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Before we begin this article, I have to reveal something about myself. I suffered major hearing loss when I was 17, while playing in a water polo tournament. Immediately, I had to be rushed to Emergency Care where they determined that my ear drum had been destroyed in one ear, leaving it essentially useless.I was then classified as Hard of Hearing.
During orientation that fall at Syracuse University, I tried to settle into the routine of a college student, but I also had to begin to learn how to live my everyday life with extreme hearing loss. I had to adjust my body’s balance, which I still struggle with, and ear pain became part of my routine. I sat in the front of lectures, took ASL courses, learned the joy of subtitles, managed frustration and anxiety stemming from my hearing loss and worked on how to read lips.
But far and away, the hardest lesson I had to learn coming to terms with my hearing loss (and I’m still learning) is how to ask for help.
I’ve always been a very independent person, wanting to make things happen by my own hard work and no one else’s. Maybe it comes from being a twin, or coming from a family where independence is expected young. Regardless, pairing my need for independence with my shyness made me more likely to retreat and work on my own during elementary school. Asking for any kind of help has never been a strong forte of mine. Even before I became Hard of Hearing.
Once I graduated from Syracuse, most of my professional life has been built on making sure I can hear and understand the directions being given to me. One of the more important tasks included with working with a disability is making sure I encourage other members of the office to speak clearly in order to navigate my workday around my disability. Sometimes, it’s easy to work with no hearing, and other times it makes me want to punch a wall. But that feeling of frustration is not exclusively tied down to hearing loss. It’s easy to get irritated by not being able to do or understand at the same rate as everyone else, especially in a competitive workplace. Below is some things I learned at various times working with this disability, especially for those with disabilities in the workplace.

  • Be Honest: There’s never a good time to tell people about hearing loss or other disabilities. I know there’s a lot of questions about when you actually disclose it at your job or school. Do you start off your introduction with it? Do you wait for the third conversation? Should you put it in your application? Should everyone know? I know a lot of these fears can dominate the application/training portion. My best advice is to be honest with your coworkers about what it is you need for optimal communication, and with that information you can work forward, setting a precedent for others in the office.
  • Know your rights: As a person with a disability, you have the right to receive accommodations in order to help you work as efficiently as possible. You also have the right to disclose your disability at your comfort level during the hiring process. A lot of workers with disabilities don’t realize the different kinds of rights the Americans with Disabilities Act of 1990 gives them, and most employers know even less. Read up on them and ensure that your business is held accountable to providing all employees with disabilities the proper actions and accommodation. If not only for you, but for someone else with a disability who may join the company later in the game. Accomodations and how a company treats disabilities matter.
  • Don’t be afraid to ask someone to repeat themselves: Make sure you understand what is being asked, be unafraid to ask for clarification for a project. It’s important that you are comfortable with the work and not afraid of missing parts of the instructions or having to guess.
    I had a friend in high school who introduced herself to me and I did not clearly hear her name, so I did my best guess work and called her Mary for the next four years.
    Her name was Claire. She never bothered to correct me and we both went with it. For four years.
    I don’t think I can stress this enough:
    Never be afraid to ask someone to repeat, lest you mistakenly call someone Mary for four years.
  • Develop other ways of communication: It’s widely understood at my job that my expertise does not lie with the phone, and often I prefer doing emails or Skype conversations over phone because of my disability. It makes work so less frustrating when you can hear what’s going on. When I was a barista at Starbucks, my fellow partners and I came up with a system of hand signals for things we needed to say without having to shout. Even knowing the way to respond with ‘yes’ ‘no’ ‘what’ or ‘please repeat’ can help establish a system of communication.

And Peppercomm is such an amazing place to be; they’re so willing to work with me, whether it be communicating over email rather than phone, repeating themselves without judgement of what I couldn’t catch, or always facing me when speaking. They key of knowing that you have a good fit is the company’s ability to listen to what you need, and accommodate without belittling your needs.

This is what most workers with disabilities long for, to be considered an employee just like our coworkers without being considered a burden for those disabilities. It gives you a different way to view work, and how you view yourself as successful. My own hearing loss has given me a better sense of patience and gratitude for what I have accomplished, and a greater determination for what I want to achieve.

