Archive for Peppercomm

In today’s post, meet current Peppercomm NYC intern and future industry star, Nicole Inserra

Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

I’m a New Yorker, born in Westchester and currently living on the Upper West Side of Manhattan. So, I guess you could say I’m a New Yorker to my core. I recently graduated from Fordham University in the Bronx with a degree in Communications and Media Studies and with a minor in Environmental Policy. There was a time when I thought my future was going to take a more science based path, but then I had to enroll in multi-variable calculus and physics, and that was the end of that. I’ve completed a variety of communication type internships throughout college, ranging from public relations specific to special event coordinating and luxury wedding planning. Each has been a rewarding internship in its own right, and I’ve immensely enjoyed the experiences. I decided after college I wanted to try public relations again, and stumbled across Peppercomm through word of mouth.  After reading about its comedy training and dog lover theme, I knew it would be the perfect home for me. Alas, here I am!

What area of the industry do you find the most appealing and why?

I love the media relations aspect of this industry. I’m quite a talker, which anyone at this company would attest to, so I really enjoy getting to interact with the reporters and journalists. When a reporter writes back and agrees to cover a story you pitched, it’s the best feeling. You can’t help but do a little happy dance when that happens. It’s also an industry that is continually evolving, which makes it super exciting to be involved. Nothing is ever stagnant or dull in this industry. If I could focus all of my energies on the luxury accounts, I’d definitely be right in my element, but I know how beneficial it is to experience the many different types. You can’t know what you like until you try it all.

Any surprises or revelations about your role, the industry or Peppercomm?

Honestly, I was surprised by the environment here at Peppercomm. In the past, I’ve only worked for very small firms, so the number of co-workers was easily below ten. The atmosphere was always very relaxed and comfortable. I wondered if working at a big time strategic marketing firm would be the complete opposite. I was a little worried, but couldn’t believe how wrong I was since day one. Peppercomm is the most creative, fun-loving, interactive and energetic company I’ve ever worked for. The ideas are constantly flowing, and it is so obvious how much everyone here really enjoys and is passionate about what they do. I’ve experienced a variety of different companies, and this one by far produces the most well rounded, and happiest employees yet. Most importantly, I’ve found that my co-workers serve as each other’s biggest fans. The encouragement is never ending.

Where do you see yourself going in the industry?

My future is as much a mystery to you as it is to me. I could definitely see myself staying within the public relations realm, but I like to keep my options open. Event planning is my passion deep down, specifically luxury wedding planning, and I do hope to one day find a place in that industry again. I guess only time will tell… Stay tuned!

 

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In today’s post, meet current Peppercomm SF intern and future industry star, Jenna Bigham. 

Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

Hey there! My name is Jenna and I am recent graduate of the University of Arizona with a degree in Communication and a minor in Business Administration. During my college years, I was very involved in my university’s student government, ASUA, and was involved in countless organizations and positions over the course of four years. I was also heavily involved in our student section for athletic events’ committee, ZonaZoo Crew and you could pretty much find me at every Wildcat sporting event that took place (Beardown!). I also was the TOMS Campus Club President for all four years of school, worked the front reception desk for the Pharmacology and Toxicology department of the university, and also worked (well, still work on the weekends) at the clothing store Anthropologie. Over-involved seemed to be the common theme throughout my college years and I could not be more proud to say I am a Wildcat alum now.

I grew up in Phoenix, Arizona, but after 22 years of the desert and the longest, scorching summers, I decided to take a chance and move to the Bay Area! I could not be happier here and am constantly finding new and exciting things to do. Moving up here is actually how I discovered Peppercomm – I told one of my Aunt’s friends that I had just graduated with a degree in Communication and was looking to break into the wild world of public relations. Turns out, her next door neighbor is Partner and President of the West Coast Peppercomm office, Ann Barlow, and she put me in contact with her to get some tips on breaking into the industry. After learning more and more about the incredible things Peppercomm has accomplished and works on every day, and how awesome their internship program is, I had to get involved. Next thing you know, I was applying for the internship program and the rest is history!

What area of the industry do you find the most appealing and why?

I am so thankful to be working on a myriad of accounts that allows me to learn how each area of PR functions. The area that I definitely enjoy the most is the media relations side. I feel like I have really been able to experience how important it is for PR professionals and journalists to work hand in hand and combine forces to get both of their different (but somewhat similar) jobs done. Public relations, in general, has always appealed to me because I love bridging the gap between business and the media and ultimately working with a client to connect with the public.

