews and now here I am!

What area of the industry do you find the most appealing and why? 

Being a part of the Business Outcomes team, I’m exposed more to the numbers behind what goes on in the PR world and naturally, this appeals to me the most because of my quantitative background. It’s really cool to examine big chunks of data about the quality of a company’s coverage in social and traditional media and then be able to form a narrative about many aspects about the company’s performance.

Any surprises or revelations about your role, the industry or Peppercomm?

This is my first experience working in PR so a lot of basic knowledge about the industry was new to me. What surprised me most about my particular role was the wide variation in accounts that I would be working on; I had no idea that I would be learning about financial regulation or trash-to-energy regulation amongst other things as these were industries that were well off my radar upon taking on this position.

I knew Peppercomm was named the Best Place to Work in New York City so I shouldn’t have been surprised, but I’m really impressed with how everyone puts in 110% with each of their accounts and does so with smiles on their faces.

Where do you see yourself going in the industry?

I’m a recent graduate so a lot of things are still up in the air! However, working on the Business Outcomes team has exposed me to the several possible applications of data and analytics within the industry and so I would hope to be able to explore that further. I am still a newbie to the PR world so I’m also eager to take on other roles that are more involved with the PR process.

  

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Intern Video

To find out more about life as a Peppercom intern, check out this YouTube video produced by former Peppercomm interns who share their experiences. Click Here