Author Archive

Peppercomm and, really, the industry as a whole, has many that have gone to school for “PR/communications,” but there are just as many who have less traditional majors. We also hire based on a number of different factors, mainly experience and skills. Sometimes that is from a well-known school, sometimes not.

Our company’s co-founder, Steve Cody, likens the search for our summer interns to that of ‘March Madness.’ Do you agree with his assessment in Inc Magazine? I may be a bit biased, but as a Providence College Friar, I appreciate the nod and agree with Steve.

DiggYahoo BookmarksTwitterTechnorati FavoritesDeliciousFacebookShare
Comments (0)
Mar
26

Calling All Interns

Posted by: | Comments (0)

Having helped run Peppercomm’s intern program for several years–knowing hat to look for in a candidate has become second nature.

We’re always looking for candidates who are:

  • Smart (duh)
  • Capable
  • Quick studies
  • Willing to learn
  • Fit in  with our unique culture

Of course, there are some basic skills that are a must such as great writing and researching skills. It’s always a bonus if you already posses some media relations skills, but those are skills that can certainly be taught.

If you’re interested in our program, SURPRISE, we’re hiring now. Check out our intern program page for more information and how to apply. And if you’re looking for the perfect intern model, here’s a great video to use as a “guide” (maybe don’t do everything from this video . . . or any of it–but who doesn’t love the Muppets): What If The Muppets Were Interns.

DiggYahoo BookmarksTwitterTechnorati FavoritesDeliciousFacebookShare

images

With job searching, finding the job you want is just half the battle. Prospective employees not only need to find the jobs they want to apply to, but it’s always helpful to know someone at said company so you can get your foot in the door. But how can you do that? Networking.

Networking is one of the most important items for a person at every level to do. You never know if that could lead to a new job, finding a good employee for your current job or maybe getting a new client. The possibilities are endless, which is also why it’s always good to meet new people and make sure you maintain relationships. But, how do you network when you’re more entry-level? Where do you go? Here are a few thoughts to get you started:

  1. Set up informational interviews at companies you may want to work for even if they’re not necessarily hiring. This will get you some great face time with the company and potentially allow you to connect with someone at the company.
  2. Stalk LinkedIn. See who in your network might already work at your dream company. Perhaps you already know someone there from college, or there is a friend that can set you up with an introduction to another friend.
  3. #HAPPO/Help a PR Pro Out is a great hashtag to search by on Twitter. Sometimes they have online chats and I have gone to a few in-person events, but many companies will tweet out about jobs using this hashtag.
  4. Go to any and all networking events. These can be a mix of industry events, maybe your college is hosting some, etc. These can be online and in-person, but great to go either way and get your name out there.

So get out there and start networking, it will help you get the job of your dreams (for starters).

DiggYahoo BookmarksTwitterTechnorati FavoritesDeliciousFacebookShare

Today’s guest post was written by Peppercomm account executive, Ali Pearce.

Lifeguard

As a typical 15 year old girl, my main priorities were hanging out with my friends, not tripping over hurdles during track meets, and finishing my homework in time to watch Gossip Girl (this was pre-DVR era, people). Therefore, my parents really threw a wrench in my summer plans when they told me that it was time to take on some responsibility and get a summer job.

Luckily, I developed my strategic thinking skills early on in life and decided that if I had to get a job, I may as well work on my tan WHILE getting paid. Therefore, I combined my “experience” of watching years of Baywatch episodes on TV and a one-week training course to secure the prime position as the youngest lifeguard at the Easton Town Pool.

While I did get a killer one-piece tan that summer, I also gained some valuable work experience that has helped me get where I am today.  Similar to my colleagues’ first jobs, lifeguarding taught me responsibility, accountability, and the importance of showing up to work on time.

Most importantly, I learned that age is just a number. As the youngest lifeguard, I had to prove myself from day one to show that I deserved the job and that I could handle the responsibilities that came with that position. As a young professional, this is a challenge that I am faced with on a daily basis. More often than not, I find that I am the youngest person in meetings. What I learned as a lifeguard and continue to remind myself on a daily basis is that age doesn’t matter, it is all about the ideas and experience that you bring to the table.

It’s important for young professionals to realize that their ideas are just as valuable as their colleagues and to never let their age deter them from participating in a conversation. Of course, this still means that you must exercise good judgment in determining when to speak and when to listen. But for those of you that fear that your input may not matter because you are young, remind yourself that you were invited to the table for a reason. Speak up and show that you deserve to stay.