 Any surprises or revelations about your role, the industry or Peppercomm?

I was totally surprised (and pleased) to find that I was immediately given so much responsibility as an intern. The second I walked in the door on my first day, a media list project was waiting for me and I dove on in. I have heard so many experiences through friends that they feel like they did not learn anything about PR and were treated as more of an office assistant in their previous internships. That has never been the case here at Peppercomm and it’s refreshing to be treated like a real team member and be expected handle the responsibility of an entry-level associate. I’ll admit, I was a little nervous my first week to be working with such a wide range of clients from financial to legal to non-profit areas of business but it has helped me to become so well-versed in the industry already.

Where do you see yourself going in the industry?

I can definitely see myself working more in the consumer/lifestyle or tech side, just because I feel like that has always been the area of business I have always been passionate about. Down the road, I would love to either work in-house at company or with an agency that specializes in these things. For now, I feel so grateful to have been given the opportunity to constantly explore so many parts of the industry and learn each and every day from the amazing team at Peppercomm.

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Sep
12

Your First Placement

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YES — via #iworkinpr

 

How you feel about the first reporter that took a story you pitchedHow you feel about the first reporter that took a story you pitched

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imagesAre you still searching for an internship or job? There are plenty of sites that claim to be the definitive source for that quest, but are they all the best? We’ve compiled a list of go-to sites for you that we think will help:

LinkedIn

LinkedIn is the world’s largest professional network with 300 million members in more than 200 countries. You can connect with colleagues, network with potential employers, do research on the industries and companies you may want to approach—joining this site is a no-brainer. And with any interview, you know your potential employer would be searching for your online presence, so having a strong LinkedIn profile can only help with that first impression.

Indeed

Why bother with other job searching sites when Indeed.com exists? This website combs all job listings. Basically, if the job is posted online, Indeed will find it for you.

It’s easy to search, apply for jobs right through the platform and, if you’re looking to hire someone, you can easily list, too.

This site currently boasts 140 million unique visitors every month.

Glassdoor

This website is a great supplement to LinkedIn and Indeed. With Glassdoor—which is touted as the most “transparent career community”—you have access not only to job postings, but you can look at company reviews, salaries, etc. It’s a great resource for your research.

One word of caution, like with other review sites, keep in mind that some may post inaccurate content. If you’re a disgruntled employee, you can easily take to Glassdoor to post an anonymous review. On the flip side, perhaps some happy employees may post extremely positive reviews/experiences to combat other reviews. While these could be true, good thing to keep in mind and all the more important to go for informational interviews at any prospective company.

Twitter

It’s no secret that those of us at PRiscope love Twitter. We’re all pretty avid tweeters, but you’re probably wondering why we think this could be good for your career. Well, we’ll tell you:

1)      You can do great research on the companies and employers you’re targeting. The tone, news and basic content their sharing is a good indication of the company culture.

2)      This is a great way to network with different companies and professionals. You can interact with them by replying to tweets, taking part in Twitter chats, etc.

3)      You can search for jobs here, too. Use the hashtag #HAPPO (Help a PR Pro Out) as some listings are posted with this.

4)      Your own following and the content you share may or may not be impressive to potential employers. Whether you have a slew of journalists following you or you’re great at sharing relevant content, this is a talent and will potentially be part of your job in the industry.

So, those are our top sites. Any that you think we’re missing?

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You’ve done it. You may have just graduated from college or perhaps finished a post-college internship, but either way, it’s your first entry-level job. There are so many factors to consider, many of which we cover in this blog, but wanted to share this great piece from US News & World Report on the 10 things you need to know when beginning that first job.

These are also great tips for those in an internship.

Any other tips you’d add?

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In today’s post, meet current Peppercomm NYC intern and future communications star, Samantha Rushovich.  

 

1) Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

I am a rising senior at Boston University studying public relations at the College of Communications. I’m also minoring in Film & Television and have a concentration in Anthropology . . . so I’m very busy!

I’m originally from Stamford, CT just 45 minutes outside the city. I have lived in the same house my whole life and I love it. I have had dogs since I was about three years old. I am practically dying at school without my pups, but I try to see them when I can. Occasionally my parents will be nice enough to drop off my dog in Boston to stay with me for a weekend before I meet them in Maine (we have a vacation house there). So, yes, I have sleepovers with my dog J.