 

by Hannah Tibbetts

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Blog Pic Morgan DToday we are going to meet Peppercomm’s own Sporty Spice! But you can call her Morgan Dewberry.

Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

Hi there. My name is Morgan Dewberry I’m 22 years old. I was born and raised in sunny San Diego, California.

In fall 2016 I had the opportunity to intern at the Dr. Oz Show, this became my first experience working in public relations. While spending my holidays on the West Coast with family I began to look for jobs; I stumbled across Peppercomm’s intern job posting and thought it could be a cool place to work and gain real work experience. Within a week of applying and being interviewed, I was booking a flight back to New York to take yet another chance of making it in the real world.

 

When you’re not hard at work at Peppercomm, what do you like to do?

When I’m not grabbing lunch with the other interns or doing my favorite task of searching Talkwalker. I love to be active and definitely stay in shape making the crazy commute from Westchester. I’m almost ready for an American Ninja competition with the amount of running I do to catch my trains and buses.

 

I love to travel and experience new places and my bucket list of places to go is always growing! I’m currently planning my dream trip to Thailand with my best friends. Since I don’t have family on the East Coast, I was super grateful for the friendships that I have made with the other interns at Peppercomm. We love to explore the city and try new restaurants. Since having our intern lunch at PS 450 down the block from the office, we’ve loved going back for after work appetizers and chat about how we are surviving the job.

 

What area of the industry do you find the most appealing and why?

I really enjoy the media outreach part of the industry. My dream job is to travel the world and create documentaries on different people’s lives. So anytime I get to look into media opportunities I enjoy doing that. I also have a love/hate relationship with juggling multiple tasks. Having never worked for an agency before it has been a test to stay on top of the multiple clients and initiatives for each account. Learning what each client’s goals are has been an important aspect. But I’ve always been one to take on any new challenges in my life with the grit of an athlete.

 

Any surprises or revelations about your role, the industry or Peppercomm?

I think the biggest surprise is the amount of trust and accountability the interns are given here at Peppercomm. You do feel like a real employee because the higher staff ask you to complete important projects unlike your typical intern tasks, e.g. printing papers and making coffee. It’s definitely been a challenge to learn how an agency works coming from one very different kind of PR. But, I’ve enjoyed being pushed and am learning a lot of valuable skills that I will be able to use in my future endeavors.

 

Another surprise that I’ve really enjoyed here at Peppercomm is the company culture. I told all my family and friends the first week here that it was creepy how nice everyone was, especially in this industry, not everyone can have a friendly personality. I’m still waiting for the joke to be over and everyone becomes scary business folks, still hasn’t happened. J

 

Where do you see yourself going in the industry?

I want to produce documentaries someday and think nowadays media is such an intertwined industry that being able to work and understand different paths of it can only benefit me in the future. The reason I want to create documentaries is because I love storytelling through visuals. I love to learn about people and their lives. I enjoy seeing life through other people’s eyes and I wish someday to create films that other people will enjoy and appreciate.

 

If I had to create a film today it would be about young creative people from around the world and how their lives are different and similar. I’ve had the opportunity to meet many different people in my life; professional athletes, musicians, and various artists and I think a personal visual story of individuals would be a really incredible thing to be a part of.

 

Here at Peppercomm each client is different and knowing what kind of approach they want to take while reaching out to media is pushing me to think outside the box and become a more creative person. Working in public relations I’ve learned how important it is to be inventive.

 

I’ve hoped you’ve enjoyed learning a little more about me. Till next time! J

 

 

INTERN LIGHTNING ROUND

 

Netflix or Hulu? Netflix all day!!!

Text or Call? Text

Coffee or Tea? No thanks to both!

Dogs or Cats? I can’t choose!

NYC or San Francisco? NYC for sure, even though I’m a Cali girl!

Star Wars or Star Trek? Haven’t seen either of them.

Crunchy or smooth peanut butter? Smooth for sure!

Mac or PC? I have a PC but I want a Mac J

Sweetened or Unsweetened Tea? Does an Arnold Palmer count?!

