In today’s post, meet current Peppercomm SF intern and future industry star, Shannon Sparks

FullSizeRenderTell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

I’m a California girl! I was born and raised just north of San Francisco in Marin County. Currently, I’m a senior at Gonzaga University in Spokane, Washington where I’m majoring in Public Relations and minoring in Marketing and International Relations.

I had my first “taste” of public relations through an internship with Bloomsday, one of the largest running races in the U.S. I gained first-hand experience in event management, promotions and media relations. Last summer I completed an internship with BHW1 Advertising, a small ad agency in Spokane. At BHW1, I worked on several regional business and government agency accounts, as well as assisted with business development. This internship solidified that I wanted to work in communications.

This past spring I studied abroad in Belgium (it’s a country FYI) and interned with Porter Novelli Brussels. Studying and interning abroad was an amazing experience!

My travels led me home to the San Francisco Bay Area, and I’m happily interning with Peppercomm this summer.

What area of the industry do you find the most appealing and why?

I enjoy the fast pace and opportunity to work with clients from diverse industries. Balancing five accounts is a challenge but proves to make every day exciting. Through my internship with Peppercomm, I’ve become more knowledgeable and gained experience in media relations by developing media lists, creating briefing books and pitching.

Any surprises or revelations about your role, the industry or Peppercomm?

Over the last few years, I’ve completed three communications internships and each has taught me something different. I’ve been pleasantly surprised how much I’m involved and included on my account teams as an intern with Peppercomm.

Where do you see yourself going in the industry?

I’m learning more and more about the public relations industry each day, but I know for certain that it’s the right place for me. While I love the fast pace and working with a variety of clients, I eventually want to find a brand I’m passionate about and do in-house communications. Next spring, I’ll graduate from Gonzaga University and I’m excited to see where the future takes me!

DiggYahoo BookmarksTwitterTechnorati FavoritesDeliciousFacebookShare
Categories : Internship, Q&A, SF
Comments (0)

The pivotal moment when we all discovered the potential of livestreaming apps like Periscope and Meerkat in today’s mediascape was during the sudden East Village explosion that affected New York City. Your average user could easily leave a question and have a “citizen journalist” give them live feedback of what was going on, long before news stations started reporting on it.

Here are some examples of how these livestreaming apps could up your brand’s PR game:

1. Stay connected to the fans.

Periscope and Meerkat link directly to Twitter making Twitter content easy to produce and reaching consumers through this new app hassle free.

2. Eliminates the middleman.

Often times in PR we are constantly pitching reporters and hoping to receive replies and interest from them. With Periscope or Meerkat, it allows brands to directly interact with their audience. It also encourages transparency, which is becoming an ever-increasing priority for consumers. These livestreaming apps provide consumers a unique experience to chat directly with their favorite brands.

3. This could be the future!

First it was guerilla marketing and then native advertising became the next big innovation in generating consumer interest. Now Periscope and Meerkat have opened the doors to more creative ways to reach your key audience. Who knows what possibilities will be available with the future of how brands will use Periscope and Meerkat?

Check out this article by Steadfast Creative to learn more about how Periscope and Meerkat could take a brand to the next level.

What are your ideas of creative ways brands could take advantage of apps like Periscope and Meerkat?

DiggYahoo BookmarksTwitterTechnorati FavoritesDeliciousFacebookShare
Categories : Social Media
Comments (0)

Today’s guest post was written by NYC  intern, Younhee Choi

When was the last time you used emoji’s? I use emoji’s every 5 seconds whenever I am sending text messages and instant messages. Even my mom loves using emoji’s.  Emoji’s are a small image that can represent an emotion, object, or idea to the audiences. It is very convenient and fun to use. And importantly it expresses facial expressions, and emotions that words can’t deliver.

Today, these pictographs are used worldwide and brands out there are getting creative by using it as marketing tools. Emoji’s are cute, fun and attractive to the consumers. The early starters of the use of emoji’s were animal rights organization PETA, Bud Light, and Taco Bell. Last year Bud light posted an American flag on Twitter that was made out of emoji’s for Independence Day 2014. This tweet has more than 150,000 retweets and Bud Light still regularly communicates on social media using emoji’s.

Recently, Domino’s Pizza filled its Twitter feed with the pizza emoji’s. Dominos was getting ready to launch the emoji ordering on Twitter. Customers can now (starting May 20th) order pizza just by tweeting the pizza emoji to Domino’s Pizza (@Dominos) on twitter. Of course there are additional steps before the simple tweet, but this idea was creative enough to grab customers’ attention.

More emoji campaigns include Coca-Cola’s smiley-face emoji URL, Burger King’s new Chicken Fries emoji keyboard and BRIS (Children’s Rights in Society); “a Swedish non-profit organization that runs a national helpline for children and teenagers.” BRIS released Abused Emojis that contains emoji’s that shows kids being abused. This was to help kids and young people to communicate their situation with simple emoji’s.

