Archive for January, 2011


The right career choice?

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Just because you have a piece of paper that says you know how to work in PR, doesn't mean you're confident about your choice.

Did you doubt making that move to public relations? Well, fear not, a recent article in The New York Times (special thanks to my PR pro friend Anna Kukowski for flagging this for me) describes public relations as possibly one of the fastest growing professions with room for growth. That’s a relief for those of you like me, who are just starting out.

Simply because you have declared yourself as a PR major or that you have a piece of paper with PR on it (aka ” a degree”), does not necessarily mean you’re confident you made the right choice–especially in this economic climate.

Read the full article to get the low-down on the industry and a few of the highlighted college PR programs (and sorry, you’ll have to sign into, but I promise it’s worth it). Let me know if you agree, I would love to hear your thoughts!

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Thank you for being a friend.

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It seems to be common knowledge that following an interview a thank-you note is sent to the interviewer. There is no debate on whether or not you should send one, and if you weren’t sure, let me clear up any confusion—yes, you should always send a thank you note. Always.

Some schools of thought believe that a thoughtful e-mail does the trick. Others take the time to send a handwritten card. Even some go-getters do both!

Personally, I am a big fan of a hand-written note. It’s a great way to add a personal touch and stand out to a potential employer—how many pretty thank-you cards can he or she possibly receive?

On any interviews I have been on, I usually send a very quick thank-you e-mail following the meeting, but will send a more detailed hand-written note. (Though, I admittedly run the risk of losing any potential employment for my poor handwriting).

Others I have spoken with believe an e-mail is sufficient. And it is. I personally don’t care for that simply because just with my personal e-mail, I receive so many messages—no I’m not popular, I just am a sucker for discounts you can get via e-mail—that sometimes I glance over the few from real people. Imagine the people you are interviewing with. They undoubtedly receive dozens (or more depending on the company) or e-mails per day, what if they miss yours?

While this is a matter of personal preference and I am biased in my own way of thinking, what are your thoughts? Hand-written or e-mail?

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Just in Time for 2011!

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Happy New Year from Laura and Kristin here at PRiscope!  We hope you all enjoyed the break (and, if you were on the East Coast, stayed warm during the blizzard of 2010).

Just in time for 2011, Lindsay Olson, founding partner and public relations recruiter for Paradigm Staffing, recently put together a list of six New Year’s resolutions for job-seekers for her column with U.S. News & World Report.  Whether you’re graduating in May or have been hitting the pavement for a few months now, the resolutions will certainly come in handy as you kick off your search this year for the perfect PR position.

We hope they come in handy!

Lindsay offers more career advice and communications wisdom at her blog,  It’s a favorite of ours so be sure to check it out!

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Intern Video

To find out more about life as a Peppercom intern, check out this YouTube video produced by former Peppercomm interns who share their experiences. Click Here