Nickelodeon or Cartoon Network? Nick Nick Nick Nick Nickelodeon!!! All That? Amanda Show? Kenan and Kel? Those were the best shows!

The Simpsons or Family Guy? Family Guy

Chocolate or Vanilla? Vanilla

Seltzer or Water? Aqua

Cake or Pie?  Cookies girls but I’ll take cake J

Tacos or Pizza? Pizza definitely

Hogwarts House: huh?

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The PR industry is very fast paced, especially when you are working for a top-notch agency like Peppercomm. A successful PR professional must keep the momentum going in order to succeed. Here are some helpful tips I have learned from my mentors at Peppercomm that might be useful to future or current PR professionals tasked with conducting media outreach.

  1. Identify your target media outlets and journalists

Putting together a well written pitch takes time and effort. Instead of writing one pitch for all journalists, take a step back and craft unique, individual pitches for each. In the end, it is the quality of an individual pitch that wins over the quantity of an average mass pitch. A successful PR professional should make each pitch unique and personal to the reporter who will be reviewing it. Something sweet and simple might catch his or her eye!

  1. Take advantage of Twitter in exchange for soft introductions

Almost every journalist today uses Twitter as their main communication source. Following them gives a PR professional the opportunity to comment on their work and build a relationship. Don’t harass them, but there is nothing wrong with complimenting reporters on their work.

  1. Craft your pitch so it’s newsworthy

I think a successful PR professional needs to make sure that his or her pitch angle is newsworthy. Not only do you have to highlight a unique selling point, but craft a pitch that relates to the media outlet being targeted.

  1. Include statistics or hard data to back up your pitch

Including data and statistics in your pitch gives more credibility to the story you are pitching. Numbers stand out to reporters more than one expects it to be.

  1. Don’t make your pitch sound like a press release

Most press releases include a lot of “boring fluff” composed of a few company statistics mixed in with some equally boring quotes. If you craft your pitch to sound like a press release, don’t expect a response from reporters. Short, detailed and straight to the point will win every time.

 

By: Jessi Zhang

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OliviaRossIn today’s post we’re going to meet the one, the only. Peppercomm’s Pride of UNC, Olivia Ross.

Tell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

I’m Olivia Ross and I’m one of the five PR interns this session. I graduated from The University of North Carolina (UNC) at Chapel Hill this December with a double major in Public Relations and Economics. I’m originally from Indianapolis, Indiana, and yes, I have been to the Indy 500 (three times!).

Last summer, I had the exciting opportunity to intern at the 2016 Summer Olympics in Rio de Janeiro as a reporting intern. I was responsible for covering rowing, sprint canoe and kayaking, although I managed to go to other events as well, including an especially riveting gold-medal match of table tennis. I wrote for UNC’s student newspaper in college – although I love reporting, I couldn’t see myself doing it as a career.

I graduated early and knew I wanted to apply for internships before I looked at getting a full-time job in order to get more of a feel for what I wanted to do. One of my professors recommended Peppercomm.

When you’re not hard at work at Peppercomm, what do you like to do?

I love reading, especially foreign espionage thrillers. And as a Tar Heel, I have a passion for college basketball and eagerly await March Madness every year. I also enjoy attending stand-up comedy shows. Spin classes, brewery tours and podcasts are among my other pastimes.

What area of the industry do you find the most appealing and why?

So far, I’ve enjoyed B2B because I’m learning about companies I previously didn’t know about and the challenge of pitching a product or service meant for another business. I also like doing research and analysis and my B2B accounts give me the opportunity to be more analytical.

Any surprises or revelations about your role, the industry or Peppercomm?

Working in PR has changed how I consume media and journalism. I’ve always been an avid reader of the news or human interest articles, and I’ve found myself paying more attention to how stories are crafted. I’ve also realized how much organization and attention to detail it takes to be successful in PR.

Where do you see yourself going in the industry?

I would love to continue doing PR in an agency setting and maybe explore investor relations. I like how fast-paced working at an agency is and how it gives me the opportunity to be constantly busy and working on a number of various projects.