When beginning my search for summer internships I decided I was going to be ambitious and only apply to the top firms. I knew I wanted to spend the summer in NYC, since it’s closer to home than Boston and I was ready for a new city for a bit. I looked up the top 50 PR firms in NYC and then looked through all their websites to see which ones had internship programs. Peppercomm specifically caught my eye because of the emphasis on comedy and work culture. I was learning through my internship in London at the time, that work environment has a huge impact on how enjoyable a job can be. It gave me that extra push to put just a little more effort into my Peppercomm application.

Oh, and Peppercomm is named after a dog, so I can’t lie, that definitely impacted my decision to work here.

 

2) What area of the industry do you find the most appealing and why?

It’s hard to say which area of PR I like the most. I’ve had experience in-house and I have now interned at a couple of agencies and one nonprofit, so my experience has been pretty broad. I definitely see myself going into nonprofit at some point, but I haven’t yet decided if I would want to be in-house at a major nonprofit, like the ASPCA, or if I would want to handle nonprofit accounts at a firm. I love the agency life!

I’ve always been pretty involved in charity and volunteer work. It’s mainly my love for animals that has driven me to be as active as I have been in the past. It’s one of my strongest passions, so it would be great to combine that with my love for PR.

 

3) Any surprises or revelations about your role, the industry or Peppercomm?

I never expected to have as much autonomy as I do here at Peppercomm. I’m encouraged to throw ideas out there and to follow them through if my teams agree on it. I never imagined my client teams would value my opinions as much as they do. That experience alone has made this internship one of a kind.

I’ve also finally seen firsthand how CRAZY life as a PR professional is. My to-do lists are more than a page long before I have even had my coffee. I have had busy internships in the past, but I usually had a supervisor who told me what my priorities should be. However, at Peppercomm I’m on accounts and don’t have someone managing my projects for me. It’s all on me and I love the busy-ness of it all. I never thought I would feel so ready to enter the workforce, but now I’m eager to graduate and get going with my career!

 

4) Where do you see yourself going in the industry?

 In the short term, I definitely see myself ending up at a mid-size, full-service agency. After graduation that would be ideal! I also could see myself joining one of the major global PR firms at some point.

WAY down the road I hope to open my own agency that specializes in nonprofits. I would like to cater to them based on their budgets and find ways to provide low cost services that are still highly effective. I have a lot to learn before I can start planning that though.

Working for the World Wildlife Fund (WWF) would also be a dream come true. I’ve admired quite a few of their campaigns over the years and am a huge supporter of their cause.

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Today’s guest post is from Meredith Briggs, future PR/communications star and current Peppercomm intern.

 

4For those of you who don’t know me, I’m a French and American Studies double major at Trinity College, a small liberal arts school in Hartford, CT. The French major is pretty self-explanatory, but American Studies occasionally throws people off. Most people just assume it’s synonymous with American history, but it’s much more than that. This major looks at all different aspects of American culture and lifestyle. For example, why we do certain things and what influences us.  I have taken classes ranging from “American Technology,” to “Female Bodies in 19th Century America,” to, my personal favorite, “American Food and Culture.” I chose to be an American Studies major because each semester I was drawn to the classes–there is such a wide range of classes to take. But while I do love my majors, for the past couple of years I have been drawn to the fast-paced PR/communications world. So, here I am today, a PR/communications intern who has never taken a class even remotely close to PR, advertising, marketing or journalism.

When I applied for my first PR internship last summer, the only knowledge I really had about the industry was from watching Kim Cattrall’s portrayal of Samantha Jones on Sex and the City. I’ve come to learn is not the most accurate portrayal of the industry, but hey, what else did I have to go on?  As soon as I heard that I had landed an interview with a PR firm I had applied to, I immediately called my dad. Of course he was excited and proud and wanted to do whatever he could to help me prepare and succeed. After we hung up my dad emailed me a document full of practice questions and told me to start practicing.

I sat at the desk in my dorm room and opened the document. The first question he listed was bolded with a red asterisk next to it saying “This will, without a doubt, be the first question they ask you.” Overwhelmed by the thought that I was too simple and had nothing to offer, I called my dad again. “Already?” he said. I started to hysterically explain to him that I would have nothing to talk about in my interview. My dad then asked, “Well, tell me a little about yourself.” I started to give the most basic answers: name, where I was from, school, and majors. Before I could even continue he interrupted me and asked me to explain my majors. After I answered, he asked me to explain why I picked each major. Lastly, he asked me how it applied to the PR world. If he had asked me this right after I had “told him a little about myself,” I would have said it doesn’t at all. But after having asked me the other two questions, I knew there was connection. After taking a few moments to think, I began rattling off different ways in which my majors actually helped me.