DiggYahoo BookmarksTwitterTechnorati FavoritesDeliciousFacebookShare

Today’s guest post was written by Peppercomm junior account executive, Julie Hoang.

For my first job, I thought I had it good. I worked as an after school tutor at a local learning center. As a high school student, I did anything to avoid hard labor so this job was ideal for me. I would rather use my energy to shop at the mall or hang out with my friends. Though I was only a freshman at the time, I took away key lessons that still apply today.

I had actually gotten the job by previously volunteering at the learning center during the summers. After some time and eagerness to earn some shopping money, I asked for a part-time position. What also made me look for that specific job was because I wanted to become a teacher when I was younger. I knew that the knowledge I gained as a tutor would eventually help me if I decided to pursue the teacher career path. From there, I ended up working for an additional year and a half before I quit and moved to Staten Island with my family. The best part of the job though was being able to work with some of my closest friends and eventually making new friends.

Through my time there, I gained many essential skills that helped shape me into the person I am today. Here are some:

  • Build strong relationships: Building relationships are important no matter what age you are. Not all actions need an immediate result. You should always make an effort to build good relationships with your boss, co-workers, clients and anyone else around you because you may never know when that same person will be providing you with business or a reference down the line. For me, building strong relationships with my boss allowed him to see me as a trusted employee. He trusted my judgment when I referred my friends to work there. He even served as a reference for me when I decided to apply for other tutoring jobs in Staten Island.
  • It’s not always about the money: Making money is the obvious answer to why we work, but building your skill set and gaining a valuable experience is just as important. Understandably, many will pick one job over another because it pays more. However, it’s important to be able to walk away from a job with skills that you can use to reach your chosen career path or to help you reach a goal. For me, volunteering was the first step in reaching my goal. I wanted a paying job at the learning center, but had no prior experience. By volunteering there during the summers, I learned all the tasks and duties that were required for the job.
  • Be responsible: Whether it is your first job, third job or dream job, be responsible for your actions and tasks. Everyone is held accountable for their actions. If you are given an assignment, follow through with it and communicate with your manager, supervisor or boss if you need more time. As a tutor, I was responsible for not only my actions, but for the group of students I was looking after. It was my job to ensure their safety and ensure that their homework was done and done correctly. Managers, supervisors or bosses are not able to watch over your shoulder every step of the way so it’s your responsibility to remember your tasks and fulfill them. The parents put their trust in me to teach their children right, just as clients trust us to put their best interest in mind.
  • Know your audience: Knowing your audience is extremely important. The things you can say and the actions you take are dependent on your audience. For example, the way I acted towards my students, my boss and the parents was all different. Children are the most receptive to new information. Therefore, it is crucial to watch what you say around them. This same rule applies to clients. Working in an agency, being able shift accordingly dependent on the type of client you are interacting with is essential. Some clients are more lighthearted than others, so you will need to know when it’s okay to make a joke and when it isn’t.
  • Learn to multi-task: I think that being able to multi-task is a characteristic almost every job will look for in a candidate. At a young age, I learned that multi-tasking was a necessary skill. I attended school, worked after school and managed to finish my homework every day for three to four times a week. Now working at an agency, multi-tasking while remaining organized has helped me tremendously. PR can be somewhat unpredictable and no two days will ever be the same, so it’s imperative to adapt accordingly based on what is the highest priority.
DiggYahoo BookmarksTwitterTechnorati FavoritesDeliciousFacebookShare

Today’s guest post was written by Peppercomm senior account executive, Heather Lovett.

jokeMy first job was working for a land surveyor and mapper.  As someone who enjoyed staring at a good map and fantasizing about leaving my small town the second after graduation, this seemed like the perfect place for me.  And, the $5.30/hour wage sure didn’t hurt.

My job interview occurred at a yard sale that I was hosting (did I mention I like to make money?).  The owner’s wife stopped by and I convinced her that a fifteen year old high school girl was exactly what her family business needed.  A few days later I was getting dropped off after school to begin my career as a file clerk.

After two days I am proud to announce that I had that office in tip-top shape.  The maps were filed and I began accepting the new responsibility of janitor.  I also realized how amazing Lime-Away was (and still is!).  I worked 1.5  hours a day after school and full-time in the summer. I became incredibly close with the family and was later promoted to babysitter of their new and adorable granddaughter.  The world was my oyster.