Nowadays, emoji’s are the new standard of communication on social media or brand campaigns – and it is definitely getting the millennials attention. Will this rise of the emoji for brand marketing be over someday? Yes, certainly. But are we interested right now with these emoji campaigns? Absolutely!  For more information about interesting emoji brand marketing, momentology shows us the timeline of brands that marketed using emoji’s.  Now, go crazy with your emoji’s!

DiggYahoo BookmarksTwitterTechnorati FavoritesDeliciousFacebookShare
Comments (0)

Today’s guest post was written by NYC Business Outcomes intern, Addi Dabiri

Prior to working at Peppercomm, I had very little idea about what the Public Relations industry had to offer. During my hunt for jobs, I came across many opportunities in PR but ultimately passed them up, thinking: “what could I, someone who studied Economics and Computer Science in college, possibly stand to gain from or offer to a PR firm”. It wasn’t until I saw the job description for an internship with the Business Outcomes team at Peppercomm that I thought, “Woah, I could work in PR!”

Fast-forward through the four months that I’ve been on the Business Outcomes team (and loved it); I’m able to share some insights about the lovely world of PR Measurement:

1. (Insert quant major) is not required
I studied Economics and Computer Science which tend to be quite quantitative but I’ve found that it’s not absolutely needed to do carry out basic analyses. All you really need is an eye for spotting trends and the desire to learn! My supervisor majored in Media Studies and he’s amazing at his job.

There’s no escape. Learn to love it. Love to learn it.

3. Find the Story
There’s quite a bit of numerical variables involved in measurement and your clients most likely won’t be too thrilled by random and inconsequential statistics being thrown at them. It’s essential to get comfortable with looking at data from different angles and extracting meaning from them. Numbers aren’t very fun to look at all day but what really helps is…

4. Visualization
You’re not going to stand a chance against all those stats if you can’t turn them into pretty charts and graphs. It’s also important to know when to use which form of visualization in order to portray the main story behind the data: if you have a large array of words, are you going to use a bar chart or a word cloud to show the most common ones?

5. Analytic Tools
If you’ve taken on a role that will be involved with measurement, chances are you’re going to have to get acquainted with one analytics platform or the other. From my experience, these platforms usually come equipped with many options that allow you to customize several aspects of the data you get. However, they aren’t always very intuitive to use so it’s important to wrap your head around all the useful functions as it could save you several hours of number crunching in Excel.

DiggYahoo BookmarksTwitterTechnorati FavoritesDeliciousFacebookShare
Comments (0)

In today’s post, meet current Peppercomm NYC intern and future industry star, Liesa Ehrenberg

LiesaTell us about yourself—where did you/do you go to school, where are you from and what brought you to Peppercomm?

I’m from a small town in Germany. Yes, that’s right, the country of beer, pretzels and those weird clothes they’re wearing around October. I’m sure you’ve heard of the Oktoberfest we celebrate in late September/early October in Munich every year. I actually moved to Munich in March 2013 to start college there. I’m a Business Major at the University of Applied Science Munich. The school system is very different from the American one, but in Germany we basically have a “practical semester” included in the middle of our studies. I always loved the English language and the idea of working in PR, but I never got a chance to actually experience it and know what working in Public Relations really means. But then I got the chance to start here at Peppercomm. I applied for a Visa, packed my bags and here I am! The short German girl working in a PR agency in NYC- who would have thought?

What area of the industry do you find the most appealing and why?

I always found the idea of working in business exciting. But ever since I started college, I felt I needed to do something more creative. That’s why I started a YouTube Channel back in summer, 2014 – to have at least something creative to work on besides solving math problems and writing statistic or financial papers. Working on different accounts here at Peppercomm made this even clearer to me. I’m a creative head and I love to edit visual things. It doesn’t matter if it’s videos or pictures – everything visual, colorful and even audio is what I love to work on. Creative Digital is definitely one of the most appealing areas to me.

Any surprises or revelations about your role, the industry or Peppercomm?

To be honest, I wasn’t quite sure what to expect. I never had worked in PR before nor had similar experiences. But what I can say is that I’m definitely surprised – positively! Even if I haven’t worked in PR before, I did some internships back in Germany and I’ve never felt more welcome or comfortable during my first week as I felt at Peppercomm. Everyone is so supportive and just wants you doing okay and survive the “horrible” first week of an internship. And even my work load was more than I expected – but that was good! I love running around attending one meeting after another. Especially because I’m working on so many different accounts. Every day is so different and I love that. I can definitely say: Now I’m spoiled!

Where do you see yourself going in the industry?

I mean the future is so unpredictable. I once wanted to be a surgeon, then I wanted to be the next superstar, now I’m sitting here working for Peppercomm in New York City. But what I know for sure is: I need something creative. I’m not sure how and where exactly this will be, but isn’t this the exiting part about not knowing what comes next? However, I would love to work as a creative head anywhere media related.

DiggYahoo BookmarksTwitterTechnorati FavoritesDeliciousFacebookShare
Categories : Internship, professional, Q&A
Comments (0)


Intern Video

To find out more about life as a Peppercom intern, check out this YouTube video produced by former Peppercomm interns who share their experiences. Click Here