While I may not speak French in the office, having spoken French since 1st grade has provided me with many opportunities that allowed me to expand how I saw and thought of the world. I went to an immersion elementary school where all of my classes were taught in French. In 5th grade I participated in a “Back to Back” program, where at the age of 10 I traveled to Brittany, France, and lived alone with a family for a month and a half. The fall semester of my junior year of college I was again given the opportunity to study abroad in Paris. For four months I studied alongside French students, and explored France, along with other parts of Europe, which allowed me to change how I saw the world. Going to a very small high school, and a fairly small college, I was fairly closed minded to any world outside of what I knew. But exploring different cultures allowed me to not only learn about but actually experience different cultures and understand how and why they do certain things.

As for my American Studies major, it first and foremost gave me a chance to practice writing, which is, as you all know, very important in PR. In the PR industry you have to write a certain way for different people, just as you have to with different professors and different topics. Even at Peppercomm I write pitches one way for a financial services client, and another way for a consumer client, because the people I’m hoping to attract are two very different types of people. My American Studies major has also taught me to think about how to approach a situation or topic from all different aspects. My sophomore year I had to write a seven page paper analyzing a medical advertisement from the 19th century. While at first the task seemed impossible, as the ad was relatively small, I ended up writing more than the seven pages. I analyzed how the characters in the ad were portrayed, from their poses to their clothes, how that reflected the time period, the written text, and who the intended audience was, to name a few. These are all critical thinking skills that the industry uses daily, and I was able to learn them even without the traditional PR major.

When I went in for the interview I was nervous, of course, but had a new confidence I was lacking before.  While on paper I may not have seemed like the most ideal candidate for a PR internship, I knew I had something to offer them. I was essentially pitching myself to this company for a summer internship position, just as you all pitch your clients to publications. They may not always be the most obvious choice for the article, but as a PR professional, or in my case a desiring PR professional, it is up to you to highlight all of the possibilities your clients have to offer, instead of any downfalls they may have. Fortunately, my pitch was successful and I was offered the position. My summer internship only reinforced my desire to continue in the PR industry, and taught me (along with my dad) that even though I don’t have a PR background, that doesn’t put me at a disadvantage for succeeding in the PR world.

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images

With job searching, finding the job you want is just half the battle. Prospective employees not only need to find the jobs they want to apply to, but it’s always helpful to know someone at said company so you can get your foot in the door. But how can you do that? Networking.

Networking is one of the most important items for a person at every level to do. You never know if that could lead to a new job, finding a good employee for your current job or maybe getting a new client. The possibilities are endless, which is also why it’s always good to meet new people and make sure you maintain relationships. But, how do you network when you’re more entry-level? Where do you go? Here are a few thoughts to get you started:

  1. Set up informational interviews at companies you may want to work for even if they’re not necessarily hiring. This will get you some great face time with the company and potentially allow you to connect with someone at the company.
  2. Stalk LinkedIn. See who in your network might already work at your dream company. Perhaps you already know someone there from college, or there is a friend that can set you up with an introduction to another friend.
  3. #HAPPO/Help a PR Pro Out is a great hashtag to search by on Twitter. Sometimes they have online chats and I have gone to a few in-person events, but many companies will tweet out about jobs using this hashtag.
  4. Go to any and all networking events. These can be a mix of industry events, maybe your college is hosting some, etc. These can be online and in-person, but great to go either way and get your name out there.

So get out there and start networking, it will help you get the job of your dreams (for starters).

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I was reminded this past weekend that there are many people who just don’t understand what we do in this industry. Over the course of my career, I have had my job described as:

1)     “She’s in advertising”

2)     “She’s like Samantha Jones”

3)     “She calls reporters all day”

4)     “She annoys reporters all day” (this is for my journalist friends . . . )

5)     “Oh, yes, she’s the middleman between companies and the people who make commercials [ad agencies]” (that’s not a job that I am aware of)

6)      “I have no idea what she does, but from what I understand, companies could do it on their own”

All of the above, and more, make my blood boil, but what do I say as a response? “No, I’m in strategic communications and marketing.” This description literally means nothing to anyone outside of the industry.