 
INTERN LIGHTNING ROUND

Netflix or Hulu? Netflix

Text or Call? Text

Coffee or Tea? Tea

Library or Museum? Library

Dogs or Cats? Dogs – I have a labradoodle named Leo.

NYC or San Francisco? NYC

Star Wars or Star Trek? Star Wars

Crunchy or smooth peanut butter? Crunchy – unpopular opinion.

Mac or PC? Mac

Sweetened or Unsweetened Tea? Semi-sweetened

Chocolate or Vanilla? Chocolate

Seltzer or Water? Water

Cake or Pie? Cake

Tacos or Pizza? Pizza

Hogwarts House: Slytherin

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An internship is an exciting, new and unique experience. But here’s something that is easy to forget when you’re on the outside looking in: it’s terrifying. Typically, an internship is your first stint at a real-life, corporate job, and it will challenge you and thrust you into a life outside of tests and quizzes. Some internships only last a few months, so it’s tough to navigate the water and understand the intricacies of the company. When you finally do, you’re probably sitting in the conference room with a mediocre farewell cupcake from the local bakery, wondering where the time went and if you could have – or should have – done better.

Luckily for us both, that last part has not happened to me…yet. I’ve been interning at Peppercomm since O.J. took his Bronco for a joy ride; along the way, I’ve learned numerous lessons that have kept me afloat. Some were learned the easy way, some involved being locked in a stairwell for an hour and a half. Hopefully these tips can speed up that learning process so your goodbye cupcake tastes that much sweeter

intern

Go to happy hour

You’d be surprised how different your co-workers – and you – can be outside of the office environment. This is a great opportunity to break the ice and really get to know one another. Just be sure to keep the drinks below the “crying about my ex” limit. There’s loose and relaxed, and then there’s fired.

Get organized

This was my quickest lesson. At Peppercomm, interns will be given a lot of responsibilities right off the bat. I tried to keep track of all of them, only to receive a “Where’s that briefing book I asked for last week?” email about once a day. Here’s what I suggest:

  1. Create a “TO-DO LIST” folder on your email. Every time someone sends you a request, move that email to this folder. Then, anytime you feel like you should be doing something, you can double-check your electronic checklist.
  2. Go to your local Walmart (Whole Foods if you’re SF-based) and get a good, old-fashioned daily planner. Write down what you need to do for the day and cross them off as you complete them.
  3. If you’re really unsure, ask someone. You won’t look stupid asking; you’ll look stupid forgetting. Which brings us to my next point…

Don’t be afraid of looking stupid

You’ll be on multiple accounts, and chances are they will all be wildly different. It’s okay to talk to other people on the account and ask what’s going on, or how they would like a certain assignment to be done. Chances are they are going to be happy with your attention to detail, not mad that you aren’t 100% in tune with everything going on around you. Even if you ask, and everything doesn’t turn out perfect, guess what…

It’s going to be okay

At Peppercomm, you will be trusted with plenty, and treated as a member of the team. No coffee runs for you…at least not the intern kind. This can be stressful as all hell. It’s important to really get a fresh perspective on what you’re doing, and to never make it worse than it seems. Remember: you landed a job at an awesome company, I guarantee you’re smart enough to handle any assignment that comes your way. And as I mentioned before, you’re surrounded by a great team who would be more than happy to help you. Which doesn’t bring me to my last point whatsoever…

Don’t use the stairwell

In my first two weeks at Peppercomm, I wanted to see what the stairs in our building looked like. Not even use them. Just out of curiosity for what stairs look like. Shortly after being disappointed by the fact that they weren’t made of solid gold, I also learned that the door to the stairwell locks from the inside. On every floor. All 30 of them. After spending 60 minutes trying each floor, I sat for another 30 trying to figure out how I was going to contact my team while also trying to come up with a reasonable explanation for what happened. The former happened, but the latter still has yet to be achieved. Just use the elevator.

 

By Chris Barlow

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Intern Video

To find out more about life as a Peppercom intern, check out this YouTube video produced by former Peppercomm interns who share their experiences. Click Here