My days consisted of cleaning, babysitting, gossiping with the owner’s wife and watching the clock for the last ten minutes to an hour of the day.  I might have been fifteen, but I was no Taylor Swift.  I had places to be.

All in all, this was a great first job.  I was able to complete my homework each day, catch up on the town’s latest gossip and learn the hard truth about taxes.  Most importantly, I learned that it was okay to be yourself at work (with some censoring here and there).  After all…

DiggYahoo BookmarksTwitterTechnorati FavoritesDeliciousFacebookShare
Comments (0)
Feb
13

The Nicknames We Love

Posted by: | Comments (0)

It’s February 13th and love is in the air. In the spirit of Valentine’s Day we want to discuss one thing I love about the industry–the nicknames.

Whether they’re wildly off or spot-on, no one can deny that we’re “loveable” in the industry, so that must be why we’re given nicknames:

  • Spin masters or spin doctors. So, I definitely don’t agree with this one, but sometimes I suppose SOME do have to put a “spin” on things, but then you get a terrible sense of what we do. However, I do like the musical group, so I will take this as a compliment.
  • Flack.  From my quick online research I see that the origin of this name is unknown, but started popping up in the 40s. It feels very “His Girl Friday” and that I might start talking like an old timey reporter. I’m into it.
  • PR pros. Everyone calls themselves a “PR pro” on Twitter and other social media. But why? The only “pros” I hear in any titles is really with “professional wrestlers.”That is a connection I don’t think the industry needs.

What are your thoughts on the nicknames? Are there any you especially love or hate?

DiggYahoo BookmarksTwitterTechnorati FavoritesDeliciousFacebookShare
Categories : Uncategorized
Comments (0)

Today’s guest post was written by Peppercomm management supervisor, Lauren Parker.

As a little kid, I dreamed of being an actress in New York City. When I had my chance to belt out a solo in Beauty and the Beast’s classic tune “Be Our Guest” as part of a summer musical theater troupe, I quickly realized that being in the spotlight simply isn’t my thing. I was much happier supporting the chorus and trying not to fall out of my mother’s four-inch heels.

All this is to say that public speaking and sales does not come naturally to me. But funnily enough, my first job was in sales. I wasn’t cold calling time-strapped business executives, but I was peddling the latest flat of perennials at Siebenthaler’s Garden Center.

Although I was just a 16-year-old, I had a number of responsibilities including manning the cash register, watering plants and helping shoppers select the ideal bird feed. The job wasn’t glamorous. I didn’t feel comfortable talking to customers all day, especially when they had complex botanical questions and I didn’t have the answer. I also became frustrated from time to time when my job seemed menial or boring (restock the terra cotta pots AGAIN?!).

I did have a few moments of real pride. The longer I worked there, the more knowledge I absorbed and the better I was at helping customers. I began to feel more comfortable in my role, which helped my confidence and even led to some big sales as a result of my recommendations. Halfway through the summer, my manager even asked me to train the new hire.

A few key lessons I learned from my first job are small but significant:

  • Fake it ‘til you make it – I learned that there will always be aspects of any job that you aren’t comfortable with. But if you step up to the plate and try – with a smile – chances are it will become more natural over time.
  • It’s OK to say “I don’t know” – When you’re young, you think you know everything. When you start to get older, you realize how little you know, but you also realize that it’s OK. Back then, I felt like a failure when I didn’t know a question, even though I had zero experience in studying plants. Today, I am constantly confronted with questions from co-workers, managers and clients and I don’t always know the answer. The best response, I’ve found, is “I don’t know, but I’m going to find out.”
  • Understand the bigger picture – As low man on the totem pole, I felt like an insignificant employee at times. I saw others at the store that had such a wealth of knowledge about plants and others who were skilled at managing a retail store. I, more or less, just did what I was told. It wasn’t until I stepped back and realized that someone’s got to water the plants and change the receipt feed in the register. In my job today, I can take that lesson and not only see how my contributions help Peppercomm and my clients, but how I can help others at the agency recognize their value.

When you are just starting out in your career, you will fumble from time to time. The important thing is to learn from those experiences and improve.