I’ve usually said something along the lines of: “I help companies communicate internally and externally a set of messages we decide makes sense for their goals.”

According to some (who shall remain nameless), this sounds like a fake job.

Both are true. The above is an accurate way to describe what I do, but it also sounds like a fake job.

So, how do we as industry professionals fix this problem? First, we have to fix ourselves. If the way someone describes their job makes it sound like it’s fake, then how do we describe it in a way that adds legitimacy to everyone outside of the profession?

It’s not easy to describe what we do. For me, this is because on a day to day basis, I jump from so many different tasks and types of work that it sounds like I have 75 different jobs. I can easily rattle off what I do and how I interact with clients and brands, but there has to be a more efficient way to do that than launching into a 15 minute speech on my work.

I think we all work to help others communicate as effectively and as efficiently as possible through various channels such as marketing, social media, public relations, etc. Perhaps there is no easier way to describe this. In fact, this is one of the ways I think I am best able to describe in layman’s terms what I do.

Hearing peers refer to themselves as public relations professionals or event planners, when I know that is just a small part of what they do, hinders the understanding of non-industry professionals—such as the people I encounter—to have no idea what we do.

We need to be better communicators and be able to communicate what we do, otherwise we may not be as effective as we think we are, right? I’m open to suggestions. Is there a better way to describe what we do?

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Sep
16

PRowl now, PRocrastinate later.

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Today’s post is by Peppercomm intern, Mandy Roth

 

Senioritis symptoms escalate uncontrollably as the familiar aromas of chlorine and sunscreen ally to invade the residence halls. You procrastinate from studying for finals by determining the exact fashion in which you will dispose of the plethora of lecture notes that has accumulated throughout the semester; whether burning, shredding, or ripping will elicit the most satisfaction. It’s finally May, and in a few days, the freedom of summer will be upon you; all will be right with the world. Suddenly you’re confronted with a petrifying epiphany: your textbook sell back failed to cover your Dave Matthews summer tour ticket and your lifeguard certifications expired months ago. The taste of freedom that has inhabited your mouth since spring break is instantly tainted with the bitter zest of reality. It’s not long before you regret the hours you spent perfecting your beer pong form and re-tweeting @UnluckyBrian when you should’ve been applying for jobs.

“Taking the summer off won’t be so bad,” you console yourself. “I’ll get a ‘real’ job in the fall anyways.” Great pep-talk, except that everyone with previous interning experience is suddenly ahead of you in the job market. “It’s ok,” you reason, “I’ve still got a few days before summer vacation. That leaves plenty of time to land an internship before June!” Your confidence is wonderful, but you’ve failed to consider where you’ll be applying and what you’re qualified for, let alone the millions of other students who made the same classic error you did.

I was fortunate enough to have been advised by my former boss, “Start your job search in the fall.” I’ll admit it seemed a bit premature at the time, especially considering that entry-level positions are often looking to be filled ASAP. In any case, I soon realized the brilliance in my boss’s advice: I now had the opportunity to familiarize myself with companies and programs to figure out exactly what I wanted and what I had to do to get there. An early start turned out to be especially crucial when I realized that many of the agencies I was interested in happened to be in New York City. Since my graduation date was still but a figment of the future, I was able to visit NYC to determine whether I could in fact call home to the city that never sleeps.

While it might be classy to arrive fashionably late to a party, it’s nothing short of dowdy to apply to a job past the deadline. Even if a company notes that they are looking for an immediate hire, it’ll never hurt to put your name in the hat. Doing so might open up a door for the future; perhaps the company can’t hire you now, but will keep your resume on file for future opportunities. Internships are in high demand, especially in this economy, and the number of intern applicants grows exponentially in the months leading up to summer. Instead of applying at rush hour, give yourself the chance to stand out by applying before the traffic gets too heavy.

Bottom line: a job isn’t going to come after you. It all comes down to being proactive, making connections, taking the time to do your research, and ultimately giving yourself the best chance possible. If you take some time throughout the year to break-away from Facebook stalking your Economics TA and research potential job opportunities instead, suddenly your last months of college might bear a rhythm of relaxation rather than a period of panic.

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Intern Video

To find out more about life as a Peppercom intern, check out this YouTube video produced by former Peppercomm interns who share their experiences. Click Here