DiggYahoo BookmarksTwitterTechnorati FavoritesDeliciousFacebookShare
Feb
05

All the weather

Posted by: | Comments (0)

christmas-weather.jpeg6-1280x960Whether you’re in NYC like me, or anywhere else  in the US, you know the weather has been pretty wacky.  Some areas are being pummeled by snow and sleet and then other areas are ridiculously cold . . . or both.

So what do you do when the weather is getting in the way of a smooth commute to work? We have a few things to consider:

1. This is a given, but make sure to check the highways and public transit before leaving. Is everything on schedule? Are there delays? Check well in advance to make sure everything is clear. Give yourself some extra commuting time.

2.  Keep your managers informed, especially if you think there’s a chance you could be late. Shoot them an email or call before leaving home to let them know you’re on your way, but just wanted to give them the heads up that since the weather is bad you could be a few minutes late. Your managers will appreciate it.

3. Use your judgement. Think that the commute isn’t safe? If you have the option to work remotely, do it. If you don’t, call your manager/boss and talk to them. Work is obviously important, but your personal safety comes first. Articulating that you think it’s unsafe to get into work, is important.

Anything we’re forgetting? What’s do you think is important to consider in a rough commute?

DiggYahoo BookmarksTwitterTechnorati FavoritesDeliciousFacebookShare
Jan
31

My first job: Golf Caddy

Posted by: | Comments (0)

Today’s guest post was written by Peppercomm account executive, Colin Reynolds.

My first job, like most I would imagine, provided countless learning opportunities and life lessons – for better or worse. But my first gig also taught me several unique tactical skills, many of which I still practice on a daily basis.

I learned how to manage different personalities and situations, gained the wherewithal to identify and react to a potential crisis in a composed and lucid manner, and lastly – and this was most important to my clientele – I developed an uncanny ability to read any putt inside of 12 feet.

It was the summer of 2001 and the ink on my first driver’s license was barely dry. I was young, able-bodied, and newly mobile. I was also the newest caddie at my local golf club.

What I gained from this experience, besides a few free rounds and an occasional sore shoulder, was how to handle people at their best – but especially at their worst. Here are a few takeaways from that summer that have stuck with me all this time:

  • Know your client: Everyone is different and I had to learn how to approach and manage various personalities. On the course, some players loved to chat and others DID NOT. While some folks were easy going, others were more, let’s just say, serious. As a caddie, it was my job to identify who was who and adjust accordingly – sometimes on the fly. I wouldn’t want to make a joke or be too playful around the more serious players, or come across as boring or stiff with the looser ones. It was up to me to know exactly what I was getting into and act appropriately for the given situation.
  • Read more than just the green: Similarly to the last note, a caddie’s job is all about making a player feel good and confident in his/her golf game. However, a missed putt here or errant drive there can make even the most comfortable player tense and irritable – and given the nature of the game, this can change in an instant. That’s where body language and other cues become very important. I would do my best to pull a player out of a rut by providing advice and keeping the mood light, but sometimes they would just want to be left alone with their thoughts, and that was ok too. But it was on me to know when to push and when to back off.
  • Be prepared: Golfers pay pretty good money to enjoy a relaxing round – especially if they’ve opted for a caddie. It was my responsibility to be as prepared as possible to show the extra investment was worth it. I knew everything about that course, from different green speeds and bunker lies, to accurate distances and necessary club selection. I owed it to my clients to know the course. It’s irresponsible to approach any professional situation unprepared, especially when others are counting on you.
  • Be confident: Always speak with confidence, even if you’re not 100 percent sure – and even if you have to add a caveat to let your client know you’re not 100 percent sure, do it with confidence. If I thought a player was in-between clubs, I’d let him/her know, but I would do it in an assuring manner. You want your client feeling poised and assured – no one takes advice from someone that sounds wavering or uncertain. You’re the expert, own it.
  • Always be closing: Believe it or not, caddies are highly competitive with each other and certain players are more fun – and profitable – to caddy for. Beyond basic golf acumen, I also had to sell myself and as well as the club to keep players coming back and requesting my services. Maintaining repeat customers is always a clear indication of a job well done, so I would go above and beyond to prove that the client made the right choice by enlisting my help.
DiggYahoo BookmarksTwitterTechnorati FavoritesDeliciousFacebookShare
Categories : Uncategorized
Comments (0)

Intern Podcast

To find out more about life as a Peppercom intern, check out this podcast produced by former Peppercom interns who share their experiences. Click Here